Ideas are the genesis of all things, seen and unseen. In the same way, business ideas are the genesis of all things business, service and product.
All things in this universe began with an idea. There is nothing, absolutely nothing, that did not spawn from an idea. Look around you and take note of what you see. If you are in an office, you might see a desk, a computer, a bookshelf, wood flooring, a lamp, some wall texture, a fan…
You may be on your back porch. You might see a fence, a pool, some trees, some shrubs, a pond, a street…
Think of all that you feel. The air, the heat, the cool, the gravitational pull, the soft fur of a cat…
All things were made or created from the source of an idea. For the idea had to be there for the action of making to begin. Just as a burn follows heat or a fall results from gravitation, the existence of all actions or products come forth from ideas.
All are there because of an idea in the mind of someone, somewhere, thought. God “thought” of the created universe before He made it. Humankind “thinks” of products before they make them. Think of anything in all of human experience that has reality and you will discover that the existence thereof resulted from a thought.
The dictionary defines an idea as a thought or aim or purpose, a belief or function of reason… leading to a possible course of action. Note that action is a part of idea. The two abide together.
No idea has meaning outside of action. In other words, to merely think of an idea cannot be qualified unless there is action to follow. In business, this concept finds perfect illustration.
Business ideas lead to business realities. Business ideas are the spring board from which business energy, business inertia, business action and business success come forth.
We find that people who ask questions, who seek the “why” in all things, life and business, become the innovators and the movers and shakers of the world.
Because they think.
For any existing business to succeed and to grow, the individuals behind it must think of business ideas as a way of life. For any new business to find a place in the world, the individuals behind it must think of business ideas as a way of life. Simply copying status quo will never do it. Or at least not do it well. For to succeed, to be cutting edge and effective and powerful, all innovators must think. And they must think with intent, with purpose, with creativity.
This concept may sound a little esoteric, a little abstract, but I assure you it is not. This concept is very, very basic, for without it little can be done. The strategy for building anything of value (yes and it surely applies to business in general) rests upon the ability of the entrepreneur to think and act upon business ideas in a meaningful way.
As a business entrepreneur, to succeed you must go the beginning to discover what this “business” thing is all about, and you will always find it begins with business ideas, produced from the mind of innovative people on a path to create and build something of value. And that’s what good business is all about.