Ecommerce Marketing Ideas

As more and more businesses take the ecommerce route to attract customers, it’s becoming increasingly necessary to build effective ecommerce marketing ideas. In fact, there are several online marketing strategies that cost almost nothing. The key behind marketing your ecommerce business online is to remain engaged. Once you begin online marketing, you’ll need to add updates to drive traffic as well as increase revenue.

Following are some of the ecommerce marketing ideas.

SEO content

Proper implementation of search engine optimization (SEO) content on your website would help in increasing your rank on the search engine result pages. Conduct research about the type of keywords web surfers are using to locate sites that are related to yours. Incorporate these keywords into your web content. SEO analysts often advise never to overuse the keywords but to use them according to the flow of the content. Keywords should never be forced into the content. Search engines usually reject websites that overuse keywords sans offering content that comprises useful information or grammatical structure.

Social networking

There are several social networking websites all across the internet that would help you to reach the millions of potential customers out there every day. Try to develop a presence on the web in the big social networking sites and make sure that you update your profile there every day. Add fresh information with regard to your company and you can reach out to the people with whom you are networked, by offering some pricing specials or some other promotions. Continue adding friends to your network and also remember to link the social networking sites to the main website of your company.

Article writing

A good way to drive traffic to your ecommerce website is by making people aware that you are an expert in your chosen field and that the website is a valuable and dependable source of information. There are numerous website on the internet that would allow you to publish your articles on your chosen field. These websites, often known as article directories, allow the writer to place a link of his website. Visitors to these directories can click on the link and visit your website. You can also consider starting a blog where you can write about your company as well as the industry you represent.

Remember that ecommerce marketing is a continuous process and it is not something done only once. Ecommerce marketing is pertinent to the success of your online business.

Google AdSense – To Make Money With Internet!

As more and more people are connecting to the net and Internet cafes popping up everywhere, it seems almost every person on the planet is not far away from an internet connection. This brings endless opportunities for internet business entrepreneurs or anyone hoping to make money online.

The most common types of online money making is affiliate programs, where you receive commissions for selling other peoples product or services using your own affiliate website or link. The owner of the merchandise or service will then pay you a percentage of that sale generated by you.

Another technique of generating an online income is Google AdSense. This is where you insert a java script into your website. This lets you place Google advertisements on your web page that is related to the content of that page. Google will then pay you once a web surfer clicks on their ads.

Another form of generating an income online is investing money with international currency markets such as FOREX , E-GOLD, E-BULLION just to name few. It is an alternative, but can be highly profitable way of making money online.

Professor James Bradley who is a professor of economics has been analyzing the internet market since 1998 has written the ebook Internet Million Dollars. He explains in full but easy to follow detailed instructions on how, why and where to invest your money online. He also explains in a simple way of generating an income as an affiliate using Google AdWords.

All the techniques mentioned above, if done properly can easily supplement your income or better still make enough money to quit your full time job. It’s just a matter of choosing the right method you enjoy the most and be creative. Then it will be a matter of time for results to follow and before you know it, you will be making money online from your own home based business on the internet.

PowerSellers think far more like shops. They sell the same things again and again, every week – regular stock for regular customers. They do ‘boring’ business things like keep inventories and budgets. They know what they’re going to be selling, how much they buy it for and how much they expect to sell for. Just like a real shop, there can be hard times sometimes, but their income is stable and their business can grow slowly.

The best advice I can give you on thinking like a PowerSeller is this: don’t take long-term risks for short-term gain. Look after your reputation, manage your selling properly, provide good customer service and the rewards will come to you in due course. And you’ll get a little badge next to your name that makes people trust you more!

One possibility that you might have realized so far is what eBay can do for any other businesses you might have. Remember, millions of people visit eBay every day – why keep everything separate when you’re starting to tap into that kind of power? The next email will show you a few ways you can use eBay to grow your other businesses.

Teaching Business English With "Risk & Reward"

Any English teacher knows the value of using an occasional game in an English classroom. The game is often a welcome change from grammar lessons, short readings, writing practice, and contrived conversational situations. Learners are more at ease and put their more of their mind toward the challenge of the game rather than the English. But the English conversation practice to resolve those challenges–whether it’s learning the rules of the game or actually playing the game–is what is most important to these learners. They are practicing English while having something else (i.e., the game) to think about.

“Risk & Reward” is a business game for business and technical English learners. The class is broken into teams of two to four learners each. The teams will compete against each other as to who can best manage business risk.

Each team is given some seed money to start investing. At each turn, the team is given four possible investments, each with its own risk and reward profile. Some investments are quite safe but have a low return. Other investments are very profitable but are risky. Some investments are a good balance of profit and safety. And some investments are not good investments at all. The team will use their English to discuss their four investments and choose the best one.

The team then calls the instructor over and draws from a set of random number cards. The card determines whether the investment is successful or not. If not, the team proceeds to the next turn and is given another set of four investments.

If successful, the team then enters the awarded cash flow into their ledger sheet. This ledger keeps record of their investing throughout the game. For most business people, this ledger will be quite easy to understand: the English that explains it will be their challenge. The instructor’s manual has a very thorough explanation for the instructor to learn how to use this ledger.

When entering the numbers, it should be done with the supervision of the instructor or appointed assistant. The team and assistant will use their English to reconcile the team’s rightful amount according the rules and the successful investment’s profile.

Some learners will have already had some finance training and will understandably want to do some financial calculations to make their decision. When the instructor hears words like “discount rate” and “present value,” he or she should bring out the one-page financial analysis sheet which has all the appropriate financial calculations already completed. With this sheet, the learners can concentrate on their English conversation, not business calculations.

The game is designed so that the teams need not be all at the same turn. Some discussions will be lengthy; some will be short; successful investments will take more time to process than unsuccessful investments. In other words, each team goes at its own pace. As well, working with this formula provides another unique opportunity for “numbers English” practice.

The learning from “Risk & Reward” is enhanced by its complementary online activity: “Risk & Reward Online.” By listening to actors play this game before they come to class, learners will get a better understanding of the rules of the game. So the learning curve, which can be a somewhat frustrating experience in an English classroom, has been reduced by having the learners first go through the online listening activity. Some learners may even glean some useful strategy to help them win the game!

But the dialogue has another innovative teaching feature: it was done totally impromptu! The actors used the language they normally would use. And like most native speakers, their English was far from perfect. To help explain the imperfect English from native speakers, “Risk & Reward Online” has identified about 300 troublesome spots and provided popup explanations. For those English learners who find understanding native speakers difficult, “Risk & Reward Online” should be used to its fullest.

“Risk & Reward” and “Risk & Reward Online” provide a very unique business English training experience. Here’s a summary of benefits not found from the established BE publishers:

  • Business game to generate classroom conversation
  • Ledger to generate accounting English conversation
  • Online activity to support classroom activity
  • Online activity to analyze the imperfect English spoken by native speakers
  • Both the game and online activity are free to the instructor and learners

The downside to Risk & Reward is the extra prep time for the instructor. There is no showing up ten minutes before class to make this BE activity work well. However, the improved learner engagement and unique learning experience should make the instructor’s time investment worthwhile. And BE instructors who do invest the extra time will be recognized as the masters of their profession!

Small Businesses – Web Site Promotion Ideas

You’ve already figured out that your small business needs a web site to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your web site up and running, you’ll need web site promotion ideas so that people know about your web site. After all, no one will visit your web site if they don’t know it exists. The first of your web site promotion ideas is submitting your web site to all the major search engines. Search engine traffic is a major draw to web sites and most web masters will tell you that the vast majority of their traffic is coming from search engine clicks. Most of the major search engines have a specific page you can use to submit your site. Once it’s submitted, it will usually take a few days to a week before it starts showing up in keyword searches.

Other web site promotion ideas include advertising your web site on internet message boards and discussion forums centered on subjects related in some way to your business. For example, if you run a small business selling pet supplies, you could go to message boards and discussion forums frequented by pet lovers. Other tried and true web site promotion ideas are banner exchanges. You can contact other web sites involved with the same target market and ask to exchange banners on each other’s web sites or you can sign up at a banner exchange portal that will automatically generate banners for other sites on your site and banners for your site on other participating sites. Some other ways of promoting your new web site however, going the route of affiliation. This is a good method of not only promoting your new site but an easy fashion of making some quick money as well.

How this works is you sign up for an affiliation to a site, generally you will want to find a site that has some relevance to the site you are trying to promote. When ever someone goes to the site you are affiliated with and they link on to your site by pay per click method it takes them to your site and right into the thick of your content. The the unfortunate part of this method is that whenever someone clicks onto your site from your affiliate, you end up paying the affiliate for the transfer of sites. Although this could easily be a very small fee to the affiliate, the point to remember is if they click and you pay the affiliate, there is no guarantee that they will make a purchase from you. For even more web site promotion ideas, there are many online resources dedicated solely to teaching people how best to create awareness of their web site through the internet at large and strategies for attracting more visitors to their web site. There are other resources for web site promotion but then start with these basic ideas and when you’re ready, explore for more! To Your Success.

Things to Keep In Mind While Hiring Dedicated SEO Experts

Are you willing to employ experts for search engine optimization for your website? The best thing would be to hire services of dedicated SEO experts who are adept with various search engine optimization modalities that will benefit your business in the long run. You may come across several SEO companies who can give you mass visibility online, but again, it has to be taken into account whether Search engine optimization strategies employed by SEO company India are beneficial for your business or not. Here are some important points that you have to be sure of, when hiring services of dedicated SEO experts:

1. Make sure that SEO experts practice ethical Search engine marketing procedures – Google, or for that matter any web search engine will show good search engine results only if you follow white hat website promotion services. White hat web services are ethical services which would help your business to show up on the Internet and give top rank for business related keywords. If you hire dedicated SEO professionals who just make use of unethical promotion practices to give you quick results and top ranks in search engine rankings, then you are likely to fall out. To avoid your business suffer from such fate, hire SEO professionals who are dedicated and honest to their work.

2. Make sure that dedicated SEO experts are affordable – Choosing affordable and ethical web promotion services for increasing the scope of your business is first successful strategy at which you should thoroughly concentrate. Affordability will play an instrumental role and it would save you money too. The money saved can be invested in other core business activities. Thus, it is important that you make a check point on this fact, else dedicated SEO services would turn out to be expensive affair for increasing your online business prospects.

3. Make sure that dedicated experts have relevant experience – If you hire experienced SEO professionals, the results will be clearly perceptible in your online business. Experienced SEO experts know how to plan promotion strategies for the benefit of your business. They would also have a fair idea of the outcome of your online business. Further, experienced web promotion experts will implement smart SEO strategies which would help your online business to grow and reach good level of prosperity.

4. Make sure that the SEO is used for multitasking: An expert SEO must be able to do almost anything related to SEO, ranging from page optimization and link building to article writing, content modification, and blog review and so on.

Heed to above suggestions and make sure that you hire dedicated SEO professionals only for your online business promotions and branding.

10 Best Home Based Businesses Selected From Top 100 to Have Guaranteed Success Online

Due to the current economic crisis, managing your overall expenses is not as easy as it used to be. Luckily, we can now have extra income from doing business at home. Apart from the hectic schedule, you might wonder how to successfully set up and maintain it without completely losing track of time. Well, the good news is that having some of these 10 best home based businesses selected from top 100 doesn’t require too much time.

1. The best one to start with is an affiliate program opportunity, since you can join free and also earn lifetime commissions. Having the right products to sell can give you an excellent income online.

2. The next one is desktop publishing. This requires minimum setup because all you need are graphic design skills and a good layout program. From invitations to brochures and flyers, you can take on this business on a project basis. This means only accepting orders when you don’t have too much work on your hands. You can still maintain your regular Monday to Friday routine, and work on this during weekends.

3. The third from the 10 best home based businesses selected from top 100 is blogging. Maintaining an online journal is profitable especially once you have a strong reader base. Once you have a regular audience, you can immediately post different articles on exciting topics if you have the time. You can also earn from ad spaces and banners to be placed on your site.

4. Freelancing in photography might also be a good idea. Offer clients with weekend and holidays service. Since these are the days which you don’t have work, you can cater to their needs at once. You’ll need to invest in equipment to start your business.

5. The fifth one is a pet grooming service. Hold grooming sessions on weekends for pet owners that don’t really have time to give their pets a bath. Schedule a number of dogs per week.

6. Selling products online can also become a profitable hobby. This can range from drawing, knitting and painting. The best places you can sell stuff are on eBay and other sites that have a lot of members.

7. Content writing is also becoming an increasingly popular choice for people who have backgrounds on copywriting. These including producing press releases and research writing on a certain number of products to promote a company online.

8. The eighth one of the 10 best home based businesses selected from top 100 is the virtual assistance job. Virtual assistants carry out tasks that cannot be handled by the company due to the volume of jobs their employees have to fulfill. These take up more time because of the regular working hours, depending on the country to be operated at.

9. You can always use web design as your home based business. You’d be surprised at the potential income opportunities for this field.

10. Lastly, consulting jobs are also among the jobs which one can fulfill because it doesn’t take up too much time. Engage in a field that you specialize in.

It is very much necessary that you acquire appropriate knowledge and skills that you need to run some of our best home based businesses selected from top 100 successfully. Although the internet has made it possible to achieve your goals, it takes hard work and determination to fulfill your dreams in life.

Best Ecommerce Platform for Your Online Business

The ecommerce industry has shown a remarkable growth across the globe. During the early ages of ecommerce, there were just a handful of online stores that would deliver at specific locations. But with the rapid growth of ecommerce, several entrepreneurs have converted their business ideas into reality. Along with the improved logistics and payment channels, the ecommerce business can now go beyond the border. If you are one of those entrepreneurs planning to step into the world of ecommerce, then you need to initiate by choosing an ecommerce platform. It is the first and the most significant step where you can’t afford to make any mistake.

Deciding on a suitable platform for creating an online store should be the priority. But how can you determine which platform is ideal for making your business successful?

Here is a set of few questions which you must ask before choosing a suitable platform for your online venture.

Is the platform scalable?

Your business can progress with time which means that having a future-ready platform is a necessity. Hence, it is always a good choice to pick a platform that can not just meet the current business goals but also turns out to be a good choice for the long run. The ecommerce platform should let you handle the demands of the growing traffic. A scalable platform prevents your site from getting slow or unresponsive when high volume traffic is present on the site. Hence, it is essential to ensure that the platform you choose is scalable to meet your business needs.

Does it provide security?

Security can be stated as the primary concern when it comes to online business. The internet is full of intruders trying to steal the confidential data. Ensuring the safety of the confidential details of the customers during online transactions is a must. The payment details like, like credit/ debit card number and passwords should all be encrypted so that it is of no use even if someone manages to get hold of these details. Any loopholes in the security provided by the ecommerce platform can make the customers lose their trust and affect the sales of your online store. Hence, you should go for a platform that maintains a secure environment while processing online transactions.

Does it provide shipping solutions?

When we talk about ecommerce, shipping is undoubtedly a part to consider. For making an online business successful, it is necessary to have strong supply chain management. While creating an online store, you should be aware of all the logistics needs and the entire supply chain management life cycle. An ecommerce platform that provides easy integration with a third party shipping partner is always a good choice. Simple and automated shipping solutions can reduce manual intervention thus reducing the pain of logistics and helping you in focusing on various other factors that may result in the growth of your online business.

It can be a difficult task to find a platform that can be a complete solution for all the mentioned questions.

Internet Home Business Idea – 5 Steps That Lays Golden Eggs

What if you have tried everything but have failed to start your own successful internet business?

In this article you will learn the exact 5 step formula that I personally use to start a new internet business and achieve my internet home business idea.

The purpose of this article is to get you started on the right path towards the way to internet riches and financial freedom.

Your 5 Simple Steps to Make Killer Money Online…

1. Create a Goal.

2. Create a Plan.

3. Create a Treasure Map.

4. Cut Them Down.

5. Create a Time Table.

Lets get started…

1. Create a Goal.

It is extremely important to define your end goal that you want to achieve. It can be to make $2000 every month or start getting 500 visitors to your site every day.

Clearly write down your goal in detail.

2. Create a Plan.

Create a step by step plan to achieve your goal. Write it down, color it and create a road map.

It is the exact road map that you will follow to shoot your goal. Stick your plan in a place where you will always see it.

3. Create a Treasure Map.

Now that you have a plan write a simple todo list from start to finish that you will follow to achieve your plan.

4. Cut Them Down.

Now cut down your treasure map into daily, weekly and monthly tasks. You will follow these tasks the way you write down in this step without fail. Persistency is the key to success.

5. Create a Time Table.

Once you have your daily, weekly and monthly task create a step by step time table as to when you will achieve these tasks.

Follow the time table patiently and make sure you complete your tasks as per the time you have allocated. Be desciplined in completing your tasks as per your time table.

Apply the above 5 steps to any complicated project you are doing and success is right at your doorsteps.

This simple blueprint will make sure that you achieve your internet home business idea in the shortest and quickest way possible.

The purpose of this article was to give you the exact system that I personally follow to start my internet business and make money online.

Every successful internet business enterpreneur will follow this plan in one way or the other as it is a very important element to achieve success and increase your focus in achieving your internet business goals.

Whatever you do I wish you all the very best and success in life and business.

Difficulty of Funding for India’s Entrepreneurs

Today India appears to be poised for phenomenal growth and this could be well

observed at the start of the new millennium. India is becoming a priority destination for different foreign investors and venture capitalists. Today’s knowledge-based economy of India is considered as a fertile ground for the upcoming entrepreneurs. As a result, the Indian businesses are now adapting the

global competitive environment. But previously, this was not the case; most of the early entrepreneurs had to face hindrances in the path of their success due to

various reasons such as inadequate opportunities, scarcity of capital, lack of technology and many other factors.

India is a conservative nation and most of the people prefer regular monthly pay

rather than embarking on any business venture on their own. In India, people do

have innovative ideas but translating these ideas into business enterprises involves many risks which they find difficult to tackle. This has led to an overall

cautious mindset amongst the upcoming entrepreneurs. Even if an individual makes up his mind to start up an enterprise, he fails to get proper motivation, financial backup as well as proper sources for funding. The most common difficulties faced by Indian entrepreneurs are non-availability of good credit schemes and complexities in acquiring long or short-term loans. Also the Indian banks show lack of interest in entrepreneurial projects and put hindrances in processing the funding request applications. These constraints make an entrepreneur feel handicapped in initiating any kind of business venture.

The reasons behind the difficulties of funding comprise of the communication gap

between venture capitalists or finance agencies and entrepreneurs. Absence of good credit schemes as well as improper presentation skills also contribute to the

difficulties of funding faced by Indian entrepreneurs. Many banks also fail to offer

enduring loans for start up units. Most of the time, investors and finance companies do not thoroughly understand the entrepreneurs’ newly introduced concepts. It would help if the funding agencies and venture capitalists kept themselves abreast with newly developing technologies and their possible profitable uses.

However, the difficulties of funding can be solved by different entrepreneurship practices. The important aspect for entrepreneurship is the attitude to make the entrepreneur-investor partnership based on mutual trust. In this, one partner possesses the innovative idea and skills necessary for implementing an enterprise, whereas the other partner has capital required for execution. This kind of partnership can contribute to paramount success of an enterprise. The finance companies, funding agencies as well as banks should develop certain processes to asses the feasibility of any new business venture and based on this they should facilitate loans for good proposals. These investors, funding agencies and banks should also try and introduce credit schemes that are favorable for entrepreneurs and add to the economic development of the country.

Making Heavenly Matches Online – Anupam Mittal

Synopsis – One of the greatest barriers Shaadi.com and Mittal faced were cultural. People would often raise questions like “Why should we go online to find a suitable mate?” and “What if there is a bot on the other side and not a real person?”

Anupam Mittal’s entrepreneurial journey is all about having an educational stint abroad, realizing the potential of an idea and returning back to India to execute it. Back in 1990, Mittal was studying in USA and working with Microstrategy, a business intelligence software firm. The internet had just began booming in US and he realized this was going to change the world sooner or later. Once a year, would return to India.

In 1997, when he visited India, he started doing some web development for some companies from his father’s office. A traditional matchmaker once approached him with bio data’s et al. of prospective brides for him. This is when the idea to take the entire matchmaking experience online struck him. Without thinking much, in the same year he launched sagaai.com. It was one of his first entrepreneurial experiments. They were focused on web development as opposed to making money. He did all this and continued working in the US.

In 2001, he quit his job and moved to India and changed the name of the venture to shaadi.com. Mittal invested all his money into the business as initial capital. It was only in 2006, when they chose to raise external capital. He knew he had built a decent brand and the business was good. He created a mobile application company called mauj.com. He raised capital from Sequoia, Silicon Valley Bank and Intel. In total they raised USD 20 million in between shaadi and mauj.

One of the greatest barriers Shaadi.com and Mittal faced were cultural. People would often raise questions like “Why should we go online to find a suitable mate?” and “What if there is a bot on the other side and not a real person?” Mittal had to find answers to it all. He truly believed that there would always be doubters and haters but to be an entrepreneur, one has to take everything with a pinch of salt. Close to ten years back, many did not understand the concept behind shaadi.com. Buying advertising was difficult too.

From being a simpleton who was studying and working abroad to one to being voted as one of India’s 50 most powerful people by BusinessWeek, Mittal has come a long way. Apart from being an entrepreneur, he is an investor too. His investments comprise of companies like Ola Cabs, Druva, Pretty Secrets, Café Zoe and several others. Today Mittal is founder and CEO of People Group, which owns businesses such as Shaadi.com, the world’s most successful matrimonial site, Makaan.com, Mauj Mobile and People Pictures.

He truly believes that India is witnessing a big change and is embracing entrepreneurship with open arms. He stated “If you go back seven to ten years, there was a stigma of failure. So everybody used to take up jobs as engineers, doctors and so on. Now it is easier, people are accepted even if they fail.”

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