What Really Sells in Mail Order Magazines

You can only make money with the Mail Order Magazines if you understand exactly WHO reads them. The Mail Order Magazines are trade papers read almost exclusively by Mail Order Dealers or by Opportunity Seekers, who are in reality aspiring Mail Order Dealers. They will only buy merchandise that will help them in the operation of a Mail Order Business.

It is almost always a waste of money to advertise merchandise which is intended for general consumption in the Mail Order Magazines… unless you are offering it on a wholesale or drop-ship basis.

Below is a brief description of 22 products or services that can be sold successfully through the Mail Order Magazines.

1. RUBBER STAMPS – Every Mail Order Dealer purchases at least one name and address rubber stamp. He also purchases “stock stamps” with slogans such as “Big Mails Wanted”, “Commission Circulars Wanted”, “Third Class Mail”, “Your Ad Solicited”, etc. Rubber stamps sell well in the Mail Order magazines because dealers use them in the conduct of their business.

2. MAILING LISTS – Mail Order Dealers constantly buy mailing lists of the ever present Opportunity Seekers, New Mothers, Book Buyers, Gift Buyers, etc. You can sell mailing lists on plain paper or gummed labels. Naturally you can charge more for the lists on gummed labels.

3. BIG MAILS – Anyone who regularly advertises “Big Mails” in the Mail Order magazines will get orders for them. Big Mails consists of envelopes full of Mail Order Magazines, Adsheets and circulars of every imaginable kind. The “Big Mail Order Dealer” earns his profit by selling a variety of sizes of ad space and subscriptions in the publications which he co-publishes. He also makes money from the items offered on the circulars which he includes in his big mails.

4. CIRCULAR MAILING SERVICE – Set up an efficient, and a good dependable mailing service so that dealers can get their circulars into the hands of real Mail Order buyers, advertise it regularly in the Mail Order Magazines. and you will soon have all the circular mailing business you can possibly handle.

5. PRINTING – Every mail order dealer buys printing. He buys envelopes, sales letters, circulars, booklets, catalogs, adsheets, brochures, price lists, letterheads, mail order magazines and a thousand other things. If you do mimeographing, letter press or offset printing, advertise your service in the mail order magazines. It is probably the mail order magazines’ Number One All-Time Profit Maker.

6. INFORMATION FOLIOS – Mail order dealers will always buy information that will help them succeed in the mail order business. Folios that deal with any practical aspect of mail order selling can be sold through the mail order magazines. If you have produced your own folio and are willing to drop-ship orders for other dealers you will definitely make money.

7. DROP-SHIP AND WHOLESALE OFFERS – If you have a large stock of merchandise which is suitable for mail order sales, and are willing to supply it on a drop-ship (single order at wholesale prices) or on a wholesale basis, then you should advertise in the Mail Order Magazines. Dealers are constantly looking for new products to sell by mail. If you plan to sell on a wholesale basis only, you should offer your product in very small wholesale lots, if possible. Most Mail Order Dealers are part-timers and do not have vast sums of money to invest in untested merchandise.

8. SAMPLE COPIES OF MAIL ORDER MAGAZINES – Mail order dealers have a very insatiable appetite for new mail trade magazines, which is why hundreds of them come into existence and then disappear every year. If you publish or co-publish a mail order magazine, advertise sample copies of it in other publications and you will get requests for it.

Regard your sample copy as a “leader item” or as a “good will builder”. It should be your way of getting your other offers into the hands of a very many prospective mail order buyers. You will probably sell some ads, but do not expect to sell too many subscriptions. Except for a few of the leading publications, very few people subscribe to mail order magazines.

9. GUMMED LABELS – Labels of any kind are “naturals” for many of the Mail Order Magazines. (Name and address labels, shipping labels, addressing labels, slogan labels, etc.)

10. NAME LISTING SERVICE – Whether he admits it or not, most every mail order dealer is a “Big Mail Addict”. If you compile mailing lists and work with another dealer who does, dealers will pay to put their names on the lists. You can advertise you name listing service in any mail order magazine and get orders for it.

11. COMMISSION CIRCULARS – There are circular mailers who watch every issue of every mail order magazine, always looking for new sources of commission circulars. There is no better way to advertise commission circulars than by placing ads in the mail order magazines.

12. COPY WRITING SERVICE – If you have a natural flair for writing ads, sales letters and circulars… and if you have a good basic knowledge of mail order selling , you can sell your services through many of the better mail order magazines. There are very few good mail order copy writers at present. Here is a very basic need… can you fill it?

13. AD DESIGN – Another service which is greatly in demand, the commercial artist who can create eye-catching ads and circulars which dealers can use to sell their products. There are only a few dealers who are now offering this service, but there is room for a dozen or so.

14. TYPESETTING – Most mail order printers and magazines now require “camera-ready” copy. This had created a big demand for dealers who offer a quality, reasonably price typesetting service. At present there are dealers who do mail order typesetting that have so much business they don’t even bother to advertise..

Related to typesetting, are the “clip-art” books which are used by dealers who prepare their own “camera-ready” copy… Right now as always, you’ll find clip-art books advertised in mail order publications.

15. PEN PAL, LONELY HEARTS MAGAZINES – For some reason, you will find that the mail order magazines have always been good places to sell these types of publications. It may be because they are the only kinds of magazines, other than the mail order magazines that are co-publishable.

Most mail order magazines will accept ads for legitimate matrimonial and pen pal magazines; however, very few will accept any “adults only” ads. Too many readers object and some mail order dealers are minors.

16. HOBBY MAGAZINES – You can sell almost any kind of hobby publications through the mail order magazines. This is because many dealers handle hobby merchandise and are always looking for new ways to sell it. Many dealers and readers are hobbyists and collectors themselves.

17. FORMULAS – Dealers buy formulas for two reasons. Some dealers reprint the formula and sell it by running ads in national publications. (“Sure way to kill cockroaches”, etc.) Some even manufacture the product itself and sell it by mail.

Closely related to formula selling is recipes selling. If you can create new recipes or have exceptional ones, you advertise and sell recipes over and over again.

18. CATALOGS – If you can produce low cost catalogs which dealers can mail to their customers offering books, novelties, gift items, baby merchandise, printed forms, etc., you would be well advised to offer your services in the mail order magazines.

19. UNPRINTED DEALERS MERCHANDISE – If you can supply merchandise which the dealer can use in his mail order business, at bargain prices, you can sell it profitably in the mail order magazines. Examples: unprinted envelopes, typewriter ribbons, addressing labels, stencils, scratch pads, etc. There are a few successful dealers who even sell large, bulky items like typewriters, mimeograph machines, file cabinets, paper cutters, and printing presses by mail.

20. AD SPACE – Every mail order dealer buys ad space. If you publish or co-publish a mail order magazine, tabloid or adsheet, you can sell ad space by advertising it in other mail order magazines.

21. ADS TO RUN UNDER YOUR OWN NAME – Can you supply ready-made ad copies which other dealers can run under their own names and fill their orders on a drop ship basis? If so, print up your ads and sell them through the mail order magazines. If you can supply “camera ready” ads and circulars, so much the better!

22. MAIL ORDER PLANS – Opportunity seekers are always looking for new mail order plans. If you have some practical legitimate workable plans that others can use to make money by mail, print them up and advertise them in the mail order magazines.

You will find that 99% of all the ads in the mail order magazines fall into one of the categories listed above. If you are selling a product or service that fits into one of these categories, you can safely advertise it in the mail order magazines.

Copyright 2004 by DeAnna Spencer

Graphic Design-Jack-Of-All-Trades

Using visual communication to make a success of your business

Commercial art has proven itself worthy within the business sector. Whereas traditional art or ‘The Arts’ such as fine art for example, is often considered an expensive hobby instead of a stable career path. Commercial art differs considerably. Gone are the days when teachers would encourage their pupils to only pursue a career in Mathematics or Science. There is a future in the visual communications industry too. Since the demand for creative skills are so great within the business sector, it has become very apparent that commercial art plays a huge role in the success of many lucrative industries and businesses. Nonetheless, how can graphic design enable your business to enjoy continual growth and success? What valuable skills can a graphic designer offer your business?

Perhaps it’s best to establish what Graphic design entails. Graphic design is the art of combining text and graphics to communicate an effective message using logos, graphics, brochures, newsletters, posters, signage and any other type of visual communication.

o Graphic Designers find employment within advertising agencies, design studios, the public sector, reproduction houses, video and film labs, printers, newspaper, periodical, book and directory publishers. Designers can also be found working in engineering service industries or management, scientific and technical consulting firms.

o These skilled creatives are able to produce computer graphics for computer systems, design firms or motion picture production firms.

o Basic responsibilities include; developing the overall layout and production design of magazines, newspapers, journals, corporate reports and other publications

o As well as producing promotional displays and marketing brochures for products and services, designing distinctive logos for products and businesses and developing signs and signage systems or environmental graphics for business and government.

o Graphic Designers are also able to develop material for web pages, computer interfaces and multimedia projects, as well as producing credits that appear before and after TV programs and movies.

This proves that whatever your business or expertise, you’ll most likely require the services of a Graphic Designer at some point…

How do Graphic Designers contribute to the world of business?

To develop a new graphic design the needs of the client need to be determined. The message the design should portray and its appeal to customers or users for example. Graphic Designers consider cognitive, cultural, physical and social factors in planning and executing designs for the target audience.

Does a logo have an effect on your business?

A well designed logo also facilitates the process of professionally designed stationery, signage, web sites, television, brochures, etc. If you present a poorly designed logo or you don’t even have a logo, human nature tells people that you may not be doing so well and therefore not worth doing business with. Important factors to keep in mind; Ensure that you can fax the logo to someone and still read it; practice on a dummy letterhead. Consider what the logo may be applied to, paper, clothing, signage, vehicles, etc. This can affect the way the logo is designed and whether it should be a simple block color or complicated with small type which may not transfer to t-shirts well.

What impact does package design have on a product?

Product packaging can be the most important aspect of your consumer product. Packaging design conveys to the consumer the most important features of your product and ensures that your product makes a great impression and is more visible amongst a myriad of bland counterparts.

How can a professionally designed brochure add to the image of your business?

Brochures are a great way to package a lot of information about yourself, your business and expertise into a format that is easily mailed or handed out at a business meeting or given to current clients to pass on to possible referrals. Using a Graphic Designer can free you from having to make all decisions about your brochure by yourself. A Graphic Designer will see the brochure from concept through to successful completion.

Various disciplines within design (To mention but a few)

Advertising Design is essential. Your advert has to be good enough to both catch your target audience’s attention immediately and ‘sell’ your product or service to them.

Direct Mail Design is often thought of as the ‘spam of the post’. However, it provides a snippet of information about your company to a vast audience. Even though the return on mailers is often small, if you do a mail drop of 10 000 and get a return of 5% then that means you have a response from a potential 500 new clients. The design of your direct mail has a substantial impact on its success. If your design does not immediately capture your recipient’s interest and imagination, your direct mail will most likely be overlooked…

Packaging Design can change the perception that your target market has of your product for the better. Whatever the product, the packaging needs to work within the client’s corporate style and marketplace. If your product is vying for shelf space in the retail market, you need to ensure that your clients see your product before your competitors captures their interest.

Visuals can help your target market to connect with your product or service. Visuals can speak to your audience because they make an impact. One thing’s for sure though, visuals and design has something valuable to communicate. Your business can benefit greatly from these lucrative creative skills. Perhaps, you should leave it up to the professionals.

Most Oil Sellers and Brokers Fail – Crude Oil Selling Procedures That Sell in Today’s Internet Era

Most Crude Oil And Petroleum Product Sellers, Brokers and Agents, in the International “Secondary” Oil Market, Do Not Make Any Sales Or Income. Do You Ever Wonder Why?

A MAJOR “HIDDEN SECRET” OF OIL SELLERS & BROKERS: MOST DO NOT MAKE ANY SALES or INCOME

Crude oil and petroleum products sellers, and their brokers and agents, who operate in the so-called “secondary market” of the international oil market today, do not usually speak about this, or like to do so. Or like the fact about this to be known. In deed, many of them would rather that it be kept obscured, or simply misrepresented. But, the fact is that one distinctive part of their business “reality” is this: as a group, they frequently close no deals nor make any sales for the oil product they purport to have available to sell, and, in fact, the vast majority of them often go for months, even years, or perhaps for ever, without ever landing even a single sales contract or deal. It is probably what might simply be called “the open secret” of the oil selling industry!

C. Keila Nakasaka, a California attorney and real estate investor and entrepreneur, who conducted extensive market research and investigations into the D2 diesel oil trade to see if he could prudently recommend taking up the commission broker’s job to his clients, says he came away from his research greatly disillusioned and disappointed. According to him, the “stories that these brokers concoct are that the seller has some direct connection with a refinery. Some even claim that the seller is, in fact, one of the leading energy companies in Russia… [but] what bothered me [the most] is that almost every one of these brokers failed to be forthcoming. They often misrepresented themselves as mandates, direct representatives, and even buyer and sellers.”

Probably the principal and most sensitive thing about which most such sellers and intermediaries (the agents, facilitators, mandates, brokers, etc.) are least “forthcoming” and “misrepresenting” about, is concerning the number and volume of sales deals they have ever closed, if any, or the income they have earned in the trade, if any. Simply put, almost all of these operatives generally close no deals, and earn almost nothing. Most of them go for months, even years – or forever – without successfully closing any sales deals, not to speak of earning even a dime in commission income!

As Nakasaka put it, describing his findings: “Another factor which I thought was odd was that most of the brokers I spoke with never closed a D2 deal despite their months and sometimes years in this business. There was one broker who claimed that he had pending deals, and two who stated that they did in fact close these deals. However, I did not find them credible.”

MAJOR REASONS FOR THIS, WHICH ACCOUNT FOR WHY MOST “SECONDARY MARKET” SELLERS & THEIR INTERMEDIARIES NEVER CLOSE ANY DEALS

Why is this so – that they make no sales or income? Many factors account for it. They could roughly be summed up as follows:

1. MOST SELLERS (and their intermediaries) ARE FAKE, ANY WAY, WITH NO CRUDE OR OIL PRODUCT TO SELL

A fact that is by now well-established and not subject to any disputation whatsoever among credible experts in the industry, is that the overwhelming majority of selling offers peddled by crude oil and petroleum product “sellers” in the so-called “secondary” oil markets, and their brokers, agents, and other intermediaries, are fake and bogus. In deed, some objective studies and research have put its extent at a whopping level of some 99.999999 percent of all offers presented for sale. Probably the only thing of much redeeming value that could be stated about this, is that with particular respect to those who act as foreign brokers and intermediaries in the business, some of them may often be engaged fraudulently in the business but innocently and unwittingly, mistakenly believing that the deal or selling operation is authentic and legitimate, when it actually is not.

2.LACK OF PROPER TRAINING, SKILLS OR KNOWLEDGE IN THE FUNDAMENTALS OF THE BUSINESS

Put very simply, perhaps nowhere is the saying that “we live in a wide interconnected world” more applicable today than in the world of the international buying and selling of crude oil and petroleum products. For the most part, virtually all that one needs in order to become a “seller” of crude oil or petroleum product, or his agent, legitimate or not, who are operating out of any part of the world, is simply to have an access to a computer and an Internet connection. That’s just about all! Unfortunately, however, one dire negative effect of this so-called “revolution of the Internet” (among many others), has been that many who now claim to be, or operate as, “sellers” or the sellers’ “brokers” or “agents,” are largely uneducated or semi-illiterate, untrained and unskilled, and are lacking in any knowledge of the proper fundamentals of international oil trading.

Kamal J. Southall, one of the foremost experts on the subject, whose book, “Trade Fraud, Financial Fraud, and the Joker Broker,” is one of the most authoritative texts on the phenomenon, puts it this way:

“Have you noticed that as you’ve searched Google and libraries, and looked high and low, finding bits of information here and there, you encounter interesting phenomena: very little practical information on the art and science of dealing in International trade as an independent trader exists in any comprehensive way. Certain practices, documents, and procedures; mysterious acronyms such as “NCND” or “MPA,” are thrown back and forth, badly corrupted model documents and forms may filter your way, but the reality is that most attempted home based traders, brokers – or, more properly, intermediaries – learn through highly expensive ‘trial and error,’… often re-inventing the wheel each time, in that ever-elusive search for a deal and knowledge on how to close that deal.”

Southall estimates, citing another expert’s calculation, that out of some one million individuals currently trying to make it as brokers or trade intermediaries in the world, “perhaps no more than 1% has the training and skill needed to ever close a deal… [meaning that] the overwhelming majority, are trading blindly, [hence] deals are collapsing… and more to the point, [oil dealers are] being defrauded – sometimes massive..”

Mr. R. Ambardar, a broker of over 10 years of wide experience in international market development and advisory services, calls “lack of experience and knowledge” one of the principal reasons why many brokers and facilitators fail in crude oil endeavors. “Many people are attracted into this business because of [the tales they hear about the] kind of money one can earn on account of successful deals. Many agents fail, [however], to understand that requirements to succeed in this business are very demanding, [and that] Only those who have years of hands-on experience and thorough knowledge of the industry can strive to do well as middle-men.”

A great many number of brokers, Ambardar adds, forget that “To become a ‘Facilitator’ in oil business,… what you actually need is right knowledge and expertise [since this is what will help] you hook up genuine buyers and sellers. One should be in the industry for long to have acquired knowledge related to the dynamics of this business.”

Consequently, one fundamental way in which this general lack of competence or knowledge about the basics of the oil trade manifests itself, is in the inability of the average person among the string of brokers and agents and intermediaries that operate in the trade, to craft good deals and successfully close sales deals even after several months or years in the business.

3. BYE AND LARGE, MOST BROKERS AND AGENTS LEARN THEIR CRAFT FROM THE INTERNET, AND THIS HAS SOME SERIOUS DRAWBACKS

There is, for the average contemporary seller’s agent or broker, one other serious shortcoming and negative consequence that emanates directly out of the fact that the primary source of their education and training by which they learn the workings of the oil trading business, is essentially the Internet. Again, Kamal J. Southall sums up these negative consequences this way:

“The expertise in recognizing a questionable trade lead or tender request from a strong one, is generally lacking through the Internet, [and] there is no critical filtering of the leads you end up reading. Anything that can be put out there, is put out there, from the genuine to the questionable, to the fraudulent. Moreover, the nature of the “broker network” is such that information is often passed about with little critical filtering, lack of knowledge of proper trading procedures and the general tendency of information to become corrupted as it trades hands, [and this] leads to dangerous results.”

4.LONG STRING OF BROKERS, AGENTS AND MIDDLEMEN, MOST OF WHOM UNDERCUT EACH OTHER.

Partly as a result of the virtual lack of any objective requirements for qualification as an agent or middleman in the trade, and the ease of entry into it, these operators generally tend to function in a climate of little or no rules or standards, and of loose or no ethics, in which the “dog eat dog” mentality seem to prevail – a climate in which each broker, agent, or mandate, being only selfishly concerned with just his own personal gains and self-interest, is constantly trying to undercut and circumvent the other in deals. Thus, often leading to the ultimate detriment of ALL the parties involved in an offer, as ALL of them, as a whole, and not just one party or the other, invariably wind up the losers since NO deal at all is had with any buyer.

“[One] reason why it’s difficult to ascertain the truth [concerning the oil product market],” reported C. Keila Nakasaka, the California attorney and entrepreneur who investigated the industry in 2010 for possible recommendation of the trade to his clients, “is that there are multiple brokers involved in any given transaction; and they’re all afraid of circumvention. Hence, it’s almost impossible to know the end buyer or seller. Now, I understand that sometimes it requires teamwork to put a large transaction together, but what bothered me is that almost every one of these brokers failed to be forthcoming. They often misrepresented themselves as mandates, direct representatives, and even buyer and sellers.”

THE “JOKER BROKER” CHARACTER

Sure, admittedly, there’s no question that the phenomenon of having a lengthy string of players, including brokers, agents and intermediaries, in a business transaction, is a necessary aspect of international business. Even more so, especially, in today’s Internet world in which we are all so interconnected globally. Certainly, in oil sales transactions, it should come as no surprise or anything unusual to anyone that such operations, because they often tend to involve huge sums of money and elaborate logistics, would sometimes require teamwork to put the transactions together. And hence, should sometimes involve a multiple number of parties – traders, agents, intermediaries, brokers, mandates, buyers, distributors, etc – to conclude a deal. However, what is different here, is not so much the fact that in the Internet crude oil dealings one encounters a string of too many brokers and middlemen. Rather, it is the fact that most of these brokers and middlemen or intermediaries that get involved in it, typically act and behave in the detrimental manner of what is known as the so-called “Joker Brokers.”

As Kamal J. Southall put it, “But the experience of the underground string of international brokers trading meaningless offers and circumventing each other, left and right, illustrates well the term “Joker Broker” and resembles, often, a Zoo full of monkeys.”

Adding that “the character, [which is] often scorned as ‘the Joker Broker,’ is one thing most people encounter very quickly in their forays into the world of trading,” Southall, the author of a classic on the “Joker Broker” character, gives a definition and explanation of the essence of this “Joker Broker” behavior, this way:

“Defined in the first instance as a bit of a time waster, the joker broker is an individual who knowingly or unknowingly peddles and plies deals and products that, in the vast majority of instances, are non-existent, or badly defined. Characterized by a tendency to bluff his way through transactions, the Joker Broker is one… [who goes about] plying deals often involving a string of brokers from one end of the planet to another, and yet not a single one has verified the very existence of the goods at hand.”

.One significant result of this?

With a multiplicity of brokers and chain of agents often involved in a trade, and each party operating selfishly and undercutting and sabotaging each other in a working environment in which each party is untrusting of the other in a transaction, and is scared of being circumvented by the other; most deals which the “secondary” market sellers and their brokers and agents undertake, are automatically doomed to failure, even from the very beginning. And often do fail.

5. PERVASIVENESS OF “The Joker Broker” MENTALITY AMONG THE INTERNET BROKERS, AGENTS & OTHER INTERMEDIARES

However, probably the most fundamental and central factor which accounts for why most intermediaries involved in the “secondary” oil market are generally not able to, and do not, close any sales deals or earn any income or commission as brokers and agents even after several months or years of peddling their oil product, could simply be condensed into one broad term: namely, the powerful pervasive grip that the “The Joker Broker” mentality has come to have on the brokers and agents, most of whom today are merely Internet-based brokers and agents.

What Is meant by this?

Put very simply, many brokers and agents, driven and limited by the fact that they generally lack much training or knowledge in the fundamentals of international trading, and by the fact, in today’s Internet era, that their only “qualification” for assuming the mantle of being a “broker” or “agent” in the oil business, is simply that they have an access to the Internet and a computer, often behave in their conduct of the oil selling operation, in a manner that “resembles, often, a Zoo full of monkeys” – in the words of Kamal J. Southall, the author of a classic on “‘the Joker Broker” character. A common characteristic of these brokers and agents, is that they peddle, knowingly or unknowingly, crude oil deals and products that on the face of it, are in most instances seemingly non-existent or questionable, or at least badly defined, while yet acting as though all is well with the product they offer, and that there’s absolutely nothing for the prospective buyer to worry about concerning it. They are mostly blinded by greed and false belief that they “are going to be super rich next week or next month” by doing nothing, other than, just shoving around a few copied documents on the Internet usually passed down to them from other jokers, none of which any of them has usually verified as to the very existence of the goods they purport to be selling.

Apart from the fact that a good many of them would, whether they do it knowingly or not, frequently try to push fake deals on the Internet, they generally act out of many misconceptions and beliefs which are simply not true, usually passed down to them from other jokers. Many times, mainly concerned with “making a quick, fast buck,” they are innocently and naively trying to close a deal for someone who they believe or merely hope to be real, but who is, in fact really not. But oftentimes, they are too proud or conceited to simply accept or concede that their own beliefs and procedures are simply incorrect, refuse to change their ways, and continue to waste their time and others’ time for months and years still trying to push deals – until, perhaps, it finally begins to dawn on them that for so long no deals have been closed, or are likely to be closed, and not a dime of income has been, or would be, earned!

But above all else, perhaps the most detrimental factor that results in the lack of business or income for most “Internet” crude oil brokers and agents, is the fact that, lacking much experience or real understanding of the true workings of international business or the way it actually works, they are often totally unrealistic and impractical about the conditions and requirements they demand of, or expect that, prospective buyers would accept in order to buy the products they purport to have for sale. That is, they often present sales offers and proposals that are so impracticable, unworkable and outrageously unreal, and are totally contrary to the way normal and legitimate business has traditionally been done in the real world.

As one analyst put it, “Some of them [the “Internet” brokers or joker brokers] are quite entertaining [in the notions about business workings they present], and remind us of the Nigerian scam artists. The world simply does not work like that.”

EXAMPLE OF JOKER BROKER OFFER THAT CAN’T WORK

The following is a good example of the Joker Broker-type of offer that the oil sellers and their brokers and agents, most of whom operate mostly online today, typically demand of intending buyers. It is presented in the form of the transactions PROCEDURES they demand that the would-be oil buyer should meet and follow, such as these:

TRANSACTIONS PROCEDURES:

1) The Buyer submits ICPO (Irrevocable Corporate Purchase Order) & banking details

2) Seller issues FCO (Full Corporate Offer) on his letterhead with full contact details.

3) Buyer returns the FCO duly signed and stamped.

4) Seller and buyer sign contract.

5) Seller and buyer exchange the Proof of Product (POP) and Proof of Funds (POF) in the following sequence/order:

6). First: Seller issues POP to the buyer. Second: After buyer verification and within 7 banking days, buyer’s bank issues POF to seller’s bank.

7) Buyers bank opens non-operative Letter of Credit (L/C) to seller’s bank/or Bank Guarantee (at seller’s choice).

8) Seller issues 2% Performance Bond (PB) to activate L/C.

9) Shipment commences as per the agreed contract.

TO TODAY’S BUYERS, THIS IS WHAT THESE PROCEDURES ARE SAYING TO THEM

In point of fact, actually the procedures such as the above-outlined, are “standard” and should, in NORMAL and proper circumstances, ordinarily be a workable and acceptable set of terms and conditions or requirements for a credible prospective buyer to do business by. However, here’s what brings about the big difference here: there is one very serious and fundamental factor that is grossly missing here. And that is this: typically, such offer requiring the intending buyer to comply with these procedures, is made, NOT by or from by a known or established or even readily identifiable person or entity, or necessarily by an AUTHENTIC crude seller or supplier. But merely by an Internet “seller.” It is typically presented by someone who merely writes (or phones) and claims, usually via some Internet connection or communication (a portal, email or website), that he is a crude “seller,” or the broker or agent of one, who supposedly has some oil available to sell. And it is typically presented by someone who, invariably, would present virtually no tangible evidence or proof whatsoever establishing his (or her) bona fides and credentials as an authentic seller, or an intermediary of one, nor shows any real track record of having previously performed in the crude oil selling business, or any other products.

Thus, in effect, what is essentially happening here, is that a set of well-meaning procedures which have legitimately been designed by the industry professionals to be used by LEGITIMATE crude sellers, and have traditionally been used by RELIABLE and respectable crude sellers and buyers alike to do business, have suddenly been hijacked by a new breed of “Internet” brokers and agents – Joker Brokers – who now demand that prudent crude buyers are to adopt precisely those same procedures in transacting business with them! To put it another way, were these Internet brokers and crude “sellers” to have been some of the so-called oil Majors – such as Chevron, Valero, Shell Oil, Exxon Mobile, British Petroleum, Total Oil, etc. – meaning companies and business entities that are well-known, already established, readily recognizable, reputable and trustworthy, there would have been absolutely no problem or question about the crude buyers using those “standard” procedures and conditions set forth above in doing business with the Internet sellers and brokers. However, that is not the case all, here. Rather, quite to the contrary, these Internet-type brokers and agents (and the purported sellers whose offers they peddle), are largely Internet-based; and are generally obscure operations, or even non-existent, with no known identity, no recognized base of operations, or established record or history of past performance as crude sellers.

WHY THE INTERNET BROKERS’ PROCEDURES LARGELY DON’T & CAN’T WORK WITH BUYERS

Yet, this is, in the vast majority of instances, the kind of supposed crude “sellers” who want and ask that would-be buyers should be submitting to those same procedures and conditions in dealing with them. Clearly, that’s a ridiculous “Joker Broker” type of day-dreaming – virtually no credible crude oil buyer anywhere in the world would accept to submit an ICPO (Irrevocable Corporate Purchase Order) to a mere unknown, unproven, dubious Internet “seller” of crude oil to solicit business with such an entity. And certainly, no credible crude oil buyer anywhere in the world would accept to submit its Proof of Funds or financial and banking details to such an entity, or to even sign a contract with it – an entity about whom it knows practically nothing, and whose bona fides, credentials or existence as a supposed crude oil supplier, is largely dubious and unestablished.

A major, well-known, recognizable, or reputable entity or crude dealer, yes. But NOT an obscure, dubious, unknown entity, largely existing merely on the Internet.

Analysts at the JokerBroker.com website, which is a site devoted to extensive compilation of a database of the most notorious “Joker Brokers” persons and companies, sums it up this way, describing why most credible crude buyers would generally reject accepting such procedures and conditions often demanded of them by Internet brokers, outright:

“When a deal starts off with “send ICPO with BCL or Soft Probe, [POF], NCND and IMFPA,” this is “broker language.” Those that know broker language know what this means: “I’m a joker broker. I don’t have any real product for sale, and I don’t know anyone who has any, so I want you to give me an Irrevocable Purchase Order with your full financial details disclosed, so I can run around with your order and your money in my hands looking for product, and the next thing you see will be your company and banking details exposed to the whole world, running around unsecured on the Internet between thousands of other joker brokers.”… That is what this language means. I suggest you learn the language, and please do not send me even one “deal” which starts off with this procedure. Please just put them straight into the rubbish bin, which is exactly where I put them whenever anyone sends them to me.”

Kamal J. Southall, author of “Trade Fraud, and the Joker Broker,” describes the following as “some of the most notorious Joker Broker Documents”:

“The Irrevocable Purchase Order/IPO ICPO: Sometimes known as the Irrevocable Corporate Purchase Order, such a document simply does not exist. Or to put things more rudely, the ICPO is crap. There, we have said it, let the chips fall.”

SUMMARY

Here’s what might probably be called “the open secret” of the so-called secondary market oil industry: as a group, the crude oil and petroleum products sellers, and their long string of brokers, agents and intermediaries, generally close no deals nor make any sales or income out of the oil product they purport to sell, frequently after several months, even years, or perhaps for ever, of doing the business. There are several reasons which account for this. They range from the fact that most oil sellers and their brokers and other intermediaries, are fake operatives with no crude or petroleum product to sell, in the first, to lack of proper training and knowledge by these operatives in the fundamentals of the business, to the existence of certain serious drawbacks and shortcomings inherent in the fact that, bye and large, the principal source by which most brokers and agents today learn their craft today as oil dealers, is merely the Internet.

However, probably the most fundamental and most central factor of all which accounts for the above reality, could simply be condensed into one broad term: namely, the powerful pervasive grip that the “The Joker Broker” mentality has come to have on the brokers and agents, most of whom today are merely Internet-based brokers and agents. Typically lacking much experience or real understanding of international business or the way it actually works, and frequently blinded by greed and false belief that they “are going to be super rich next week or next month” by doing nothing, other than, perhaps, simply shoving around a few copied documents on the Internet, the conditions, requirements, and procedures often proposed by the “Internet” brokers and agents for prospective buyers to buy from a seller, are usually unrealistic, impracticable, outrageously unreal, even laughable and ludicrous atimes. They are unworkable conditions and requirements that are completely contrary to the way normal and legitimate business has traditionally been done in the real world. And consequently, credible buyers generally reject outright the sales offers coming from such Internet sales operatives, thus resulting in common lack of sales or commission income for such operatives, month after month, and even year after year.

For example, most of the selling offers one gets today for the sale of oil, are usually from Internet “sellers” – persons who merely claim, via an Internet communication, that they are “sellers” of crude or petroleum products with some product to sell, but typically have NO known identity, show no credible record or history of past performance as an AUTHENTIC crude seller or supplier, nor present any solid evidence that the supposed seller even exists. Yet, these mere “Internet” sellers would typically demand and expect a serious buyer of oil, to simply sign an “ICPO,” and enter into a binding contract with them committing itself to obligations valued in the several hundreds of millions of dollars with such a yet unproven and dubious Internet “sellers” (or brokers and agents), or to submit its most sensitive financial and banking details to them, etc! Demands which, clearly, virtually no credible crude oil buyer anywhere in the world would accept or submit to with merely a dubious, unknown, yet-to-be-established entity! On top of all that, add to that the reality that those harsh conditions are being demanded of intending buyers by the sellers and brokers in an oil industry that is, by all credible accounts, full of too many fakes and fraud in the contemporary oil selling industry!

And so, here you have it: why most supposed “secondary” market Internet oil sellers and their brokers and agents typically make no sales or income in their stint into crude oil and petroleum product selling business today in this Internet era, for months and years.

FOR A FOLLOW UP

WISH TO FOLLOW UP ON GETTING A CRUDE OIL OR PETROLEUM PRODUCTS SELLER OR BROKER WITH WORKABLE, REALISTIC PROCEDURES THAT A CREDIBLE BUYER CAN READILY ACCEPT? Please see the instructional information in the author’s resource box below

Concern About Fraud In Crude Oil Selling? 2 Percent Performance Bond Surest Proof of Genuine Seller

Concerned About Fraud In Crude Oil Selling? Why, for Buyers, getting the 2 Percent Performance Bond by the seller is the Simplest & Surest Proof of a Genuine Seller

Credible research has shown that, while virtually every supposed crude oil seller who goes to a potential crude buyer to solicit business, would almost ALWAYS profusely forswear heaven and earth that he, or the crude oil he professes to be selling, is “absolutely trustworthy, reliable, genuine, authentic, and honest,” virtually every OBJECTIVE, CREDIBLE EVIDENCE available, on the other hand, gives a completely opposite and contrary REALITY – namely, that the overwhelming majority of these supposed sellers and their offers (in deed, up to the level of 99.999999%, according to one report) are totally fake, bogus, fraudulent or not legitimate.

MASTERFULLY FORGED & FALSE DOCUMENTS ARE AT THE HEART OF THE CRUDE/BUYING SELLING SCAM OPERATIONS

The primary instrumentality by which these fraudulent con artists and crude “sellers” operate or perpetrate their con game, is the use of skillfully forged or false documents. Such fraudulent and fake “sellers” – or, at least, the ultimate masterminds who originate and stand behind the scheme – are notorious for being master forgers and excellent copiers of every conceivable legitimate refinery and government agency documents related to crude sales or purchases. In deed, according to experts, so masterful at this game are these fraudsters, that the documents they provide to prospective buyers are often so strikingly convincing and real-looking that they are frequently plain difficult, if not impossible, for almost all but the most skilled of document authentication experts to immediately distinguish from the real and authentic ones.

As one report by the Fraud Watch International summed it up, “Victims [of such fraud] are often convinced of the authenticity of Advance Fee Fraud schemes by the forged or false documents bearing apparently official Nigerian government letterhead, seals, as well as false letters of credit, payment schedules and bank drafts.”

The U.S. State Department’s Bureau of International Narcotics and Law Enforcement Affairs, in a report titled “Nigeria Advanced Fee Fraud,” describes the documents employed by the Nigerian Advanced Fee Fraud (AFF) or 419 perpetrators, as “official-looking stationery with appropriate government seals, stamps, and signatures,” whose quality, it says, has “evolved over the years, from poorly handwritten letters to more professional products prepared on word processors. Word processors also allow AFF criminals to generate more letters.” It adds that the “AFF criminals include university-educated professionals who are the best in the world for nonviolent spectacular crimes.”

THE MAIN PROBLEM: INABILITY BY BUYERS TO VERIFY SELLERS’ CLAIMS & DOCUMENTS

The point is that, largely in consequence of the above reality, for serious international buyers of Nigerian crude oil, the single most critical and most difficult and risky problem they confront in the open market, is now often the verification and confirmation of the seller’s claims about having an authentic crude allocation and/or its current availability, and the confirmation of the proofs and documents submitted by them in support of those claims. For most buyers, undertaking that task is often dreaded and viewed as something fraught with massive risks and uncertainties that should only be threaded with the utmost caution, and the greatest care and deliberation.

BUYERS’ “PREFERRED” PROOF & EVIDENCE OF CREDIBLE SELLER TODAY – a 2% PB

Because verification and confirmation of such documents from sellers are generally so difficult and dicey, most such international crude oil buyers seek, therefore, to buy ONLY from sellers who can provide them what they consider the safest, most tangible, and most easily reliable kind of proof and evidence of credibility by a seller. And what is this “preferred” proof and evidence that most buyers would rather have? It is simply this – the provision by a seller of a 2% Performance Bond (PB) to the buyer.

THE USUAL VERIFICATION & CONFIRMATION APPROACHES

In a word, the usual proofs and evidence of crude allocation and availability offered by sellers to prospective buyers, is often the provision to the Buyer of the cargo’s PROOF OF PRODUCT or POP. In a C.I.F. or F.O.B deal, for example, the typical manner by which a supposed crude oil seller shows “proof” or evidence to a potential buyer that the Seller has a genuine crude allocation or crude available to sell, is for the seller to provide the buyer the PROOF OF PRODUCT, and the buyer is asked to “verify and confirm” the authenticity of this on his own, and, upon that, for the buyers to issue their Bank Guarantee or Letter of Credit (or other payment instrument) to cover the purchase cost of the product at delivery.

But the problem with this traditional method, is that for most international crude buyers, the average Nigerian seller’s POP (an array of documents that could include the current loaded vessel documents, current Authority to Board (ATB) that was specifically issued to the initial buyer (consignee) of the crude in whose name the vessel was issued, Certificate of quality, Certificate of origin, Cargo manifest, Vessel ullage report, Certificate of quantity, Bill of lading, the Bulk Allocation Details, the Seller’s Authority to Sell (ATS) from the NNPC, etc), is NOT reliable or readily verifiable for genuineness. For example, the POP, which is, in a word, the seller’s main document that’s meant to prove to the buyer that the seller actually has the product being sold, might be showing that an owner of the oil allocation or commodity has possession of the product as of the specific time of the transaction, say, at a certain hour of the day today. But yet, there is no guarantee that the product might not have been sold to another buyer just hours, or even minutes, right after that transaction, and that the commodity is actually still available for sale or delivery to the buyer.

“Most buyers do not accept Nigerian sellers’ proof of product (POP),” says Sam Nelson, an expert in crude buying and selling methods and the author of a primer on the subject. “As a result of this, they (the Buyers) want a tangible (Physical) proof of product. The buyer would request that the seller inspect the cargo and present a verifiable inspection report from accredited agencies like SGS, Q & Q or Robinson International before they (the Buyers) will charter a vessel for the transaction. This is because some so-called Nigerian sellers have false claim over products that never existed and they would forge documents to present as POP. Nigerian market has to be followed very carefully and all documentations thoroughly verified.”

Nelson adds: “Please do not give any inspection money to the seller. Always pay the money directly to the inspection company after they have collected samples of the crude oil from the mother vessel for chemical analysis to confirm the quality and quantity of the crude in the vessel. Also, insist that the ATB (Authority To Board) from the vessel for inspection originated from the captain of that vessel. Do not accept any documents as authentic if you did not verify it from the captain of the feeder vessel. Any documentation from a Nigeria seller must be verified for authenticity.”

MOST DOCUMENTS OR PROOFS BY NIGERIAN SELLERS ARE VIEWED WITH SUSPICION

In deed, nowadays, the same problem of general inability to definitively authenticate genuine crude allocation or availability, now pervades even situations where “tangible, physical” POP inspection has supposedly been made. And some buyers find that even this cautionary advice by Nelson, that the buyers should “insist that the ATB (Authority To Board) from the vessel for inspection originated from the captain of that vessel,” would often not quite work any more in many situations today.

In a TTO deal, for example, the fact of the buyers’ representatives boarding the vessel to make an “inspection” or “confirmation” of the “loaded” vessel, is often no more a guarantee that the transaction is necessarily genuine or legitimate. Nigerian con men and 419ers who operate in the crude oil industry, have been known to work with fraudulent vessel managers and captains or con men disguised as staff of the Shell/JV terminal operators. And Vessels confirmed as “pregnant” (i.e., loaded) even by the buyer’s representatives and his appointed SGS inspectors invited to come aboard the ship on a presumed ship “captain’s” ATB document, have been known to be actually arranged by fake ship operators and ship managers and “captains”; and in such cases the buyer will only be taking over a ship and cargo with FAKE Charter Party Agreement executed between the buyer and fake ship manager, with no AUTHENTIC ship owner’s approval and no authentic shipping documents. And once the buyer’s representatives aboard the vessel confirms that the vessel is “pregnant,” the buyer pays for the cargo, takes over the vessel, and the con men quickly split the money and vanish. The buyer losses everything since the legitimate vessel owner never authorized the captain to issue the CPA, and the essential cargo shipping documents used in the transaction are all merely fake.

Nigeria’s bureaucratic quagmire

And there’s yet another problem involved in trying to authenticate Nigerian crude oil documents. The problem of the bureaucratic quagmire associated with doing business in Nigeria. One expert vastly experienced in doing crude oil buying business in Nigeria, put it this way to this writer: “NNPC Crude Oil Marketing Department, Abuja, is the authoritative source to verify the Authority to Sell document. But you will spend an endless amount of time trying to verify it. As with most Nigerian establishments, people use personal connections to get such documents, but that does not mean that they can deliver.”

WHAT BUYERS NOW VIEW AS THE BEST AND MOST “PREFERRED” PROOF OF AN AUTHENTIC CRUDE SELLER – A SELLER WHO CAN PROVIDE BUYER A 2% PERFORMANCE BOND

In short, the point is that virtually all traditional manners of verification and confirmation of crude oil ownership and availability have become seriously infected and adulterated by con artists and fake operators to the point that many international crude oil buyers regard those methods as largely unreliable, too difficult to verify, and fraught with intolerable risks. And consequently, there has evolved among them what could today be called a “preferred” method for determining an authentic and credible seller of crude oil in today’s market. Such a seller is simply one who can meet one basic requirement – namely, is willing and able to provide the buyer a 2% Performance Bond upfront in a transaction.

What is a Performance Bond or PB?

This is, in a word, an insurance document issued for the seller by seller’s bank or insurance company guaranteeing that the issuer will pay a stipulated amount (a sum amounting, in this case, to 2% of the total value of the cargo being purchased) to the buyer in the event that the seller breaches (fails to perform) the terms and specifics of the contract signed by the seller with the buyer. (The Performance Bond could also be posted in the form of a Cash Bond). The bank or insurance company which issues the PB acts as the responsible “surety” of the bond

If a seller contracts with a buyer to put up a 2% PB – and is able to actually post that bond with his bank or insurance company – the seller is, in a word, guaranteeing the buyer that if he were to fail to perform his obligations under that contract, his bank or insurance company, in their roles as the “surety” of the bond, will pay the buyer a sum amounting to 2% of the value of the crude being purchased, regardless.

WHY BUYERS LOVE THE PERFORMANCE BOND GUARANTEE

Buyers love finding sellers who can provide them UPFRONT 2% Performance Bond, overwhelmingly viewing that as the “preferred” option as they consider that the safest, most reliable, most tangible, and most assured and least fraud-prone kind of proof and evidence of credibility by a seller. Most experts contend that if a seller can offer a 2% PB deal – and, what is even more important, is actually able to post the PB because he has the financial wherewithal to do so – it is almost assured that the seller will not fail the buyer in the actual execution of the deal, but will almost surely perform those obligations as contracted with the buyer.

Sam Nelson, expert in crude buying and selling methods and the author of a primer on the subject, put it this way: “A contract with any of these bonds in place will be successfully completed. A bonded contract has a higher degree of success than a non-bonded contract. A bonded contract is a bankable contract. The players have their money at stake and that is a good reason for them to perform.”

And the Legal Dictionary explains it this way: “The purpose of a bond is to provide an incentive for the fulfillment of an obligation. It also provides reassurance that the obligation will be fulfilled and that compensation is available if it is not fulfilled. Performance Bonds guarantee for the satisfactory completion of a project.”

There are a few specific bases why buyers and experts feel that way:

1. Being able to post a PB is a sign of financial credibility and ability.

To be able to finance an actual posting of a 2% PB (which will mean, for example, at the current crude prices, 2% of, say, $200 million for a 2 million barrels cargo, something amounting to $4 million), a seller would have to have some substantial financial ability and resources.

2. Financial Cost and Penalty Involved In Posting a PB, is a Powerful Disincentive Not to Perform.

Sam Nelson: “The players have their money at stake and that is a good reason for them to perform.” In deed, most buyers, upon getting the 2% PB issuance from a seller, would promptly accept that as equivalent to POP and forgo having to review the POP.

3. The Normal Con Man or 419er Will Not Have the Disposition, the Reputation & Financial Wherewithal to Post a PB.

Robert Strickland of Strickland Associates, an experienced New York dealer in crude oil deals, says as follows: “If you are concerned with FRAUD! ONLY true Sellers that offer a 2%+ Performance Bond are genuine Sellers of Nigeria [crude oil].”

Sam Nelson, the crude oil deals expert and author: “These bonds are necessary to protect the interest of the parties involved for unnecessary losses due to fraud or complete negligence.”

4. Being able to post a PB is a solid indication to a buyer that the Seller has already been vetted.

Obtaining a PB is generally not an easy or automatic thing. Before a bank or insurance company would give a seller a bond, the seller shall have gone through a rigorous application process, and must have met a set of stringent financial and character requirements and conditions. Hence, when a buyer gets a seller who can, and does actually, post a 2% PB, the buyer is almost assured that he’s got a credible seller, and one most unlikely to be a fraudster or a 419er.

For just an example, one Syracuse, New York, insurance company requires applicants for a Public Construction job PB to provide them the following items, among others:

Surety Questionnaire Filled Out Completely

Copy of Contract/Award Letter or Solicitation Letter

Business Financial Statements (2 years audited fiscal year financials) OR

Last 3 years Company Income Tax Returns

Personal Financial Statements and Resumes on all owners of 10% or more

Work in Progress Schedule (if applicable)

Insurance Confirmation

A. Workman’s Compensation

B. Liability Certificate

C. Key Man Policy

Supplier and Contractor Reference Letters

Schedule of Completed Jobs

Bank Reference Letter

Company and Personal Indemnification (GAI we supply)

Articles of Incorporation

Corporate Resolution

Job Cost Breakdown and/or bid specs

IN SUM

To most buyers of crude oil in the international open market, getting an UPFRONT 2% Performance Bond issuance from a seller, is the overwhelmingly “preferred” method for doing a sales/purchase deal. It is the option they consider to be the safest, most reliable, most tangible, and most assured and least fraud-prone kind of proof and evidence of credibility by a seller.

For various reasons and factors, many of which are outlined above, most buyers and experts believe that if a seller can offer a 2% PB deal – and, what is even more important, is actually able to post the PB because he has the financial wherewithal to do so – it is almost assured that the seller will not fail the buyer in the actual execution of the deal, but will almost surely perform his own obligations as contracted with the buyer. Hence, in a deal of that kind the buyer has little or nothing to worry about concerning a potential risk of fraud or scam. In consequence, buyers love finding sellers who can provide them – who can actually post – a 2% PB, and consider that to be the best evidence and assurance of having a credible seller, and one most unlikely to not perform the contract, or to be a fraudster or a 419er

NOTE: As with many things concerning many a Nigerian crude seller, it’s one thing for a seller to claim to a buyer that he’ll post the PB, but quite another thing altogether for the seller to be able to actually do it, or to actually do it!),.

FOR A FOLLOW UP

YOU WANT TO FOLLOW UP ON HOW YOU CAN ASSURE GETTING A NIGERIAN CRUDE OIL SELLER WITH A TRUE, UPFRONT 2% PERFORMANCE BOND? OR SELLER WITH OTHER KINDS OF SALES DEALS THAT ARE GENUINE, “SAFE” AND SCAM-FREE?

INSTRUCTION: You can do so. You can readily obtain the specific basic requirements you’d need to meet in order for you to become automatically considered “proven” as a truly LEGITIMATE seller who really genuinely has some crude to sell. USE THE AUTHOR’S FIVE BASIC OPTIONS PROGRAM.

Just send an email and simply ask for “the FIVE OPTIONS.” CONTACT THE AUTHOR ON THIS ONLY BY EMAIL, PLEASE, at: anosikemo@yahoo.com OR anosike2@aol.com

MORE ON THIS AND RELATED TOPICS ON THE AUTHOR’S BLOG AT: http://www.affordablebankruptcy.blogspot.com/

A Look at How the New Epson ColorWorks CW-C6500 Will Change Enterprise Label Printing

The New Year is coming, and with it, plans for personal and workplace improvements. Come January 2020, Epson’s new ColorWorks CW-C6500 color label printer will arrive, making it the perfect addition to your enterprise label printer fleet.

Companies that print high volumes of labels have historically relied on large fleets of thermal transfer printers and pre-printed color label stock to produce their color labels. The pre-printed stock has blank areas which are later printed with the black thermal transfer printer. This allows for some customization, but, as you can imagine, has some limitations.

For example, where are you going to get the pre-printed label stock in the first place? Through a third party print service provider most likely. That incurs setup and die costs. It also usually requires a large minimum order. Should the labeling requirements change, the pre-printed labels must be discarded. Meanwhile, staff must constantly manage label inventory. If they run out of pre-printed labels, it will cause some serious downtime until new labels can be ordered, printed, shipped, and delivered.

Epson ColorWorks CW-C6500 Label Printer is Designed to Replace Thermal Transfer Printers

This is where the Epson CW-C6500 color label printer shines. Not only does it allow companies to print in full color, it does so on demand. There’s no need to order, store, manage, or potentially waste pre-printed labels. The Epson CW-C6500 color label printer comes in two versions, one with an auto cutter (CW-C6500A) and one with a peeler (CW-C6500P). Both are 8-inch ColorWorks label printers with comparable features, media handling capabilities, and connectivity options as the leading thermal transfer printers currently in use in today’s enterprise label printing environments.

Epson CW-C6500 Features

Among the many features of the Epson CW-C6500 color label printer are:

  • 8-inch print width (a 4-inch model, the CW-C6000 is coming in May 2020)
  • 1200 dpi print resolution
  • Up to 5 inches per second print speed
  • PrecisionCore TFP serial printheads
  • GHS BS5609 certification when used with certain DuraFast pigment ink chemical labels
  • ESC/Label and ZPL II interface language
  • Remote printer management
  • Seamless integration with SAP, middleware, Windows, Mac OS, and Linus
  • Applicator I/O port
  • Low cost

Business Benefits

Adding Epson CW-C6500 color label printers to an existing fleet of thermal transfer printers is just as easy, reliable, and affordable as adding thermal transfer printers, but with the added benefit of full color label production. This printer and its 4-inch sibling are set to transform the enterprise label printing industry in 2020.

Choosing the Best Printing Service For Your Printing Needs

Printing services which encompass commercial, educational and scientific areas have become a major industry today. Many businesses give preference to best printing services for their advertising requirements and all printing needs.

Locating best printing service is not an easy task. There are different factors that can help you in selecting one good service which meets all your printing requirements.

These factors include:

Whether the company can offer services for both offset as well as digital printing? If this facility is available, you can get all your printing work done from one dependable source.

Offset printing is meant for handling bulk orders. Very large quantities of prints can be created and reproduced at affordable costs. Unit costs drops as order quantities increase.

Digital printing is suitable for smaller quantities of print. This process enables direct printing without use of mechanical processes like plate production or film stripping.

A second factor in selection of best printing services is the product it handles. You will benefit from a printing service that handles wide range of products. A big advantage with such a company is that you don’t have to run to different companies for getting different products.

The products that one best printing services should offer include: business cards, catalogues, brochures, calendars, door hangers, envelopes, letterheads, newsletters, greeting cards, posters, stickers, flyers and labels. The best printing service should have facility for format printing of large posters and vinyl banners. It should also provide different options for customisation.

Another important factor in deciding best printing services is the support it offers to clients, like free proofs, project estimates at no extra cost and free review of files.

One more factor that will differentiate one best printing service from another ordinary service is the response time. When you want something to be printed on short notice, the best printing service provider will always be able to supply you quality product in shortest possible time without printing errors. Such situations arise more often and you have to depend fully for express service on your printing service.

Thus the best printing services would be the one which can be set up for different printing processes and products, which is very quick to respond and produces high quality of printing.

A Unique Selling Proposition and Convincing Guarantee

What makes you hire a car from a particular firm? Remember Avis’s we try harder and FedEx’s when it absolutely, positively has to be there overnight? Each of these is a compellingly unique selling proposition that differentiates their brand and persuades consumers to use them above their competition, because of the convincing guarantee that they imply.

This is the process I follow as a business coach when helping my clients to develop their own unique selling propositions and guarantees in an imaginative, creative way.

  1. Think in terms of what your customers receive. Nobody is interested in buying quality and service because they have no intrinsic worth. But a car hire firm that tries harder and a shipper who guarantees deadlines – now that is something to talk about. So what makes you different from the firm that does the same thing as you across the street or down the road?
  2. How is the product or service that you sell unique in terms of customer benefits? How does it solve the problems, frustrations or challenges that your prospects face? A fridge is a fridge but one that auto-defrosts is more than just a fridge, it’s a lifestyle too. All golf coaches are the same, right? No they’re not. The unique selling proposition that guarantees to improve your swing (they all do that, by the way) is the one who gets the business.
  3. Identify a “pain point’ in your industry. Like sitting for hours in a doctor’s waiting room or having take-outs delivered hours late. Domino’s Pizza got it right when they promised pizza delivered in thirty minutes or it’s free. How’s that for a convincing guarantee? Think laterally, but be prepared to be held to your promise.
  4. Be specific and make sure you can back up your proposition when asked for proof. Advertisements are sometimes focused internally to inspire staff, but unique propositions are not. They describe what you are already doing, so what makes you special? How come you are still in business? It’s just not good enough when only you know why.
  5. Distill this all down into a single sentence or better still a short phrase. You must think in terms of output and every word must sell. This is where a business coach can be a useful ally. I have wrestled with paradigms like this before, and I offer independent input.

The job is not over though until you have integrated your unique selling proposition into all your business stationery and advertising materials and done a market launch as well. Convincing guarantees are two-edged swords when out there in the public eye. You’ve just created another role for yourself – you must monitor, monitor and monitor to make sure your firm is sticking to its promise.

Direct Mail Marketing For CPAs And Accountants

In the accounting industry, direct mail marketing can be very cost effective. CPAs and Accountants are fortunate to be in an industry where they are able to purchase a database, which provides precise information on potential clients. This makes marketing with direct mail a very cost effective approach to develop new clients.

The first thing a CPA Accountant will need to do is purchase a list of businesses that meet the criteria a CPA Accountant establishes to qualify a client for his or her firm. There are many criteria a CPA Accountant may choose, but the most common are, location, number of employees, sales volume, and industry. Some list companies will even provide limited credit information. It is best to generally select locations closest to your office. Most compiling companies use databases with zip codes to establish locations. Accordingly, the CPA Accountant should start by providing the zip code for his or her office working a radius outward until the desired number of businesses on the list is reached.

Once the criterion is established, the Accountant is now ready to purchase a database. Info USA and Dunn & Brad Street are perhaps two of the largest companies that compile and sell database information for resale. It is recommended the list be purchased from one of these two companies. They are reliable and have been in business a long time. Unfortunately, there are many companies selling list information that are not reliable and that have high error rates. Many other companies are basically just list brokers who purchased a list wholesale from one of those two companies and then resell it to you. It makes sense to always purchase your list from a database compiling company, which has a proven reliable record.

With the list purchased, the Accountant now has a defined target market of potential business that could be good clients for his or her firm. Direct mailing to the defined target is cost effective. The CPA Accountant is not incurring costs of marketing outside of his or her target market. Radio, television, and newspapers all broadcast or publish to the general public. Advertising in these forms of media would subject the CPA Accountant to incurring cost communicating outside of his or her target market. Direct mail focuses the cost of communication to his or her defined target market.

There are three basic rules the CPA Accountant must follow in direct-mail marketing. The first rule is always use professional letterhead and envelopes. Many times Accountants generate “in house” their own business stationary giving it a “home made appearance.” The CPA’s direct mail piece is the first representation of his or her firm’s work that a potential client might experience. The CPA desires his or her marketing piece to be of the highest quality. A professional appearing CPA Accountant direct mail marketing letter to a profession or business will be opened while a low grade appearing letter is often just discarded.

The second rule is never use bulk mail or mailing labels. When unsolicited mail is received, the business owner will look at it and make a decision. Does this look like something he or she should open? The decision is then based on visible attributes of the CPA’s direct marketing envelop labeling. If the labeling of the envelope was with a pre-printed mailing label accompanied with a bulk mail stamp, most likely the letter will never be opened and will be discarded. However, if the Accountant directly labeled the envelope with postage paid via a metered or regular first class stamp, the envelope will appear important influencing the decision to open the letter.

After the business owner decides to open the Accountant’s letter, he or she will always scan the piece to discern quickly if it is of interest. The third rule is to always keep the letter short and to the point. The prospective client will quickly determine if it is interesting and short enough to read while not consuming much time. A common mistake CPA Accountants make is attempting to write long lengthy letters to “sell themselves”. This is a very costly mistake. The objective of the letter is to initiate a positive response. Once a prospective client responds positively, he or she will be provided an opportunity to convey those things in subsequent conversations and meetings enticing him or her to use the CPA Accountant’s services.

In addition to the three basic rules, it is always recommended the CPA Accountant include a business card with the direct mail letter. This will allow the prospective client to locate the CPA Accountant’s contact information and retain it for future reference. It is also recommended that the CPA Accountant refrain from using postcards in direct mail marketing for the accounting industry. They have a commodity appearance diminishing the perception of the quality of the CPA Accountant’s firm. Finally, always use industry-specific direct mail pieces whenever possible.

In summary, direct mail marketing for CPA Accountants can be very cost effective. The use of target markets avoids spending advertising dollars outside of the target audience. It is important to always follow the three basic rules for direct mail marketing for CPAs and Accountants. The costs of violating those rules can be enormous. Marketing for CPA Accountants does not have to be expensive but can be very cost effective if implemented correctly.

An Accountant Supply List

Not many years ago, accountant supply lists involved items such as ledgers, stamps with inkpads, and a very large cup of sharp pencils. Today, accountant supply lists are much different.

Computer

First and foremost, the most important accountant supply to purchase is a computer. This is a given in nearly every existing business in the United States today, and choosing a computer can be complicated and confusing due to the many options that are available. If you don’t have a computer that you can use for your accounting business, visit your local accountant supply store, office supply store, or computer dealer.

Shop around at a minimum of three places, and ask a sales representative to demonstrate the different features, as well as review features on memory. Bring a note book to write down the different types of computers you’ve seen, as well as the pros and cons of each different computer. If you have a relative or close friend who knows computers, share your findings in order to make the most educated purchase that is best for your business.

Accounting Software

After purchasing a computer, or if you already have a computer suitable for your accounting office, the obvious next accountant supply that will be needed is a good accounting software package. Rather than choosing accounting software by brand, though, choose software that is right for your particular business.

Out-of-the-box accounting software is most suitable for small and medium-sized businesses that have standard accountant supply needs. If your business needs unique data reports, make sure the accounting software you choose offers customizable reports. If you run a service-related business, check to be sure the accounting software includes features such as a time and billing module. When choosing your software, ask a few pertinent questions to make sure the package is right for your accounting business.

– Does the accounting software allow you to print or electronically send cheques, purchase orders, and invoices?

– Does it have internet connectivity so you can bank online?

– Is it integrated with other software that you often use, such as Microsoft Office?

– Is it able to convert data from other accounting programs or databases? In other words, will the accounting software be able to meet all of your needs, now and in the future?

– Does it work easily with tax forms and configurations?

If you anticipate your business to grow and include other staff accountants, consider these additional questions as well.

– Is the accounting software networkable?

– How easy or expensive is it to move from one user to multi-users?

– With some accounting software, adding new users is just a matter of buying the appropriate number of user licenses; with others, you have to purchase multiple copies of the accounting software program, which is much more expensive.

Some software accountant supply packages, such as Peachtree by Sage, offer areas of accounting software specialty as well, such as accounting for construction, accounting for distribution, accounting for manufacturing, and accounting for nonprofit organizations. Therefore, as with a computer purchase, get several opinions from various sources in order to make the most educated purchase for your accounting businesss.

Other Supplies

Once a computer system and software package is installed, filling an accountant supply cabinet is the next item a self employed accountant should choose to complete. Before spending your hard earned dollars, though, carefully research the items that you will need the most and those items that you will need immediately in your particular accounting specialty.

A few basic items for your effectively equipping your office, which are available at most any accountant supply or office supply store, are as follows:

– Client tax guide organizers

– Presentation materials and client folders

– Accounting forms

– Filing cabinet with file folders

– Accounting reference materials

– Telephone with headset

– Desk top calculator and adding machine

Some items that will be needed in your accountant supply cabinet can be purchased at an accountant supply or office supply store, but could also be obtained at no charge through the Internal Revenue Service (IRS) or ordered at irs.gov.

– W2 and 1099 tax forms

– Federal and State envelopes

– Federal and State income tax forms for the current tax year

Basic office supplies that should be included on your accountant supply list are:

– Pens

– Pencils and an electric pencil sharpener

– Paper clips

– Stapler

– Rubber bands

– Desk organizers and baskets for organizing paperwork to be kept on your desk

– Envelopes of various sizes

– Postage meter if you do or plan on doing a lot of daily mailings on a very regular basis

– Self inking stamps – one with your business mailing address and one for stamping bank deposits

– Letterhead and envelopes with your business name printed on them

– Business cards

Additionally, consider a unique accountant supply that could be of great benefit to you and your clients — a subscription to a tax update newsletter, or another resource that will keep you regularly informed of tax updates, and can help you remain updated on the latest changes in taxes and tax laws.

Email Template – Procedure To Create An Email Flyer

Email marketing is a very strong advertising tool and creating an email flyer is a fun activity. Email marketing is a tool which can create a huge impact on the audience and increase the sales to a great extent. And the most important benefit and advantage of email marketing is the cost and benefit involved in this marketing process. The cost is minimal with great results which can be beneficial for any business owner.

Now let us see the procedure to create an email flyer. It is better to use email templates if you are making it for the first time. You can find a wide variety of templates and you can choose the one you like the best. However, it is necessary that you choose it very carefully and it goes well with the logo and color scheme. It is good to use a few design elements while using a template. Make sure that the contrast settings of your templates are according to the audience. People with visual disabilities will always like a high contrast and medium size font. Make sure that the images are relevant and according to the audience and the season. Also make sure that the branding goes well with the other marketing strategies like letterhead, signs and brochures. Also make sure that all the hyperlinks included in the email templates are color consistent and underlined.

One of the major factors that need to be considered is the aim or goal for which you are creating the email flyer. There is a simple reason behind this. You need to understand the basic goals and aims before you convey anything to your audience. If your reader does not understand what you are talking about then your marketing strategy is most likely to fail. Keep everything straightforward and simple like the registration forms and the navigation. There is a vast difference between an email that needs to be sent to the college students and the one that needs to be sent to the corporate clients. Thus, one needs to understand this point well. Make sure that your flyer has everything clear and concise. Format it in such a way that the audience does not miss the main part and it immediately holds their attention. It is good to include expiration dates and offers in your email flyers to get a quick response.

Make sure that the language used in the advertisement is appropriate and does not have any grammatical errors. Usage of conversational tone is allowed but, only to a certain extent. Make sure that the navigation is user friendly and the links are working properly. Avoid asking for personal information directly from an email as the users are generally scared about the scams that keep taking place. Make sure that your subject line is in accordance with the content and gives an actual idea about the content. You can also copyright your content if you want to protect it. Thus, this was some essential information about how to create email flyers.

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