Great Plains ERP In eCommerce Environment – Combining Hosted Website With Business Portal

After seeing reasonable and multiple concerns, we would like to give you some directions for your homework, when you consider transitioning for your let’s say “legacy” e-commerce website to new totally data driven eCommerce. Microsoft Dynamics GP 10.0 has pretty advanced Business Portal, where we recommend you to research Order Management module, which in turn is redesigned version of former eOrder. eOrder went to the history, the last version of the product was 7.5. For version 8.0 Microsoft Great Plains redeployed and improved old eOrder logic on Microsoft Dynamics GP Business Portal platform, tightly integrated with MS Sharepoint. After a bit complicated introduction, we would like to explain your options in simple language:

1. Where to host: in-house or outsource? Well, this question doesn’t have direct answer, in essence it depends. Self hosting gives you complete control over the functionalities and future directions, as you do not have to “comply” hosting company requirements. However it is not necessary to switch to total self hosting over night. You can keep your website hosted outside and move its data driven portion to hosting internally. If you have complete understanding on how to split your website across multiple IP addresses, then you can skip the hint, for the rest of the auditorium we’d like to say, the all you need to do is to login to your domain registrant website and add something like that:

Ecommerce.mycompany.com 11.11.11.11 – this would be the placeholder for your in house dedicated IP address. Domain name and IP are fictitious here, you would need to provide real ones.

Then, assuming you have Microsoft Windows domain, you make the settings on your Internet Information Server to resolve e-commerce traffic by named header on your IIS

2. Business Portal Order Management Module. Microsoft Dynamics GP Business Portal 10.0 is too dependent on the technology layers, such as SQL Server, Sharepoint, Active Directory – so we recommend you disregard BP hosting outsourcing (maybe down the road in the future you can revisit the idea, but for 2008 probably it doesn’t make any sense). What is good about Order Management – you are virtually sharing GP inventory control and Sales Order Processing modules with OM, including pricing updates, promotions, customer price levels (and of course secured customer logins on the Business Portal level)

3. If Business Portal is too complex or simply doesn’t do the job for you. BP is not something easy to install and implement. If you need light touch to your existing e-commerce application, you should consider do this either in eConnect, which in essence is Software Development Kit, allowing programmer create such necessary object in GP as Sales Invoice; or you consider Great Plains Integration Manager to do overnight transaction move from eCommerce to Great Plains

Expand Online Business : Major Chalange for Small, medium and Big Companies

Expand Online Business

Entrusting your online advertising and publicity requirements to a professionally managed agency that excels in the fields of Internet marketing solutions like search engine optimization search engine marketing like pay per click promotional campaigns is a crucial way to ensure you expand online business successfully.

Companies specializing in offering unique, creative solutions with the support of latest web technology software can help expand online business for all web-centric enterprises since they use their expertise in various internet marketing tools to provide clients with a website that draws highly targeted traffic. This helps not only to improve and expand their online business but since the online marketing strategies are remarkably different from conventional advertising, it also makes for unique consumer appeal.

A company that can successfully translate the requirement’s of a client’s website related needs into the actual delivery of completely customized Internet marketing/E-commerce solutions and tactics uses highly trained and experienced web professionals to ensure effective and real lead generation that will expand online business for the client. At the same time, it will also spell more publicity and a steady track record for the web advertising company as it takes web standards into account when designing a website and does everything possible to gain that extra edge to improve the client’s business, which also helps to increase revenues. Complying with the Web standards can help a business website to expand online business because a greater number of web users utilize the Internet for email, instant messaging or chat, but equally in majority are people watching online videos or DVDs, reading magazines online and playing online video games.

Thus, the real need for web-centric enterprises is to look for more video creative efforts to improve so the attempt to expand online business can be more advanced and therefore, more effective. Since most online video ads are merely repackaged television commercials, the need of the hour for people looking to expand online business is to have over the web creative efforts to be those that are well-researched and designed specifically for online campaigns. This will go a long way to ensure that the consumer response improves since these creative efforts by a professional advertising agency will have a decent (or even increased) budgeting for studio production and therefore these costs will necessarily create more appropriate online ads. Therefore, it is actually an investment for the website owners when they choose a proven professional advertising agency to take care of their online marketing and publicity campaign who will take it as a challenge to create video ads for the short-attention span of web surfers who demand high-quality content presented in compact viewing experience.

The main standards are the languages used when creating websites and this factor is best understood by professionally qualified individuals heading advertising agencies overseeing successful delineation of a client’s business policy online through commercials and videos. Among the languages used for creating websites, the most widespread ones are HTML, XHTML and CSS. HTML or XHTML are used to create the backbone of websites – the structure while CSS is used to style, format and position the structure and content.

Creating and Marketing Your Small Business Website in Cleveland, Ohio

Small businesses developing during the internet age are in their prime. They will be able to create a website for their business which will allow them to establish their online presence for years to come. There’s no telling the amount of sales, leads and inquiries that will come from one small business website, no matter the industry.

I often tell clients that the internet age that we are in allows small business owners to be in their prime. Even in the midst of a so-called recession, the internet allows those small businesses to have a level playing field with others in their industry who are succeeding in sales and gaining momentum in other places in the country. The internet creates a level playing field for small businesses in Cleveland, Ohio because even though the economy in downtown Cleveland is not-so-hot, the internet economy nationwide is booming.

Hire a Professional Firm

Hiring a professional web design and website development firm in Cleveland, Ohio should be your first step. Being the owner of MJM Design, I can say that there are really only three qualified firms located in downtown Cleveland that absolutely dominate the market. Mine being one of them, the others being Zorebo Interactive and… well who cares. When you are ready to buy a car, who is one of the first persons you talk to about your upcoming purchase? The “car guy” in the family, exactly. Cars are horrible investments which is completely different from your next small business website in Cleveland. Your small business website should offer a return on your investment whether it is producing sales, leads, inquiries or referrals. Finding the “web guys” in Cleveland, Ohio is not a hard thing to do and I highly suggest doing it before moving forward.

Search Engine Placement

Placement on search engines for small business websites in Cleveland, Ohio is paramount. This allows small businesses to showcase their website to potential customers not only in their local market, but also in the national and global market. Search Engine placement will usually require hiring a qualified web design and development company in Cleveland, Ohio. It is a good idea to get your site not only listed locally on Google, Yahoo and MSN search engines, but also for it to rank organically or also known as naturally in the Search Engine Results Pages (SERPs). I recommend staying away from Google AdWords, unless you have the monthly budget. If you can afford spending $400 to $1,500 a month on Google PayPerClick advertising, then I say go for it. You can use Google Analytics to track and measure your conversions in dollar amounts.

Keep Your Site Updated

Your new small business website design and development project is nearly completed. Why did I say nearly completed you say? Well, even though your site might have been designed and developed by MJM Design or another reputable web design and development firm in Cleveland, Ohio, you aren’t out of the woods yet. Creating useful content and updating it on a regular basis will allow you to reap the rewards and keep your customers returning for more. If you skip this crucial step, all of your previous efforts will go wasted leaving you with really pretty, professionally designed and developed HTML documents.

Do You Need a Content Management System?

Typically Content Management Systems also known as CMS are beneficial to larger companies who plan on updating their website content daily or even multiple times per day. This is useful for mortgage companies, companies whose products are changing rapidly and businesses who plan on reporting news in their industry on a daily basis. A Content Management System can be configured as a WYSIWYG (What You See Is What You Get) HTML editor which can be accessed by your website administrators. This will allow them to update text, image and hyperlink content on your small business website without having to call your web development company for changes order request.

The four topics should have pointed you in the right direction for creating and marketing your small business website design and development project in Cleveland, Ohio. If you need more information, I suggest contacting a web design and development firm in downtown Cleveland, Ohio (we know what we are doing) to learn more about what a website for your small business can do for your bottom line.

8 Internet Tips for Small Business

Over the past 3 years we have seen incredible growth in the internet both in terms of users and uses. The internet enables many small business owners to obtain customers Nationally and even Internationally for small amounts of capital. Other internet technologies can increase business efficiency. Yet so many business are daunted by the prospect and many small business owners make little use of the internet. Here are 8 tips aimed to help small business owners:

  1. Create a website. There are lots of free packages out there to help you develop your own website. However, for relatively small amounts of money it is well worth investing in the expertise of a web developer who can create a professional website to project the correct image for your company. Just as in all walks of life, there are good, bad and indifferent web developers. Carry out your own research looking of other small business sites, most such websites have the a link to the developer on the homepage with their contact details. As such you should be able to contact the company that has developed your favourite sites.
  2. Update your website. You have invested in a website, keep it up to date. Make sure your products or services are current. Update with recent news.
  3. Make sure that your website is being found in search engines. There is no point in having the best small business website in the world if no one knows about it! There are a group of IT professionals that specialise in this type of work. It is know as Search Engine Optimisation or SEO for short. Consider recruiting such help.
  4. Consider internet adverts. Search engines, such as Google, Yahoo and Bing have their own versions of internet advertising. This will push more customers to your website.
  5. Use Social Media. Millions of people use social media such as Facebook, Twitter and YouTube. These can be used to promote your business to a lot of people in little time.
  6. Write a Blog about your business. Try to avoid writing sales articles, but offer people free helpful advice about services and products, build up a following who hopefully will then turn to you in the future.
  7. Use an online bookkeeping program. Again, such programs save you time and allow you to access your businesses books and records wherever you are in the world that has an internet connection. It is advised to check with your accountant to see what they recommend. It may even save on your accountants charges at the end of the year.
  8. Use online banking. This will help you save time and keep a close eye on your business finances.

The 6 Key Benefits of Using a Website Clone for Your Online Business

When you want to build a website for your online business, you have two options available. First is to develop a website from scratch and other is to use clone scripts. Clones make it possible to replicate the concept of a well-known website and add improved design and functionality as per your requirement. In recent times, many entrepreneurs are using this idea to start their businesses with ease. The six key benefits of using ready-made scripts for your online business are listed below.

1. Time

When you are starting a new venture, you aim to enter the market as quickly as possible. A website clone script reduces your development time. It saves you from the complete software development life cycle, which can at times take months or years to complete. As you don’t need to do coding from scratch, you can reap the benefits of quick time-to-market.

2. Cost

Developing a website from scratch will lead to higher costs of development. Scripts are not only quick to build but also cost you less. As you will take the concept as well as the features from an already established website, you will be able to save resources and money.

3. Planning

A lot of thought and planning goes behind developing a website from scratch. Clone, on the other hand, eliminates all the planning and market research on development, design, testing, etc. and makes deployment easier and faster.

4. Coding Knowledge

You needn’t be proficient in programming languages to use scripts. They are ready-made, built with cutting-edge technologies. Additionally, some of them also offer customization as per your needs and target market.

5. Demand

The website you will build will already be well-known in the market. This will increase the chances of the popularity of your business as well. Creating something that is already successful in the market ensures it has sufficient demand and leads to quick brand visibility.

6. Competition

There is a cut-throat competition in the market, with high entry barriers for startups. By using website scripts, you can jump-start your business easily and gain a competitive advantage.

Online businesses choose to get a clone when they want to build an application that is already popular among users. This enables them to leverage the benefits offered by such platforms at an affordable price. Some of the scripts also allow adding customized features to match the needs of businesses. You can change the graphics, replace information and add content as per your requirement. Website clones are therefore a perfect solution for startups, who want to save their money as well as time in their initial stage.

How Domain Name and Web Hosting Affect Your Online Business?

Since the globalisation has set in, the need of online presence has increased to a great extent. Working in an isolated manner is not an option as everything is interlinked. Hence businesses have to mark a global presence so that they can increase their reach in the market and improve revenue generation. For these reasons, business setups are looking for options, which can help them in getting enough traffic on their websites. But having enough traffic does not guarantee success. There is a need for relevant and valid traffic on the site to increase the sales. Now, the big question is what should be done to attract relevant traffic to the site. There are multiple ways by which one can accomplish the aim of attracting genuine leads, such as choosing the right domain name and having a reliable web hosting service with high up time.

Choosing the right domain name is of prime importance in order to provide a proper sense of the kind of business one is into. While choosing the name, one has to make sure that it adds value to the official website of the company. It is always better to select a name that is easy to memorise and spell. The name should not contain more than two or three words and it is also advisable to include keywords so that your site becomes more result-oriented on search engines. An appropriate domain name can not only generate leads but also help in establishing a brand name for your business. With an easy-to type and memorable name visitors can easily search your website.

A reliable web hosting service for high uptime is recommended for any website. The quality of the web hosting solution can make a huge difference in the performance of the site. Choosing a reliable service provider is one of the prerequisites for a successful online business. With the advancements in technology, not only large companies but also SMEs (small and medium enterprise) can afford having a website of their own. But every provider can not do justice with the website and therefore it becomes crucial to opt for a provider who ensures high uptime for the site. A bad server can ruin the performance of your site and give a bad impression to the visitors, which in turn can hamper company’s sales. Hence it is important to ensure while making a final decision about the website hosting service provider that he facilitates good bandwidth as well as uptime. Making a note of these things can save businesses from losing potential customers. A website with the uninterrupted access can have a great impact on the company’s online business as visitors can navigate the website any time they want to. Proper running of the website is vital and it can be considered as a pivotal factor for a website’s success.

Therefore, a right domain name, domain registration and a trustworthy hosting service can elevate the value of the web portal. The need for quality website hosting and appropriate name forms a crucial part of running an e-commerce website.

Why Ecommerce Website Design Services Is Vital for Online Businesses

Ecommerce site design came about as a consequence of expecting a site that had a more minimalistic appearance. In general, it’s definitely worth using free site design with CMS. You will surely agree that the very best thing about the totally free site design is it does not come at any price tag. An inexpensive site design doesn’t signify cheap. Nevertheless, a reasonable site design doesn’t also signify poor high quality websites. Stunning and fashionable e-commerce website design is just one of our specialities.

When it has to do with web design, it is necessary to consider creatively. Today, web design is connected with the accumulation of income of the company a significant concern in an easy way. Affordable web design is simple to discover in any way. The most suitable web design is extremely important to get the effective effect on the online sector. Presently ecommerce web design services offered by many companies are outdated and not responsive. An excellent ecommerce website design is vital for your online business because you might have many products for sale you will want prospective customers to find effortlessly.

Ecommerce technology providers give an unprecedented number of internet applications for today’s business owners offering a lot more than just basic internet shopping templates. Anyway, the local site design service providing firm would have the capacity to reflect the regional sentiments on your website in a flawless method. An expert ecommerce website design service provider can quickly build and test your site along with all the features of an ecommerce website design requirements.

If your site is poorly designed, you may wind up not making extra money. Though your site could possibly be convenient to check out even when one is using her or his smartphone or tablet, there might be a few layout or browsing issues that you aren’t mindful of. If you wish to create a site which look different from the competition then your site has to be visually pleasing because it is going to be more inclined to draw customers attention. You must plan ahead of time and make a decision as to what steps are able to make your ecommerce website more profitable. Your ecommerce website is a kind of media you owned and you must start thinking of it in this manner.

You can most possibly discover it in sites that provide free hosting as well. As soon as your website was created we can let you get it ranked highly on Google and can additionally help to increase your online brand awareness. For this intention, you need to design your site effectively so that an increasing number of people could be attracted. At these sites you can practically find everything which you require for your site to be created. Shipping options is necessary for any e-commerce website to utilizing a single or flat rate for shipping. E-Commerce websites are the best method to conduct business globally.

With plenty of themes, you are going to be certain to locate a web designer for your site to work with. Website design is not merely creating sensation but also creating new standard in this discipline, which eventually giving hard time to the full player around the world. Possessing an ecommerce website isn’t enough and one also ought to have an attractive ecommerce website design.

There isn’t any reason to delay your ecommerce website design which is a one time a project. It’s the Ecommerce website design in USA that really can facilitate you to make the most of the internet based company techniques and process as well as it can permit you to conduct the internet based company in the most systematic method. Ecommerce website design could possibly be simple to utilize in the end, but it isn’t always simple to set up at the beginning. Professional ecommerce website design provider won’t only ensure website ease and beauty, but additionally, it will ensure the security of your clients and your organization.

The Benefits Of Affordable Website Design

The era of technology has arrived and with most forms of communication conducted online, businesses are hard pressed to incorporate digital operations. For small business, achieving a professional online brand and web expansion may seem too costly, but with affordable website design creating the much needed web presence can be achieved. Professional web design services offer WordPress creation, HTML websites, eCommerce and more for the benefit of startups and small to medium companies.

Establishing a strong online presence includes customized website design with the correct use of resources, tools and technology. Many small businesses avoid investing in online marketing for fear of the costs and an inability to maintain an expensive site. Fortunately, professional website design offers fully tailored solutions to create an impressive, functional and reliable web profile for a new enterprise without a high price tag.

Economical services aimed at developing online brands provide a high standard of quality ensuring all pages are functional and aesthetic. Professionals are skilled and knowledgeable in applying the correct tools and techniques to produce sites tailored to represent the company across web platforms. Web designers collaborate with clients ensuring fully customized and innovative programs are created.

Attempting to create a website without professional input and assistance could compromise a brand image. Most online users judge the reputability and quality of a product, service or brand by their web presentation and social media pages. Avoid losing interest in target markets simply owing to bad website design and not because of defective or problematic products.

A lack of skill, experience and knowledge in online design and development could negatively influence customer perception of a product range. Inexpensive websites delivered by an expert team of creative web designers incorporate client ideas and requirements to produce a fully custom result. Complete web solutions are determined with long-term affordability and ease of management.

Small businesses can take advantage of an expert service dedicated to web design services without the expense. Working with a professional team includes a detailed estimate for the development of full websites and mobile applications in only a few weeks. All platforms are created with ease of operation and maintenance without having to call on designers to implement web modifications.

The benefit of incorporating a small business website design includes increased online visibility to reach larger target markets on a national and international scale. The flexibility and affordability of web solutions make it possible for entrepreneurs and developing companies to improve brand awareness and gain a loyal customer following. The enterprise can take advantage of the tools and techniques provided by experts in the creation of online pages.

Custom web creation improves brand awareness, expansion and the efficient marketing or promotion of products. Affordable and mobile friendly design allow all enterprises to take advantage of online discovery. Economical web development helps businesses reach customers on mobile platforms, improves search engine ranking, and provides clients full management and control of customized websites.

Small to medium enterprises can find cost effective design for websites with fully customized and collaborative professional efforts. An expert design team provides ease of maintenance including the tools and applications needed to control the web pages. This reduces the costs and makes it easier and faster to implement changes when necessary.

Sound website design helps build a professional reputation well recognized by customers on a larger scale. Adapting to flexible web platforms improves customer rapport and assists the business in meeting its objectives in an efficient and cost-effective manner.From minimalist to industrialist, cost effective website design does not mean compromising on quality or company requirements.

A trusted web design service offers responsive website design or RWD. The purpose of such modern platforms is to create a highly interactive and fully tailored site aimed at enhancing the user experience by incorporating simple navigation, fast loading pages, and decreased scrolling options. Such features are produced for compatibility across devices including mobile, tablet and desktop.

Skilled web designers produce aesthetic platforms that best reflect a brand. Innovative features, style and visual acuity are emphasized in every creation ensuring a seamless result. Lasting efforts with an expert finish include the custom display of products, pricing and payment options aimed at customer convenience.

Web design for small business will create an efficient marketing approach to targeting customers and expanding an online brand. Affordable RWD services and satisfaction guaranteed by a professional team of website designers help manage the costs of site creation and its maintenance. Collaborative efforts with experts in online applications for mobile and desktop purposes prove economical and effective.

Increasing Web Traffic Through SEO For Small Online Business

The minute you decipher the strategies of increasing web traffic, your online business will definitely move to the next level. The main target of all online business people is to attract visitors to their sites. With good traffic you are sure to make money online. This article will seek to share valuable content to assist your small business turn big.

The best strategy of increasing web traffic is through search engines. Though you can allocate some funds towards search engine optimization (SEO), you can succeed in the same without investing a single dime. Before, one needed to be an expert to succeed in SEO but today anyone keen to learn the tricks can easy rank high.

All you need to identify are the queries that people in your niche use to browse the internet. Engines like Google, Yahoo and Bing Crawl websites searching for relevant content to their internet users’ queries. Therefore, the content you generate for your seemingly small business should be optimized. With a few changes you too can rank high and thus increase web traffic to your website.

As you work on your visible content, make sure your hidden content is also optimized. By this I mean your HTML tags. Ensure your “META” elements content are well optimized with relevant keywords. Since search engines cannot read images, the images on your site should also be identified with alternate tags.

It is good at this point to remember that Google, Yahoo and Bing all use different tactics to rank sites. For example Google takes into account the use of keywords in your “description” META tags while other engines concentrate on “keywords” META tags or both. Therefore, when choosing keywords, ensure that they are common in your market niche and not so competitive. This will make it easy for your website to be found on engines first result pages thus increasing web traffic.

Important to note in addition to getting a high page ranking is the need to build rich content that ensure reader retention. Follow the links below to learn more on free online marketing ideas hence increase web traffic.

How Online Entrepreneurs Can Make Money Online With a Website

Starting an online business can be freeing if the entrepreneur knows what they are doing. But what does a new entrepreneur do if they are not experience in online business? The key to an online business is to leverage how to make money online with a website.

The online business website is the heart of any Internet-based business and all detailed pertaining to the website need to be handled with care. Therefore, online business owners should take special care to create a website in a profitable market (also known as a niche), market the website properly using traffic generating techniques and have calls for action so that consumers will follow through with purchases.

Read on for a break down of the previous steps for more detail.

Selling products using your website

Online entrepreneurs have millions of online products that can be marketed that will translate into paid commissions. Companies like Amazon, Wal-Mart and Target use affiliate marketers to help promote their products and drive Internet traffic to their web pages. It is common for online entrepreneurs to earn commissions If a purchase is made, because a consumer clicked through to the Amazon page through the entrepreneurs marketing web page.

Decide on a market or niche

Now it is time to decide what type of products the online entrepreneur would like to market in. The online marketer will decide what specific market they are going to operate in. For this article, let’s say the online entrepreneur chooses helping coaches find the right baseball gear for their teams. Many of the major retails deal in baseball gear and have affiliate marketing programs that online entrepreneurs can take advantage of.

Create a website

At this point the online entrepreneur will create a website that will be used to market various baseball products through affiliate links to the retailers’ home site. The website should be clean and be in a layout that is suited for the consumer to find information easily.

Drive traffic to the website

Here is where the online entrepreneur would need to decide. Should organic traffic techniques be utilized through SEO optimization? Or should traffic be sent to the marketing website using pay-per-click technique. The pay-per-click would be the fastest way to get traffic to the website. The problem with pay=per-click is that sending traffic to the website can be expensive. Most online entrepreneurs choose the route of getting free traffic using SEO Optimization. Building traffic through SEO takes time.

Convert traffic to purchases

Now that the online entrepreneur has traffic, it is time to convert that traffic in to purchases. This is where the vendor weblinks come into play. The goal is to tweak your SEO Optimization so that most visitors are wanting to buy. Work on the SEO content to get your purchase-to-traffic conversion rate to 20%. That is the low end of what a conversion rate should be for a niche webpage. Try to get higher if possible.

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