Thousands of businesses and millions of individuals have their own blog. These numbers increase every day. With so many blogs, how can you create a unique blog? Many are of the opinion that it simply isn’t possible. Some actually say there are no new ideas or even unique approaches to a topic. The one thing these two groups have in common is they are completely wrong. There will always be different perspectives and original ideas. The key is ensuring your blog reflects this.
Why Stand Out
If you, as an entrepreneur, use the same keywords and same designs as all your competitors, how can you expect to stand out from all the other entrepreneurs out there? Blogging is a great way to market your business, but only if you create a unique blog. This ensures your blog is the one searchers see first, the one they remember. It also ensures readers want to keep coming back to read your latest posts.
Create Niche Blogs
General topics are great, and since there are a plethora of general topics that exist, it is an easy way to come up with new topics for your blog. However, general has been done to death. Even with the most unique voice, your blog needs to focus around a niche topic. For instance, a blog on blogging tips may not do so well, but a blog focused on optimizing blog posts will do better. Start by thinking of at least five smaller topic areas for your blog, which relate to your business. Remember, you can always create more than one blog if necessary. Perform a search for those topics to see your competition. The one with the least competition is likely the winner. A niche blog provides more relevant, highly focused content making it more valuable and popular for readers.
Show Off Your Personality
Yes, your blog should be professional. No, it shouldn’t be boring. Your blog is the place to show off your personality. You’re an entrepreneur. Don’t be afraid to let your personality show in the words you write. Every person has their own unique style. Simply write your blogs as if you were giving a talk or just simply, talking to a client. Be relaxed and confident. Let your expertise and unique perspectives shine through.
Create A Killer Design
A reader notices two things about your blog to begin with – the name and the design. Create a catchy, yet descriptive name for your blog. Your business name is perfectly acceptable. Next, focus on creating a design and color scheme, which isn’t used by everyone else. If you use free templates, tweak them so they are unique. Not only should your blogging content stand out, but, the blog itself should be unique. Remember to keep your blog name and design congruent with your brand, while portraying the image of your business you want the world to see.
For more tips on marketing your entrepreneurial dream and how to create a unique blog, visit Elite Entrepreneur. Find out what you need, to take your business from an idea to a booming success.