As an online marketer, you have definitely heard it: if you want to make your brand successful, you should engage with your followers and customers.
There is a perfect formula for online marketing success:
Increase user engagement = More brand’ success
But do you know why audience engagement is crucial for your business. Because Facebook, Twitter, Instagram and other social media channels will give your posts/images/videos more reach if users like, share, comment and tweet your updates. But this is not the only benefit you can get from audience engagement.
How many of you are actually show willingness to engage with ecommerce stores or online brands? Will your marketing efforts be in vain or do you really get a chance to convince them to convert?
Almost 90% of people are willing to engage with an online business, out of which only 9% of users show reluctance to engagement with brands at any cost.
Believe it or not, engagement is a two-way communication, so don’t expect your target audience to do all the sharing and liking, give them something really valuable to talk about.
Here are some amazing benefits that you can avail with engagement with your audience
Get More Social Exposure
The more users are willing to engage with your posts, the more new users will see your posts. After Facebook, Instagram is the social media network that works with engagement metrics. An engaged fan base is much likely to share your updates which will give you more exposure and help your posts to spread. From marketing point view, this is what every brand wants.
When you have more engaged users, you will probably see much more success (conversions) from a much smaller but engaged audience.
Build Trust and Customer Loyalty
The list of benefits your product/app or service offers without any proof is useless for your prospects unless you provide them some endorsements, testimonials or case studies. If you want your audience hit the CTA button and convert, then you need to build trust and prove what you promise.
User engagement can be a most effective tool especially when it comes to developing loyalty and trust. Consumers love to connect to real people – not brands. Show them what your brand offers, how your products/services can solve their problems and what they can expect from you. If you do it smartly, they will surely trust you, and then you have a greater chance of selling your products to them.
Trigger Emotional Response
Many people avoid a healthy discussion, they afraid someone may ask a question or argue their point. Fear kills emotions. Emotions will help you get more out of your consumers. The one emotional response in your fan base that will kill your conversion rate and what you can get out of your audience is apathetic. Low engagement is the true indication of indifference.
Emotions are good, so make sure you keep it positively, no need to get belligerent. Because it’s all about emotions that influence users’ buying decisions.
Get in Touch
Okay, you have gained an audience to your content, then what? Will they come back for more updates? Do you have to work hard to bring them to your website a second time and again and again?
Interactions and conversations can make your brand stand out. People will love to be entertained and connect. Engagement can help your brand get more subscribers and followers on your social media platforms.
Get Attention of New Audience
It is not only the exposure and social reach that increase with engagement. The attentions we all are willing to give any social media post completely depends on the number of comments. Users will think about your updates for longer if they have additional information in the comments. The blog posts with a healthy discussion or information in the comments can help your website get more traffic – and leads.
Give Your Brand a Real Human Face
Obviously, no one likes to talk to robots. People live to talk and connect to people. Make your brand human and personal by actively responding on your blog comment section, fan page, Twitter and social media networks. Giving your brand a human face can help you get more out of your marketing efforts. So, be human, interact and show your personality to the whole world. Make sure you make users feel important and significant.
Make Your Brand Standout
Stats show that consumers are much more likely to purchase a product if they know the brand beforehand and trust the brand most.
It is the matter of psychology that triggers emotions and buying decisions. All you need to build trust and show your personality. This way people will remember you and follow your brand so that you can stay in touch and convince them to convert. So make sure you interact with your audience and they will surely remember you better for it.