Hectic schedules and busy workdays eat away at our time. They eat away at your prospect’s time, too. When you land a meeting or a phone call, the most important thing you can do is say “thank you for your time.” Here are a few tried and true methods for saying “thank you” that will keep you fresh in your prospect’s mind:
1. Send a quick “thank you” email. The secret is in the system. Save the text of your “thank you” email as a draft so you can quickly copy and paste it into a new email composition. This way, you can quickly send out emails to prospects after phone calls or face to face meetings. You want to sound polite and grateful, and you also want to remind your client about why you’re qualified to do the job. Here’s the email I send out after phone meetings:
Pleasure talking with you today; thanks for your time. Keep me in mind if you need informative copy written in an engaging, accessible style. Experience working in the marketing and creative departments of a software promotions firm, as well as my years of experience as a copywriter means I understand audience and have a strong command of language. Please view some samples of my work at: http://www.wonderworkingwords.com.
I look forward to working with you down the line. Best of continued success.
2. Follow your email with a “thank you” card. Pick a card that’s eye-catching and artistic. A lovely card is more likely to hang around your prospect’s desk space or be displayed on a tack board; learn to think of a card that’s not immediately thrown away as free advertising. Handwritten cards are best, as are hand addressed and stamped envelopes. Details like this tell your prospect you care.
3. Follow your “thank you” card with a phone call. Remember, anytime you send your prospects something in the mail, you have a ready made excuse to make yet one more touch and keep you and your product or services fresh in their minds. Did they receive what you sent them? Do they have any questions you can answer? You communicate your availability while creating a positive experience for them to associate with you.
Employing these few tips, you’ll be leaps ahead of your competition…and that much closer to making the sale.