Celebrity Branding – Capitalizing on A Star’s Popularity

One of the commonly viewed advertisements today is called Celebrity Branding advertising. We see popular and talented artists endorsing different products in television shows, programs, special events and commercials. Branded clothes, perfumes, make-up, sports gear, and the likes are making good in the market. All of these items carry the signature names of movie stars, models, actors and actresses like Jennifer Lopez, and others.

Customers have the flexibility adjusting to products that are offered in the market especially if it is new. More so, if they find out that the products are represented and endorsed by famous personalities, they become eager and excited to purchase them either for personal use or for gift giving purposes. Through further studies and research of brand specialists, they assign top personalities who can represent a specific product based on different aspects like their personality, occupation, physical attributes or even their capacity to effectively deliver to consumers the real essence of the product or charitable project. Miss India Aishwarya Rai crowned Miss World possesses stunning and expressive eyes and she effectively campaigned for an eye donation big event. Voice over method of advertising taps celebrities with distinct voices that captivate and attract more customers. Advertising is always full of creative ideas and strategies that really work.

As of this time, almost 20% advertisers make use of the celebrity endorsed promotional method. Once a famous personality signs a contract with advertisers, many products and brands will definitely boost in the market. Product endorsers are experts in projecting the image of the product and company to buying viewers. Different products with a single popular endorser can even effectively shift from one personality to another just to be able to relate the significance and function of a specific product to interested consumers. Many have actually done this like David Beckham in endorsing Gillette and Passion.

Another Celebrity Advertising method is through the use of Celebrity logos or graphic images that can totally represent a well known figure such as actors, models, and more. Even simple initials like Jennifer Lopez’ fashion brand logo JLO. The product brand JLO enables different products related to Jennifer Lopez appear branded and highly regarded because of Jennifer’s stardom. Their popularity as well as their talent is enough to draw a big crowd of consumers even in their absence. Any product that will be represented by superstars’ logos, initials and designs will somehow carry out the advertising purpose.

Big names in the business industry really set up a budget for celebrity branding method in advertising their products and services. Nothing can compensate the load of customers that will be magnetized by superstars. Popular and credible personalities can create business tycoons out of a single product. One of the successful ad agencies that created an exclusive ad company that focused on celebrity endorsement is Davie Brown Entertainment. They exquisitely screened celebrities to represent their products and designed ads that would co-relate to their chosen endorser. Their rigid strategy is a proof that they are selective and meticulous when it comes to customer satisfaction. Customer satisfaction spells out business success.

Learn More About Information Marketing

If you are on this page, you are trying to find out what information marketing is. What does this term stand for? What is it about? This term has many other names, such as information products. People have been struggling to find out what exactly the term means. As a matter of fact, this is one of the best businesses in the world. Read on to know more about it.

What is it?

Irrespective of the type of business that you operate, you can make a good deal of steady income by selling the information you have regarding a certain area. Actually, information marketing is related to the creation, promotion and selling of the information products. As soon as an eBook, audio/video course has been put together, you can get it sold over and over again. As far as this term goes, it includes conventionally published books, workshops and DVDs, to name a few.

Can you turn it into a business?

Some people think that it is not easy to start a business based on information marketing. The fact of the matter is that transforming your life experience and existing hobby into a business is a piece of cake. Even if you are on a budget, you have no problem. As a matter of fact, the start-up costs of this type of business is next to zero.

Give your ideas a shape

What you need to do is turn your tips, strategies and ideas into a shape that can work best for your target users. As soon as your product is ready, you can market it. As soon as you have done so, you will your sales go up. And more sales will lead to more revenue, which you can reinvest to earn more revenue. This way your business will keeping growing at a faster rate.

Business Model

Information marketing can work as a standalone business model as well. Alternatively, it can support your service business as well. Moreover, if you have some important information that you want to share with your current clients, creating a great product will be easier for you.

Choose Your Ideas

No matter what category you fall in, you can take advantage of information marketing. If you want to get started, we suggest that you check out your knowledge bank and choose ideas that your clients would love to know more about. The next thing that you need to do is make a short list of a couple of ideas that you will base your products on.

With Information marketing, you can get the most out of your existing ideas and information. And this can earn you a steady stream of income for a long term. And this won’t be limited to one-to-one transaction. In fact, it will earn you a lot of money and you won’t need to spend too much time either.

Beginners’ Guide – Advantages and Disadvantages of Social Media

We all are beginners at some point. For the beginners the biggest challenge is to know the advantages and disadvantages of Social Media. Today we are going to talk about the Social Media – Advantages and Disadvantages. Many small business owners have not yet taken advantage of social media to help grow their business. It has become so vital for us to stay connected and convey the right message. To get the best out of this platform here are some tips and guidance for the beginners to know.

First of all some facts and figures of social media sites:

  • One in every nine people on earth is on Facebook
  • Twitter is adding nearly 500,000 users everyday
  • One in four Americans watches a video online everyday
  • During the second half of 2010, LinkedIn membership base grew, on average, by 1 million new members every ten days

Connect: Facebook helps you connect and share with people in your life. Just think what was your life before Facebook invented? Was it more relax, exiting, boring or challenging? In Facebook we can create a personal profile, add other users as friends & exchange messages. If we talk about LinkedIn, it gives us the opportunity to connect with professionals across the globe. Whether you are using it for personal growth or spreading your business. It also gives you the opportunity to connect with business minded people like you. If we talk about Twitter, it is simply amazing! Twitter is a real time information network that connects you to the latest stories, ideas what you find interesting. It gives you an opportunity to know what’s happening around the world in 140 characters long tweet!

Interact: With your connections Facebook gives you an opportunity to let people know about you. You can share your photos, stories and create fan page. As a business, Facebook pages are a good source of feedback on your product/services. In LinkedIn you can interact with professionals on one single platform. You can discuss business, resources, ideas, learning opportunities and lot more. In Twitter, tweets are text based posts of up to 140 characters displayed on the author’s profile page and delivered to the followers. On a personal level Twitters allows one to communicate with friends and families. On business level it connects your current & potential customers with your product & service.

Exchange: With the use of Facebook, we exchange joy, fun, sorrows, help and many more things at one place! Facebook slowly also being used like email. So this is one of the cost-effective ways to connected. With the use of LinkedIn we exchange professional expertise along with useful information which eventually enhances our professional brand. It also exchanges stronger business ideas with each other. On a business level, it helps us to exchange feedback, comments which eventually lead to increase business. On a personal level, it helps you in personal development. Twitter is a powerful tool for exchanging information and news as Twitter user often link to useful sites or articles & can be source of alternative news.

Disadvantages: As we discussed the Advantages of Social Media but we cannot ignore the Disadvantages just to be more secure on online platform.

Think about the viral potential of media. When news are negative and bad in taste, the same will happen with that brand. It is hard to undertake damage control when you are dealing with social media. Your name might get spoiled within hours. The best example is MacDonald’s Twitter promotion. According to Mail Online news article – Mac Fail! MacDonald’s Twitter promotion backfires as users highjack hash tag MacD stories to share fast food horror stories. Opponents accused the burger franchise of making customer vomit, serving pig meat from gestation crates and dishing up a burger containing a finger nail. Another disadvantage is to face threat from fake profile and ID. This is one of the biggest disadvantages of Facebook. People often use fake profile to insult or harassing someone. Students who are Facebook addicted do a bad result on his or her exams. One of the major risks of social networking and the Internet in general is breaches in privacy. These sites collect considerable amounts of personal information, with email addresses being one of the most collected pieces of personal data. Also these social networking sites possibly reduce persons’ compassion. You can check Twitter updates from your phone and send messages from anywhere. Social networking sites have the potential of having spreading negative or Anti-social messages. Amongst

As discussed above there are both Advantages and Disadvantages of Social Networking. One thing is clear; it is up to the person how he/she wants to get benefit from Social Media platform. In life we are often subjected to good and bad choices it is only we ourselves, who can decide what we want.

Essence Of A Well-Positioned Brand – Lessons For Corporate Nigeria

The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote an introductory text on the importance of brands and branding. What is new is the degree of attention and sophistication it has gotten the world over in recent years.

Maybe this has to do with the increased mental clutter in our lives and in the marketplace, which makes it difficult for companies to get across their messages.

“Brands are quickly becoming the basis for most critical business decisions,” an observer noted. Branding is the sum total of whatever a company or an idea represents. For most part of it, branding is as simple as doing the right thing, consistently and clearly.

Today as expected, Nigeria parades herself with her most celebrated brands of all time – her super brands! Indeed, for a few of them, branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problems.

While a brand is the uniqueness a customer perceives of an organization or idea; there’s a connection between a brand name [identity], brand image [perception] and brand reputation [respect].

All strong brands depend on, more than anything else, its reputation. In as much as corporate executives try to build a good brand, they ought to be mindful of corporate reputation also. In essence, a good reputation accounts for a good brand.

However, for obvious reasons, Nigerian entrepreneurs are quick at building strong brands to their advantage only to allow them crumble in no distant time, for lack of brand management skill.

I have to admit I used to buy UAC’s Gala Sausage, until Leventis Meaty came along. The experience was always positive and I always had the feeling of that tasty snack with pure beef filling. But where did Gala go wrong? Gala lost its unique positioning in the heat of competition. Apart from the sudden change of wrap [which I think I don’t like so much], the sausage in it has become so lean.

UAC failed to realize that branding is more than just putting on new clothes.

The problem with many of these great brands is that they don’t usually realize the repercussion of their actions and inactions until well after the time and money have been invested or after it is too late.

How many times have you pulled into a company’s parking spot and saw a sign that read, “Parking reserved for xxxx customers only. All others will be tolled,” or “Cars are parked at owners’ risk”? Have you ever met a lousy school proprietor raining indecent words on parents? Or how many times have you had to queue for long hours somewhere, only to be disappointed at the way a customer service officer treated you?

These are all negative branding and reputation at work. We experience it everyday. It affects the way customers perceive us.

Corporate bodies should pay great attention to their messages – spoken or written.

Words do the talking for our business, so it’s worth investing in the best copy we can afford. Unprofessionally written communications and marketing materials can actively work against us, telling potential customers things we didn’t mean to say.

Instead of the stereotyped “Cars are parked at owners’ risk,” why not try something like “While we ensure your vehicles are safe, we don’t accept any risk”? Long but it’s full of great impact.

Our dear economy has suffered from a breakdown resulting from her choice of words. They cost money, but words efficiently applied produce great wealth.

So let’s begin to take a good look at everything we do: our message; our corporate identity; our approach to communicating with clients; our demeanour; our products; our packaging; our advertising and our staff.

Hiring An Interior Designer Is Not An Expense, But An Investment

Want to decorate your home or office? Looking for some out-of-the-box ideas to transform your space into something extraordinary that reflects your warmth and personality? If yes, so, you should hire an interior designer. Though, most of the people think that investing in an expert is an expense, which it is not. If you are also one of them, who have the same perspective, it’s time to break that myth. Scroll down and have a look at the points to understand it better.

• A Great Option For Busy People: Nowadays, we all are busy in our home or offices and no one has a whole day to work on the designing and decoration of the same. In this case, you should hire an expert, so, you’ll be less stressed and able to complete the work quicker than before.

• Help You Stay On Budget: A professional interior designer prepare a detailed plan for your home or office without breaking your stipulated budget. They know how to arrange everything in the best possible manner at the price that won’t cost you the fortune.

• Add “WOW” Factor: Interior Designers know how to make your room tell a story about your lifestyle or personality that helps them adds a “WOW” factor to the work that deserves applaud. They’ll shake off the possible boundaries and make the best use of available space without even breaking your bank or letting you down.

• Not Everyone’s Cup Of Tea: Decorating the home or office in an impressive way is not as easy as it sounds. It requires professional assistance and attention to every detail that not everyone can do. Therefore, hiring a knowledgeable interior designer, who is pro in their work, will save your time and money as well.

• Contacts: An interior designer has so many people are in contact with that helps you complete the furnishing of your home. It’ll make it easier for you to buy some more stuff in good quality and at the reasonable possible price.

• Work On Time: Hiring an expert gives you surety that your work gets done on time, as they don’t want to make a bad impression of their company.

Do you still think hiring an interior designer is an expense and not investment? No, so, what are you waiting for? Find out the best company or professional near you and hand over the work of revamping your available space to them.

Web Development – Feel the Success of Next Generation Applications With Dreamguy’s Technologies

Dreamguy’s Technologies is the leading Software Development Company in Dagenham, UK and our development center in Coimbatore, India on different IT segments. We are providing complete Application Development Service best in delivery and quality with integrated solutions.

Web Development and Mobile App Development Services Company

We are one of the most reputed Web and Mobile App Development Companies in India. We do all kinds of Website, Web Apps and Mobile Apps for an affordable cost. We have successfully designed and launched sophisticated, affordable Web and Mobile applications for F500 business of all sizes in various domains. Our customers are highly satisfied and continue to use our services to take care of all their implementations.

Software Development Services

Dreamguys can be your perfect business partner and add real value to your company and your customers. On top of it, we are ready to share our vision and enthusiasm, risks and opportunities, bringing expertise to resolve the challenges you’re facing.

Our Services to grow your business:-

  • Website building
  • Hosting Service
  • Web App Development
  • Native Mobile App Development
  • Cross-platform App Development
  • Hire Dedicated Team
  • SEO
  • Digital Marketing
  • eCommerce Website Development
  • CRM & CMS Development
  • Cloud-Based Solutions
  • Website Building and Web app Development Service

    Best Web Development Company in Coimbatore, India makes a specialty of coming up with effective virtual branding and developing W3C standard websites that are compatible with all devices. We have been servicing the development of Software for our clients since 2013. We shape the dreams of your digital requirements and helps to grow your business across the globe.

    Mobile Application Development

    We have successfully developed 50+ mobile applications. We are using MVC frameworks for Android development / iPhone Application Development. We have knowledge of Objective C & Swift for iOS app development. In PHP Script we are using Codeigniter framework and Spring for Java, also have expertise in Cloud deployments. We have launched our successive products for both Web and Mobile Platforms which are listed below.

    Our Products – Web Application and Mobile Application

  • Gigs – Service Marketplace
  • Smart HR -HR Management Template
  • FnD – Food and Drinks
  • DreamKid – Kids App
  • VRS – Video Response Survey
  • On Time – Coming Soon Page
  • Warehouse and Tracking System
  • Ultra Image Cropper
  • Our Applications are available in Dreamguys Portfolio

    We have top-notch tech resources to develop scalable, secure & compliance ready web and mobile apps using ASP.net, C#, PHP, Codeigniter, Drupal, Laravel, Java, Swift, Angular.js, node.js, etc. we have wide experience in mobile technology for platforms like iPhone, iPad, Android, Blackberry, and Symbian.

    Hire Dedicated Team Service

    For any project, hire one of our dedicated developers to work on a contract basis and you can keep your resource for as long as your project requires. We offer direct hire developers to assist you quickly build your team, launch your product or gain onsite support to satisfy your structure and business objectives.

    We have skilled developers who can opt for the most effective technology which will outfit your project. You can hire a dedicated developer or hire a development team for any of the digital requirements for your new or on-going project demand. Once hired, your dedicated resource is devoted exclusively to your project.

    We have a full-fledged team of developers and will deliver the app in the promised timeline. Feel free to Hire Dedicated Team with us. Our Mobile Apps Developers are experienced in developing and porting mobile applications on the iPhone, Android, and Windows 7 phones. We have worked extensively on REST API’s and we have developed as well as consumed APIs. We also have an in-house design team and can provide a better UI/UX.

    With the help of our highly qualified and skilled IT professionals, we have been able to serve our clients with valuable Web Development and Mobile App Development Services.

    Customer support / Our Clients

    Over the years, we have successfully provided Web Applications, Mobile Applications, Hire Remote Developers, SEO services for a wide range of clients. We predominantly focus on the diverse industry which includes Healthcare, Retail, Education, and Domains.

    Benefits:

  • Our team has an expert level of experience in the industry and can assist in complex projects and overcome all challenges.
  • We offer the complete suite of services including large and small business demands to shape your ideas into apps.
  • We deliver Creative and Innovative solutions
  • For higher expertise and luxury in difficulties, our company support is often hospitable assist.
  • Whether you need local or remote support, we have flexible options to suit your needs.

    Contact Us:

    Creating innovation together is the greatest achievement so join your hands with Dreamguy’s technologies to sense the fruition of next-generation Application.

    3 Ways Technology Has Changed the World For Home Based Business Owners

    I love that I have been born in this day and age and I don’t know how I could have lived at any other time in history. New technological advances have made my life much easier as a home based business owner. I am excited by the possibilities available with technology today and excited by the thoughts of the technology that will be available very soon.

    The purpose of this article is to share with you, as a fellow home based business owner, some thoughts on how current technological advances are improving the way we can run our businesses. If you are living in the past it is time to change your way of thinking and utilise technology to your own advantage.

    Here are three things to think about as a work from home entrepreneur:

    Social media and Web 2.0 has changed marketing- The old rules of advertising made it hard for a home based business to compete with bigger companies. The internet, through search engines, web 2.0 and social media has changed everything to the advantage of the smaller operators. Yes, large companies can use the internet but if you target your market right you can still be very successful.

    Smart phones have improved people’s lives- I was very late to the idea of a smart phone- even though I have worked in the industry for numerous years. But now, I don’t know how I ever lived without one. I started with a BlackBerry, went to a HTC and now I could never live without my iPhone. It’s just so damn convenient. I can send and receive emails, make calls, send and receive texts and there are numerous other applications that improve my life. It gives me so much time back. I can respond to a lot of emails and do work during my down time during the day. For example, I often write articles on my iPhone during the day if I am waiting at a cafe or something like that. I generally save about an hour a day.

    You can run a home based business but sell to the world- The Internet, in my opinion, has had the greatest influence on mankind of all inventions. Now, with an Internet connection, I can sell my products from home to anywhere in the world. Previously as a home based business owner my target audience would most probably be limited to my surrounding suburbs.

    Technology has changed the world and, as you can see from the above, there are three technological advances that have had a most dramatic effect on home based businesses.

    5 Ingredients of Successful Entrepreneurship

    Read the quintessential qualities required to become a consistently successful and growing entrepreneur.

    No business can grow without the growth of the entrepreneur who runs it. It is the entrepreneur who becomes the central line of the growth of the business. If the owner isn’t upgrading himself or herself, their business isn’t going anywhere. That’s a given! Here I share with you the basic fundamentals that an entrepreneur must focus on at any given point of time irrespective of the stage or the scale.

    1. Ideas

    Entrepreneurship is developed, it is a skill. There are no born entrepreneurs, they build themselves. Entrepreneurship lies dormant in all of us. We all have that inherent desire and wish to do that one dream business or project one summer day. The fact is if we ask all the people we know to write down their dream business on a piece of paper you will get a huge pool of resourceful Business ideas to work on. The tragedy is very limited people can visualize it as a profitable venture. No business is a bad idea. Every business is a growth business. Successful entrepreneurship is about taking a crazy idea to its logical plan and then utilizing the available resources to commercialize the idea into a long term profitable venture. An entrepreneur must always have ideas at the drop of a hat to solve problems, address demands or to innovate new products. Working on creative thinking is imperative to be a continuous resource provider of ideas. The key is in continuous creation of new, better and different ideas without falling in love with the old ones. Creation is possible only when the entrepreneur is continuously learning.

    1. Plan

    Once the idea is in place, the next step would be to create a clearly written down execution plan with step by step precision of what is to be done to make the idea convert into a business venture. Writing down the magic questions and their answers is the key. Magic questions include the what, where, when, how, who and why. A plan is nothing but a detailed execution methodology shared and supported by all the members concerned in a venture. Most entrepreneurs fall short of penning down their ideas simply because of lack of will or laziness. It is said that when you write your plans down, they help you remain motivated and on track when you are most knocked down in business. A plan consists of series of short, medium and long term goals. A goal is nothing but a dream with a deadline. Having a well thought of PLAN A and a contingency PLAN B are crucial in any entrepreneurial voyage.

    1. Risk

    This is what separates the men from the boys. Starting a venture requires the rare quality to challenge our comfort zones. Doing things that make us uncomfortable and destroying the status quo remains the fundamental essential quality of successful entrepreneurship. Entrepreneurship is doing things that are contrary to everything that has to do with the words security and comfort. It’s about choosing the short term pains to actualize and materialize the long term gains. Risk taking involves an emotional and mental decision first which translates into a financial or logical decision later to do something that has the probability to fail as much as to succeed. Risk taking becomes easy when the entrepreneur develops the ability to remain confident about the strengths and talent especially in times of crises.

    1. Time

    Entrepreneurship is about being ahead of time by planning your priorities. Entrepreneurs wear multiple hats and hence it is imperative that they wisely choose to do the most crucial and important activities in their business which only they have the expertise of doing. Entrepreneur’s must focus only on key success driving activities in their business and delegate the rest to people who are better at doing those things than the entrepreneur. Initially entrepreneurship takes a toll on the personal time and space of the individual, however, at later stages, the individual develops the habit of ignoring personal time and this leads to an unbalanced life. Spending quality time on crucial revenue generating and business growth related activities coupled with taking time out for family, fitness and hobbies is mandatory for a successful entrepreneurial life. Developing the discipline to follow learnable routines and at the same time having the flexibility to adjust as per changing demands is very important sign in entrepreneurship.

    1. Team

    Can you imagine the pyramids in Egypt built with a single rock? Can nations be built by the effort of a single person alone? Difficult to imagine, isn’t it? The sum of the parts makes the whole and the whole is incomplete without its parts. You cannot build a fantastic business unless you have fantastic people working with you. It’s easier to attract and nurture talent when you have a strong vision and purpose for your business. Business building and entrepreneurship thrives on collective efforts of like minded people moving together towards a common goal. Entrepreneurs tend to be self involved to the extent of not sharing their ideas, frustrations and dreams with others. Their initial experience of solitude makes them closed emotionally and as business grows the entrepreneur doesn’t realize the benefits of sharing. Leadership is about helping others bring out their strengths towards the achievement of a strong purpose. Entrepreneurs must learn to instill other people’s confidence and other people’s capabilities. It is only when you build a team, can you build a great business.

    The above ingredients, if mixed passionately with solid persistence can help anyone build a fantastic entrepreneurial venture. Here’s wishing you all the best for your Businesses journey.

    Sound is a Sound Reason for Business Success! How to Get Rich in Any Business?

    It sounds good:

    I know you do some relaxation exercise or reading some magazines in your drawing room leisurely. You hear a number of sounds that come from the street outside. Some are attractive while some distract attention! You like it or not, you need to hear all these noises.

    Nutty business:

    Now also you here a bell-ring sounds differently, with a unique musical rapidity.

    You know, it is a special sound coming from a hot selling item on the street: It is the peanuts! Some call it groundnuts too!

    This ringing noise is coming from the street and that too you know it is from a peanut seller pushing his handcart. The steel spatula generates the sound by hitting on the rims of an iron Chinese woke.

    Sound Attraction:

    He has a small stove burning, which heats the sand filled Chinese woke for hot dry frying the peanuts. He pushes the cart, shouts loudly with his special voice and makes the sound just by hitting the rims of the iron woke.

    Interesting Musical Note:

    By this, a peanut seller informs that he passes on the road; he sells hot fried tasty groundnuts; this shows that he is closer to you on the street; further alerted by the sound that may leave at any time.

    Desire with Flavor:

    Now the spatula makes a different sound by turning and frying the nuts. It is also unique and your nose is sharper to inhale the flavor of the hot frying of the nuts in the sand bath. Aha, you want to taste it instantly.

    Act Fast to Taste the Nuts:

    You are just calling your maidservant to go and get it immediately as the peanut merchant may leave at any time. She bought it; you got it! You simply admire at the taste of round bold hot peanuts.

    Now, on the business side, let us find what has happened and perceived in this groundnut selling process.

    Small Mobile Shop:

    The pushcart is a small shop of 6 feet by 3 feet by size drawn on the road. On one side, it is true that the cart is a small retail shop. On the other side, one can expand the business to the size of the world, as much as one can draw the cart.

    That is to say, the cart moves to the nook and corner of the city or the village. The business can be expandable with the capacity of the drawing retailer. Naturally, he will get more business with more area and more people.

    Further, the process shows the following steps in selling process.

    Attention:

    The sound is the key factor that initiates the business. If the cart moves on the street with out making any sound, then it would have gone with out the notice of the potential customers residing in the houses. The vocal sound of the street vendor with the noises generated from the hit tings on the Chinese woke is the prime factor that introduces the shopkeeper on the street.

    Interest:

    The unique noise that emanated from the spatula while frying creates further more interest for the insider.

    Desire:

    The unique smell of the frying groundnuts brings in desire to the potential buyer.

    Action:

    Then it is over as the potential buyer moves out, goes near the seller and makes the buying process. The retailer finds the requirements of the purchaser and completes the process of delivering and collecting the sale proceeds.

    The students of business management science are learning about the salesperson’s success techniques. The above said example of selling of peanuts is a very simple and true selling process. Of course, the peanut seller knows or not, this has built in scientific sales process!

    We call it “AIDA principle”, comprising of the following.

    1. Attention is drawing customer’s awareness.

    2. Interest is increasing curiosity for the customer.

    3. Desire is creating crave by exhibiting more characters and creative visualization.

    4. Action is pressing for customers’ accomplishment for completing the sale.

    Sound is a Key to Business:

    Besides, we learnt that sound is a key factor in bringing business here. You hear the bell ring sound from churches and temples and sacred voice from the mosques. They draw the attention of the people and invite them for the prayer.

    The bakeries and roadside fast food counters use radios and speakers to pull the crowd. The street circus player makes sound with drums. Different kind of ring tones are used for different commodities like ice creams soft cotton candies etc. With a threadbare analysis of this sound subject, we can understand that it has unique role in very many ideal businesses.

    Hence, sound is a sound business idea to bring more customers into our business.

    AIDA is more scientific method of selling anything on earth!

    Similarly, there is more number of customer pulling tools.

    We shall see them next.

    How To Get Emergency Business Loans

    Have a business idea and want to see it come to reality as quickly as possible? Then, you are right in need of Emergency Business loans. Running out of time on execution and can’t wait for regular verifications, sanctions, etc. for a business loan are some of the reasons why you end up taking emergency funds for your business. There may be any other form of emergency in your company like underestimation of a project’s budget overestimating its profit, losing a client etc.

    Facts about Emergency loans for your Business

    Availing an Emergency business loan does not affect your credit score, but while applying your personal guarantee is a must. Approval of emergency business loans hardly takes a day. After approval the transfer of funds happens within 1-8 business days. Unlike bank loans your credit history is not desired when you are applying for Emergency business loans. There is a threshold revenue that a business is to have, to avail an emergency loan for his/her business. Even though credit scores are not required they sometimes require a complete history of the business within the past year or some specified time period.

    Alternatives

    Sometimes emergency business loans might come with a higher rate of interests on the business loans as compared to the loans offered by a bank. This may lead you to search for other options for getting money for establishing your business or keeping it alive or in case of any other emergency.

    Two of these many alternatives include:

    · Line of Credit

    If you happen to know the bank well, which handles your business account or you have a good relationship with them, then you can ask for a line of credit. Even though this is not an immediate approval of loan, it may turn out to be useful for funding your businesses future emergencies at a lower interest rates than those offered by emergency business loan providers.

    · Friends or family

    Even though people think lending money from your close friends or relatives ruin the bonds of relationship, it is advisable to ask for funds from them if all other options are ruled out and you know that the problem can definitely be solved with very little risk. These may be tricky to get but once you receive the funds, then repayment is something that can be adjusted at times.

    It is a known fact that emergency money lenders are definitely going to charge a high rate of interest when no one else is willing to provide a business loan in such emergencies. And this is something you don’t want to have at the moment when your business might already be struggling for its survival. Go for this only when you are confident enough that with this loan your business will flourish and it will generate enough revenue to repay the lender on time.

    If your company is tough and has a solid history to give to the moneylenders then obtaining an emergency loan won’t be as difficult as it would have been otherwise. Once you receive the funds, all you need to do is work hard and repay it in time

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