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A Daily Routine For An Affiliate Marketer

People often wonder what is required to run an affiliate marketing business. Are you one of those people who buy into all of that “lazy late start mornings with a laid back breakfast, switch on the computer and check how much money rolled into your bank account whilst you slept?” It’s time to wake up and smell the coffee because the reality is nothing like that.

Now let’s not get off on the wrong foot, affiliate marketing does not have to be difficult or onerous but it does require input, commonly known as work. The work involved however can be very interesting, somewhat tedious at times but certainly one hundred times better than being in a job.

So let’s see exactly how our working day, as an affiliate marketer, should be.

Well the first part is as the guru’s say, you get up and have a leisurely breakfast, after all it’s your business and you are the boss. This, however, is not a justification for rising late and slouching about in your pajamas or nightie and waiting for a kettle or coffee pot to boil.

Try to rise as early as possible, preferably no later than 7am. and get dressed, have breakfast etc. and be ready to get on with the business of the day.

Virtually all highly successful business people, whether online or offline, tend to rise early so they can clear their personal requirements quickly and be able to get on with the business of the day.

As an affiliate marketer you will need to first:

Log on.
Quickly check business emails (note: – not personal emails)
Check web stats i.e. sales, promos, queries etc.
Attend to any admin such as banking, emails etc.

Once all the basics have been done, which can usually take up an hour or two, it’s time to move onto the real business of the day, which is getting more business.

It’s common knowledge, amongst the gurus, that virtually all of your time and energy should be spent focusing on bringing in new clients to your funnel either by providing new products, mailing lists, banners, advertising etc.

This means that the rest of your working day will be spent on marketing tasks. How long you spend on these activities is entirely at your discretion, after all it’s your business and you are the boss. Do remember, whilst you may be the boss, there are no real employees and the buck really does stop with you, even if you do use outsource sections of your business.

This is not the best place to go into the nitty-gritty of particular tasks that are required to be done. Needless to say the more skilled you are at a particular task then the less time it will take. All tasks require a certain amount of time and effort and as an affiliate marketer it is up to you to choose the amount of time and effort you want to spend on your business.

The rest of your working day could in theory just be a case of say, updating your blog, chasing affiliate payments or, on the other hand, it could involve numerous hours.

How many hours?

Well, to be perfectly truthful you could be sitting at your computer until the wee small hours and you will find that many a successful online marketer puts in that level of effort. It all depends on how badly you want to succeed.

Suddenly that lazy day lifestyle you were sold is nothing but a fantasy, you may well end up working harder and longer than you did when you had a job.

What’s the solution?

In a simple one-word answer, it’s PLANNING.

Plan your day and stick to it rigidly. Stick to it rigidly at first and then when you are comfortable with the routine you can start to ease back. By now you will know what works best for you, where you are able to make the most profit and more essentially you will know how much time and effort you are prepared to put into your business.

Now I bet when you read the title of this article and you started to read it you thought you were going to see a list of specific tasks that you would need to tick off in order to complete your daily effort. If you did then this is the old job mindset kicking in.

Now that you are an entrepreneur, boss or whatever titles you may want to give yourself, you have to think differently. Everything you do in YOUR BUSINESS reflects on your lifestyle, big time. So if you want to have that laid back dream of getting up late, slouching around and checking your bank account then you are going to have to either win the lotto or work hard to set it up.

I hope this article has helped you to understand that running a business, even an affiliate marketing business, requires a new paradigm. To quote a very famous saying which is so relevant, “When you change the way you think you will be able to change your world.”

Affiliate Marketing Is The Ideal Business For Stay-At-Home Moms

The Internet presents the ideal way for stay-at-home moms to create an income from home. And one of the best ways for moms to earn money online is through affiliate marketing.

The big attraction to this business is the flexible hours you have and the fact that you don’t have to sit in traffic all day. You can plan your day in such a way that you can work around your children’s daily program or work late when they are in bed. Initially you will have to spend some extra hours on setting up your business. After that you can run your business on complete autopilot. This only requires a few adjustments and then you only need to spend maybe 2 to 3 hours a day attending to your business.

If you don’t know how affiliate marketing works then let me quickly explain. You first register as an affiliate at ClickBank.com for example. They have over then thousand products that you can choose from to promote. You get an affiliate link for each product you want to promote and in turn you get paid a commission when you make a sale. Some products pay up to 75% commission.

Moms can do this as a part-time marketer and earn a few hundred dollars to add to the household budget or a full-time marketer and earn a significant income that would afford them greater financial security. This business can be a dream come true for stay at home moms. More and more stay at home moms are searching for income opportunities on the internet. Affiliate marketing has become one of the best options to look at, because you can actually start this business without any investment.

Once you start making your first sales you will be very inspired to build this business. You will also see the enormous potential to earn more than you ever would have thought. I know of a stay at home mom that stays in Georgia, USA that made over $154 000 in her first year. It all starts with an action plan and staying focused. Affiliate marketing can change the world for stay at home moms, but it all starts with taking action.

What if I showed you the exact steps that this mother in Georgia followed to make over $154 000 in year. I use these exact methods to built my online business every day. I have never looked back since then.

Challenges Facing The Library At West Africa Theological Seminary, Affiliate Of University Of Nigeri

INTRODUCTION

The library has become “a place entrusted with the acquisition, organization, preservation, storage, retrieval and dissemination of information in whatever format it might appear” (Olanlokun and Salisu 1993, ix). West Africa Theological Seminary Library is at the crossroad. The traditional library practices and modern technological advances must be developed and embraced if it is to be relevant in this information age. It is a very high price which must be paid otherwise the library will eventually become like the legendary character who slept for twenty years at Gasgill Mountain in Gulliver’s Travels and eventually woke up to find the world completely changed.

BRIEF HISTORY OF WEST AFRICA THEOLOGICAL SEMINARY

The history of the above seminary could be realistically traced to the historic visitation by two American missionaries (Rev. Dr. and Rev. Mrs. Gary Maxey) who led a group of Nigerian and expatriate Christians to Owerri, Imo State, Nigeria in April 1989. (The Maxeys had initially worked creditably in religious education in Port Harcourt for seven years). The establishment of the seminary in 1989 was a practical demonstration of the need to actively participate in the training of pastors, evangelists, missionaries and teachers not only in Nigeria but also in other parts of the continent and the west. Presently, the seminary is the largest non-denominational evangelical holiness seminary in Nigeria that has attracted students from a broad spectrum of Nigerian Christian denominations, (and) ethnic groups. During a recently completed semester, WATS has students from thirty of Nigeria’s states, from over forty language groups, from (several) other African countries, and from well over eighty different church groups (West Africa Theological Seminary Prospectus 2004, 5).

The name of the seminary was changed from Wesley International Theological Seminary to West Africa Theological Seminary on 1 June 2001, the same year it relocated to 35/37 MM International Airport Road, Lagos, Nigeria. The institution is affiliated to the University of Nsukka, Nigeria and presently offers several programs of study including : Bachelor of Arts in Religious Studies, Bachelor of Arts in Theology, Diploma in Theology, Certificate in Computer Studies, Diploma in Computer Studies, M.A. in Biblical Studies, Master of Divinity, M.A. in Christian Leadership and M.A. in Intercultural Studies. The seminary started publishing the West Africa Theological Seminary Journal in 2002.

One of the immediate plans of the seminary is to automate its library collection. A crucial aspect is to identify software that will be able to meet the needs of the seminary. In selecting software, the seminary must think in terms of networking and bear in mind that automation programmes normally require annual support fees.

WEST AFRICA THEOLOGICAL SEMINARY LIBRARY

It is a truism that “the library is the nerve center of educational institutions” (Olanlokun and Salisu 1993, vii) and West Africa Theological Seminary Library is no exception. This library uses the second edition of the Anglo American Cataloguing Rules (AACR2) and the twentieth edition of Dewey Decimal Classification (DDC 20). The card catalog is divided, “a file of authors and titles kept in a single alphabetical order and a file of subject cards in alphabetical order” (Newhall 1970, 38) and the filing system is letter by letter, a system in which “entries are filed without considering the spaces between words” (Nwosu 2000, 61). There is a book catalog, which contains the projects (undergraduate and graduate) submitted by students of the seminary and some members of staff who studied in other institutions.

In 2003 the library benefited from a subscription paid by Asbury Theological Seminary to use the ATLA (American Theological Library Association) Database on CD Rom. This is a comprehensive tool designed to support religious education and faculty research. The library serves students, academic and administrative staff of the seminary and external users (academic staff and students from other theological institutions).

Other relevant information include:

OPENING HOURS:

A. During term: Mondays to Saturdays: 9:00 a.m. ? 10:30 p.m.

B. Holiday: Mondays to Fridays: 9:00 a.m. ? 9:00 p.m.

NO OF BOOKS: 36,500

NO OF journal titles: 98

NO. OF VIDEO AND AUDIO CASSETTES: 114

PHOTOCOPYING MACHINE: 1

THE BOOK CATALOG: Projects (both card and book catalog)

NO. OF REFERENCE MATERIALS: 1,722

LIBRARY STAFF

With the exclusion of the presenter, WATS library is presently manned by seventeen members of staff, nine of whom are student workers. These student workers mostly work in the evenings, manning the security and circulation desks (although no external borrowing is done during this period). In addition, they clean they library.

CHALLENGES

1. Training and recruiting professional librarians

Nine out of the seventeen members of staff are student workers who use this opportunity to raise a significant portion of their fees and, in some cases, some extra funds to maintain themselves as they pursue their theological studies. The presenter is unaware of any who has expressed interest in the library profession. Services rendered cannot be classed as professional. Unfortunately, only two of the regular members of staff have completed some form of library training at the senior supporting level. The implication is that the library is seriously in need of professional librarians otherwise it would continue to run sub-standard services. An irksome dimension is that in most cases, junior members of staff who are in the majority “are allowed to do professional duties in the absence of the right cadre who should do them” (Nwosu 2000, 103).

The card catalog for instance will be used to demonstrate the effect the paucity or lack of professional librarians is having on the library collection.

The most common form of library catalog in West Africa is the card catalog and “there is need for (one) to know the design of the system to be able to use it effectively” (Nwosu 2000, 57). A challenge for the library is to maintain a consistent filing rule. Although WATS library operates the system known as the “letter-by-letter” or “all-through” method, there are evidences of the other method, that is the “word-by-word” or “nothing before something”. The former is the common approach to alphabetization, where B must always come before C. In the latter, the space between words is taken into account since the focus is on each word. When it gets to the turn of the word in the alphabetic sequence, all its associates are considered along.

Marrying the two methods of filing or alphabetization may cost one the information that is needed.

Another problem is misapplication of the filing rules. The American Library Association Code (Rule 6) stipulates that “abbreviated words should be filed as if they were spelled out in full, with one exception, that is, the abbreviation Mrs. St. is therefore filed as if it were spelled Saint, and Mc… as Mac” (Harrison and Beenham 1985, 82). The above rule is unfortunately misapplied in WATS library. If the rule is not taken into consideration, the word scan will be filed before St. when it should be the other way round. In the same manner, the Dr. (doctor) will also be filed before down and not the other way round.

A third issue in filing (Rule 5) states that initials should be filed before words. (However, acronyms are treated as words, for example UNICEF, UNESCO, ECOWAS etc.) There are instances in the WATS catalog that this rule is not taken into consideration. A word like Aaron erroneously comes before A.G.M and A.L.A.

It is frightening that there is no clear room for upward mobility of library staff. In the absence of a professional scheme of service or promotion guidelines, members of staff have worked in one position since they received their appointment letters.

2. Computerizing the library

Some libraries in Nigeria have automated their services. Examples include the Institute of Tropical Agriculture Library at Ibadan and the Federal Institute of Industrial Research Library, Oshodi, Lagos. Others, including WATS Library, are on the verge of putting their automation plan into action.

Automation can benefit the Acquisition, Cataloging and Serial Departments in the following ways :

Acquisition : Automation can help in fund control as well as in generation and dissemination of reports. List of items, including the accession list can also be printed.

3. Acquisition

Acquisition is generally defined as “the process of obtaining books and other documents for a library, documentation center or archive” (Prytherch 1986, 61). Incontrovertibly, it is “one of the most important functions of any library system” (Ali 1989, 66). Some means of acquisition of library materials include purchase, donation, exchange, Legal Deposit Legislation and membership of professional organizations. In most libraries in West Africa, it is observed that

acquisition rates are grossly inadequate to support both teaching and research even if judged by minimal standards accepted in developed countries. Attempts to alleviate the situation with various forms of aid though intrinsically meritorious offer little hope for long term improvement (Allen 1993, 232).

Donated materials extensively stock West Africa Theological Seminary Library. Since beggars are not choosers, there is a significant proportion of dated publications. There are many reading materials which are not even relevant to the general curriculum of the seminary. Weeding ‘unwanted’ stock is a big problem to the library since there are no suitable replacements.

An often-overlooked means of acquisition is membership of professional associations. If the library continues to distance itself from the professional register of library institutions, it will not be aware of current trends in the professional which will negatively reflect on the type and quality of services rendered.

4. Internet connectivity

The WATS administration released a letter on 2nd January 2005 announcing a significant reduction (about 75%) of the internet service provided on campus. This was attributed to the reduction in the bandwidth which made it impossible to support all the former work stations. A technological blow was dealt on the library cyber café since it fell prey to this decision. Students were advised to use the cyber café on the ground floor. The seminary administration must support the library in its embryonic stage to judiciously embrace the new technology. On the other hand, the theological librarians have a very crucial role “to ensure that the resulting use of computers and telecommunication and any other appropriate technology contributes in cost effective ways to the needs of scholarship and research since (they) have the expertise in acquiring materials in a variety of formats and make them accessible for a variety of purposes” (Simpson 1984, 38).

5. Online resources

An online resource that was used at West Africa Theological Seminary (and which is highly recommended for other theological libraries in Africa) is the American Theological Library Association (ATLA) Religion Index, useful for accessing articles, reviews, essays, dissertations and monographs. The use of databases, which overlap subject fields, that is, interdisciplinary database searching, is an often over-looked aspect of online searching.Users of West Africa Theological Seminary Library do not have access to an incredible amount of online resources because it is not subscribing to use these materials. An example of a very important online resource is the Online Computer Library Centre (OCLC). This center, a bibliographic utility based in Dublin, Ohio is a global electronic information co-operative serving about 39,517 libraries in seventy-six countries. It runs an Online Union Catalog. There are approximately twenty eight million cataloguing records and the database (using MARC tapes and other online input data for users) provides reference services and interlibrary loan, qualifying it probably as the world’s most comprehensive database of bibliographic information that produces the First Search System through which a library can subscribe to thousands of academic and professional titles from about seventy publishers available electronically.

6. Functional photocopier

Although the library has a photocopier, the machine is frequently out of order. This second hand machine needs to be replaced to enable the library to realistically benefit from its services. The seminary administration even took a decision recently to hand over photocopying services to a student who is presently running a better business.

7. Audio visual collection

Audio visuals are non-paper based information carriers. They have been introduced into the library through advances in technology. They are called audio-visuals because they require auditory and visual appreciation. One of their chief advantages is storing a large amount of information in a small space. Audio visuals include audio tapes, microforms, filmstrips, charts, slides, video tapes, television etc. Some of these appeal only to the sense of hearing (audios), some only to the sight (visuals) and others to both the auditory and visual senses (audio visuals). Although WATS library has received quite a few audio visual materials, there is need to purchase the necessary supporting equipments to make the audio visual collection a reality.

The seminary has been receiving several research tools in the form of CD ROMS for a considerable period. The library is yet to make these available to users by installing them in a functional computer.

8. Bindery

It is true that “once any item is selected for the collection, the library promises to preserve it” (Goodrum and Dalrymple 1985, 65). The absence of a bindery collection within the library is adversely affecting the physical condition of books. It must be borne in mind that since a significant portion of library materials are donated, many are received in a very poor physical condition.

The bindery could also be very instrumental in binding back issues of newspapers and journals to facilitate a relatively easier storage, retrieval and dissemination of information.

9. User instruction

A major weakness of library practice is the failure to instruct users in the use of the library to the best advantage. From experience, “surveys have shown that public use of such tools as catalogues are minimal, largely because they have never been shown how they operate” (Jackaman 1989, 3). Many students in WATS go through the seminary without a reasonable grasp of basic library principles. This means that the one hour orientation conducted at the start of every semester is insufficient.

10. Serial collection

Various journals subscribed to by the library are selected, ordered and received, processed and shelved by this collection. It is constantly checked to determine if there are any missing issues already due but have not been received in order to make such claims. This section also stocks newspaper. The relevance of such an invaluable collection in the library cannot be overemphasized. It is unfortunate that WATS library is not subscribing to journals and this explains why there are many distinct gaps in periodical literature. The library is at the mercy of donors who normally send journals at random.

Newspapers are directly purchased by the WATS administration and these are subsequently sent to the library in most cases not on the day of purchase. This defeats the purpose of newspapers since they come late to the library. Providing recent information must be the primary concern for the library or information worker. Consequently, “currency should therefore be a requirement and not an option” (Wilson 1993, 636).

11. Heat in the library

The present heat in the library is detrimental to the books since humidity is a threat to their survival. If not sprayed periodically, fungi easily develop within the pages and damage the writing. Many researchers are unable to stay for a considerable period simply because of the discomfort caused by a very hot environment.

12. Internet searching

When the library cyber café was functioning, user statistics of users indicated that ninety percent of those who used the Internet did so to send mails and chat with friends. The remaining ten percent use it to conduct research and perform other functions. The insignificant percentage that uses it for research purposes heavily rely on Google. A student and a library staff opined that they adopt the ‘google only’ approach because they are not aware of any other cite.

It is observed that “most users locate (information) through subscription-free search engines such as Google” (Harding 2004). This over-reliance is a serious limitation. The effectiveness of Google is assessed thus:

A recent search on Google of ‘Ancient Near East’ resulted in over 150,000 results. While many of these are probably excellent sites, many more are probably not. The ETANA site, interestingly, does not appear in the first one hundred listings. Thus, the researcher who would benefit from access to ETANA but who does not know of its existence will likely not stumble across it using Google (Limpitlaw 2003, p.5).

It is rather unfortunate that even lecturers are incredibly proliferating reliance upon one web site (Google). The issue is that “if faculty researchers themselves are relying almost exclusively upon Google, however, how many of them are likely to encourage students to expand their searches beyond Google, to at least explore the resources and materials their libraries maintain?” (Norlin 2004, 56). The library staff must be very instrumental in directing users to many other relevant sites and free online libraries, for instance Africa Digital Library in South Africa. Continuing education for the library staff must be encouraged to enable them to be abreast of technological changes. It is opined that “a successful training program is also dependent on the commitment that top management shows for the training process” (Martey 2002, 14). An incontrovertible reality is that “librarians need to know how to access and filter what is on the web” (Rosenberg 1997, 15). Among several suggestions to shake the evident frost off the African church in its theological mission, Tienou (1990) proffers the improvement of theological libraries, and (by implication), the theological librarians who intersperse between the information and the user. The training of library staff and information professionals is very crucial in coping with the astronomically fast development that is evident in the information age. It is rather unfortunate that the theological librarians have not generally accompanied the introduction of Internet service at West Africa Theological Seminary Library with a thorough training on its use.

Indubitably, unless … librarians receive this staff training, there is a danger that the potential of this technology for sourcing and repackaging for information transfer will remain insufficiently exploited and that it will not become integrated with more traditional print-based library services” (Asamoah 2003, 17).

13. Funding

It is incontrovertible that “every good collection is an expression of adequate and sound financial backing, and no collection development can achieve this objective if it is financially handicapped” (Alemna 1994, 47). In their commentary on the challenge in the field of librarianship, it is observed that “library funding will probably be the issue which consumes the energy of library managers to the end of this century (and the next)” (Moore and Shander 1993, 19). WATS library must be realistically budgeted for if it is to continue to be the academic nerve center of the seminary.

THE WAY FORWARD

Like Ato Yawson in Ama Ata Aidoo’s The Dilemma of a Ghost, the question is, shall WATS library go to Cape Coast (representing the traditional) or Elmina (representing the modern’)? In the field of librarianship, a realistic response lies “in preserving traditional services and embracing the technological advances” (Harding 2002, 9).

The following are proffered for consideration to assist WATS library to face the inescapable challenges:

1. Professionally trained staff

The library profession is in crises. It is observed that “the need to find and retain quality leadership for libraries is a core issue for the future” (Hisle 2002, 211). Library staff at WATS must be professionally trained. Acquisition of relevant library qualifications cannot be overemphasized. Relevant training must include use of software applications. The modern theological librarian is standing on a crossroad and must maintain a very useful balance between traditional and modern research techniques to be relevant in this information age. Substandard services will continue to be provided if staff are employed just because they are Christians with little emphasis on professional training. Theological librarians need the kind of training conducted by ACTEA (Accrediting Council for Theological Education in Africa) East Africa Library Staff Training Institute in Daystar University in Kenya in July 2004. Untrained librarians need courses in cataloguing and classification, management of the library and answering reference questions. Furthermore, they must receive training in searching the internet, using Boolean operators to consult full-text journals, accessing reference materials on CD Roms, using MARC, and compiling lists of important websites and reference CDs.

Seminary, library, training, recruiting, librarians,

2. Scheme of service

In order not to make a continued mockery of the library profession, it is recommended that the professional guidelines for the appointment and promotion of library staff at all levels be drafted and implemented. The seminary administration could compare the scheme of service of several institutions in Nigeria and the sub-region as a guide to reasonably maintain the standard.

Positions which should be taken into consideration within the various categories include:

a. Junior staff

i. Messenger/cleaner

ii. Library attendant III

iii. Library attendant II

iv. Library attendant I

v. Library assistant I

vi. Library assistant II

vii. Library assistant III

b. Senior supporting staff

i. Trainee Librarian/Senior Library Assistant II / Admin. Assistant II

ii. Senior Library Assistant I / Admin.

c. Senior staff

i. Library Officer

ii. Librarian II

iii. Librarian I

iv. Senior Librarian

v. Deputy Librarian

vi. Head Librarian

The criteria for scoring senior library staff should be taken into consideration. Some of these areas include :

Academic and professional qualifications

Professional/working experience

Professional activities

Research and publications

Administrative experience

3. Revamping of internet services in the library

The library cyber café must be resurrected if the library is to be relevant in this technological age. The library staff should receive training that will enable them to creditably handle databases in their library.

4. User instruction

The library should be more proactive in user education strategies. More current awareness or selective dissemination of information should be done to attract students and staff. A course on the use of the library could be introduced as a compulsory subject for all categories of students. It is evident even in West Africa Theological Seminary that “librarians can no longer assume the same level of interest in and support for the library from a faculty that increasingly rely upon their own search strategies and abilities in an electronic world they can access from their offices” (Norlin 2004, 56). Theological librarians need to be carefully attuned to the concerns of the students and faculty. If librarians at WATS discharge professionalism in identifying the problem of the researcher, searching for specific pieces of information efficiently and expeditiously and transmits the result of the search by any convenient means to both faculty and student users (telephone, email, personal call, short letter to mention a few), the interest in the library as information intermediary would gradually be revamped.

The library of West Africa Theological Seminary should spend several weeks offering “faculty only” and “students only” training sessions on the use of American Theological Library Association database (after paying the current subscription). An incontrovertible fact is that “unless theological librarians consciously view the faculty (and students) as the primary target for (their) activities, (they) would become irrelevant to…students, faculty, administrators and institutions” (Norlin 2004, 55).

5. The role of the seminary administration

Management at WATS must recognize that the library is not an optional extra and that the impending doctoral programme in the seminary will only become a reality when the library attains a particular professional standard. Seminary authorities must support its progress by developing existing collections (for instance, subscribing to scholarly journals for the serials collection) and by assisting in the setting up of a vibrant Digital Library Collection which should be manned by a professional librarian. Providing server upgrades and disk storage space must be seriously considered. There should be regular in-service training to assist library staff gain relevant skills in information technology.

The issue of funding cannot be overemphasized. The WATS Library can only be relevant in this information age if the seminary administration would recognize “the centrality of its academic nerve centre (the library) and ensure the sustainability of the library programmes and services” (Harding 2002, 9). Introduction of user charges, more fund raising activities in the library (such as book sales), increase in the support from donor agencies could yield an increase in income needed to purchase and maintain necessary equipment.

When the library is adequately funded, it will be in a position to subscribe to relevant journal titles, purchase standard theological texts, build a vibrant audio visual collection, provide air conditioning facilities to control the heat, replace the photocopier and provide other necessary services as and when necessary.

Professionally trained staff, scheme of service, revamping of internet services in the Computerize, cataloging, acquisition, internet, user instruction, audio visual, serial, bindery, funding, scheme of service,

6. Membership of professional organizations

WATS library should enroll as an institutional member of professional library associations such as Nigeria Theological Library Association, Christian Librarians’ Association for Africa, American Theological Library Association and Christian Librarians’ Fellowship. (The presenter is a member of all but the former). It was through the American Theological Library Association that the author was informed that the twenty second edition of the Dewey Decimal Library (DDC) classification has been published. (WATS is using the twentieth edition). The DDC numbers include all headings newly mapped to the 200 Religion Schedule, as well as others considered to be of interest to theological libraries.

Below is an illustration:

Subject heading Call number

All Souls’ Day in art 704.9493943

Islamic modernism 297.09

Nymphs (Greek deities) in art 704.9489221

Open-air preaching 206.1, 251

Social capital (Sociology) ? Religious aspects 201.7

Venus (Roman deity ) in art 704.9489221

(Osmanski 2003, 2-1)

7. Computerization

CONCLUSION

It is indubitable that the role of the library as information intermediary would never change. However, the means to fulfill this invaluable role keeps changing and the library must adapt to maintain its relevance. WATS library is a unit of a self-supporting institution with several challenges. Traditional library practices must be fully developed and the best of modern technology must be embraced. This high price must be paid as the library journeys to ‘Cape Coast’. The seminary librarians have a major challenge to move from being mere keepers of the book to guides through a universe of knowledge, thereby playing an invaluable role as information intermediary (Kargbo 2002). Since the mission of the library to facilitate the free flow of information endures even in the midst of technological changes, the librarians in all types of libraries, including WATS, “must find a very useful balance between the conventional/traditional library functions and the methods of the new challenges in order to maintain their leadership role in (the) information age” (Harding 2002, 10). Librarians in West Africa Theological Seminary could only be relevant in this age if they gear up to possess the necessary skills to enable users to creditably use materials for reading, study and consultation in whatever format they might appear. This cannot be realized without the invaluable support of the seminary administration. With this realization, “the students will be taught the art of electronic information retrieval, which they can use to write their project work and thesis” (Asamoah 2003, 17).

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Understanding the Basic Principles and the Advantages of Affiliate Marketing

Understanding Affiliate Marketing

Affiliate Marketing is a online phrase used to describe the promotion of internet businesses by the channel of affiliate programs and the marketing of these products on websites and it dates back to the mid 90’s.By doing this the vendor compensates the affiliate (also known as the publisher) a approved percentage of commission based on the amount of trade their website brings the merchant company.

Some companies such as Clickbank, Paydotcom and Shareasale typically have set percentage rates for affiliates which can be up to 75% for some products. Some consider affiliate marketing to be a form of revenue sharing or another term regularly used is commission based advertising.

In the early days of “affiliate marketing”, it was associated as another structure of network marketing or multi-level marketing (MLM) and as a result of this misconception allot of online businesses made the decision to use the expression “performance marketing” to steer clear of any relation to affiliate marketing. This also created a large problem for affiliates in the past, as many online users had a propensity to frown on whatever thing that even looked like multi-level marketing.

Over time and with a great deal of determination from those that are now established as super affiliates it has turned out to be the most cost effective way for merchants to market their products or services online as it is very efficient in the fact that the affiliate has to do all the work to make the sale. So as a result of this, many online companies especially those that embraced this form of marketing in the beginning owe a tremendous amount to affiliate marketing as a perfect example just take a look at amazon.com and the way it has become the done thing for online companies to include affiliate marketing in many of their online strategies to promote their products.

The Advantages Of Affiliate Marketing

The model of revenue sharing has been around for some time, allot longer than online business and the internet. But the idea of affiliate marketing has taken it to new levels, and become a primary form of advertising and bringing in business for all types of e-commerce. Internet merchants find affiliate marketing highly advantageous due to the fact that it presents little to no risk both for the merchant and the ‘affiliate”.

Here is how it all works, the affiliate will earn money if the affiliate brings to the merchants website, either through on-line links on the affiliates website – or through email, blogs, RSS feeds and many other kinds of on-line communication that are available to the affiliate. If a sale is made or the desired action is accomplished then the affiliate will earn a designated commission payment from the vendor or affiliate network.

Some merchants (only about 1% of affiliate marketing) use a cost-per-click remuneration system but this is now starting to grow as a viable form of money generation from main stream affiliates by using the CPA marketing networks, which simply means that the affiliate earns some form of commission every time a website visitor clicks on an advert on their site or when you send out an email with a affiliate link.

However in the past and mainly due to the many “blackhatters”and fraudsters online that were taking advantage of this method by way of creating such things as (ad-ware, sending spam, or keyword heavy and useless indexing sites) this form of remuneration is now allot more regulated and even to the extent of having IP addresses tracked and accounts canceled if you are generating what is considered as fraudulent clicks and for many in the past this form of advertising had become too risky for merchants to use.

What Are The Distinctive Forms Of Affiliate Marketing

There are a few different ways that an affiliate can earn commissions online. Firstly you need to decide which of these is right for you and then join the merchant affiliate program this is so any payment can be received through any referrals from your website to the merchant, Here are four methods that are currently used online today, however you need to read the terms and conditions of each affiliate program you wish to join.

Pay Per Click Marketing is simply a strategy that affiliates use where they display advertisements on their affiliate site and they are then paid when a customer clicks on that website advertisement whether it is a text link or image link.
Emailing your subscriber lists sending legit emails to your website opt-ins with your affiliate link embedded “Spam Is Not Tolerated” make sure you study the TOS of the affiliate program before doing this.
CPA Affiliate Marketing is when one of your website visitors registers with a specific site whether this is a free newsletter or subscription, free offers from other companies are represented and advertised through this form of marketing as well.
Clickbank, Shareasle, Paydotcom are all affiliate marketing networks they have many thousands of products or services for you to choose from as well as being free to join. Some programs even allow multi-tier or what is called a recurring payment structure set up.

Hopefully our article has helped you to understand more about affiliate marketing and we would like to wish you well in all of your undertakings online.

Can You Really Make A Living From Affiliate Marketing?

Affiliate marketing is a business model which lets anyone benefit financially by using other people’s products on the internet. It’s a kind of referral based marketing in which affiliates are rewarded for sending website traffic to various products and services online.

Amazon is probably the best known website for selling products on the internet. They have a program which allows anyone to refer customers to them, for a commission on the sales.

Anyone can become an affiliate marketer. However, the truth is that affiliate marketing is no quick fix. It does work yes, but depending on which direction you choose to set sail with your affiliate marketing business, you can be very disappointed, as I was, many times!

But, if you stick with it, and find a path which both works you and your working style, the rewards can be fantastic. It’s taken me a while to get to the point of the light at the end of the tunnel, but I’m definitely sold on affiliate marketing now!

Before I found a community and direction which I could trust in and believe in, I jumped from one strategy to another. Having a mentor helped immensely because not knowing whether what you’re doing will work is incredibly difficult.

A lot of what I did when I started simply got me nowhere. I build various websites and my initial tactic was to get my content ranked on Google. This is incredibly difficult, even if your content is unique and offers huge value. You need to keep plugging away and sharing your content. You simply can’t rely on Google to rank your content to get it seen.

Then I faced an AdWords account shut down shortly after one of my biggest breakthroughs. This hit me hard and I gave up for a while. What kept me going was the idea of affiliate marketing which I never let go of. My ‘why’ was that affiliate marketing was a way out of low paid work and grumpy bosses! It also offered a potential income which far outweighed what I could possibly earn by trading my time for money.

Granted, I wasn’t earning anything for a number of years. But it was the thought of escaping my difficult circumstances which kept me going.

I eventually discovered subscription products which paid ongoing commissions for previous sales. When I noticed that the subscriptions were coming in, month after month, my eyes really lit up! It wasn’t a huge amount at first, just a few $20 commissions which were steadily coming in regardless of the sales I made that month.

Over time this adds up. Combined with high commission affiliate programs which offer up-sells and in-house sales teams who close sales for you, I thought I had finally found the holy grail of affiliate marketing success!

I wouldn’t say my affiliate business is a “living” just yet. But I’m now confident that I’m on the right path and taking the right action steps towards that as a real possibility. That for me was the goal; to find my way. For years I struggled for a number of reasons. Scepticism keeps you from making decisions. I got burned with a number of systems and spend months on building content and websites which got me nowhere.

Even in the business community I now belong to, I was full of scepticism at first. It was very difficult for me to take the necessary steps to get myself into the position I am now in. Lack of money is usually a reason which people have when they come to learn about affiliate marketing. This is a double edged sword. All the years I had no money, I couldn’t afford the more costly business ideas. I only focused on the cheaper ones. It cost me dearly in the time that I wasted.

It’s still no piece of cake building a profitable internet business. Even with a good strategy, a mentor and a community behind you. People will still drop out. But if you keep going, your chances of success are far greater! It took me a long time because I focused on content generation to build my income up. If you can, I would definitely recommend using paid marketing over content generation, but only with the right products.

With high ticket items, subscription products, up-sells and a built in sales team, your return on investment is far greater than with many of the affiliate products you’ll be told to sell.

This was something I didn’t understand at first. I tried to sell digital and physical products without thinking about how much I would actually earn; selling books off Amazon for pennies worth of commission!

Getting the right knowledge from the start is a massive bonus. Without it, you can work really hard in the wrong direction for a number of years, as I did. It’s hard to reconcile affiliate marketing as a legitimate business model if you’ve failed at it for years. But then, giving up after all the work I had put in was worse still!

I’m glad I continued to the point I actually started seeing some results. It’s a place I wanted to be for a long time, and one which I held myself back from because I continued to hang on to my comfort zones while seeking new outcomes.

One of these comfort zones was holding on to the idea of what I wanted to do on a daily basis. I wanted to keep doing what I had always done – blogging! Here I am writing more content. It fitted with my comfort zones but didn’t achieve the result I wanted fast enough. Eventually I started using more paid marketing strategies and this gave me a much faster result. However, it was only after reassessing that my blogging wasn’t getting me anywhere and taking some uncomfortable action steps.

I’ve noticed many affiliates make much faster progress than me by taking the necessary steps I was too fearful to take. Once I started doing what they did, results came much faster. You can make a great living with affiliate marketing. Just don’t expect it to fall in line with your comfortable parameters. Sometimes to get to somewhere where you’ve never been, you need to do things you’ve never done!

Affiliate Marketing – An Online Business That Is Recession Proof

Are you looking for an on-line business that is recession proof? Would you like to start a business that no matter what the economy is can still provide a substantial income that would allow you to maintain a quality lifestyle for you and your family? Well look no more, that business is called Affiliate Marketing.

Picture this scenario: You visit a huge warehouse stocked with thousands of sale items. Let’s say you decide you want to sell some of these items but you don’t want to purchase them upfront (in case they don’t do well); you don’t want to stock inventory of the items in order to bypass the shipping; and you really don’t want to keep track of the orders. Basically, you just want to know when the item sells and that you’ve made a profit.

The bad news is, if you went to a physical warehouse and told the owner that this is the way you want to do business, you’d be shown the door. The good news is, as an Affiliate Marketer, you could run your on-line business exactly this way. The warehouse would be your websites or blogs which is where your visitors would come. The links on your site page will take the visitor to the on-line merchant who has the inventory of products you are promoting. If it is a material product that requires shipping, that is handled by the merchant. You will become a member of an Affiliate Network that will handle promotions, tracking orders and making deposits into your on-line money account! The best part is, your business would be a 24/7 operation, which means you could be making money while you sleep.

No matter what the state of the economy is, people will always make purchases on the internet. It ranges from impulsive buying to purchasing items of necessity, to buying gifts for others or buying information to help improve the quality of life.

Is this an easy business to start, not in the sense that you don’t have to invest the time required to set up your sites, your networking accounts and tools to help generate traffic to your sites. But there is a plethora of free information on the internet about Affiliate Marketing. Do your research and get the knowledge, the tools and develop the skills that will ensure your success.

Here’s to Great Success!

Different Ways Of Generating Traffic, Leads And Sales For Your Affiliate Or Own Offers

When it comes to running an offline or online businesses, the most critical things owners need – besides the necessary licence and equipment – are traffic, leads and sales. Yet in spite of knowing this, the underlying question in most of their minds – is how to get more while spending less or better still, for free?

Having said that, this is what my article going to address today.

Now regardless of what they are called, they still boil down to one common factor which is people. Because without them taking action the way you want be it seeing your offer, listening to and reading what you presented and taking up your free and paid offer, your business is not going to last. That is the brutal truth in traditional and internet marketing as well.

So the question is how do I get traffic?

To be honest, there is no right and wrong answer. But there are free and paid methods you can use.

However before even doing so, it is important to identify if there is a market for your offer and connecting with people within that. This is absolutely necessary in order to build an audience as in groups of people who know, like and trust you. Especially when you focused on free methods which I touched upon later.

It is the same way with how you got to know your friends, boyfriend, girlfriend or spouse and how politicians do to get more people to vote for them and formed the government. You might also see that in networking events and seminars.

Below are both free and paid strategies I know and learnt from more experienced marketers.

A. Free

1. Article Marketing

This is by far the oldest but still workable method. What you do is write and submit an article like what you see now into relevant sites like Ezine Articles.

2. Blogging

This is more of a long-term SEO and wealth building strategy.

You can write whatever you want in your blog – preferably WordPress into your own domain and hosting and then connect with other bloggers in your niche either through blog commenting or guest posting.

3. Classified Advertising

You might not believe this but this is how I got started making my first dollar in 2008.

This is a great alternative and test to paid ads.

What you need to do is to come up with a eye-catching headline and 2-3 lines ad with links before posting to relevant sites like Craiglist and Gumtree.

4. Directory Submissions

In the past this used to work very well.

But in the wake of Google’s relentless updates, many sites have come and go so apart from Dmoz, they are no longer variable today.

5. Email Marketing

This works provided you have a quality email list of subscribers who are eager to read from, trust and buy from you.

But for this to work effectively, you need a high converting landing page and reliable autoresponder to send unlimited emails.

6. Forum Posting

Forums are online discussion sites in which people congregrated and discussed about common issues and interests.

To get started, there are important rules you have to abide by in order not to get banned.

Such as do not spam but provide helpful information in answering what they need and want to know with your blog and landing page links in your signautre – which is the footer text below every post you make

7. Google SEO

If you provided good quality content in your blog in the form of articles and even videos with social media channel links – I will be talking about later, the major search engine will reward you with higher rankings on first page for maximum exposure and even leads and sales from your searchers.

This also helps if you have comments and questions below your posts.

8. PDF Submissions

You can also compile a set of 5-10 articles into MS Word or Open Office into a report or e-book with an attractive cover before publishing in sites like Calameo, Scribd and Slideshare.

9. Press Releases

They are basically online versions of newspaper reports in which you can submit to related sites.

There are both free and paid services in which you can submit.

10. Social Media And Networks

You can also participate in social networks like Facebook where you can post on your timeline, create fanpages, live events, videos and joined and share in groups like what you do in forums.

Others include LinkedIn, Google+, Pinterest and Tumblr.

11. Video Marketing

This is where you create your videos from your own PC or iPhone camera, powerpoint slides or both with some music background and introduction or highlighted points text.

If you just want to show your face, you can use camera.

But if you want to share your PC screen, I will recommend Jing and Camtasia Studio – the latter gives you a free 30 day trial before you pay a one-time fee of $197.

12.. Web 2.0 Properties.

You can also post your content in other blogging platforms like Blogger, Hubpages, Webs, Weebly and Wix.

In the past these used to work like a charm in the form of Google Wonder Wheel.

But now you can only posted what you had not in your articles and blog posts.

This works best when you are doing e-commerce and your info products.

13. Webinars

They are online versions of seminars in which you can invite your subscribers and customers to attend before presenting your offer.

For this, I recommend Go-To-Webinar and Zoom.

B. Paid

For paid strategies, I will recommend 3 platorms in Bing, Facebook And Google Ads. At the time of writing this, mobile apps and YouTube Ads also came about.

With that said, these are both free and paid methods I know of getting traffic, leads and sales for your sites.

Starting Your Online Affiliate Marketing Home Based Business

The thought of making money by working at the comforts of one’s home is very enticing. Because of this, it is not uncommon to find people quitting their day jobs, and work at home. Working or conducting a business at home indeed provides a number of benefits for you. Since you will be able to follow your own schedule, you will have more extra time you can spend with your family. Aside from that, you no longer have to constantly check on your back to see if your boss is lurking behind you, and waiting for you to commit a mistake. Working at home or starting your own home based business gives you the opportunity to become your own boss. It should be noted though that there are several opportunities to choose from.

One of the opportunities you may want to get involved with for a business based at home is something that is done through the internet. Make no mistake, online business opportunities are not something that can be taken lightly. If you want to be successful in any kind of online business, you also need to invest your time and effort to get it off the ground.

Online business opportunities also differ with one another, and there are actually several of them to choose from. One of the most popular online opportunities though is called affiliate marketing. Online affiliate marketing means that you get to promote and sell certain products on the internet. However, these products are not something that you have made. They are made by other online entrepreneurs, who are, just like you, looking for ways to earn money online. With affiliate marketing, you will be able to earn your profits, only when an item you are promoting gets sold. In other words, you will earn in the form of commissions. The more items you are able to sell, the more money you earn.

One of the most important things you need to do to start your affiliate marketing business is choosing your product. Keep in mind that with this kind of business, you need to have your own website, where you can conduct your business. The website is where you will be promoting your affiliate products. In relation to this, your product should be related to your website, so that your potential customers would not get confused when they visit your site and see the products you are promoting. You do not want your potential customers to get confused when they visit your site, which has sports content, and the products you are selling are for pets. If this happens, you may lose your potential customers’ interest in your site. Because of that, they may not visit your site again, and may eventually lose their trust in you. Therefore, always see to it that the product you choose is related to your site’s content.

Make sure that the product you have chosen is high in quality. Whether it would be a digital or a tangible product, it should be something that would offer people real value for their money. In choosing your product for your affiliate marketing home based business, it would really help if you consider your target market’s needs and wants. If you provide them with that, they will soon visit your site and buy the products you are promoting on it.

Writing Your Affiliate Home Business Plan

Here’s a typical scenario: You are deciding to start a home business and suddenly everyone you know has his nose in your business, literally. What do you tell them? And how do you answer your own questions? What should you expect from the company in terms of stability, longevity, vitality, trust, income, and so forth? First the bad news: there are no guarantees. Then the good news: there is plenty of information from which to draw your own conclusions. The internet is huge, and any good company will offer free marketing tools and training.

But back to the WHY of that business plan. You’re going to be starting small, slow and boy! is there a lot to learn. What’s the point of actually sitting down and writing a business plan? You’re not Bill Gates, this isn’t Microsoft, just you in your home office a few hours a week, slowly building an online business presence, not really understanding what the heck you’ll be doing.

Relax and breathe. Unlike Mt. Rushmore, your plan won’t be designed to withstand the weathering of the ages. You can expect it will change and bend with the flow of your real experiences, which will be totally yours, not identical to anyone else’s.

What writing your plan will do is cause you to pause, think, dream, study and focus. The written document, whether it is one page or twelve, will give your business a framework to work within. The internet is vast and seemingly endless. It is easy to lose focus and drift away on a different whim or idea every day. Understanding where you are today, what tools you have to work with, what your goals are, and how you can best achieve them and measure your success, will help you stay on target and not waste what few hours you may be investing in your business at start-up.

Whenever you feel lost or confused, you can return to what you have written. When you analyze your situation and decide to make a change, rewrite that part of the plan. Understand that it’s a living document, intended to grow with you and your business. Your business plan is your friend.

Getting Started with the Business Plan

First you need to study the company and its management. You need to read and learn about the products, the compensation plan and the network structure. See you next month. Just kidding.

Plan on doing SOME reading each and every work day for the next few months, if not indefinitely. Keep up with the company forum entries every day; read something in the training reports every day. Your education will continue. Plan for it.

When you are ready, open up a Notepad window and answer these questions:

What service/products does your business provide and what needs does it fill?

Who are the potential customers for your product or service and why will they purchase it from you?

How will you reach your potential customers?

Where will you get the financial resources to start your business?

Ok. Maybe your company offers many products and services. What do you want to focus on? I suggest that, at first, you focus on one or two products and/or the affiliate opportunity. In other words, keep is simple. Once you get the hang of what you’re doing, you will KNOW when it’s time to expand. Do only what you are comfortable with, every step of the way. This is YOUR business, it’s your right and privilege to decide on your approach.

Internet marketing hinges on building trust. How will you do this?

Reaching customers means marketing. Your decision, once again. And again, the options should be in your company’s training materials.

So we’re talking developing a reading/study schedule. Here’s a possible list, once you’ve read enough to make your own decisions to answer the above questions, start writing. Your writing can be lists of words and phrases, free-form brainstorming, outlines, mind maps, whatever works for you. Just write it down, and don’t forget to save often. If your home office is inhabited by cats or small children, they have the tendency to press on random keyboard keys. Documents do occasionally just disappear. Saving avoids total disaster.

Study the products.
Read the training materials.
Read about commissions, bonuses, etc.
Study the marketing aids and strategies
Find out what free tools are available.
Visit the forums on a regular basis. Read everything about getting started.
Ask questions.

Your final written business plan will have at least four parts:

Introduction/background: history of the company and its founder, internet marketing trends, why THIS company and why NOW, and so on.

Goals: I suggest you think of what you would like to be earning in two years, but mainly focus on goals for your first year. Realistic goals can be projected based on info on the company website, in newsletters, searches on the forums, and focused questions to other affiliates.

Marketing plan: based on your answers to the first 3 questions above and your study of marketing aids and tools.

Action plans: the specifics of what you will do on a monthly, weekly, and/or daily basis for the next year.

I can’t tell you what your answers should be, because you have to decide how much money you have to invest. Only you can decide how many hours per day, week or month you can invest in your business. What products you feel most comfortable marketing, and who you decide to target as your customer base, are all decisions only you can make. If you get stuck and don’t understand a question, don’t know where to find information, or don’t know how to ASK a question, contact your sponsor or someone in your upline. If they can’t help you, they should be able to send you to someonewho can.

You should NEVER feel alone. Work should be FUN!…

Online Business Jobs – Create Top Online Business Jobs With Online Affiliate Marketing

How can you create top online business jobs with online affiliate marketing? First, let me tell you what this unique and exciting field is all about and how it can create outstanding stay at home online jobs and online jobs for stay at home moms, where you set your own schedule, make your own decisions and be your own boss. As has been stated, there are countless numbers of people just like you, who have created their own jobs and careers in this professionally and financially rewarding field and are making outstanding incomes from home on their home computer.

In order to create top online business jobs as an online affiliate marketer you will write short articles, generally between 250 to 450 words, on subjects that are of interest to you or to others. Your articles are placed on The Google Search Engine free of charge under the keywords that you choose. There are literally thousands of online merchants that sell just about any product or service imaginable who are always seeking affiliate marketers to join their affiliate programs at no cost to you. You can choose from the one or ones that sell the products or services that your article is about. In your article you place a forwarding link to your affiliate merchant.

When your article reader clicks on the forwarding link to your online merchant, they are forwarded to your merchant’s website. When a sale is made on the merchant’s website you are paid a generous commission. You are not involved in the order taking, shipping, billing or anything else concerning the sale except to deposit or cash your monthly commission check and you can represent as many online merchants as you would like and write as many articles as you like on any subject you wish.

Again, there are many, many people, just like you, who have learned this exciting business and have created their own online business jobs and jobs for stay at home moms. Affiliate marketing is one of the nicest ways to create top stay at home jobs. You owe it to yourself to check out this unique and exciting online sales and marketing field.