Why Android App Development Is Beneficial for Businesses Seeking Growth and Visibility

Recent stats about the behavior of customers online have revealed that the use of mobile apps to purchase things and to gather data has increased in leaps and bounds. Today, brands are getting purchase orders through mobile apps and are also able to keep the customers engaged through various ads and activities. Android mobile app development has gained much popularity these days and enterprises are also creating customized mobile apps that solve the customer issues and add value to their business. So, if you are planning to capitalize on the popularity of mobile devices through apps, then Android should be on top of your list.

Developing an Android app can be beneficial for your business if you are willing to reach out to the mass. The smart device and touch screen enabled Google platform is used by more than 80% smartphones and 60% tablets all over the world. So, it can be said that Android is dominating the market with its strong presence. Since the devices running on Android are available at remarkable prices, they are the first choice for the users. It is in fact reasonable to build an android business app for the leading digital market.

Ideal to interact with customers:

Any channel that is adopted to reach the products or services should be open and easy. If users have to purchase devices that are very costly, then your business goals will not be attained. With regular features and upgrades, today’s smartphones offer advanced computing features and are able to match any laptop or desktop in terms of their utility. Since Android mobile users are in large numbers, business owners can often target huge market by creating business apps.

No investment in development tools:

Android comparatively has a low entry cost as it offers Software Development Kits for free to the developer’s community and this reduces the development and licensing costs. Same is with the varied tools and technologies, which are open source and are available for free. Developers are not supposed to charge any fees for the tools that are offered by Google as they are available for free.

BYOD preference:

Android holds over 83% of the market share and this is quite evident. For organizations that are adopting the BYOD policy, it is feasible for them to opt for Android as their enterprise app development platform as it is available for a wide range of devices and business can target users of all economic groups. And overall BYOD environments also require heightened security and Android platform offers high security features, so that users can easily share information and make transactions without any issues.

Smart working:

With Android app development, you can put flexibility and power of the platform to work anytime and anywhere to create best in class productivity apps. Android offers more options for customization that are based on the specific needs of the business and also the changing trends of the market. It is easy for the developers to tweak the existing apps and add more features and functionalities to make them more contemporary. Android is the best mobile platform between process architecture and applications.

Free options to choose distribution channels:

Google offers the freedom to distribute your apps from any medium that you prefer. There are no hard and fast rules that you have to put your app on Google Play for its distribution. You can either distribute it on your own or use any other ad platforms for distribution. In case you want to create an internal enterprise operation and are not willing to launch the app on the store, then you have complete freedom to do so and Android gives you this opportunity. According to your choice of promotional strategy, you can now easily reach your end users through various channels.

Easy adoption:

Mobile application design trends are evolving and this requires that your app is continuously updated. This can only be done by experienced Android app developers. Android apps are scripted in Java language together with the help of rich libraries. So, anyone having knowledge of Java can work on them. Usually Java programmers find it quite easy to adopt as well as develop script code for mobile apps. In case of any crashes or bugs, any developer having Java programming proficiency can easily resolve the errors effectively from the android app.

Thus to conclude, if you are willing to maximize your customer reach through mobile applications, then targeting the Android platform will help you to transform your business into a profitable venture.

How To Choose The Best Android App Developer?

Android is an open source operating system created by Google Inc. which has revolutionized the world of smart phones and mobile devices. A large number of people across the globe use a variety of devices powered by Android. Due to the popularity of Android powered devices, many businesses from around the world have started developing application for Android, for promoting their business. Developing app for Android devices is a great tool of marketing which allows organizations to create an impact on the minds of the people. However, for successful android app development marketing, you need to choose the best app developer.

Here are a few tips that will help you in choosing the best Android app developer:

Look around before you choose anyone – you should not take any decision in a hurry. Instead, you should look around so that you can locate an able and efficient app developer who can meet the requirements of your business. Even though you can search for such individuals in your locality, the best option is to look for them online. The internet is full of firms and individuals who offer software or application development services. You can easily get in touch with them through email and find out if they can offer you with what you require.

Opt for an experienced firm or individual – in this particular line of business, experience certainly counts. Developing applications is not an easy task and only experienced individuals will have a good understanding of how the process works. They will be able to cater to the needs of all kinds of people, and they can also understand what will be best for your business. Besides, they will be better equipped to fix any bugs, which might be detected in the testing stages. Thus, it is advisable that you only opt for the services of an experienced Android app developer for your business.

Obtain information about their reputation – you must understand that the internet is full of fake developers who cannot provide you with any real service. Hence, it is very important that you find out if the individual or the firm that you want to opt for is reputed. The best way to obtain such information is to read reviews about these firms, posted on various online forums. When you read the reviews which are posted by actual customers of these firms, you will get an idea about their reputation. The reviews will also give you information about their quality of service.

Find out if they are versatile – before selecting any particular app developer firm, you should find out if they are able to develop all kinds of applications. They should be versatile so that they can help your business with all its needs and create an Android application which can help in making your business popular. If they are not very versatile, they may not be able to create the application that your business requires. Also, they should have the required knowledge for creating the ideal android app for your business.

5 Reasons to Create a Mobile App For Your Business

The times when people were busy reading their newspapers on the bus or in the park are over. Today everybody is stuck in their mobile devices. In most countries with advanced economy the number of smartphone users varies from 60% to more than 80%. Hundreds of new applications are downloaded every day, and it seems that developing a mobile app is a great option to promote your business in today’s digital era.

The mobile products market is continuing to grow, and as a result not only big companies think of having their own mobile apps these days. Small businesses refuse to lag behind as well. Everybody wants to keep up with the times and it’s no longer a surprise when a small book shop offers its services by the means of a mobile app.

Still have doubts that your business needs a mobile solution? Here are some more reasons to convince you:

1) Attract new customers and encourage the regular ones to buy more. Launch a loyalty program within your app, so that your customers could earn points and later spend them on the goods they want. Besides, information about helpful loyalty programs and outstanding mobile products spreads very quickly among the smartphone users, which means getting more new customers.

2) Raise the awareness of your brand. Your logo that acts as an app icon has a good chance to become a successful advertisement. People scroll hundreds of applications every day and tend to remember the most outstanding icons even if they don’t install the application itself. Furthermore, a proper mobile app shows your brand’s philosophy and values much better than postcards, magnets, key holders and etc.

3) Launching a mobile app is the easiest way to collect feedback from your customers. People keep in touch with their friends through social networks and often find themselves thinking: “I’d rather text than call”. Today more and more people admit that they prefer writing their reviews online rather than expressing their opinion in person. On the other hand, a written review is usually more complex, because the reviewer has enough time to remember all the details. So if you want to receive an honest and proper feedback provide your customers with a mobile solution.

4) Leaving your business rivals behind. A mobile app can be regarded as part your service and image. People utilizing a user-friendly and well-designed application with lots of useful features feel that they are treated well and become the most loyal customers you’ve ever dreamt of. Do your competitors already have their own mobile products? Be far ahead – offer more than a good service.

5) Provide your customers with all the information through one channel. Reaching your clients has never been so easy. With the help of a mobile app customers get informed about new goods, discounts, promotions and events at first hand and in one click. You can even offer special discounts to the users of your mobile app that they will surely appreciate.

And finally, if you still aren’t sure that creating a mobile app is a worthy thing for your business, have a look at one famous company’s experience. Domino’s pizza made a mobile app for ordering their food and in half a year their profit increased by 28 % in the UK only. At present ordering via mobile devices is making more than 50% of all their online orders.

Considering all this, creating a mobile application is not a waste of money. It won’t save your business but will definitely put it on a new level.

10 Key Steps to Turn Your Mobile App Idea Into Reality

Many people and companies are coming up with new mobile app ideas to make it big in their field. They either want to reach a new audience or better serve their existing customers.However, people are relatively unaware of the steps or process needed to turn a mobile app idea into reality. Due to lack of ability and information among startups and established companies, most of them don’t know how to go about shaping the app idea.

I have helped several companies build their mobile app. Here are the 10 key steps I have followed in my 6 years of experience. I believe that my list can help anyone from any industry get their mobile app idea turned into reality.

Step 1: Write down your feature list

Conceptualize your idea begins by taking some notes. Before doing anything, you should write whatever comes to your mind. Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. I recommend writing your idea several times and in many ways. This list also will be helpful when you are discussing with your co-founders, designers, investors or developers; they all are going to ask for it. Note that you should have them sign an NDA before you share your feature list. Your feature list should be clean and easy to understand. Also make sure it has popular and unique features, which will play the major role in success of your product.

Step 2: Do the market research

After writing your strong list of features, you want to do market research to find the competition, trends and market needs. Make sure there are no similar apps in the market. If there are, find out their reviews, ratings, feedback, and what is missing in them. Add features in your app that would make it unique and more attractive to the audience. After doing market research, you should update your feature list.

Step 3: Identify the users/audience

It is very important to find who would use your app and who the audience would be for your product. Your users are from a particular industry, gender, region, age group, existing customers, income group, specific profession, or any other group. Once you identify some demographics about the audience, you can find out what people from these demographics prefer or like. Knowing your audience helps you re-engineer your app and the features in it to cater to them. Your whole project moves around user engagement. You can also conduct focus group studies to find out what your audience may like or dislike. Your audience will decide your product’s success, and this insight from focus study can go a long way in defining product success.

Step 4: Identify the monetization strategy

Making money is the biggest reward and energizes for your idea. You can make money from your app idea in several ways: subscription fee, in-app buy, in-app ads, user data, sponsorship. You want to know which one works for your app, audience and market. Launching a paid app does not work these days, but you can make the app free with in-app purchase option for more functions. In-app ads are also losing their shine these days due to user experience. Having user data is becoming a big monetization technique, as you can use it to make indirect money. You can find sponsorship for the app; this works for an app with a social mission. It is important for you to select 1 or 2 techniques that would give you good return on investment.

Step 5: Create a rough sketch/wire frame

You may not have done it before, or may not know how to do it. However, the rough sketch or wire frame helps you define the concept and refine the requirements of your product. You can draw a rough sketch using paper and pencil, while a wire frame can be created using online tools. When you start doing the sketch/wire frame, you will be able to polish your app idea and features list further. Also, this helps you decide the proper navigation of the application. You don’t need technical skills for this step, but you need to have a common-sense understanding of how navigation works. Your wire frames, along with your feature list, will create very good specifications for you to build the mobile app.

Step 6: Approach local mobile app developers and get estimates

Once you have your first version of the feature list and wire frame, you want to start identifying vendors who can build your mobile app in a high-quality, cost-effective way. You should search for local vendors and some global vendors and reach out to them. Once you shortlist 5 to 6 good vendors, have them sign the NDA and send them the project details. A good vendor should check your details and ask you lots of questions. You should make sure to answer them in detail so that your idea is fully communicated. A good vendor should also be able to give you some suggestions to improve your idea. You should get proposals from multiple vendors, with time and cost for development, and compare them. You should check the vendors on past performance, process, price, time, testimonial and their eagerness to work for you. Finally, you should be able to select one vendor and start working with them.

Step 7: Complete the UI/UX

Once you have selected the company, you should work with them to create the UI/UX of the app. You should have them first create the detailed wire frame of the application so that you can visualize each screen, function and flow of the application. After review, you can decide to add or remove features. Once the wire frame is complete, you want them to create the visual design of the application. It should give the color, theme, fonts and visual appeal for your idea. This step will give you a near-final picture of what your mobile app would look like and how it would flow. After completing it, have your vendor reevaluate the development plan, time and cost. If the first estimate of time/cost has increased, get more funding or cut some of the features. You want to pay the right value to your mobile app developer.

Step 8: Get the app developed and tested

Have your app developer start building the app for you. They should be able to send you the app (in progress) every week and you should be able to test and give them feedback. It is very essential for you to QA the app as they develop it, as this helps you control the quality, cost and timeline, and learn whether the mobile app needs some tweaks. You can involve your friends in the testing as well. If you come up with new sets of features during the development, discuss those with your app developer and get the time and cost estimate. If it fits your budget, get it done right away. If not, wait for the next phase.

Step 9: Launch the app and market it

Once you are satisfied with the app, launch it in the iTunes App Store and Google Play Store. You should also start marketing the app. Get some consulting from experts on app marketing. You can also do self-marketing. Start on Facebook, Twitter and Instagram, as this is an easy way to spread the word about the app. You should also reach out to reporters and bloggers who may be interested in your app and write about it. A press release on free sites or a paid site can be very handy. If you have more in your budget, you can hire a PR or app marketing company.

Step 10: Gather market response and prepare for the next phase

After the first launch and marketing, you can collect user data, market response and demand. If you receive a good response, you can plan the next phase for the app. Repeat Step 1 through 9 for the next phase. This time, you should be able do them a lot faster and more efficiently. If the app is not received well in the market, find out what is hampering growth and have a plan of action.

Not Doing Well in the Tourism Business? Get an App for Your Tourism Business

The latest advancements in the mobile app development field are leaving a great impact on diverse industries and transforming aspects of businesses. The tourism and travel industry is no exception to that. Integration of mobile apps in this industry is not only beneficial for the users and the travellers but for the successful growth of a tourism-oriented business as well. Long gone are those days when you needed to contact a travel agency to plan your trip and to make all the necessary bookings. Today, with the help of user-centric mobile apps, you can do everything effortlessly with just a few clicks. Here is a list of the benefits that you can avail using a mobile app in the tourism industry.

Effortless Booking

While travelling to a new place, you need to book flight tickets, need to book hotels and many more. With the efficient help of an effective mobile app, making all these bookings become remarkably easy. Picking up destination, then booking the tickets, making necessary reservations – everything is possible with just a few clicks! Moreover, some feature-rich tourism apps let you access detailed features such as weather updates of a particular place, list of nearby interesting places to check-in, list of popular restaurants to satisfy your taste buds and many more. Thus, the tour plan becomes compact.

Diminishes Paperwork, Simpler Transactions

In today’s digital era, technology is booming in such an exponential way that paperwork is getting diminished day by day. Carrying soft copies of the important documents is enough today! It obviously reduces the chances of losing the original documents while travelling. Another interesting point about using such mobile apps is that you can make online payments. There is no need to carry hard cash with yourself all the time! Just a smartphone and a good internet connection – that is all!

Offering Attractive Deals

Well, how competitive today’s app market is, does not need any special mention! When you go to the Play Store or App Store, you would find plenty of apps offering similar kind of features. Now, why users or customers would choose your app? Apart from being visually attractive, loaded with multiple features and providing good user-experience, another important aspect that might attract the users is offering attractive deals. While making a booking through your app if the users get special booking discounts or deals on the travel packages, they become more interested! Thus, mobile apps are making everything easier and smoother.

Other than providing all the above-mentioned benefits, such travel and tourism-oriented apps are good and potent marketing tools. More interestingly, it helps to offer the users improved and customised tour packages. Additionally, you would get access to real videos and pictures of your destination prior to your visit! How exciting is that! This would help you to plan your trip in a better and in a more organised way.

Choosing A Best Mobile App Development Company

Mobile applications have changed the dynamics of the digital industry. The focus has shifted entirely to the mobile domain and the depletion of traffic generated from web browsers is a clear indication that mobile is the new king. Mobile applications have been instrumental in making the mobile phones so popular. These apps enhance and extend the functionalities of a smartphone by utilizing their software and hardware capabilities in various ways.

There are several aspects you need to look into while choosing the right mobile application development company for your needs.Businesses these days are heavily dependent on sophisticated tools and user interfaces to engage the modern customers.

On Demand Mobile applications are a better way to get started in a new market or expand your business. If you want to increase your business then developing a mobile app is an easy way to see success. It does not matter what size business you have, mobile plays the same role. You have to make sure that you have best on demand mobile applications in order to expand your business.

To develop a mobile app for your business, it’s important to be clear about your objectives.

Here are three of the most popular:

• Customer engagement

• Customer service and support

• Online Services

Hire Taxi Booking App Development Company For On Demand Taxi Hailing Service

A taxi booking app is the best solution for those who choose convenience over a restless ride. No one wants to mesmerize those days when everyone has to rush in a crowd and pick a seat in a private vehicle even for a small distance travel. A on demand taxi booking app is innovative yet a simple concept to facilitate passengers along with hassle-free rides. Nowadays, almost every taxi hailing business prefers to hire a reputed taxi booking app development company to get a user-friendly mobile app to deliver faster & convenient taxi booking experience.

Apporio’s Taxi booking solution is making a debut with some exciting features & layout. If you are on the verge of starting your own taxi booking app project, ‘Taxi app Solution’ is the simplest option for you. The Taxi booking software pledges to impart a highly ergonomic, interactive and user-supportive interface.While booking a taxi is much in demand and hype, it is not free from flaws. After elaborate research and development, we have tried to feature some aspects pertinent to the smooth functioning of such apps.

Apps like Uber are designed for passengers, drivers, and admins specifically to simplify the cab booking process & make it useful for everyone. Now, cab drivers & their passengers can use a taxi booking app to manage every ride as per their convenience and necessity.

Need for uber clone script in global taxi industry

Uber clone script provides technical support to commence the ride sharing business easily. The script provides seamless experience for the business minds.The taxi booking business is projected to reach unprecedented heights in the coming years and it’s an undeniable fact that the need for a successful taxi booking service like Uber is an absolute necessity. Multiple private concerns and government-backed taxi booking companies are trying hard to come up with viable solutions to match these rising demands. This scenario can be the direct result of the digital landscape that has given a complete makeover to all the industries around the globe. One must also not forget the end user, the customers who play the vital role in shaping up these demands and requirements. Let’s figure out what exactly they are looking for, as it will help a great deal in understanding the importance of an Uber-alternative.Uber Clone delivery app is app driven geo-localized taxi booking script with advanced features of service provider, admin and client. Infact Uber clone source code is highly scalable and robust code that can be used for various other services like laundry, food delivery, helpmate and many more.

About Us

Founded in 2015, Apporio infolabs grabs top position among the best mobile app development companies in USA, & the global nations. Apporio’s name is listed among the well-known mobile app development firms & trusted by the global clients. Our specialization in mobile app development utilizes cutting-edge technologies for the creation of feature-rich mobile apps for iOS, Android, IoT, Augmented Reality, & Wearable devices. Apporio Infolabs is renowned for the expertise in delivering innovative & profit-driven mobile app solutions to the global clients from diverse business verticals. We Apporio Infolabs Provides Taxi App Development (Uber Clone App), On Demand laundry & dry Cleaning app, Uber for grocery delivery & Other Uber Services Application.

https://www.apporio.com/product/apporio-taxi-uber-clone-script/

Get Started With iOS App Development

Path for a Successful iOS App Development

If you lack development skills, you might take online tutorials and classes to learn the latest techniques. After getting sufficient training, you may be ready to dive right into creating your mobile application. Wait! Designing and development is just one step on the huge ladder of a successful mobile application development.

Whether you are planning to develop applications for Android, iOS or Windows, it is important to determine the need for development and other important factors cited below:

  • Why you are developing the application?
  • Who will use it?
  • What is the specialty and how will you develop?
  • How it will help users?
  • When is the deadline for completion?

This might appear silly and time-consuming for you, but attempting to create an iOS application without defining the process, objective and USPs of your application is like walking on the road at midnight without any reason.

This piece will guide you on iPhone app development as well as explain the importance of defining why, what, who, how and when of app creation.

1. Why and Who?

Why are you building this app? Who will use it? I know, you might have a straightforward answer, “Everybody, because this is going to be the next big thing.” The answer seems alright, but you need to explain what is that “big thing,” only then users will buy your creation.

You cannot blindly say “Everyone.” Your application should have a purpose and target audience. In simple terms, why would people invest your app, if it is of no value to them? Hundreds and thousands of iOS applications already exists on iTunes. Unless yours has something appealing and great, no one will download and definitely won’t purchase it! So, give a purpose to your development.

2. What and How?

Once you are thorough with why and who, the next step is to define your app idea and development process. You probably have a rough idea about your application, but in the market general or crude idea doesn’t work!

For iPhone application development, you need to exactly know what would you like to build like defining the features of your application and compatibility, and how would you inculcate those features.

3. When?

Once you are clear with what and how, it’s time to define when. A development plan document needs to be created to list down your decisions – the process, target audience, features of the app, your schedule, tools you will need, extra help you might need (may be a designer) and the expected cost.

The plan need not be a book with thousand pages; it should be short in bullet points. The development plan will help you fulfill your goals without going out of budget.

To conclude, focusing on just tutorials to learn the process might not help you in successful development. You will have to dedicate yourself to answer this Why, Who, What, How and When, for the process to be productive.

Benefits of Mobile App Development for Business

With the fast pace development of mobile applications pioneered by Google, Blackberry, and others, you can now use innovative mobile app development to create your brand awareness among huge numbers of existing and prospective clients in minimum time with much less effort and in a cost effective way. A mobile application is ideally suited for small and medium businesses to keep their clients and others informed about promotions, upcoming events, and much more. It can help them in the process of customer retention, and at the same time, create a wide customer base. This is a far better alternative than sending messages through e mails, which will require much more effort and time without not knowing whether the intended person has read it or not and considers less interaction by the recipient. Through mobile app development, you can get instant acknowledgment from your customer who will be happy to think of himself as someone special in having received such personalized messages and deals.

A mobile phone application will help reach into markets at far reaching places through Google Play, Blackberry, or Apple App Store, Symbian, and other online markets and through social networking sites such as Facebook, Twitter, and others. Besides being able to send information to customers, mobile app development has other unique features, which include GPS coupons, analysis of applications, and push notifications. Reach your customers within the shortest possible time, and get an instant reply, which will help you to analyze your marketing strategy. Small and medium businesses like law firms, restaurants, bars, realtors, non-profit organizations, and many more are destined to benefit through mobile app development.

It is through mobile apps that the gap between customers and businesses is narrowed where each customer is able to keep track of their own activities with a particular business house in a smart way using their mobile phone. Mobile app development will help small and medium business organizations to gather contacts, and then use them for marketing campaigns and providing customers with an easy method of to contacting you with one-touch applications such as calling customer services, GPS directions to your nearest store, email and messaging, and website link. Receive instant feedback from customers through postings on a wall, make instant reservations at restaurants, or convey comments in various ways. The use of a mobile application will allow you to create tabs for every type of information that you want to apprise your customers such as menus, samples of newly launched products, added services, and other information on marketing.

Uploading and downloading unique mobile application for developing your relationships between your business and customers, you will receive credibility in the market while expanding your client base. Start building up your customer base now to reap the rewards.

I am associated with a multimedia company, and I am researching mobile applications to help in the marketing strategy of business organizations.

Why Is It Vital Today for Small Business Owners to Have Their Own App?

If you own a small business today and you do not have an app to promote your business, you should address this now. Apps for smartphone’s have become a way of life. 86% of the time cell phone users spend on their phone is in apps. A Gallup study indicates almost 3/4 of cell users check their phone at least once per hour. I believe this a low percentage based on my experience watch people and particularly 35-40 year olds. Phones are visible everywhere.

Therefore, cell phone apps have become useful as a marketing tool. You can engage with your customers, promote good feeling, build your brand, and show your customers that you are willing to build a relationship with them.

Where is your phone now? In your pocket or your hand? Does your phone like mine, have many different apps that you use for various reasons? If you want to prepare for the future, you should definitely get your company an app.

So, why do I say you should do this? It is my thinking that you must be progressive. You must find new ways to provide more value to your customers. There are so many valuable ways that an app promotes your business – loyalty programs and discounts, messages (Push Notifications) on special offers, building your brand, sell online, accept payments etc.

Starbucks currently uses and app to reward customers with the app. Domino’s created an app for delivery and store pickup of orders. I have a friend who liked Domino’s but hated the annoyance of calling them. Now that they have an app, she told me she has brand loyalty. 52% of online orders are created through and app. Domino’s has experienced a rise of 28% in six months pre-tax profits in the UK alone. This is impressive.

You can use your app to do research. Ask your clients – they are your friends. What do they really want from you in the future? This will help with product development and customer retention. You can collect feedback on your customers.

Find an app developer you trust. Once that accepts a deposit, then works with you to design what you want on your app. Make sure you have a contract indicating the deposit, full price, and time. The time issue must be very clear. Included in the contract should be an over view of the site being created – number of pages, specific pages, how many changes you will receive. If you don’t give your developer the required information, they can’t produce your app in a timely manner. Set dates. Then move forward.

4 Powerful Reasons to Opt for a Mobile App in eCommerce Business

Long gone are those days when using smart phones was a part of leading a luxurious life. Nowadays, most of the tech-savvy people owns smartphones and tends to do most of the things using it. For instance, ordering foods, booking movie tickets, doing banking jobs, checking out new places to visit – everything becomes easier using an effective mobile application. eCommerce business is no exception in this case. Here is a list of 4 persuasive reasons to opt for such apps in the eCommerce business industry.

#1 Improved Brand Loyalty

Installing an app does not mean offering the users a better shopping experience only. It makes sure to build a strong bond with the brand as well. When a customer is installing an application, it means he or she has that trust on the brand and he or she is installing it so that they can continue to shop from that particular brand in future as well. The improved brand loyalty is clearly a potential sign of business growth.

#2 Secured and Easy Payment Options

Online shopping means the customers have to pay either by debit card or by credit card for the things they buy online. Now, such card details obviously involve very sensitive customer information. Hence, until and unless customers are sure that sharing such details with your brand would not do any harm, they won’t buy from you. When you devise a potent mobile app for your eCommerce business, it comes up with more secure and easier payment options than the website. Now, when the customers would find the payment options more reliable, they would buy from your brand resulting in business growth for you.

#3 Online Shopping is Easier

Today, everyone is so busy with their lives that people look for time-efficient ways to buy necessary things. Using an effective mobile application, shopping becomes remarkably easier and faster. The customers just have to scroll through the mobile screen, choose the products they want, add them to their respective shopping carts and checkout by paying the total payable amount. Only a few clicks are enough to get what they want to buy and they can shop anytime they want. Thus, doing shopping using various eCommerce mobile apps is becoming extremely popular.

#4 Better Customer Relationship

This is an undeniable fact that an effective mobile eCommerce app is capable of maintaining better customer relationship. The more you can interact with your customers, the more they would be able to state their issues on your services or products and thus, you can improve those shortcomings. It would definitely help you to enhance quality of your services. Moreover, if the customers have any kind of queries, with the help of the effective interaction system available in the mobile app, they can state it and according to that, you can reciprocate to it. Thus, you can make your customers happy and satisfied and that is indication of business prosperity.

According to a recently made survey, the rate of online shopping using mobile apps is increasing following an exponential graph. Hence, this is clearly understandable that this is the new market trend. Hence, to cope up with the trend and to sustain successfully in this competing business market, an eCommerce business needs a dynamic and potent mobile application.

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