Facebook App Development and IOS Development

When we speak about social networking websites, the first name which strikes our mind is the grand daddy of social networking, Facebook. It is the most well-liked & famous social networking website with millions of active users. Over a period of time, Facebook has become a great platform to market & promote any types of products or services online. Facebook has become a very powerful tool for businesses, as it is very cost-effective.

Today, Facebook application has turned out to be a boon for business owners. Till now, Facebook application has been a huge success. You will find numerous applications on Facebook, which include games, photo editor, funny apps and many others. These applications not only create brand image of the business, but also increase the revenue. Further, let’s take a look upon some of the best Android Tablet Apps and also have some information on iPhone Development.

Android Tablet Apps

Although the amount of apps is less in the Tablet Section, some Android Tablet Apps are really good.

We have shortlisted some of the best Android Tablet applications which you can enjoy & the list is as follows:

1) GReader – Google Reader RSS app

Google Reader can be of great help to you, if you like to be updated about news across the web. It is widely used to know about the current affairs & the market conditions on the web.

2) Google Translate – translation app

Google Translate is the finest tablet-optimised app which Google has made. The translate app has a very useful feature where you can switch it to a conversation mode. After switching to this mode you can just speak into the tablet & it will produce easily readable translation.

3) Plume – Twitter app

You should upgrade this android twitter app to a third party client if you want the best experience. Its interface is very much similar to that of TweetDeck & it works just fine.

iPhone Development

Apple products are viewed as the most exceptional products in the whole Mobile and Technology market because Apple has transformed the portrayal of a mobile phone to an iPhone. iOS apps are broadly downloaded across the world by millions of users and the success of iOS Apps stresses on the need of smart iPhone Application developers in the Information Technology Domain.

To build good quality iPhone apps you need a steadfast & dependable team of experts in the mobile application development domain, especially for iPhone apps. Ascra Tech is a company that has skilled and technically experienced iPhone app developers that assist your company with inventive iPhone apps or softwares. With pre-defined approach and logic, Ascra’s developers create user-friendly apps for the different versions of iPhone device. They create apps for various iPhone categories: 3, 3G, 3GS, OS, 4G and iPad. While creating apps for the iSO4 mobile, these developers take needful interest in comparing the specifications of the old version of iPhone 3G and 3GS.

Ascra leads the way by creating Cross Platform mobile applications that engages the users by cognitive functioning, touch tap or shake mobile to elicit vibrant animations, cutting edge audio and high resolution visual effects. You connect with Ascra if you want to develop good quality Facebook apps, Android Tablet apps or iOS apps for your business.

Why Consider Mobile App Development For Your Business?

The sheer amount of strategies to be used in web design is overwhelming. New tactics have surfaced for websites to adapt with the demands of advancing technology. While some old and tested practices may still be effective for your site, consider these smart practices that most web design companies advise to their clients.

Use flat design.

The basic, clean appearance just appeals better to users. And when it comes to performance metrics for websites, a simple, flat design with high resolution outperforms elaborate ones. It can draw in higher volume of traffic, page views, and average time on the site.

Choose a responsive design.

A responsive website can load automatically and properly to any device that end users have. Whether it is a personal computer or a mobile device, make sure that your website can be accessed by visitors. Because more people use mobile devices like tablets and smart phones these days, it is strongly recommended that you should have a mobile responsive website. This would make your site available to more viewers and this also means increase in your online presence.

Look into mobile app development.

Again, with the immense popularity of mobile devices, you should consider mobile app development. More people are inclined to use their smartphones for shopping or to quickly find information on services they find interesting. Make your products and services more accessible to wider audience through this software applications that run on mobile devices. Developing your own business app will enable you and your audience to:

  • Promote your brand
  • Keep your customers engaged on your products and services
  • Generate more customers
  • Make your transactions more focused
  • Accomplish operations much easier
  • Access your business with just one tap on the phone
  • Locate your business because apps can integrate your address
  • Integrate your social media accounts
  • Strengthen customer engagement and relationship

In developing your app however, there are some aspects that you need to think about. You should have at least an idea on how many among your potential customers use smartphones. Would they be interested to download your app? Keep in mind also that developing mobile app does not come cheap. You have to be sure that your app is compatible with the various other mobile devices. You may need to hire professional app developers. And when you have mobile apps, you are required to add new content and constant updating to pull in more customers and retain the old ones.

The Need for an App

It is no longer enough for a company or business in today’s technology-driven world to have a well-designed website full of content and information provided to their potential customers free of charge. The “app bubble”, as some people are now calling it, is forcing businesses to consider other technological avenues to reach customers, streamline certain processes, and ultimately grow their companies to compete in whatever industry or field they are in.

Indeed, mobile apps allow businesses to connect with customers in ways that business owners and marketing professional never before dreamed of. Getting a customer to download your business’s app instantly provides you with a constant connection to that user’s mobile device — a device which he or she is probably attached to for the better part of every day.

When a potential customer has a business’s app on his or her mobile device, it makes it easier for that business to communicate with that customer, thus increasing the chance that the user will convert to a paying customer. In some ways, it’s like purchasing ad space on a customer’s phone or tablet; except that it’s a lot cheaper.

That said, app design and development is in more demand now than it ever has been in the past, and it will not be long until the market is flooded and saturated. This is why we are seeing so many web development firms, as well as independent contractors, moving toward app design and development. The demand for these types of services is greater than the supply, so now is the time to capitalize on this quickly growing market.

If you are a business owner, you can no longer count on your run of the mill web design company to continue helping you grow if they, as a design company, are not moving forward with technological changes themselves. Ask your current web company what experience they have with app design and development – whether it be iPhone, iPad, Mac, Android, Web, or other – and whether or not they can help take your business to the next level with a shiny new app. If they can, all the better; if they can’t, however, it’s time to move on and look for a new Android or iOS developer.

With millions of apps currently on the market (and that number just continues to grow), businesses really need to start considering where they want to be in 1-3 years in terms of the latest and most popular technologies. There’s no better time than the present!

Website or App – What Is More Suitable for Your Business

If you are already a settled business house or even if you are just going through your initial stage. There might be a question in your mind about choosing either a Website or an Application for your Brand and Business at the first place.

Analyzing your data you should have found that with increase in the demand for information, the use of Mobile phones for outsourcing information has been increased. It has now become easier to use just a mobile in place of a complete desktop system or laptop. But one thing that is missing here is that even websites can be made responsive enough to work on mobile devices with complete features and use.

You can hire any responsive website design company in Gurgaon or in your locality to get a responsive website. There are so many website designing companies in Gurgaon that offer designing in affordable price.

So we will now look at some key points to decide whether to go for an app or to just rest with your Mobile website.

Stage of Your Business

The stage at which your business is currently running largely decides whether you should invest in an application or not. For the starting phase you should always try to reach more and more people out there and this can be easily and efficiently be done by your website.

As you grow with your website you can then roll out the Mobile app to an audience that trusts you. This will surely increase the download ratio for your application and will help to grow the reach exponentially.

Type of Service That You Provide

Sometimes it becomes crucial for a brand to move to an application rather working for a website. Suppose you are providing users the ability to stream music, what would the users prefer then? Obviously users will need an application so that they can stream music anywhere anytime.

Thus it mostly depends on the way you want to reach your customers keeping in mind about the needs and requirement.

Managing Application/Website

Another thing about applications is that they are good for handling large number of user requests than websites. Also applications are easier to manage and to be worked upon as each block is compact.

So you can follow the above guide to start with a simple mobile website, increase your reach and then roll out your application to already built user-base.

This was a short guide on choosing a medium to reach the right customer choosing the right path. You can now find out which is more suitable for you, a Website or an Mobile App.

Why Hiring an Ideal Mobile App Development Company Is Essential for Business Now

Mobile phones have become as ubiquitous as wristwatches once were. Men, women and even children are today connected to others from across the world, all thanks to the new smartphone technology. Smartphones are virtual computers that you can carry around in your pocket easily. These mobile phones not only allow you to talk to another person but also provide you a world of information, all in the palm of your hands.

Spread of the Smartphone

According to a report by Statista, as of January 2018, there were over 3.7 billion individual mobile users in the world. Also, thanks to the advanced smartphone technology in use today, mobile smartphones accounted for nearly 50% of the total global internet usage volume. There are numerous such facts and figures which show clearly the still-increasing numbers of smartphone users worldwide.

We all know that a smartphone is hardly of much use unless and until you have smartphone applications, or ‘Apps,’ installed in it. Mobile apps are simply software that is designed to run on mobile platforms, such as Android, iOS, Windows, etc. With the rise in numbers of smartphone users, mobile apps have become an essential aspect of conducting commerce, from the ground level up to B2B level.

Who needs a Mobile App?

Who needs a mobile app, is one of the most frequently asked questions in the commerce sector today. Plainly speaking, a smartphone app is an excellent way to perform almost all of your business functions. An ideal mobile app development company is able to design attractive and easy-to-use mobile apps. These can be in the form of entertainment apps, informational apps, commerce apps, etc. Today, mobile apps have become an integral part of our day-to-day schedule. We have apps that wake us up in the morning, help to organize the entire day, apps that help you do a hundred different things during your entire day and even apps that help you to sleep at the end of the day.

Seeing the immense efficiency, convenience and vital connectivity that smartphone mobile apps provide today small and large business of all kinds are in search of the best custom Android app development company.

Benefits of Mobile Apps in Business

These are the express benefits that are seen when you design, develop and launch a mobile app to conduct business online:

Benefits to Business

This is how your business will benefit when you launch your unique app, with the help of the ideal Android application development company:

• Builds and Strengthens Customer Loyalty – Apps are an excellent way to have a direct and constant connection with your potential, new and existing customers.

• Improves Brand Impact – Mobile apps are seen hundreds of times by users on their phone screen through the course of a single day. This is an effective way to subconsciously register an impact on the user’s mind, thus helping to improve your brand recognition and visibility.

• Better Access – By sending updates about offers on your commercial apps, you can allow users to make purchases easily and faster, at anytime and from anywhere.

• Constant Customer Connectivity – With today’s fast-paced lifestyle barely allowing sufficient time for conventional shopping at shops and malls,apps have become the best way to make purchases on the go.

Benefits to Customers

When you choose to have your app designed by the most reliable and efficient app development company these are some of the distinct benefits you will be providing to your consumers:

• Smooth Sales – Using app for making online purchases is now preferred over conventional online shopping from e-commerce portals. As apps not only remember each individual consumer’s preferences, they also prevent the need to fill relevant information every time the customer makes an online purchase.

• Constant Communication – Now, with your commercial app, it becomes remarkably easier to send notifications of interesting events and attractive offers, directly to your customer’s mobile. This is far more effective than the conventional bulk promotional emails and other online content used.

• Ease of Access – Apps are the fastest and best way for customers to get in touch with your business. Apps that sell products or offer services are designed to enhance efficiency and minimize processing time of the order placed by consumers.

These, and numerous other such benefits, are the reasons that having app is a must for all types of small and large businesses. Choosing the most experienced is important as the quality of the app decides its effectiveness. Select an app development company which provides all-around app design, development,and maintenance services to ensure optimum profits in the end.

How Developing a Mobile App Can Drive Revenue for Your Business

For entrepreneurs, turning their vision into a business is a big dream and it does not come easily. There are varied challenges that come from different corners and with the development of technology the chances of success have also increased. Mobile marketing is the new trend and various mobile apps can now help businesses engage their customers in a better way and also keep their employees well connected and boost the bottom line. In simple words, taking advantage of new innovations and mobile technology ensures that your company remains ahead of the market competition.

From implementing specific features like GPS down to the fact that people are carrying computers in their pockets, today smartphones also open up a world of opportunities for businesses both large and small.

Here is how a mobile app can help you

Geo targeted push notifications:

It was earlier suggested that mobile devices would present users with information all over the world in an automatic way. Today, geo targeted push notifications can be used in various ways in businesses:

• Notify fans about events, concerts and updates about the availability of tickets

• A national chain can send city or region based notifications about specific discounts or offers based on the user’s interest.

• Retailers can boost their loyalty by sending special offers to their customers who have been purchasing for the past few years.

• Businesses owners can also announce sales or discounts on their products during specific seasons.

Mobile apps offer additional sales opportunities:

Another biggest opportunity for businesses using mobile apps is to open up a whole new world of customers and engagement opportunities. Interactions with the customers has become geo-agnostic and mobile apps maximize the opportunity to reach the users within no time. There are push notifications that might remind the users of a nearly abandoned shopping cart and also bring them back and offer a more seamless experience for storing login information, which means an easier path to purchase and make transactions.

Data gathering:

Another powerful advantage of mobile apps for online business is that they can easily trace the behavior of the customer and what they actually want. Important things that can keep the users engaged or even at times turn them off can be analyzed. Tracking signals from mobile devices are opening the world of data gathering and analytics for the marketers. It is by using this data that advertisers can understand the behavior of the visitors and also use the information collected to make essential changes in the marketing strategy.

Dynamic sale offers:

Once you get tied up with technology and start using push notifications, you will observe that many magical things will start to happen. Businesses can now gather essential customer data and track the ad campaigns to deliver best sales offers at the right time. Various mobile apps enable businesses to do varied things and implement dynamic sales strategies to boost revenues. For example, there are certain seasons when people do a lot of online shopping. Giving them discounts during festive seasons often increases the sales and ultimate revenues.

Wearable devices are drawing attention:

As per the International Data Corporation, the market for wearables is assumed to experience a composite annual growth of about 20.3%. From body sensors, wearable cameras to healthcare tracking devices, wearables are gaining popularity and are going beyond the healthcare industry and is going to be one of the most promising mobile app development trends of 2017.

Pushing through the funnel:

There are many customers who browse through the store, check various products and then walk out to another store without making a purchase. This is called bounce and online users bounce for various reasons and the reasons are even greater when it is on mobile. Some reasons are that the users might not have a credit card handy, or typing the information may be too tedious or there may be some other distractions and they may simply put their phone back in their pocket. One way to restrict this transaction abandonment is through automated address filling. Using the GPS of a phone, the transactional app can easily detect the user’s location and automatically fill the address data. Such mobile applications make the transactions easier and reduces the bounce rates.

Become competitive:

Many showroom owners complain that shoppers visit the physical store to inspect the goods in person and then after finalizing on the product, they purchase it online where the prices are usually cheaper. Price comparison tools help the retailers drive additional website traffic and sales and mobile apps are helping businesses to increase ROI by increasing their efficiency. With the apps, users can be narrowly targeted and customers can be lured back to make a purchase. All these efficiencies result in generating more revenues and enhance the overall customer’s experience.

Best App Development Companies – Does Your Business Need Application Development?

Whether it is a mobile or any other device, best application is the key to success. Recently with the growth in the technology, there is a visible growth experienced in the app development industry. Now almost every company needs to have its own app and provide a hassle-free experience when a customer explore the website of a company or avail any service. Android mobile has brought a revolution in the marketing industry. This is the reason that best app development companies have entered the market to develop required mobile apps and other apps that can be used on different devices.

Why you need a personalised app for your business growth?

With the business discovering their future online, they need an app for their own business that can personalise their service over different devices, importantly over the mobile. There is a long list of firms over the internet that claims to be the best app development companies in the area. However, you need to be careful in making the final search. Most of them are new and even does not have a team of experts to handle your application development needs.

With the world moving towards the smartphones, tablets and other devices, there is a high demand for the best app development companies to fulfil their application needs. This is utmost needed to strengthen the internet and external business processes and make the life of customers easy. It is good to have an application installed on the mobiles of prospective customers so that it is easy to access your service and products with comfort. We know that now businesses need to reach people and serve them at their comfort place. For the best app for your business, you can set up a team of developers in your company. This can be a costly process and you need extra time and effort to manage it.

Why outsource the app development task?

On the other hand, make is filled with best app development companies who can provide you with a dedicated team of professional developers. You get the benefit of their past experience, use of the latest technology, knowledge of the future of the application and marketing concept along with the affordable app development. Even after the app is developed, they provide complete backup to overcome any bug, fault or update it constantly when required. The constant monitoring of the app is easy and affordable.

With the high demand of best app as per the modern business needs, they need regular modification to make the life of users easy and stress-free. Before you look for the best app development companies in your area be ready with the answer to the question – Do you need an app for the work procedure? Along with this, the app developing company may also ask few questions that will personalise your business needs and help them to understand your app basics. The best app development companies well understand that people are now using tablets and smartphones in their daily life. Hence, it is the best way to reach the prospective customers through these devices.

With this, the best app development companies develop apps that focus on your business requirements and help you to reach a large number of customers directly in any corner of the world.

Benefits of hiring expert app developing team

There is a long list of vested benefits when you hire from the best app development companies for development of the app for your business. This is the best way to reduce the overall cost of app development. This saves money on hiring a team, investing time and paying salaries even at the time when you have no work for them. Get a personalised package for regular modification of the app and remove any big or technical fault in the app. These experts have a great experience, understand the technical changes and adapt to them quickly.

Why prefer only the best app development company?

Although the market has an ample number of companies that assure of developing best apps as per the individual business needs, only a few of them can prove this with their services. Most of them fail to provide you with an effective and upgraded app and even charge heavy price. On the other hand, the best app development companies care for your needs and provide service within your budget. No matter whether your need is for the hybrid or native app, there are experts who can provide you with a one-stop solution.

The experts from the best app development companies will develop iOS App that is compatible with iPhones, iPad and Apple watches. They also develop an android app that is best compatible with the latest android based mobiles. Along with these apps, an expert team will also provide a mobile hybrid app or cross-platform app. These apps are compatible with the Android and iOS devices. For this, they also assign you a separate team of designer and developers to understand your needs and provide you with an effective app. They will keep your update and share the progress so that you are well aware of what you will be delivered at the end.

Only the best company can go beyond your expectation as they have the capability to set the rules in app development and break them to provide you with something unique and high performing app. Therefore, if your search is for the best app development companies, you can take the help of experts, referral or personally explore the internet and visit the websites of top developer firms in your area. All you need is to get in touch with the expert, specify your needs and get the best solutions. For this, just give a ping and the experts will be there to explain all the details.

Thus, always prefer only the services of the best app development companies and do not get attracted by the fake or cheap offers provided by the opportunity seekers available in the market. Make a proper market research before the final selection.

What Gives You More Business Online, Mobile App or Website?

The difference between Mobile App and Website:

If you pay attention then it might ring a bell that the word “Website” has fallen on your ears and comforted its way to your vocabulary a while prior to the word “Mobile Application”. Similarly, there was a time when you twitched your eyebrows when your first heard the word website. This is an indicator that the world of technology is rather perpetually changing and has always been a shapeshifter.

What does this tell you? – That there is always a predecessor to a successor and it has always been that way in the world of Technology.

Most people will use the term website for just about everything, and they are not completely wrong. If what you’re talking about something that exists on the internet and you get there with your web browser, then it’s a website.

However, if you ask someone from the technical background, you’re just as likely to hear them describe something like that as a web application. If some professional begins to explain the difference between the terms, you’re probably going to get ten different answers, but in the opinion of the majority of IT professionals, the difference boils down to:

  • A website is informational
  • A web application is interactive

What is more beneficial for my business?

When the art of web development and designing had reached its peak of utility in Digital Marketing, A need for a better medium of online services was needed and as Mobile phones got smarter and tabs got smaller, The question was answered in the guise of Mobile Applications.

As we have talked, Mobile applications are basically the evolved versions of websites. They are much more interactive and it is easy to treat users with a personalized experience. Mobile apps allow its users to set their preferences to the products and services from the start, based on which the users can avail personalized content. They engage to the users on a daily basis and interaction is so easy that seldom the need for human contact and errors is not exactly missed.

Email has lost its effect that it once had, Thus Its rate of interest has been laid to rest by the people and they have conveniently shifted towards Mobile applications which communicate with the user on his/her preferences in a less intrusive manner.

Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website (or the company altogether)

A well designed mobile app is faster than a website and performs much quicker actions. For that, The mobile application has to be designed and developed in a way which is unique and is extremely user personalized.

Developing a website or a Mobile application, both can be a tedious affair. You might have to choose one medium or another, based on your business goals and budgets. As both of them have their own pros and cons. but Mobile Apps, especially can help you get higher conversions.

A business owner should be careful and diligent while selecting the perfect app development agencies because it is their product and services digital face and these applications offer operational efficiency and better personalization along with multiple other features

@page { margin: 2cm } p { margin-bottom: 0.25cm; line-height: 120% }

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

  1. Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

  2. Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

  3. Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI

Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me webmaster@finoit.com and I promise to get back to you with interesting mobile app designs.

Exit mobile version