The Methodical Approach To Graphic Designing!

Creativity is not everyone’s cup of tea. A graphic designer’s job for example, is a highly creative one. Graphic designing is a vast field and has many applications. It can be used in designing flyers, brochures, handouts, book covers, letterheads, and business cards too. If you are of an inquisitive bent of mind, you might even have gone to the extent of scouring various websites for information regarding graphic design and you will surely have come away a little enlightened, but more confused.

This is because graphic design is a specialized field and a professional graphic designer goes through years of study and training to reach the level of expertise that can enable him/her to take on jobs such as these. Let’s take the case of an entrepreneur who is setting up a new business and needs his office stationery as well as some print material for his company. The few things that a good designer will do:

– Even before the actual designing process begins, the designer will always have several discussions with the client about the nature of the business, the company’s vision, the target market, and the aim of the marketing campaign.

– Checking preferences that the client may have. Though the graphic designer is the one who will eventually be giving you all the ideas, several clients do have an understanding of what they want their business print matter to look like. With designing, customization is the key!

– Choosing the right corporate colors and ensuring that the same color scheme is carried through all the print material adds to the sophistication and cohesion of the design.

– Choosing appropriate graphics and images is important. Though the flyers/brochures should look attractive and catchy, they need not necessarily be garish and loud.

– A good design will always be free from clutter.

– Typesetting includes formatting the font that is being used, and the size of the font, etc, which is very critical to the layout of the design. This holds true of stationery as well.

Designing marketing products, in this case, your business print material, involves a lot of trouble and time. The best way to take a wee bit of this burden off your back is to get all your print matter designed from a professional graphic designer. This can prove to be the fulcrum of your marketing campaign and will have a positive impact on the way in which your product or service is positioned.

Entrepreneurial Approach to Resources

Howard Stevenson and his colleagues at Harvard Business School define entrepreneurship as “the process of creating or seizing an opportunity and pursuing it regardless of the resources currently controlled.” This approach, Stevenson maintains, has greatly contributed towards the success of entrepreneurs. He points out that entrepreneurs seek to use the minimum possible amount of all types of resources at every stage in their venture’s growth. These resources include human resources, financial resources, assets and a business plan. Rather than own the resources entrepreneurs need, they seek to control them, according to Stevenson.

Studies indicate that entrepreneurs with such an approach towards business substantially reduce the risk in pursuing opportunities.

1. Capital: Since the amount of capital required will be smaller, it will mitigate risk by reducing the financial exposure and the dilution of the founder’s equity.

2. Flexibility: Entrepreneurs are in a better position to commit and decommit quickly when they do not own a resource. The flexibility of business thus gained can be very useful to a firm, since it enables them to respond faster and reach decisions quickly. In addition to this, the entrepreneurial approach to resources allows strategic experiments, which means that ideas can be tried and tested without committing to the ownership of all assets and resources in the business. For example, it is wise to raise capital gradually as the need arises, otherwise one may end up spending it too early on wrong decisions. Inflexibility also results from committing permanently to a certain technology, software or management system.

3. Low Sunk Cost: The cost of closing down a firm or a venture will also be lower if the ownership of resources is less. If the up-front capital commitment is huge, abandoning such a project will also be very costly.

4. Costs: Fixed costs will be lower, which will have a positive affect on breakeven. Of course in that case variable cost may rise.

5. Reduced Risk: Apart from reducing risk in general, other risk events such as risk of obsolescence of resource are also lower. For example, biotechnology companies have used venture leasing as a way to supplement sources of equity financing.

One should not assume incorrectly that this approach means that a firm cannot afford to buy resources. The fact is that not having ownership has its own advantages and options in the form of flexibility of business and reduced risk. However, at the same time these decisions are very complex, and considerations such as tax implications of leasing vs. buying and other existing laws and regulations have to be thought of thoroughly and carefully.

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