The Importance of the Legal Aspects of Business Correspondence

The writing of business letters calls for two classes of skills. First, we need to know how to lay out a business letter in acceptance form, and be thoroughly familiar with it, so that in practically every letter we write we use the standard layout. There will always be the odd letter that for some reason is non-standard, but in general we should write naturally in the well-tried, standard way, so that our correspondents will feet at ease with the letter when it arrives. The other skill is the ability to write in good English, with the letter’s subject matter falling into clear paragraphs, each of which is written in lucid sentences. The ability to write in sentences, both simple sentences and more complex sentences, ensures that each part of the letter expresses a complete thought, or a group o related thoughts. This enables our correspondent to follow the points we are making, in logical steps, and to arrive at the end of the letter with a clear understanding of our point of view on the matter, or matters, that we have raised.

These two aspects require a great deal of explanation, and we shall learn the skills best if we understand the reasons behind the various practices that have been adopted over the years. We will therefore start by considering the legal aspects of business correspondence.

The legal aspects of business correspondence

Almost all business activity is contractual in nature. This means that the two people engaged in any particular transaction are undertaking certain obligations to one another and at the same time acquiring certain rights. Thus the furniture manufacturer who agrees to supply some of his/her products to a wholesaler is entering into a transaction by which he/she accepts an obligation to supply the goods specified in return for a right to receive a monetary payment called ‘the price’. Where a service is to be supplied, the arrangement is just the same. For example, a security company agrees to protect premises with its security guards and specialist devices, in return for an agreed contractual fee.

Should any dispute arise, it can be settled by going to court, with the aggrieved party suing the other party. To sue someone is to summon them to court, to show why you should not have the justice you are seeking. The judge will look at correspondence that has passed between you (including any document such as contracts, invoices, memos, etc.) and will pronounce judgment in the matter. It is the legal nature of correspondence that requires setting out the correspondence in a standard form of layout. The chief points are:

1) The names and addresses of both parties to the contract must be stated on all correspondence.

2) All correspondence must be clearly dated.

3) To assist in tracing correspondence, it is usual to give references at the top of the letter.

4) To make the subject matter of the letter clear, it is usual to give a subject heading at the start of the letter.

5) To start the letter itself, we need some sort of greeting. This is called the salutation, and may be a general greeting, such as Dear Sir.

6) We then have a number of paragraphs that deal with the matter in hand.

7) Finally, we need a concluding section. This is called ‘the complimentary close’ or ‘subscription’.

8) If copies are being sent to other departments, there may be a list of their names, headed CC (copies circulated).

If all these details are included, the court will have no difficulty understanding what the parties have done. Clearly we do not expect to finish up in court when we start to deal with a supplier or customer, but in case we do, the formal layout described will serve as evidence.

Website Designing, Web Development and SEO – Important Aspects to Promote Your Business Online

Today for the development of your business, a website is a very important factor. Every business should require a decent website which explains all the aspects of business and attracts the visitors’ attention. Your website design and content should be clear and informative so that visitor returns again and again. So to promote your business online web design, website development and Search Engine Optimization (SEO) are the important aspects.

When a business mainly runs though online then aspects like website design, web development and promotion are very important. To give a decent look to your website you should need a qualified web designer or a web designer company which designs your website according to the current market trends and creates an eye-catching & efficient website to meet the specific needs and requirements. If your website is dynamic then you should also need a qualified web developer to meet your requirements.

A professional web design and web development company uses the most modern technologies and coding standards for designing and developing website with vital quality analysis process to create and maintained high quality website through the web design and development process.

These companies can also help you to provide an application with proper web interface and also offers various web development services such as e-commerce web sites, portals, custom web application etc.

After the design and development of your website, you have to make it online. After all these task are completed then you should promote your web site so that people can find your website easily on internet. For this it is necessary that you should promote your web site on all major search engines like google, yahoo, msn etc. so that your website comes at the top position in the search engine listing.

Search Engine optimization or SEO is a process of optimizing your website to get top position in search engines. SEO include optimization processes such as on page optimization, off page optimization etc. to promote your website. Within the few months of optimization process you can see that many visitors start coming on your website.

Companies who are offering various SEO Services can also guide you in improving your website by performing quality analysis and tell you about what additional things you can add to your website to improve it.

7 Vital Aspects of Developing Website Content for a Charismatic Small Business Website

Content is the indispensable ingredient of any site. It is the content that makes the website look attractive and appealing to the prospective buyers. The revenue generated by any website depends directly on the effectiveness of the content. Any small business if aiming at optimizing efficiency of the website needs to resort to website content development. A successful website results in featuring top in the search engine lists, converts visitors into buyers and assures constant revenue generation.

Which are the 7 vital aspects of website content development that can optimize website efficiency?

Unique Selling Proposition (USP): The USP should be clear at conveying the message and targeting the specific market segment. The content should be such that the visitor comes to know quickly, what the website is about.

Customized Content: The copy-paste command does not work for the making of effective small business website content. The content will not be impressive and he visitor will sooner or later come to know about it being copied and this could be detrimental for the website.

Physical Identity: A visitor on visiting the website should feel that there is person responsible to fulfill the commitments made by the website and its products / services. It is usually better to mention the physical address of the business identity to reinforce the trust and convince about customer service and after sales service. Sometimes the visitor, on not finding any physical identity to count on, can put off the sale in the last stage.

Keyword length: It is better to have a small number of visitors who buy the products/services than have a large number of visitors who do not buy anything. The purpose of lengthy keywords is targeting specific types of visitors who are clear about what they want. Keyword phrases with 3-4 keywords are usually known as long tail keywords. These long tail keywords have a targeted audience and this helps the website to list higher (on website engines) for those set of keywords.

Multipurpose Multimedia: The visuals are more effective than text. It is better to have the videos and podcast recordings embedded in the website. If you do not want to add weight to the website and want its downloading speed to be affected the least, it is better to store those multimedia files on a site that allows the content to be easily shared and accessed.

E-mail: An auto responder in the website can help to remind the visitor about his/her visiting the website. This is one of the best ways to keep in touch with the visitor. This help to keep the communication lines open and increase the business generated through the website.

Feedback connected to search engines: Latest technical advancements are such that the feedback provided by the visitors can be considered by the search engines as part of the content and consider it for listing on the search engine list. This is how the visitors and satisfied buyers can be made to make the small business website develop a effective content.

This is the way to an effective website content development.

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