Benefits Archives - TODAY INDIA

Benefits of a Business Analytics Certification

Whether you’re looking for a course to further your career or you have a keen interest in analytics and want to enjoy a long term career doing what you love, you will find that a business analytics certification can provide you with a host of benefits that you can enjoy on a personal level each and every day.

Not everyone loves being glued to a computer screen managing analytics, but there are those that find this fascinating and once you have the relevant training, you can use this daily to prove your worth and advance in your career.

The main benefit to holding a business analytics certification is that you can prove your competence to do the job. When applying for a position that requires this type of training, including your certification is a sign that you are more than able to do the duties required and increasing your chances of being selected.

You will find that your business analytics certification is recognized by industry professionals, which is a major benefit especially when applying for a position or a promotion within your company. You will find it is recognized, not only by company owners and directors, but also by your peers and colleagues.

Another benefit to holding this type of certification is the advancement in career potential that it can provide. When you start in any type of job, you begin at the bottom and you work your way to the top. You can only be considered for advancement if you have the relevant industry knowledge, experience and training. Holding a certification of this nature proves that you are more than able to manage the duties of the promotion and this can help you achieve success in your career moving forward.

When completing your course and being awarded with your business analytics certification you can enjoy a sense of accomplishment, a personal satisfaction that you have achieved something, improved your knowledge and have learned something new. Personal satisfaction is important to improve confidence and self-esteem and to help you be the best you can be in your chosen career on a daily basis.

You will notice that when you choose a business analytics certification course your performance will improve as you move through your career, this is due to the fact that any uncertainty on how to do your duties is removed. Your confidence is soaring and you know exactly what needs to be done in order to achieve success in your chosen tasks, which is a major benefit on its own.

In addition to this, having a business analytics certification can help you improve your income potential. With a certification in hand, your chances of getting paid a higher rate is increased. In this day and age, you want to earn the best possible income your position and level allows and companies are more likely to offer a higher income to someone who has a recognized certification than someone who has taught themselves and don’t hold that valuable piece of paper that proves they have received adequate training to complete the job at hand accurately and to the highest standard.

The good news about business analytics certifications is that you can complete them online at your own pace. This enables you to work full time and improve your knowledge and experience in your own time after hours without effecting your current position.

What Are the Benefits of a POS System?

A POS system is an easy to use and efficient option for processing transactions in a shop or restaurant environment. They have the ability to generate sales reports and stock inventory to make a business easier to manage. Here are a few of the major reasons to use a POS system in place of a traditional cash register:

Greater efficiency

A practical benefit is the ability to make life a lot easier for the employees. For instance, there is no longer a need to enter a lot of data into a traditional cash register. Also, there is less need to memorize a long list of product prices. With less information to remember, the error rate in processing transactions is certain to be a lot lower compared to manually entering transaction data. A further positive is the speed in which these systems can be used to make the turnover more efficient.

Stock management

The traditional method of monitoring stock is to physically review the volume of goods left in storage. But, this is certain to be a very time-consuming and laborious job, especially for the large size business. A more practical alternative is the POS system which has the capacity to hold a digital database of all available stock. This gives the convenience of being able to check the volume of stock at a glance.

Accurate reports

Many of the latest POS systems have the ability to generate a wide range of customizable reports. The reports can include useful information like daily income and expenses which keeps a business owner updated on the overall success. Other useful information includes stock management to help know when to reorder supplies.

The most high-tech systems are designed to calculate seasonal variations and sales trends to know which items sold are most in demand. This is a useful indicator for business owners to buy in stock that is the most successful and increase the ability to maximize the potential income.

Also, the historical data created can help to highlight areas of wastage or overspend which can be better controlled in the future.

Employee tracking

The POS systems often include a unique clerk code which helps to track the activity of an individual employee. This tracking ability can even apply when multiple employees are using the same machine.

The option to track staff behavior can help to give an idea of staff with strong or weak sales figures. This information can be used to help the weaker staff members or to create a healthy competitive spirit in a business environment. Also, there is a much lower risk of employee theft when all transactions are tracked.

PPC Marketing and Its Major Benefits

Pay-per-click (PPC) advertising is a technique which enables you to promote and advertise your business online. PPC is a form of sponsored advertising where you pay the platform site (Google AdWords, Bing Ads etc.), and in turn, they display your advertisements. The payment you make is based on the number of clicks your sponsored ad gets. PPC enables you to derive great results for all kinds of brands and increases the inbound traffic within a very brief period of time, but the campaign needs to be well-timed and optimized. An organized campaign simply outweighs the risks and drastically increases the number of visitors you get on your website, in a very short span of time.

A business needs to grow fast. A PPC campaign can be launched quickly and unlike SEO, it increases the target traffic and leads on your website within a limited period of time. It is the most effective and efficient way when reaching target audience timely is the only concern. Everything involving the PPC campaign can be measured. Since you only pay when an interested target clicks on your ad, you can actually see where your money is going. The campaign costs, profit, clicks, visits etc. can all be measured.

PPC further allows a greater degree of command over your campaign and its costs. You can maintain a daily budget absolutely according to your needs. You are free to decide the amount you’re willing to spend daily and there would be no further spending. The daily budget can be changed anytime thus making the campaign a lot more flexible. Since the budget is in complete control, and every aspect of the campaign is measurable, monitoring and controlling the campaign becomes really easy. Thus, enabling you to respond to your problems and optimize the campaign accordingly.

Targeting the right audience at the right time becomes easier. A PPC campaign enables location targeting and delivery options. Also, you can choose the devices you need to target, i.e. desktops, mobiles, etc. This sort of flexibility helps in bringing the right product to the right audience. A PPC campaign, therefore, is an ideal choice for both local and global businesses alike.

However easy and viable PPC marketing might seem on the surface, the process of optimizing your campaign takes some time and effort and a particular style of campaign might not work for all types of businesses & brand promotion.

What is Digital Printing and What Are Its Benefits?

Digital printing is a concept whose time has not only come….it’s way past due. In this computer age of quick everything, it only makes sense that printing joins the ranks of services which are available on demand. Digital printing is not just a matter of creating an image on a computer screen and then waiting for a colour printer to generate brochures and business cards. You can do that in your own home.!

Digital printing services are full range services which are designed to meet the needs of customers in a variety of ways. But first you need to understand the basic definition of digital printing.

Digital printing is a computerized image that is applied to paper or other media directly from a digital file. There are no plates or film needed. The days of the lone typesetter setting letters in a printing plate are disappearing and almost gone. Instead, a brilliantly coloured digitized file is created which can be recreated in the same brilliant image on paper.

Obvious Benefits

There are some obvious benefits to skipping the labour intensive plate setting and film developing process. The first is time of course. But that is just the first, because there are many other benefits which you can take advantage of, and in the process net a high quality product in stunning crisp colour.

The set up costs of traditional printing methods have become more and more expensive, because they are labour intensive. You would think the costs would have declined due to technological advances, but the real advances have come through computerization and not through improvements in old processes. That’s why digital technology offers both stunning printing results and significant cost savings over the traditional printing methods.

Get What You Need and Not What They Make You Buy

Once the digital image is created, the transfer process is so simple you are able to finally only order what you want and not some arbitrary staggered limit. It’s aggravating for businesses to need 5,000 brochure copies and discover they have to buy 7,000 to get the real price break. It’s not only aggravating, but it’s costly to the bottom line.

But that is just the beginning of the benefits your benefits will experience with digital printing. Others benefits include the following.

· Ability to meet short deadlines
· Order when you need the specified quantity which means you don’t have to maintain large print material inventories
· Easy adaptation of company logos and other marketing designs so your final product looks exactly the way you want it to look
· Ability to make quickly make changes to images and print designs and layouts as needed without the changes becoming cost prohibitive

How many times have companies found themselves with a closet full of outdated brochures and pamphlets? In order to maintain competitive market status, you need to have a responsive marketing plan. That means the marketing print material must be easily adaptive.

Digital printing is convenient, but its real benefit is the high quality on-demand printing that results in brilliant and crisp images for your marketing materials. Your customers will notice right away that your printed brochures, business cards, folders and reports stand out from the rest….and that’s because quality always takes front row.

How Branding Benefits a Business

A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience and strengthens the customer loyalty.

Building a corporate brand identity is not an easy task. It happens only after years of consistent business, customer credibility and maintaining persistent marketing strategies. A formation of a brand foundation layer happens when the customers benefit from innovative products or services, engaging content, creating a unique business model and delivering high quality services.

A brand is defined by its name, colour combination, design, slogans, symbol and lot more combinations. A corporate branding company will focus on developing integrated branding features to enhance their public contact. Corporate branding incorporates features such as logo, brochure, catalog, flier, business card, letterhead, colour palette and tagline.

Take a look at the different ways of branding a business.

Remarkable Logo:

A logo is a visual symbolization of your company that should create an everlasting impression on the client’s memory. People should target on creating a unique logo design that creates yourself as an established enterprise and maintain a reputable position for your company that attracts more clients. A tremendous logo will strike the customers’ memory when they think of a product or service.

Well-designed Brochure:

A well-designed brochure is the foundation of setting up an effective business strategy. A brochure gives the complete description of a company’s product or service. A brochure design and quality acts, as a promotional tool that creates a quest amidst your target audience. It is easily portable and efficient marketing tool to withstand the cut-throat competition in the relevant field.

Single page Ad-flyer:

The flyer is a cheap and efficient promotional tool. Most of the branding companies opt flyer as their marketing tool because it requires very less cost and it’s easy to produce. The flyer embraces attractive offers provided by the company that hooks the customers to purchase their product or service. Some special festival offer flyers may result in an unexpected hike in product sales.

Professional Business card:

If you’re a job-seeker, entrepreneur or representative of any organization, then a business card is the most significant spectrum in your career which makes you professional among the plenty of other competitors. A business card portrays yourself and leaves an impression on your clients that reflects your business motive. There are several branding companies that give you the perfect business card that look and feel great.

Stylish Letterhead:

A professional letter-head style sets you apart from the large pool of competitors. It represents your corporate image among your potential customers. If you have an extra-ordinary letter, then certainly people will consider your product as a quality product. A branding company can boost your corporate image among the clients.

Informative Catalog:

A catalog is used by several industries because of the extensive advantage it provides. An informative catalog benefits the customers with detailed description of the product, including product photographs, services and price details effectively. The catalog will be kept safe if it’s informative and printed with high quality. The catalog is a simple and effective marketing tool.

Conclusion:

A brand interacts with the customers in all aspects, whether a logo or brochure, it delivers the motive of a business. People get attracted by these brand images or messages and emotionally get in touch with a product or service. A company’s image is highlighted by its stationary designs which include logo, brochure, business card, letterhead, etc that creates a space for your company and identify your efforts in developing quality products. This corporate identity creates a revolution in your business by increasing the number of sales.

Great Benefits Of Using A Letterhead

All organizations and companies often use stationery sets, which include business cards, letterheads and envelopes. While things such as envelope design might be important, it is essential to have abusiness letterhead. All kinds of communication from a legal organization or institution cannot be taken as official without a letterhead. Since this element is so important, you must put careful thought into its design and layout.

Numerous designs are available but you should pick one that not only can serve the legal purpose but also appeals to the eyes. You might also have different designs for different letters for different officials in the organization such as for the CEO, business manager, treasurer or head of sales.

What it consists of

Mainly, business letterheads consist of a logo, telephone number and a return address. Some may also include a backdrop in different colors. The design of the letterhead will vary depending with the company or purpose of the letter. For instance, it is best to have a unique letterhead for each promotional letter you write. If you are organizing a fund-raising event, the campaign letter should have a simple letterhead with a simple black and white design instead of a gothic, color-embossed one that might appears fancy.

Benefits of a letterhead

· Increases credibility – If your letterhead contains the right information about your business or company, it will aid you in creating a sense of trustworthiness and reliability. In other words, you are letting your clients or customers know that your company is real and they can contact you any time they want. Clients are more inclined to trust you if you have an appealing letterhead.

· Increases brand awareness – It is important for your letterhead to have the name of your company and contact information. This will make your company more popular since your customers will immediately recognize your business when they see the letterhead icon. This helps to market the company and increase profits. This is another fine way of making your company popular as well as successful.

· Portrays the company as professional – When you use a letterhead, it offers a corporate view of your business or company. It is important to have the design of your letterhead done professionally. This gives the readers a sense that you are not an ordinary company. In addition, investing good quality materials on your clients makes them feel valued and they will in turn invest in your company.

Benefits of a Sales Letter

A sales letter is an important tool when selling yourself, your company or your products to the general public. The benefits of a sales letter to your bottom line can be significant, as this letter must, literally, take the place of a salesperson. To be effective, the document will encompass several necessary points, and be formatted in a way which has been proven to gain results. Catching and keeping the attention of the reader is just one of the essential ingredients of a well-written sales letter. It’s recommended to have your sales letter professionally written to make sure it properly influences your target audience and includes a persuasive edge.

Some of the benefits of a professional sales letter include:

• Introducing your business

• Enhancing professionalism

• Building trust

• Creating hope

• Offering a solution

Introduction to Your Business

Introducing the services and products you have to offer will give you advantages over your competition. Waiting to see if people will come to you is not always the best plan. Target your demographic and introduce yourself up front. A well-written sales letter will catch the reader’s attention with an appropriate headline and persuasive copy, plus offer details about who you are, how you run your business, and the type of products or services that you offer.

Professionalism and Trust

When you present a sharp and polished letter that gives your customers the information they’ve been seeking, this will give the reader a sense of your professional talents and help to formulate trust in your business, company and products. A sales letter gives you the opportunity to share testimonials from satisfied customers, offer guarantees for your product or showcase other points of proficiency that you and your business possess.

Hope and Solutions

A well-written sales letter creates hope for customers who need solutions to a problem. This is crucial to catching and keeping the attention of your readers, and encouraging follow-through to your products and services. You are aware of all the problems that can be solved by opting for the solutions your company can provide. A sales letter will convey these solutions in a way which leaves the reader feeling comfortable that you are the most skillful, knowledgeable and savvy in your field, therefore prompting them to select your company to improve the quality of their lives.

Writing Sales Copy – Make Your Product’s Benefits Sparkle!

o Are “Faux Benefits” killing your sales copy?

o Why product features are far more important than you’ve been led to believe …

o The simple secret to exploding your sales results in just five easy steps …

o And MORE!

Dear Business-Builder,

The other day, I had the dubious pleasure of reviewing sales copy submitted by a new group of my beloved cubs – each of whom has read The Masters and even completed courses on copywriting … and each of whom I believe has the innate talent to (eventually) become one of the greats.

Each cub was told to write benefit-oriented headlines for a series of natural supplement products.

The first headline jumped up and shouted …

Get Off The Hormone Roller Coaster!

“Well,” I said to myself, “THAT certainly sucks!” And so I turned to the next one …

Balance Blood Sugar Levels Naturally!

… And the next …

Flush Deadly Toxins Out Of Your Colon!

“Whoo boy,” I said out loud, “I should be getting combat pay for this!”

See, not a single one of those “benefit-based” headlines contains a single real benefit! Instead, each contains a “Faux Benefit” – a product feature masquerading as a benefit!

Apply my patented “forehead slap” test to each of those headlines and you’ll see what I mean.

o Have you ever been awakened in the middle of the night … sat bolt upright in bed … slapped yourself on the forehead and exclaimed, “Holy Moley – I gotta get off of the hormone roller coaster?”

o When was the last time you were jarred out of a deep sleep exclaiming “Jeez Louise – I need to balance my blood sugar levels naturally!”

o And have you EVER jumped out of a warm bed to holler, “I gotta flush some deadly toxins out of my colon!”

No? Me neither!

Have you ever found yourself feeling eager to PAY for a product that would do any of those things for you?

Nope? Join the club!

I mean – getting off the hormone roller coaster sounds like it might be a good thing. On the other hand, roller coasters are fun. Heck, people pay money to get ONTO them!

I suppose balancing blood sugar levels is good, too. And if you’re making a list of folks who are “all for” flushing deadly toxins out of my colon – or any other part of my body for that matter – put me at the top of it.

But are these really benefits our prospects crave – and are willing to pay for?

Of course not. Our “hormone balancing” prospects want to stop having hot flashes and mood swings and stop losing their libidos.

Why? Well, for one thing, because hot flashes and mood swings are irritating – even miserable. And for another – drilling down even deeper – because all of these things threaten the intimacy and security of their primary relationships. Nobody wants to be a hormone hermit!

Nobody really wants to balance their blood sugar levels, either. But anyone in his or her right mind DOES want to avoid the misery of blindness … cold, numb, painful limbs … amputation … and premature death that go along with diabetes.

And frankly, while “flushing toxins out of my colon” is nowhere near the top of my personal “to do” list, I WOULD prefer not to be constipated, or plagued with uncontrollable diarrhea, or have to poop in a bag for the rest of my life, or die from colon cancer.

The Faux Benefits heralded in these headlines are mechanisms … processes … product features that deliver benefits. They are not, in themselves, real benefits that anybody craves or wants to pay for.

My beloved copy cubs failed to drill down to the real, bottom-line, rubber-meets-the-road benefit each product provides – the tangible, measurable, real value they bring to prospects’ lives: The value that prospects are willing to – once again – pay for. This is a cardinal and common sin even among more seasoned copywriters – and that business owners and marketing execs too often let us get away with.

Here’s another: Failing to fully explore the benefits that each benefit provides. In short, squeezing every feature until you’ve explored every benefit … and then squeezing every benefit for the secondary benefits IT provides.

Confused? Me too – sometimes, anyway. Let’s work through this together …

Benefits 101

Let’s start with four basic facts …

1. Every product has features: Features are merely objective facts about a product (or the company behind it). In three-dimensional products, features include size, shape, weight, construction, color options and more.

In information products, features include number of pages, size, frequency of publication (for periodicals) and the types of information that are presented.

2. Fortunately, most features are there for a darned good reason: Prospects don’t want features. They want you to change their lives for the better.

Product features are merely the means to that end. That means features can have a place in ad copy – like telling prospects how many issues they’ll get per year … how many big pages are in your book … or that your widget is made from carbon steel for strength or carbon fiber for lightness.

Beyond that, features are a yawn because they’re about the product; not about the prospect. Or, as in the examples above, they can help demonstrate how your product delivers a benefit.

The good news is, just about every product fact – every feature – is there to provide a benefit that your prospect IS willing to pay for.

3. There are more benefits associated with each product feature than are dreamt of by most copywriters: Benefits are like bunny rabbits: Give them a little time and they’ll begin multiplying – each benefit or combination of benefits producing one, two, three or more new benefits you never thought about before.

The secret to kick-butt sales copy is to identify each and every benefit a product provides – and then to look at each benefit and ask, “What does THAT do for me? What additional benefits does that benefit provide?”

4. Your prospect has strong feelings about every dimensionalized benefit you present: Connecting each fully dimensionalized product benefit with a strong emotion that your prospect already has about the benefit (or the lack of it in his/her life) makes sales copy irresistible.

Benefits that sing and soar – in five simple steps

Here’s a little exercise to help you drill down to the benefits prospects are willing to pay for … fully dimensionalize those benefits … and then connect those benefits with powerful response-boosting emotions that your prospect already has about those benefits (or the lack of them) in his life.

By the time you’re through, you will have a complete list of company and product features … you will have squeezed every possible benefit out of those features … you will have fully dimensionalized those benefits … and you will have connected each one to a powerful emotion your prospect has about each one of them.

In short, you’ll have a comprehensive “features/benefits/dominant emotion” inventory you can refer to as you write your sales copy.

I do NOT suggest that you do this on every project. After a while, this kind of thinking comes naturally. But even for more advanced writers – and especially for folks who supervise writers – going through this exercise can go a long way towards finding new themes and adding power to your promotions.

To begin, create a spreadsheet with these headings: Feature … Why? … Benefits … Dimensionalize … Dominant Emotions … Rank.

Step #1: Create a Comprehensive FEATURES Inventory

If you’ve read any books or taken any courses on direct response copywriting, you’ve probably learned that features are immaterial. Only benefits matter. Only problem is, that’s just horse-pucky.

Features are the fathers of each benefit your product provides. And if every product benefit has its roots in a product feature, identifying and fully understanding each feature is essential to identifying all the benefits your product provides.

And so, if features are the fathers of benefits, it makes sense to begin at the beginning – by listing all the key facts about 1) The business and 2) The product or service you’re promoting.

Start by answering the following questions about the company and the spokesperson behind the product in the first column of your table …

A. “What are your qualifications?” What degrees or certifications have you earned in your field of endeavor? From which institutions? What associations are you a member of? How many years have you provided this product or service?

How many customers (patients, clients, etc.) have you served? Are you the largest or oldest in your area of expertise? What specialties do you offer that your competitors don’t?

B. “What resources do you use to produce a superior product or service?” How large an army are you putting to work on the prospect’s behalf? Who are the stand-out players? What unique or proprietary tools do you use to produce the desired result?

Do you have custom computer programs or hardware that nobody else has? How many customer service reps are available to make ordering comfortable and easy? How many service techs are on your payroll who can respond when the product needs service?

C. “How is your location a factor?” Are you closer to your prospects than your competition? Are your headquarters impressive-looking? Is your office close to a major intersection or freeway off-ramp? Do you offer plenty of free parking?

Or, if you’re promoting a product for a national company, how does its location help you produce a superior product? Are you offering an investment product that’s produced on Wall Street or anywhere in New York, for example? Or are you selling a politically oriented product that’s produced in or near Washington DC?

D. “What’s your reaction time?” Are appointments readily available? Do you perform your service faster than your competition does? If I order this product, how fast will I get it?

E. Inventory: How many different products do you have available? How does that compare to what your competitors offer?

Now, it’s time to really start digging – with answers about the product or service you’re offering …

A. Purpose: What, exactly, does your product or service do? If it accomplishes several things, great – list everything you can think of!

B. Physical dimensions: How does your product compare to competing products? Is it smaller? Bigger? Lighter? Heavier duty?

If it’s a published product, how many pages are in the book or the regular issues of the newsletter or magazine? Is the page size larger that what the prospect may be used to?

Are there illustrations, charts, or graphs? Is it written simply – in a way that’s easy to understand? Does it give clear, concise directions that anyone could follow? How many times do customers hear from your client each year (count regular issues, bonus issues, e-mail alerts, web site updates, etc.)? What regular features are included?

If you offer nutritional supplements, are your pills smaller than the competition’s? Does the prospect have to take fewer of them, or take them just once a day? What are the ingredients? Are they fresher than those used by some other competitors? More absorbable? More potent?

C. Performance metrics: How quickly can your product be delivered, installed and/or begin producing results? How fast does your product complete the desired task? How thoroughly does it do its job? How long does it last? How do your product’s performance metrics compare to similar products offered by your competitors?

For investment products, what results has it produced for investors in the recent past? How did it perform at key turning points in the economy or markets – the tech wreck of 2000, or the gold price explosion of the 1970s, for example? How and when did it help prevent investors from making major blunders?

For health products, how fast does it work? How can I know it’s working? What studies have proven that it works? Or for information merchants, what health breakthroughs were you the first to publicize? How else does the past performance of the author, editor or the product itself demonstrate the superiority or indispensability of the product?

D. Credibility: What have customers, subscribers, peers and others said about your product or service? What guarantees and/or warranties come with it? How do they compare to what the competition offers?

E. Available options: What choices does your product offer to prospects? What colors or sizes does it come in? How do your terms make ordering the best fit possible for customers? Is it customizable in any way? How do these choices make your product superior to the competition?

F. Timeliness: How quickly can your product be delivered and/or installed? How does this compare with the competition?

G. Pricing: What are your prices? How do they compare to the competition? Do you deliver more for the money? Or does your product’s quality demand a higher price?

If applicable, divide your price by the numbers 12, 52 and 365 — and then write down the product’s cost per month, week and day.

These are just a few idea-starters — please do not stop here!

Use this opportunity to think through every step of the process that your prospects experience when shopping for, buying and using your product or service.

Step #2: Attach a “Why” to Each Feature

The next step is to figure out why these features are included in the product or service, and then to turn those reasons into tangible benefits that will bring value to the customer’s life.

So now, in the “WHY?” column next to each feature, enter the benefits each feature provides.

Example: If you’re selling a high quality drill bit, your entry might look like this:

Feature: Constructed of carbon steel.

Why: Never wears out.

On the other hand, if you’re promoting a dentist, your list might look like this:

Feature: A TV in every exam room.

Why: More comfortable for the patient and time passes more quickly.

The “why” for an investment newsletter might go like this …

Feature: Daily e-zine included with subscription to monthly newsletter.

Why: Stocks move fast; opportunities could be lost without split-second updates.

Or, if you’re writing for a book on health, you might write …

Feature: Specific prescription for each age group on each supplement recommended.

Why: To eliminate reader confusion.

Attach as many “whys” to each feature as you can. My guess is that as you review your completed list, you’ll be getting pretty excited. And for good reason: Your brain is already beginning to take the next step — visualizing how these features improve your customers’ lives!

Step #3: Turn Features into Benefits

The simple act of completing Steps #1 and #2 above could easily multiply sales and profits at tens of thousands of businesses from coast to coast — merely by shifting the spotlight off of the advertiser and his product or service and on to why their features are important to the customer.

But still, we focused entirely on a company and a product or service. Now, we’re going to bring your prospect into the picture — and answer the question, “What’s in it for me? How does each of these features — these facts about the business and product or service — directly connect with and improve my life?”

Think about how each feature and “Reason Why” benefits your customer, and list every possible way each one of them brings value to your prospect’s life. We’re going to ask the one question that’s constantly at the forefront of your customer’s mind: “What’s in it for me?”

And we’re going to answer by listing the problems your product or service solves … the desires it fulfills … and the future disasters it will help your customers avoid.

Be sure to think about immediate benefits as well as those the customer will experience later on. If you’re selling one-hour oil changes for example, you can save your customer oodles of time right now, today. But you also make it easy for him to properly maintain the family chariot, thereby helping him avoid an inconvenient or even dangerous breakdown and costly repairs later on.

Write each benefit as a “you” statement — as if you’re talking face-to-face with your prospective customer, patient or client. Then, go back over your list of benefits … look at each one … and ask yourself, “What additional benefits does this benefit bring to my life?” Keep drilling down until you hit the Mother Lode – the benefits that mean the most and bring the most value to prospects’ lives.

Step #4: Dimensionalize each benefit

I don’t know who first coined the word “dimensionalize.” I do know that it drives my spell-checker bonkers, so it’s probably not in any dictionary you’ll ever see.

But the word “dimensionalize” does a great job of describing what “A” level copywriters do – the extra mile we travel to make sure each benefit in our sales copy is as compelling as possible.

When you “dimensionalize” a benefit, you give it added dimension by painting word pictures of all the ways the prospect will enjoy that benefit. You compare that benefit with those offered by others. You add specifics that demonstrate all the ways the benefit will enrich the prospect’s life.

When you’ve finished, your list may look something like this, for example:

Feature: Constructed of carbon steel.

Why: Never wears out.

Benefit: The last drill bit you’ll ever buy.

Dimensionalized Benefit: You can save up to $75 a year in broken drill bits … hours of unnecessary trips to the hardware store … and hundreds of dollars in lost income!

Or in our hypothetical promotion for a dentist, your list might look like this:

Feature: A TV in every exam room.

Why: More comfortable for the patient and time passes more quickly.

Benefit: Your appointment is over before you know it!

Dimensionalized benefit: Great for fidgety kids: The time zips by. In fact, just last week, little Jimmy asked if he could stay longer.

The benefit drawn from a feature offered by an investment newsletter might go like this …

Feature: Daily e-zine included with subscription to monthly newsletter.

Why: Stocks move fast; opportunities could be lost without constant updates.

Benefit: You’ll never get caught wondering what to do when major events break!

Dimensionalize: You’ll lock in your profits when the market sags and go for even greater profit potential by getting into each up-move on the ground floor.

Or, if you’re writing for a book on health, your list might look something like this …

Feature: Specific prescription for each age group on each supplement recommended.

Why: To eliminate reader confusion.

Dimensionalize: You’ll always know precisely what you should be taking … how much you should be taking … and even when to take it.

Step #5: Connect each dimensionalized benefit with a dominant resident emotion

Identify how your prospect is likely to feel about each of the dimensionalized benefits on your list.

Do NOT stop at listing just one emotion per benefit. Think about how the prospect feels about the lack of this benefit in his or her life now. And about how the prospect will feel as he or she is enjoying that benefit. And about how they’ll feel as others see them doing things better … being healthier … richer … happier.

When you’re done, review your inventory and rate each benefit/emotion combination on a scale of one to five. As you assign each ranking, think about three things:

1) The relative importance of the improvement each benefit brings to prospects’ lives: A benefit that can prevent cancer would be scored higher than one that merely produces sweeter breath, for example …

2) The relative number of prospects most likely to covet that particular improvement: More people are likely to have arthritis than cancer …

3) The relative intensity of the emotion(s) connected to each benefit.

Finally, sort the entire spreadsheet by these rankings in descending order.

When you’re done, you’ll have systematically created a comprehensive inventory of features, benefits and dominant emotions for your product.

Then, USE your inventory to make sure you press every possible hot button as you begin writing your sales copy – and please, for mercy’s sake – to get real, dimensionalized, emotionalized BENEFITS into your lead copy!

Benefits of Mobile Application Development For Business

Every business knows the importance of reaching directly to the customers. Mobile technology has become an important part of our day to day life. The advent of various types of applications for smart phones has made life very simple for both business owners and customers. Businesses have acknowledged the importance of mobile application development in increasing their profitability. A mobile app gives a useful tool to the target of a business owner to fulfil its marketing and sales objective.

Mobile applications can do a lot of things, including giving you information about the new happenings in your area, calculating exchange rates, book movie tickets or cabs, providing entertainment info, improving social media interactions and letting you know about the special offers. The popularity of this form of marketing is growing at a fast pace with no signs of slowing down. There are many benefits of mobile application development for a business, some of which are listed below:

Increases Visibility – Statistics show that an average individual spends a lot of time on his mobile device. Mobile applications help in reinforcing a brand by increasing its visibility. When a customer downloads an app, it is always visible on his screen. Application stores help a business in reaching millions of potential customers who are likely to purchase its products or services. Applications are a constant reminder of a business to the customer.

Strengthens Brand’s Image – A strong brand image is essential in today’s competitive market. A brand with no mobile app will not be able to match the modern day trends. Mobile application development helps in improving a brand image as customers remain aware about the services it offers.

Provide value to customers – It is the goal of every business to provide maximum value to its customers. Every customer looks for a problem-free buying experience either while using an application or website. With a well designed application, you can offer ease and comfort to your customers.

Showcase Products and Services – An application provides a one stop access to a business. It is an excellent platform for a business to showcase its products and services and display discounts and offers. Many businesses today are selling only through applications.

Increases Customer Engagement – The purpose of mobile application development is to give a valuable tool to customers to connect and interact with the business. Applications allow a customer to quickly connect to the business they frequently need. The engagement level of applications is much higher than that of a website. They facilitate real-time engagement with the customers.

Mobile applications offer on the go services which provide a lot of convenience to the customers. They offer instant communication and helps in getting in-depth customer insights. Mobile application development is the best way to generate new revenues and sales at low cost.

Benefits of Mobile App Development for Business

With the fast pace development of mobile applications pioneered by Google, Blackberry, and others, you can now use innovative mobile app development to create your brand awareness among huge numbers of existing and prospective clients in minimum time with much less effort and in a cost effective way. A mobile application is ideally suited for small and medium businesses to keep their clients and others informed about promotions, upcoming events, and much more. It can help them in the process of customer retention, and at the same time, create a wide customer base. This is a far better alternative than sending messages through e mails, which will require much more effort and time without not knowing whether the intended person has read it or not and considers less interaction by the recipient. Through mobile app development, you can get instant acknowledgment from your customer who will be happy to think of himself as someone special in having received such personalized messages and deals.

A mobile phone application will help reach into markets at far reaching places through Google Play, Blackberry, or Apple App Store, Symbian, and other online markets and through social networking sites such as Facebook, Twitter, and others. Besides being able to send information to customers, mobile app development has other unique features, which include GPS coupons, analysis of applications, and push notifications. Reach your customers within the shortest possible time, and get an instant reply, which will help you to analyze your marketing strategy. Small and medium businesses like law firms, restaurants, bars, realtors, non-profit organizations, and many more are destined to benefit through mobile app development.

It is through mobile apps that the gap between customers and businesses is narrowed where each customer is able to keep track of their own activities with a particular business house in a smart way using their mobile phone. Mobile app development will help small and medium business organizations to gather contacts, and then use them for marketing campaigns and providing customers with an easy method of to contacting you with one-touch applications such as calling customer services, GPS directions to your nearest store, email and messaging, and website link. Receive instant feedback from customers through postings on a wall, make instant reservations at restaurants, or convey comments in various ways. The use of a mobile application will allow you to create tabs for every type of information that you want to apprise your customers such as menus, samples of newly launched products, added services, and other information on marketing.

Uploading and downloading unique mobile application for developing your relationships between your business and customers, you will receive credibility in the market while expanding your client base. Start building up your customer base now to reap the rewards.

I am associated with a multimedia company, and I am researching mobile applications to help in the marketing strategy of business organizations.