Send Out Post Cards As an Effective Marketing Method

Jody Flowers, a portrait photographer, increased her fame as well as her business by sending out post cards that had up to four examples of her work printed on them. Instead of having to advertise to get people to come to her studio to see her work, she actually got more work because people were already aware of how beautiful it was.

And that’s the wonderful thing about post cards. They can be printed with anything on the front, be it a logo, a piece of clothing, a cartoon, an example of your work, or testimonials about your work. You’ll find that when sending out a post card instead of a letter, 96% of the time your message will be read. Plus you can even use a post card to advertise a hot line or give free advice by sending out weekly tip cards, or for many of the other techniques listed.

Frankie Freecards, a post card advertising network in Virginia displays racks containing anywhere from 10 to 20 free post cards in various nightclubs. Advertisers can use a picture or a message on the front the post card, on the back there can be a coupon, a message about an upcoming movie or a new CD. Club goer’s are free to pick-up ? couple of post cards and as you can guess, many of them mail the post card’s to somebody which means your message receives a much wider reach. I myself have used Frankie Freecards to get money off music CD’s and find out about art exhibits.


– Most people tend to read post cards because the message is right there.

– Mailing a post card first class costs only $.29 versus spending $.44 for a letter.

– You can custom design your own post cards using your computer and printer with pre-­designed paper through Paper Direct.

Technique Tips:

– Real Estate Agent: Photograph 3 or 4 houses to use on a post card that could be sent to prospective home buyers.

– Contractor: Have a before and after photo card of a newly added deck.

– Restaurant: Send an appetizing photo card of 5 new meals to prospective customers in the area.

– Clothing Designer: Send photo cards of your latest designs to store buyers.

Baby Boy Clip Art to Liven Up Your Baby Shower Cards

Loads of baby boy clip art images are available, once you click your computer’s mouse and get connected to the Internet. First, you must know what it is all about. It is about copying / cutting the pre-existing images. Yes, these images are already mostly in the books that have made their entry into the public domain for that purpose.

You can have your feast of logos, mascots, identity and business cards, invitations, letterheads. In addition, there are no hassles of license terms. The electronic art available on the Internet is an extension of this concept. These images are digitized drawings on low resolution used for decorating Invitations and E-greetings.

Clipart, including Baby Boy Clip art, are meant for defining digitized drawings and not photography. There are many files in many shapes, sizes and formats. Some of the most widespread formats are PICT, Paint, GIF, TIFF, EPS and JPEG. If you are unsure which format to use, just use PICT. This format is compatible with most programs, and can also adjust to another format type easily.

Standard clipart is usually not a very detailed drawing. Mostly they are images that have little detail or are outline drawings. The standard clipart is for use on the web to use in documents.

Baby boy clip art is the most wonderful way of splashing your work with images that you think can do the magic. It is also the cheapest and the most colorful way of doing so. Most of what you will find will be free printable art.

If you want to make your own baby shower clip art, software is available for just that purpose. Most software is easy to use, and can convert your pictures/snapshots into clipart quickly.

There is a huge collection of free baby shower clip art images and free baby clipart images available on the internet. These will be very useful for your baby shower invitations, thank you notes or baby announcements. You are bound to find baby boy clipart to you liking on the internet for your baby shower needs. This gives you the choice of making your own invitations versus purchasing ready-made invitations or other baby shower cards.

With baby shower clipart you don’t need any special artistic skills for you to make your own beautiful baby shower cards. Not all websites provide baby clipart for free, but many do. If you want more detailed clipart you might opt to purchase clipart. But with so much free baby clip art available, you really don’t need to purchase unless you really want a particular design.

Square Business Cards – Good Idea Or Bad?

Each and every day, entrepreneurs, job seekers, freelancers, employees, and executives hand out business cards. It happens in offices and on the street… during chance meetings and networking events… in between friends, new associates, or newly united strangers.

With all of these cards being exchanged, it’s very important to have a business card that stands out from the pack — one that grabs attention the instant it’s placed in the palm of someone’s hand. After all, there’s nothing worse than making a first impression with a dull and drab card.

Perhaps the easiest way to stand out is to have a business card that doesn’t look or feel like all of the others.

Enter the square business card.

Square business cards instantly stand out due to their shape. It’s almost impossible, in fact, to be handed a square business card and NOT look at it before you put it in your pocket. That alone can make it a better marketing tool than other, more typical cards.

Another benefit of square business cards is that they offer extra space for content. Considering more content equals a greater opportunity for selling yourself to prospects, employers, or referral sources, that can be a big advantage.

So are square business cards all good? Are they an automatic brilliant idea that anyone and everyone should be using?

Of course not.

The thing is, standing out visually can be accomplished in so many ways. There are 3D, plastic, translucent, metal, edible, die-cut, embossed cards… and countless other eye catching attention-grabbing possibilities. Square business cards are but ONE way to do it, and what’s right for one person is certainly not right for everyone.

When you consider that the atypical shape may make storing your square business card more difficult (in a stack of others, or in a business card book, for example) it may not necessarily be the most convenient. And as for the benefit of added space to tell your story… well, fold over cards offer that benefit as well, but they can retain a typical shape as well.

The bottom line is that square business cards will be a great way to stand out for some — and not right for others. It really does depends on what you do, where and to who you distribute your cards to, and the concept you have in mind. If a square design seems right — go with it. It’s certain to stop your recipients in their tracks, giving you ample time to make that big and lasting impression!

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