Content is the indispensable ingredient of any site. It is the content that makes the website look attractive and appealing to the prospective buyers. The revenue generated by any website depends directly on the effectiveness of the content. Any small business if aiming at optimizing efficiency of the website needs to resort to website content development. A successful website results in featuring top in the search engine lists, converts visitors into buyers and assures constant revenue generation.
Which are the 7 vital aspects of website content development that can optimize website efficiency?
Unique Selling Proposition (USP): The USP should be clear at conveying the message and targeting the specific market segment. The content should be such that the visitor comes to know quickly, what the website is about.
Customized Content: The copy-paste command does not work for the making of effective small business website content. The content will not be impressive and he visitor will sooner or later come to know about it being copied and this could be detrimental for the website.
Physical Identity: A visitor on visiting the website should feel that there is person responsible to fulfill the commitments made by the website and its products / services. It is usually better to mention the physical address of the business identity to reinforce the trust and convince about customer service and after sales service. Sometimes the visitor, on not finding any physical identity to count on, can put off the sale in the last stage.
Keyword length: It is better to have a small number of visitors who buy the products/services than have a large number of visitors who do not buy anything. The purpose of lengthy keywords is targeting specific types of visitors who are clear about what they want. Keyword phrases with 3-4 keywords are usually known as long tail keywords. These long tail keywords have a targeted audience and this helps the website to list higher (on website engines) for those set of keywords.
Multipurpose Multimedia: The visuals are more effective than text. It is better to have the videos and podcast recordings embedded in the website. If you do not want to add weight to the website and want its downloading speed to be affected the least, it is better to store those multimedia files on a site that allows the content to be easily shared and accessed.
E-mail: An auto responder in the website can help to remind the visitor about his/her visiting the website. This is one of the best ways to keep in touch with the visitor. This help to keep the communication lines open and increase the business generated through the website.
Feedback connected to search engines: Latest technical advancements are such that the feedback provided by the visitors can be considered by the search engines as part of the content and consider it for listing on the search engine list. This is how the visitors and satisfied buyers can be made to make the small business website develop a effective content.
This is the way to an effective website content development.
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