Overcoming Incorrect Choice of Medium in Organizations

A wrong medium or an inappropriate medium chosen for communicating a message will act as a barrier to communication. On a shop floor, you cannot use a long written memo of instructions whereas your information on a new product in the market could be only through an effective and attractive advertisement.

Complementing one medium of communication with another appropriately can help overcome communication barrier caused by the medium chosen. An oral reminder in person or over the telephone followed up with a written letter can easily produce the desired response or expected reaction.

Furthermore, through the wrong choice of communication media, For example, two people are interacting, and suddenly one starts to use jargons, this will create a barrier to the receiver of the message because he/she might not know the meaning of those words. The same goes with texting on the phone or sending an email, people always use abbreviations, and this always lead to miscommunication.

Most of us desire to communicate effectively, but do not have a keen appreciation of the communication barriers to be faced. Because of these barriers, there is ample opportunity for something to go wrong in any communication. Competent managers develop an awareness of the barriers and learn to cope with them.

How effectively does it happen as a manager, communicate with your superiors, subordinates, and peers? Do you recognize the barriers to effective communication? Have you learned to cope with them? In the discussion that follows, the principal barriers to communicating effectively in today’s working environment are identified, and proven techniques for coping with them are considered,

The principal barriers to effective communication are: noise, poor feedback, selection of inappropriate media, a wrong mental attitude, insufficient or lack of attention to work selection, delay in message transmittal, physical separation of the sender and receiver, and lack of empathy or a good relationship between the sender and receiver.


1. AGE: Many companies decide channel split by looking at customer demographics, particularly age. Lots of research in terms of using social media and real-time messaging such as web chat and text. And there’s a belief in many circles that the older Baby Boomer generation has a stereotyped preference for talking on the phone compared to newer digital channels. While those in the middle – Generation X – are happy using the phone and email but perhaps still not totally comfortable with real-time messaging. This is a definite factor in choice, but not the only one.

2. CONTEXT: In an emergency where we need a fast answer, we pick up the phone, irrespective of our demographic group. However, if you are then told you’ll be on hold for 15 minutes and chat is available, you may hang up and switch to this channel. In contrast, for less time-critical interactions sending an email provides the security, therefore companies need to look at why consumers are contacting them, particularly how urgent their query is, when balancing resources between channels.

3. PERSONALITY: Another perspective is to examine how the personality types of customers might drive their preferences for customer service channels. Extroverts, with confident and outgoing personalities, will be happier getting on the phone and might even enjoy some chitchat and putting their point across to a contact center agent. In contrast those with a reserved and introverted personality might prefer non-verbal/real-time channels such as email contact for customer service. This means they don’t need to talk to someone and they can avoid the need to think on their feet when communicating with an agent on the phone. Email gives them plenty of time to consider and get across what they want to say. And they can avoid being put on the spot with difficult questions while on the phone or in a real-time dialogue on text or web chat.

4. TYPE OF BUSINESS: Obviously it can be difficult to analyze your customer base by personality without asking intrusive questions. However if you look at the type of business you are, it is possible to build a picture of the sort of customers you’ll attract. A youth fashion retailer is obviously going to attract a different demographic than a provider of holidays to the over 50s. Understand your customers and use this information to assist in planning your multi-channel strategy. Run focus groups and research to help form this picture.

Functional Resumes- Is a Functional Resume The Best Choice For Your Job Search?

Functional resumes are formatted to focus on your skills and experience instead of on your chronological employment history. In this format, you will organize your information under headings representing expertise and experience rather than by job titles.

In straight functional resumes, your employment history is avoided entirely, however this can raise alarm bells with some employers. If this is likely to be a problem, it may be wise to use a combination resume format which includes both functional and chronological components.

A functional resume format is the best choice if you have gaps in employment history, are returning to the workforce after raising children or are newly entering the workforce after leaving school or college.

Functional resumes focus on the functions of your various roles and your job is to highlight the relevance of these functions to the job you are applying for. This means you need to be very aware of the requirements of the job and company you are targeting.

The first step to writing a functional resume is to evaluate the tasks you performed in each of your previous jobs and group them into functional areas.

For example, you may have done a lot of different types of accounting or clerical jobs but within these roles you may have had diverse functions such as training a staff member, liaising with government departments, writing a training manual, supervision, staff evaluation, as well as the functions typically associated with accounting.

It is important to consider all functional aspects of your previous roles as these could well provide the foot in the door you are looking for.

Once you have identified common elements of your skills and experience, you can compare these to the specific requirements of the jobs you are applying for. Re-word them to suit the language and terms used in the selection criteria of your targeted position.

It can be helpful to browse job ads of other similar positions to remind you of work you have done in the past as well as to guide you in how to express your skills and experience in the most appropriate way for your target audience.

If you feel you need some help putting together your functional resume, functional resume templates are available online for download. Simply do an online search to find them. They can save you a lot of time and make the resume preparation process a lot easier.

As with all resumes, functional resumes will need to include your objectives, personal details, experience and skills, education, training and certifications, and a list of referees.

Make sure your resume is printed on white or off-white stock paper with wide margins and one and a half line spacing to make it easy to read. Have a reliable person read it to make sure there are no errors you haven’t picked up.

You now have an effective, functional resume targeted to the job or industry you are aiming for. Once you write a highly targeted cover letter to send with it, you are ready to apply for your job and you have given yourself the best possible chance of obtaining an interview.

Functional resumes are well worth the time and effort it requires to create them. If this format is best suited to your employment history and personal circumstances, using it to write your resume can be the difference between job hunting success and failure.

PayGate: The Credit Card Processing Company of Choice For Many Nigerian Businesses

Nigeria, once a country that was unable to make internet purchases or sell products online due to credit processing companies being scarce, now has a booming internet sales business. PayGate has helped pave the road for on line credit card processing in not only Nigeria, but other areas of Africa as well. PayGate started small over a decade ago and today is a leader in the industry and the choice for many business owners when it comes to credit card processing needs.


PayGate is considered by many to be the preferred credit card processing provider in Nigeria. They are noted for having top notch customer service and quality products. They hire only the best when it comes to IT workers and their systems are monitored around the clock so that businesses can feel confident in using them for their credit card processing provider.

PayGate Recognized by Leading Banks

In Nigeria and South Africa, PayGate leads the industry in on line credit card processing. The company, according to their website, has been accredited by all major South African Banks who recommend PayGate to their business customers.

PayGate Offers A Variety Of Services

PayGate offers customers a variety of services and according to their company website they offer the following products:

  1. PayPoint – merchants can put through card payments or pay suppliers on the internet. This is a password protected ‘back office’ facility. It is ideal for call center use.
  2. PayBatch – merchants can process multiple card payments in batches.
  3. PayWeb – clients can sell products and services from their website.
  4. PaySubs – recurring payments like subscriptions can be automatically programmed for processing.
  5. PayBill – you can send out and get your invoices to customers paid by them with the simple click of a button.
  6. XML-service– for technically literate clients who demand total control, this facility allows your development team to customize your interface to PayGate in any way you prefer.

Additional Features of PayGate

In addition to the basic service features, PayGate also offers customers the following when it comes to their products and services:

· Fast transaction speeds.

· Easy integration into your current billing system.

· Quick to set up and get running for your business.

· Payment from customers is simple and customers have multiple payment options.

· An on-line data base that is secure and accessible for your business 24/7. This allows you to easily access client payments.

· Multiple user functions. You can allow multiple employees access to your account. Additionally, you can restrict areas that you do not want them to have access to.

Mobile Website Vs Mobile App: Which Is the Right Choice for Your Business?

Having a mobile web presence for your online business has become a need of the hour. A recent Google report indicates that smartphones have reached 56% of the US market, and 46% of these users have made a purchase on their mobile device. Businesses will end up missing a huge opportunity if they choose to ignore their mobile presence. The first crucial decision you need to make before going mobile is whether to go with a Mobile Website or a Mobile Application. In this post we will evaluate both these options to help you make the right choice:

Mobile Applications: Mobile applications must be designed and developed for a particular mobile platform or operating system. This could include any or all of these – IOS (Apple), Android, Windows, Blackberry. Developing a mobile application for your business can be quite a time-consuming process. Even though it is an expensive exercise, it can often be well worth the time and cost invested in it.

Mobile apps tend to be more successful when they provide real value to users by leveraging the functionality of the mobile device. A device’s camera, user’s GPS location, voice recognition, bar/QR code scanner, and other functionalities should be utilized to provide relevant and engaging content to your audience via a custom developed mobile application. Ensure using a good mobile app development company for this.

Mobile Websites: In the vast majority of cases, mobile applications may not actually be the best choice for marketing your business to mobile users. Most of the times, businesses just need to provide a decent mobile experience of their existing websites. If your website acts as a primary digital selling tool and you do not require any mobile device functionality then developing a good mobile website is a far better choice than building a mobile application. Many business owners are under the impression that their HTML site provides a decent user experience on mobile devices. But the fact is that almost always the website will fail to perform as well as a mobile-optimized or a responsive website. Larger buttons and calls to action for finger tapping, increased spacing between elements to avoid tap conflict, and quick load times are some examples of elements that are included in a responsive site. By developing a responsive site, your business can experience an increase in traffic, decrease in bounce rate, which in turn will affect the conversion rate across visitors from mobile devices.

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