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Choosing the Best Printing Service For Your Printing Needs

Printing services which encompass commercial, educational and scientific areas have become a major industry today. Many businesses give preference to best printing services for their advertising requirements and all printing needs.

Locating best printing service is not an easy task. There are different factors that can help you in selecting one good service which meets all your printing requirements.

These factors include:

Whether the company can offer services for both offset as well as digital printing? If this facility is available, you can get all your printing work done from one dependable source.

Offset printing is meant for handling bulk orders. Very large quantities of prints can be created and reproduced at affordable costs. Unit costs drops as order quantities increase.

Digital printing is suitable for smaller quantities of print. This process enables direct printing without use of mechanical processes like plate production or film stripping.

A second factor in selection of best printing services is the product it handles. You will benefit from a printing service that handles wide range of products. A big advantage with such a company is that you don’t have to run to different companies for getting different products.

The products that one best printing services should offer include: business cards, catalogues, brochures, calendars, door hangers, envelopes, letterheads, newsletters, greeting cards, posters, stickers, flyers and labels. The best printing service should have facility for format printing of large posters and vinyl banners. It should also provide different options for customisation.

Another important factor in deciding best printing services is the support it offers to clients, like free proofs, project estimates at no extra cost and free review of files.

One more factor that will differentiate one best printing service from another ordinary service is the response time. When you want something to be printed on short notice, the best printing service provider will always be able to supply you quality product in shortest possible time without printing errors. Such situations arise more often and you have to depend fully for express service on your printing service.

Thus the best printing services would be the one which can be set up for different printing processes and products, which is very quick to respond and produces high quality of printing.

Choosing a Professional Resume Format

Professional Resume Writing

There is a lot involved in creating a professional resume that is attention grabbing and lands interviews. Did you know that some job postings can bring in as many as 500-1,000 resumes? And, recruiters will spend between 10 and 30 seconds reviewing a resume with their primary goal being to whittle down the piles of resumes that they receive each day to a manageable stack of “keepers”. Obviously, there is a lot of competition out there from other job seekers vying for the same position.

You’ll need to start your resume writing by deciding on a format. There are essentially 3 different resume formats: the chronological resume, the functional resume and the combination resume. Each has its advantages and disadvantages which is explained below.

The Chronological Resume Format

The chronological resume format is the most common and the one that people are most familiar with. In the chronological format, each of your jobs and corresponding descriptions of responsibilities are listed in chronological order starting with the most recent job. Dates of each job are included on the resume and it usually includes a career objective section, skills & attributes section or profile section and an education section.

The Functional Resume Format

The functional resume format is not as common and most often recommended for people who have gaps in their work history or for those who have been out of the workforce for a while. What is most prominent about this resume format is the candidate’s skills, attributes and accomplishments. A career objective should also be included as well as any educational qualifications. The actual jobs however, do not include the dates. The career history section will typically be limited to a list of company names, location of each company and job titles. One advantage to using this format is that it usually shortens the length of a resume. If you’ve got a 25 year job history and several jobs where you’ve performed a lot of the same duties, you can imagine how lengthy (not to mention repetitive) your resume might get. The functional resume format is an effective way to reduce the number of pages that an employer will have to read and will make your application more impactful. The disadvantage to this resume format is that recruiters don’t like it. They get suspicious about your job history if no dates are included and may toss it in the garbage if it raises too many questions. Although, at one time I used a functional resume because in my chronological resume I had gaps in my work history that I suspected were keeping the phone from ringing with interview requests. I changed the format from chronological to functional and the phone started to ring! So, for the best of both worlds, you might want to try the combination resume if you’ve got gaps in your work history or have been out of the workforce for a while.

The Combination Resume Format

The combination resume as its name implies, combines the best of both the chronological resume and the functional resume. A functional resume format is followed but the job dates are included. The employer is primarily interested in knowing what value you can bring to the company so that if your first page (or the first 2/3rds) of your resume can effectively show what value you bring to the company, then any gaps may be overlooked in favour of bringing you in for an interview.

The Big 3 Factors in Choosing a Sports Handicapper

Are you a sports fan who likes to bet on his favorite team? Are you a casual bettor or do you bet on sports seriously? For casual bettors who enjoy plopping down a few bucks on a game of interest, there is not so much a need to pay for a professional service that provides betting advice. It’s just a little money on an interesting game, and it makes spectating a little more enjoyable. But for those individuals who take their sports betting seriously, they may want to consider hiring a sports handicapping service.

In many cases, it can make sense to hire a handicapping service, but you need to understand exactly what you are paying for. You’re not hiring the handicapper (also known as “capper”), for some additional counsel. They shouldn’t be viewed as just another opinion. If you are going to pay handicappers, then you should take their tips and bet them accordingly. Picking and choosing which bets to play may not be the best strategy.

So let us assume you have made the decision to hire a capper because you are serious about making money in the world of sports betting. What should you look for in your search? Although there are many similarities in the various cappers, there are also some differences as well. In this article we will review three of the most important considerations.

Look for an Experienced Handicapper

There is an old saying that there is no substitute for experience and that is very true in the world of sports handicapping. Make no mistake that capping sports games successfully takes a lot of hard work. There are many variables to consider and these guys need time in the business to really figure out how to do their jobs effectively. That usually involves many years in the business. Thus, look for a handicapper with at least ten years of solid experience handicapping sports.

Find a Handicapper Who Posts Results Publicly

In the business of sports betting, there are many handicappers who prefer to keep their identities and results private. That may serve their own needs well, but for me, I want to know who I am hiring and what their track record for successful capping has been. Look for someone who isn’t afraid of being transparent, if not with their identity, at least with their results. It is common knowledge that even the top handicappers are only successful 55-60% of the time. Make sure the handicapper has a success rate of a minimum of 55%, so that you can bet profitably over the long run. After all, you are paying him for his expertise and he should therefore be willing to own up to all of his picks.

Ensure the Pricing Structure Fits into Your Budget

The bottom line in professional sports betting is making money. The bookmaker must get paid. The handicapper must get paid, and you, the bettor, wants to get paid too. Before you hire a handicapper, make sure you have a complete understanding of his prices. Are you paying for a subscription? If so, how long does it last, and is the renewal rate the same? Calculate the handicapper’s fees into your formula to determine how successful you need to be to profitable. Higher priced handicappers are more suited for the bigger bettors.

Conclusion

Who is the best sports handicapper? The answer may surprise you. There are quite a few good ones out there. If you choose one that has been capping for at least ten years, posts their results publicly, and has a fair pricing structure, then you have done your homework and are ready to dive into sports betting with a good partner.

Choosing A Best Mobile App Development Company

Mobile applications have changed the dynamics of the digital industry. The focus has shifted entirely to the mobile domain and the depletion of traffic generated from web browsers is a clear indication that mobile is the new king. Mobile applications have been instrumental in making the mobile phones so popular. These apps enhance and extend the functionalities of a smartphone by utilizing their software and hardware capabilities in various ways.

There are several aspects you need to look into while choosing the right mobile application development company for your needs.Businesses these days are heavily dependent on sophisticated tools and user interfaces to engage the modern customers.

On Demand Mobile applications are a better way to get started in a new market or expand your business. If you want to increase your business then developing a mobile app is an easy way to see success. It does not matter what size business you have, mobile plays the same role. You have to make sure that you have best on demand mobile applications in order to expand your business.

To develop a mobile app for your business, it’s important to be clear about your objectives.

Here are three of the most popular:

• Customer engagement

• Customer service and support

• Online Services

Hire Taxi Booking App Development Company For On Demand Taxi Hailing Service

A taxi booking app is the best solution for those who choose convenience over a restless ride. No one wants to mesmerize those days when everyone has to rush in a crowd and pick a seat in a private vehicle even for a small distance travel. A on demand taxi booking app is innovative yet a simple concept to facilitate passengers along with hassle-free rides. Nowadays, almost every taxi hailing business prefers to hire a reputed taxi booking app development company to get a user-friendly mobile app to deliver faster & convenient taxi booking experience.

Apporio’s Taxi booking solution is making a debut with some exciting features & layout. If you are on the verge of starting your own taxi booking app project, ‘Taxi app Solution’ is the simplest option for you. The Taxi booking software pledges to impart a highly ergonomic, interactive and user-supportive interface.While booking a taxi is much in demand and hype, it is not free from flaws. After elaborate research and development, we have tried to feature some aspects pertinent to the smooth functioning of such apps.

Apps like Uber are designed for passengers, drivers, and admins specifically to simplify the cab booking process & make it useful for everyone. Now, cab drivers & their passengers can use a taxi booking app to manage every ride as per their convenience and necessity.

Need for uber clone script in global taxi industry

Uber clone script provides technical support to commence the ride sharing business easily. The script provides seamless experience for the business minds.The taxi booking business is projected to reach unprecedented heights in the coming years and it’s an undeniable fact that the need for a successful taxi booking service like Uber is an absolute necessity. Multiple private concerns and government-backed taxi booking companies are trying hard to come up with viable solutions to match these rising demands. This scenario can be the direct result of the digital landscape that has given a complete makeover to all the industries around the globe. One must also not forget the end user, the customers who play the vital role in shaping up these demands and requirements. Let’s figure out what exactly they are looking for, as it will help a great deal in understanding the importance of an Uber-alternative.Uber Clone delivery app is app driven geo-localized taxi booking script with advanced features of service provider, admin and client. Infact Uber clone source code is highly scalable and robust code that can be used for various other services like laundry, food delivery, helpmate and many more.

About Us

Founded in 2015, Apporio infolabs grabs top position among the best mobile app development companies in USA, & the global nations. Apporio’s name is listed among the well-known mobile app development firms & trusted by the global clients. Our specialization in mobile app development utilizes cutting-edge technologies for the creation of feature-rich mobile apps for iOS, Android, IoT, Augmented Reality, & Wearable devices. Apporio Infolabs is renowned for the expertise in delivering innovative & profit-driven mobile app solutions to the global clients from diverse business verticals. We Apporio Infolabs Provides Taxi App Development (Uber Clone App), On Demand laundry & dry Cleaning app, Uber for grocery delivery & Other Uber Services Application.

https://www.apporio.com/product/apporio-taxi-uber-clone-script/

Top 5 Tips to Choosing the Best Web Application Design Company

Are you looking for an effective and professional website to carry out business? You need the support and assistance of a professional web application Design Company. It is important to have a site which includes all the relevant features. Any business website must necessarily have advanced and enriched user-friendly features. A professional and experienced web application development company can help you a lot.

The company offering such services will try and understand your business needs since the needs of a medical equipment manufacturing firm cannot be the same as that of a gaming website. Only a professional company knows how to handle different industries and deliver app development services. Then it can also help you to prepare the best layout. With the perfect layout, you can convey your business message across to the potential customers. Your business will also enjoy a unique identity and thus it will be different from other brands selling the same products you offer. To avail the best services, you need to follow the top tips to choosing the best company.

Important factors to consider when choosing a web application design company

In order to thrive in this competitive era, your website must be easy-to-navigate, easy-to-use, reliable, error-free and well designed. Besides, new technologies in the current times are centered on iPad, iTunes and iPhones. It is important to choose the right app development services:

· The experience level: Before you take the services of a professional company, you must check out the level of experience the company is having. A company having years of experience in developing mobile phone related apps must be chosen. If you wish for iPhone app development, look for a company which specializes in Apple app development.

· Offering excellence: Make sure the company you choose for app development offers excellence. Your chosen company must be able to develop an app which functions well with your device. If you wish for iPad app development, it must create an app which may be used easily with the iPad device. The firm must not make any compromise on the look and quality of the app.

· Offer versatility in design: The Company must offer you versatility in designing the applications and creativity. It must readily accept new kind of ideas and show utmost willingness to make changes to the apps. In fact, the company needs to be competent technically. It needs to have the team of highly experienced and knowledgeable app developers.

· The portfolio of work: You cannot choose any company on the basis of word-of-mouth advertisement. You need to check out the past projects accomplished by the company. Have a look at the apps developed.

· Business operations, industry practices: Apart from the business model, you must look for developments relating to industry practices and business operations. Have a look at the company policies when it comes to the authority or ownership of the final program code. Check out its expertise in designing, programming, SEO and usability. Make sure it does not outsource the task of app development.

When you want the app development services, you will find that there are hundreds of companies in the industry. Do not go by cheaper rates since the firm may offer you low quality services. Do some research to find the company that can deliver as per the needs of your business.

Choosing The Right Name For Your App

Just developing an application for your mobile app idea is not enough for making a fortune. You need to give it an appealing name which can be easily remembered by the potential audience in order to increase the number of downloads.

You might think “What’s in the name?” EVERYTHING.

Do you think Stefani Germanotta sounds as rocking as Lady Gaga and Eldrick Woods sound as sporty as Tiger Woods? No. Never. It is only because of these aliases that these celebrities have become household names. And the world of mobile applications is no different.

An attractive name for an application can help you to create that first impression in the overcrowded App store where there are millions of free apps. It can help you to stand out from several other similar apps in the same niche. If you have already materialized your mobile app idea then its now time to give it a great name so that all your efforts in developing the app don’t go unrewarded. Here, in this article, we will discuss some tips to name your application so that it does not unnoticed among hundreds of similar apps.

1. Hint at the functionality

The name of your application should be something related to what it does. Don’t go for something totally obscure, otherwise, you will have to rely a lot on your app icon to convey your app functionality.

Before starting to consider the names for your application, you need to do some homework. Identify the end goal of your product, its target audience and the emotional response of your users regarding your product. Once you are done recognizing these factors, start with the conventional method of naming an app – pair the functionality of your app with a word that enhances its originality. Clarity and recognizable are the two most important factors while naming an app.

2. Be original

Obviously, the first thing you will think of while naming an app would be to connect the name with other popular apps. Like something with prefix Facebook or Insta. But see that in gaining recognization, your app will lose its legitimacy. Why would anyone be interested in downloading the 50th app in the Play Store named Facebook-something or Insta-something when they are getting the original one? Don’t get lured to name your app by associating it with the conventional apps. Don’t be a copycat, be original.

3. Learn from others

Although your name should be unique, you can always take an inspiration from your competitors especially when you are trying to enter an overly crowded app category. Take a look at what apps similar to your app have been named and take a note of what works and what does not. However, as we said earlier, don’t be a copycat. Don’t duplicate your competitor’s app name and just add an extra character to it. It won’t earn any brownie points to your app but will deteriorate your image.

4. Use real words

While considering the names for your app, think of how people will tell their friends about the app so that they can download it too? While you are allowed to make up new words, don’t go for something that is hard to say and remember. Think of a name that people can talk about in the real world and will not need a paper and a good memory to spell it correctly. Even though your app can become a success with an odd name too, but again, why take the risk?

5. Optimize your name for app store searches and social media

This is one of the most important factors to keep in mind while naming an app. Choose a name which includes the keyword you want your app to rank for in the app store. But don’t stuff keywords. Use them sparingly and in a natural way in the title and description. This will help in increasing the ranking of your app in the app store. Also, make sure that the name of your app is available as the domain name and as social media accounts. This is very necessary for marketing your app.

You can use tools like Google Keyword Planner for keyword research.

6. Find the right length

Keep the name of your app short and concise. Don’t go for long names as it will be hard to remember. On the other hand, searching for too short names will let you in the struggle of finding a name that is not taken by anyone else. Adding the availability of social media handles and domain names to this criteria will further narrow down the list. So, choose a name that is short and concise, easy to remember and the one that conveys the functionality of your app.

Conclusion:

There are a lot many things that go into the naming of an app. These are just a few factors. However, consider these points and list down some of the best names. When it is the final show time go with your gut feeling and name the app. After all, it’s your app.

Choosing an Effective Domain Name

When you first start your business, one of the initial things that you will need to do is to choose a domain name for your business/website. In fact, your domain name will be one of the first things that the other person sees when looking at your brand. One thing that you should keep in mind is that you will have to live with that domain name for a very long time so you better make it a good one.

What goes into choosing a domain name?

As you are in the process of deciding which domain name you should choose, you will want to factor in certain concepts before you actually make a final decision. You will want to choose a name that is short, unusual, and that typifies your particular brand. Okay, those are the things that you should keep in mind. What about things that you should not choose?

In addition to the few basics that have been stated, there are some additional details that you will also wish to consider. They will also help you to choose the best possible domain name for your business.

Your domain name should:

Typify your brand: The name should have some aspect of your brand in it. It should also be a name that people will remember and that is unique to you and to your business.
Be easy to pronounce: Is it easy for you to pronounce your domain name? Is it easy for other people to pronounce it too? If the answer to either one of those questions is no, you may want to rethink the name and come up with something that fits the criteria.
Be short: The last thing you want it for your domain name to be long and cumbersome. You want it to be short, easy to type, easy to pronounce, and easy to share with other people.
Be a.com, if possible: .com is still the most common suffix for domain names. That suffix works for all sorts of businesses, no matter what you are selling. Of course, other suffixes will also work but they are not preferable.
Stay far away from other, similar domain names: If you have a domain name that sounds similar to another business’ (or individual’s) domain name, you may run into trouble. You certainly do not want to get involved with any sort of copyright infringement problems. Tap into your creativity and come up with a name that is uniquely yours.
Use a strong keyword, if possible: A keyword is very important if it works in your domain name. That will help to keep you optimized for the search engines. However, it is not always possible to use a keyword. If you don’t have that as an option, you will come up with another creative domain name.
Give a clear message about what you are selling: If you do it correctly, your domain name will instantly let people know about your brand and your offerings. That will go a long way to distinguishing the right target audience from the people who are actually not your potential clients.
Not necessarily be carved in stone: Of course, you want to keep in mind that your domain name will be with you for a long time. However, that doesn’t mean that it will necessarily be with you forever. If, after a significant amount of time, you find that your domain name just isn’t working for you anymore (maybe you have taken your business in a different direction), you can revise the name and make it work for your new direction.
Stay away from hyphens and numerals: Numerals and hyphens tend to confuse people. That especially applies if you say your domain name to the other person. The number and/or hyphen can be confusing because the other person will not understand if you are using the number instead of the word and when it comes to hyphens, there are several different types of dashes that the other person may use instead. In that case, he or she will never get to your website (or, at least, not easily) and the person may just end up walking away. Why ask for trouble?

Conclusion

As you are setting up your new business and putting all of the pieces into place initially, your domain name is one of the first things that you need to establish. Domain names are not in any way random. A lot of thought goes into choosing a domain name and you should make sure that yours is a clear representation of who you are and what you represent.

Top 10 Mistakes Entrepreneurs Make When Choosing a Business Name

In this rapidly growing economy, it is commonplace to see businesses in every nooks and crannies of the world. Sole proprietorship is having the highest number of registration. From the home-based entrepreneur to the shop owner, and then the small office consultant, people are taking advantage of the freedom enjoyed in becoming their own boss.

Billions of corporate monies are invested yearly in starting new businesses. A visit to the Lagos office of the nation’s registrar of business names buttresses this fact.

While it is true that anybody can start up a business of their own, many entrepreneurs have fallen short of the leveraging that accrues from this experience. This, to a large extent, has to do with the disadvantaged names worn by these businesses.

A business does not actually begin by formulating a business plan or opening a bank account. It starts from choosing a name. There’s more to business names than just identity. The right name is an advertising tool. If the name doesn’t describe the nature of your business, potential clients may not realize that you offer something they need.

Let’s take a look at the top 10 mistakes to avoid when choosing a business name:

1. NOT KNOWING WHAT KIND OF BUSINESS YOU ARE IN. It is surprising that some entrepreneurs choose a name with little or no indication of what type of work the organization actually does. Including a descriptive word in your business name can be useful when marketing your products or company. This may be made possible if you have identified what differentiates you from competitors. Take the following examples:

Adenix and Sons

One Love Enterprises

Just You Shop

Can you tell me what any of these companies do? No! They’re relying on customers already knowing who they are (a tricky proposition for new businesses).

2. USING A NAME THAT IS TOO LONG, DIFFICULT TO REMEMBER, SPELL OR PRONOUNCE. A good name is something that can be mentioned on radio or over the phone without explanation. People will make a quick decision based on their first impression of your business name. Put the name through a spelling test and ask others to spell it. So, choosing a name such as “Lolitoesy” is not a good one.

3. NOT SPENDING QUALITY TIME BRAINSTORMING. Business names are not “spur of the moment” creations. It is the result of possibly long days and nights of brainstorming, digging the Thesaurus for synonyms and antonyms, interrelated words and words that have some kind of relationship with the proposed business activity. The big companies even hire expensive consultants to help them choose the right name for their businesses or products.

4. PROMOTING A NAME WITHOUT TESTING AND CHECKING ITS AVAILABILITY. Once you have chosen a few names, test them out on friends and family, potential clients and everyone you know. Ask them what kind of service they feel you provide and feeling they get about the name. You’ll be surprised at how honestly they give you suggestions. Then you can proceed to check availability at the name registry nearest to you after being convinced it’s best. Don’t waste money on letter heads and complimentary cards trying out a business name already chosen by someone else.

5. CHOOSING WORDS WITH NEGATIVE OR NEUTRAL CONNOTATION. A word’s connotation can be positive, negative or neutral, depending on the emotional associations that people generally make. If you are starting a transport business for instance, you don’t want it to have a weak sounding or negative name, such as “Willow Twig Trucking” or “Kitten Transport”. You want a business name that conveys strength and reliability. A choice such as “Stone Creek Transport” would be much better. Remember: Words are powerful.

6. NAMING A BUSINESS AFTER THE FOUNDER OR ANY OTHER PERSON. It is a common tendency for a business to be named after the original founder. This approach can make customers expect the personal attention and care of the owner. Using your name, followed by the type of service works well if you have an already established reputation in your specialty. But, if you are planning to one day sell your company, a company-owner named business is less attractive.

7. NOT CONSIDERING THE FUTURE. Robert Dilenschneider wrote about a public relations person who broadened her services from just writing to media relations and had to change the name of her business from Miller’s Writing Services to Miller’s Communications. Aside brainstorming for ideas, you need foresight in choosing a name. Even if you are operating a highly-niched product, select names that would represent a broader category of your product line.

8. FAILURE TO GET THE RIGHT DOMAIN NAME FOR YOUR BUSINESS. If your business activity is almost 100% online or will do better having an online presence, you may need to consider starting your search by getting a suitable domain name for your website first. In the modern world of the internet, where people automatically turn to the web for information, it pays to have a domain name that reflects your site or business.

9. NOT AVOIDING LAWSUIT. Be unique. The best you can be trying to be someone else is second best. Avoid being a copycat. Using a name similar or identical to that of another business can get you into problems including legal issues. If you call your line of equestrian apparel “Polo Sporting Designs”, the holder of the trademark “Polo” – the giant Ralph Lauren – may slap you with a lawsuit.

10. NOT CONSULTING A BUSINESS NAMING EXPERT. While the services of lawyers, chartered accountants and chartered secretaries can be invaluable in the registration of a business name and company, these categories of professionals might not understand the selling and marketing principles that copywriters can use to your advantage. A good copywriter is always looking for ways to help you communicate more effectively to more people.

Choosing A Good Name For Your Newsletter

You’ve chosen your niche. You have done some research and learned the easiest way to grow a list is by providing high quality information at set intervals to your prospects. You know you NEED to publish a newsletter in order to reach your target audience. But now you are stuck and can’t decide what to name your newsletter.

Since your newsletter’s name will contribute to the decision as to whether or not someone will read and subscribe to it, it’s important that you choose a good name right from the beginning. But how do you decide on a good name for your newsletter?

If you have done your research properly when first deciding on your niche, you know that people use keywords and keyword phrases to find information on the internet. So, the name of your newsletter should include your most important keyword or keyword phrase. You want people to look at your newsletter’s name and to know instantly what it is about. For example, if your newsletter is about article marketing, a potential name would be something like ‘Easy Article Marketing Tips’.

PLEASE NOTE: Always check that you can purchase a domain name that is exactly what you have named your newsletter as you will want a website or blog for your subscription form.

If you are trying to establish yourself as an expert in your niche, you might name your newsletter something like ‘Email Marketing Tips by Donna Walsh’.

Or if you are trying to promote your brand name, you could decide on something like ‘DWWD Newsletter’ which is the name of my internet marketing newsletter where DWWD is my brand and stands for Donna Walsh’s Website Development. I use this brand in the title of many websites I own. As soon as people see ‘DWWD’, they know it is something I have created. I have created a logo using my brand name and always include it on my websites even those not containing my brand in the domain name.

PLEASE NOTE: It may take some time before your brand is well known enough that people instantly recognize it as belonging to you. So unless you have decided on a brand that will accurately reflect your internet business in the long run, I suggest not using a brand in the name of your newsletter..

When you are trying to choose a name for your newsletter, write down as many ideas as you can think of. The more ideas you can come up, the easier it will be for you to decide on a good name.

You may want to brainstorm some ideas, get inspired by other people’s newsletters, or even look at offline magazines’ names. You can also ask your friends, associates, family members, online forums, or anyone else who might give you some good ideas.

You do not want to spend the time, effort, or money on a name for your newsletter that you will not be happy with in the future. So wait a day or two before deciding on a name. What sounds like a great name today may not sound as good tomorrow. An even better name may pop into your head if you think about it for a bit.

Choosing The Right Photos For Your Website & Online Brand

How smart companies use images to boost their online presence

You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day.

And that’s partly true – we do do a lot of writing and custom coding.

But part of being a good digital agency is understanding the role that visuals play, both in creating a website and fostering an online brand and presence.

Forget the old saying. Online, a picture is worth way more than a thousand words.

That’s why today we’re covering how to choose photos for your website and online marketing that will really pop and make potential clients remember you.

And don’t worry. Even if you don’t have the budget for a fancy photographer, there’s still plenty of ways to get great images for your website, which we’ll also cover below.

Using Images in Marketing

Humans are visual creatures, and that doesn’t magically change when we go online. That’s why using images for online brand marketing is critical.

Every image you share should invoke an emotion and represent your brand identity – whatever makes you, you. Sure, taglines and content are incredibly important (and critical if you want to rank on Google).

But images tap into and relay your uniqueness in an instant. In fact, neuroscientists at MIT have determined that it only takes 13 milliseconds to process an entire image.

So if you want to create a connection with your audience in an instant, then crisp, beautiful photos that represent your brand well are the way to go.

Today’s customers want to connect with authentic brands. The better you’re able to serve them stunning images that paint a picture, the more likely they are to become raving fans. And the more likely they are to become ambassadors for you.

In fact, a study from BuzzSumo found that articles using an image once every 75-100 words received double the social media shares as articles with fewer images.

Clearly, images matter, and can dramatically improve your website content.

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READ: Is Your Business Brand Identity Memorable Enough?

When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?

When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.

Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play – tapping into and relaying your uniqueness.

Read more on our website

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Importance of Images in Web Design

Given the fact that at least 38% of users will stop engaging with an unattractive website design, using attractive images in your website is a no-brainer.

But images do so much more for your website.

First, images on your website can improve your SEO.

When Google scans your website, it looks at all your content, including your images. So good, optimized images can improve your Google rankings.

In fact, website content with images gets 94% more views than content without. So if you want more traffic, you need to use more photos on your website.

Using images properly can also keep people on your website longer.

And the stakes are even higher if you run an ecommere website. According to this Kissmetrics study , 93% of buyers consider visual appearance to be the most important factor when making a purchase!

And like we’ve covered, images also keep users more engaged.

Remember that people are busy, and they tend to scan through websites. Breaking your text up with shorter paragraphs, and interspersed with interesting photos and infographics, can help make your website more accessible and user friendly

Of course, this only works if you’re using images properly. This means using only relevant and attractive images, with small file sizes. It’s also best to use images of people as much as possible.

And remember, one of the most important elements of using images on your website or other online efforts is to ensure that you only use photos which you own or have the right to use, which we cover next.

How To Choose Photos For Your Website

So how to actually choose photos for your website?

First, think about the first impression you want to give. Create a brand guide that includes your brand colours and fonts, but also what look and feel you want your imagery to portray. And decide what types of images should and should not appear.

Ultimately, you want to be using high-quality images that deliver purpose and meaning. And it’s critical you have the right to use them.

If you have the budget to work with a photographer – great! Be sure to work with one who is willing to learn about your brand guide and work closely with you to create just the right images. This is one time where it really pays to be picky.

And if you don’t have the budget to work with a photographer – great! There are so many options for great stock photography available now, which can be much more affordable, or even free.

For paid stock photos, we recommend Depositphotos, which we’ve used for years without a hitch.

And if you’re just starting out and need to stick to free photos, check out Unsplash, which has a large amount of beautiful stock photos that are free to use, without attribution or permissions, for all commercial and non-commercial purposes.

When choosing stock photos, you need to be even more careful about choosing images that represent your brand well. Try to avoid stock photos where people are looking directly at the camera, which tend to be a bit cheesier and less authentic.

Finally, remember that visual clutter is actually a bad thing. Try to focus on using a few great images, smartly arranged. A good web developer can help ensure your website looks great and converts well, using just the right combination of beautiful images, captivating written content, and well-placed calls-to-action.

The better you’re able to use photos in your website and online marketing, the better you’ll be able to connect with your audience.

My team helps small businesses create just the right brand, along with website design, SEO and digital marketing. Talk with us to get started with an attractive brand that showcases your company perfectly.

To your business success,

Susan