Dear Business Builder, OK … So you’ve grabbed your prospect’s attention with a compelling proposition, story, USP, intrigue or advertorial […]
Tag: Copy
How to Write Killer Sales Copy
Dear Business-Builder, Sometimes, I get flummoxed. Like a few years back — when the president of Phillips Publishing asked me […]
Writing Sales Copy – Make Your Product’s Benefits Sparkle!
o Are “Faux Benefits” killing your sales copy? o Why product features are far more important than you’ve been led […]