Tag: EBook

How To Write An Ebook – The Conclusion Page

In this article, you’ll learn some tips of what you can do when crafting your conclusion to your ebook.

It’s important to have a conclusion for your eBook so you can summarize what you’ve just covered. The summary should be short, it should be concise, it should highlight the main points of the eBook and it should be like a ‘cliff notes’ version of the entire ebook. For the flow of the ebook, a conclusion is just a good way to wrap up your ideas.

However, there’s a bigger reason to have a conclusion in your ebook. When a reader has gotten this far, you have their attention. You’ve obviously done your job providing valuable content or else the reader would have stopped long ago. This is a great thing, and you’d be a fool to not take advantage of your captive reader.

With that in mind, here’s a few more things you can do with your conclusion.

1. You can offer them a chance to get more ‘advanced’ trainings from one of your paid products. The idea here is if they liked what they just read, then they’ll most certainly love your advanced trainings that really teach them ‘the goods’.

2. You can put links that promote more of your websites or products that are relevant to the content in the ebook. Once again, you’ve built rapport with your reader and more times than not, your reader will be more than happy to read or learn more about what you have to teach. Keep the links relevant and watch your business grow.

3. You can move them to another step in your sales funnel. If reading the eBook was part of your sales funnel, then you can move them on to the next natural step in your sales funnel. I would recommend the next step definitely be a paid product.

4. You can do just about anything, as long as it’s relevant. You don’t want your next step to be a site about Twitter advertising if you just gave them information about how to dominate Facebook advertising.

After your summary of the content, you can use a phrase like “By the way, if you want to get more in-depth information about…, visit my website to get a complete training and understanding about…”, or something to that affect.

Give them a call to action! You’ve earned the right to ask for a sale.

Bottom line is you are in business to make money. If you don’t ask someone to buy something from you, you will never make any money.

Now I didn’t talk about the option of not having a conclusion because honestly I think you are hurting yourself more than helping yourself if you leave the conclusion out. Now in some eBook instances it might make sense to not have a conclusion, but in my experience, it’s always a good idea to have a conclusion in your eBook inviting people to take the next step with you and to spend money with you.

Hindi EBooks, India and the EBook Market Revolution

Market potential for eBook sales in India is immense but are Indians embracing eBooks and how is this influenced?

As at June 2011 a reported 850 million Indians were mobile phone subscribers with a projected rise to 1 billion by 2013 which will rival China.

Reports suggest that approximately 100 million Indians were internet users at the beginning of 2011 which represents a mere 8% of the population but still placed India 3rd in the world league table of users but with one of the world`s lowest internet penetration rates. At June 2011 less than 1% of the population were Broadband users.

Clearly, on a simplistic numbers analysis, the potential for manifold growth of Indian internet consumers is vast but how does this sit with the evolving e-book market?

To date, the volume of Indian eBook purchases has been steady and developing rather than explosive, in line with many other countries who have been slow starters. There have been limiting factors such as prohibitive cost and inaccessibility to e-reading devices, the lack of a broadband service with adequate internet speeds to service fast download and scarcity of published eBook titles due to squabbles between authors and other vested parties and publishers slow to convert their catalogues to the digital version. However, these market dynamics are changing as competition intensifies and more platforms to download and read eBooks are introduced. PC tablets, smartphones and a variety of specialist e-readers are bringing consumer choice to market which can only benefit pricing. As India rolls out its broadband program, faster internet speeds are being integrated. A much wider selection of eBook titles will come to market as eBook publishing houses,authors,agents and retailers reach agreement on the financial fundamentals.

Indians generally have become conversant with developing e-commerce in the form of e-newsletters,e-marketing,e-newspapers and aspects of e-learning. The concept of an eBook presents a different dilemma as it is a personal choice reading medium which does not offer the physical `feel` of a paperback book and, to some, will sit uncomfortably with their traditional reading habits and rationale. Some will be reticent to change and others will embrace. In many respects the eBook revolution mirrors that of the music industry a few years back when it would have been unthinkable to consider that downloading a song or album to an mp3 player could essentially replace the music CD.Could the eBook replace the paperback?

If we examine a sector of the current market say Hindi eBooks you will find a wide range of subject matter both in English and the native Hindi language word covering categories such as Hinduism for children, The Holy books of Hinduism, Hindi early stage learning eBooks for children and a multitude of Hindi verses, poems and scriptures. Educational eBooks download is a particular favorite where medical, accounting and engineering eBooks are popular. The entertainment and leisure industry is also well represented with eBook titles covering Bollywood, cricket, autobiographies, an array of Indian cooking recipe eBooks, fiction and non-fiction, to name just a few.

The current `eBook India` market is being driven by young Indian students, professionals and parents, who recognise that modernity in the shape of digital reading for learning,education and entertainment can co-exist or enhance traditional methods without compromising cultural values, beliefs and faiths. Their recognition of the eBook age lies not only in their thirst for keeping pace with technological advancement (and parity with their children’s development) but also that e-reading passes the practicality and immediacy test-crucial for today’s fast paced world. They see value in the merits of a portable lightweight reading device that can store a whole library of books and can be topped up with a download in minutes. These groups are discerning and driven and will continue to be the catalyst for growth in the eBook market.

Currently the US and UK markets lead the way. Amazon.com reports that the US business has sold 3 times as many eBooks in 2011 as the same period in 2010 and that eBooks are now outselling paper and hard backs combined. Since April 2011, Amazon.co.uk reports that for every 100 hard backs it sells 240 eBooks.

As the ingredients fall into place for the Indian eBook market, the expectation is of rapid consumer growth and whilst there will always be a place for traditional means, digital advancement is unrelenting and all absorbing.

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