Send Out Post Cards As an Effective Marketing Method

Jody Flowers, a portrait photographer, increased her fame as well as her business by sending out post cards that had up to four examples of her work printed on them. Instead of having to advertise to get people to come to her studio to see her work, she actually got more work because people were already aware of how beautiful it was.

And that’s the wonderful thing about post cards. They can be printed with anything on the front, be it a logo, a piece of clothing, a cartoon, an example of your work, or testimonials about your work. You’ll find that when sending out a post card instead of a letter, 96% of the time your message will be read. Plus you can even use a post card to advertise a hot line or give free advice by sending out weekly tip cards, or for many of the other techniques listed.

Frankie Freecards, a post card advertising network in Virginia displays racks containing anywhere from 10 to 20 free post cards in various nightclubs. Advertisers can use a picture or a message on the front the post card, on the back there can be a coupon, a message about an upcoming movie or a new CD. Club goer’s are free to pick-up ? couple of post cards and as you can guess, many of them mail the post card’s to somebody which means your message receives a much wider reach. I myself have used Frankie Freecards to get money off music CD’s and find out about art exhibits.


– Most people tend to read post cards because the message is right there.

– Mailing a post card first class costs only $.29 versus spending $.44 for a letter.

– You can custom design your own post cards using your computer and printer with pre-­designed paper through Paper Direct.

Technique Tips:

– Real Estate Agent: Photograph 3 or 4 houses to use on a post card that could be sent to prospective home buyers.

– Contractor: Have a before and after photo card of a newly added deck.

– Restaurant: Send an appetizing photo card of 5 new meals to prospective customers in the area.

– Clothing Designer: Send photo cards of your latest designs to store buyers.

For an Effective Online Marketing, Do Social Media Marketing

Every website owner desires to be visible on the search results web page in search engines. When they want to be on the race towards online presence, they need to have techniques or strategies. Marketing strategies, for example, search engine optimization, website design, social media marketing, pay-per-click management and printing are currently the most effective methods toward driving higher quantity of people to one’s internet site.

Search Engine Optimization. The optimization of the site is the most certain means of getting visitors or traffic and achieving greater ranking from engines. It is because of this that advanced methods of search engine optimization such as keyword research, backlinks building, article marketing, and refining a website as well as other strategies are ought to be done to help make a website stand above others.

Web Design Project. In web development strategies, models that are innovative, user-friendly and also useful are supposed to be created. One can make use of the website CMS (Content Management Systems) that allows him or her to have full charge of the actual website’s content. Specific top features of CMS include plug-ins, user supervision, E-Commerce functionality, textual content enhancing, sub-page development, picture modifying and banner supervision.

Print Layout. In order that the online reputation as well as exposure of a web site is best, you need imaginative style to do these. Personalized packages include emblem, business card, quote, sales receipt, letterhead as well as account models, making pamphlets, booklet, flyers and cards that will captivate each and every customer’s curiosity.

Social Media Marketing. Using the growth associated with social networks these days, one can make use of sites for example Facebook or Twitter to improve the particular visibility of his services to be able to millions of internet surfers. Efficient strategies including establishing social media marketing accounts, creating these to stand above the fall behind MySpace pages/Twitter pages, creating tournaments and also special gifts, getting visitors to some web page utilizing Facebook marketing, participating followers by asking questions, carrying out polls, tests as well as blessed attracts as well as computing just what proved helpful and exactly what didn’t can easily definitely assist a single drive traffic to their website within a couple of hours.

Pay-per-click Management. If a person likes his merchandise to be elevated in major search engines by paying advertisements, what he needs is pay-per-click supervision. He will acquire more visitors using PPC supervision methods. Staff who were educated from the unique Yahoo Ad Phrases team can easily optimize and take away unproductive advertising campaigns, observe and keep track results, discover new markets, uncover new clients which rivals have not reached yet.

How to Write an Effective Resume – Top Ten Tips From a Recruiter’s Perspective

Your resume is one of your most important marketing tools. But remember, no matter how great it is, your resume will NOT get you a job. If it if written properly, however, the odds are much greater that you may gain a recruiter’s interest and be invited to interview.

As a Senior Recruiter for both small firms and large corporations, I have reviewed thousands of resumes during my 15+ years of recruiting and HR experience. My experience is that applicants often tend to miss these most important aspects that could make their resume more effective in attracting the attention and interest of recruiters and hiring managers.

Resume purpose: to market and sell your background, skills, accomplishments, and experience to those who have a need for your expertise or a problem that you can solve.

Resume role: to create interest, to show that you indeed have the requisite skills and experience, and to get a recruiter and/or hiring manager interested enough to invite you to interview.

Top Ten Tips for Writing an Effective Resume (from a recruiter’s point of view):

1. You can (and should) have more than one resume! Create a separate resume for the top two to three main areas of your expertise. (For example, one resume for marketing, one for sales, one for engineering). Each resume should highlight specific examples of your accomplishments, skills, and experience from your current and previous roles that directly relate to that particular area of expertise.

2. Two Pages in Length, Max. Condense, condense, condense! Pretend that each word costs you $100 and you will write less, enabling you to fit your most important information on two pages. (Exception: doctors and other published professionals often need a few more pages to list their credentials and published works. But even they should keep it as short as possible). Have someone whose opinion you trust proofread your resume and edit where necessary before sending it out.

3. Choose an Appropriate Format. The best and easiest resume format to review is chronological (starting with most recent job and date and working backwards through your job history). However, a functional resume format is often suggested as an option especially for those who have been out of the job market for a while or who want to change careers. But it can raise red flags that could stop your resume from being reviewed further. Recruiters know that a functional format is often used to hide gaps in employment dates. In addition, details for skills and experience are lumped together into separate functional areas, instead of under each particular job held in the past. In many cases, because of the time and difficulty involved in reading a functional resume, recruiters often pass them over and move on to the next one.

4. Focus Your Attention on The Most Important “Real Estate” on Your Resume: the top half of the front page. Why? Because recruiters today are inundated with resumes, especially in these tough economic times when so many are out of work. Often, recruiters are managing anywhere up to 50+ jobs at one time, with each one having hundreds and hundreds of resume submissions. The average time an experienced recruiter spends initially scanning a resume to determine if it is relevant to the position is approximately 7 to15 seconds. If the top half of your resume does not quickly differentiate and sell you as a viable candidate with recent and relevant skills and experience for the specific job for which you are applying, the recruiter will simply move on to the next one.

5. Develop a Keyword Rich Resume. Be sure to add the main keywords for your skills and experience as well as your industry and organizational keywords all through your resume. Recruiters use various types of search tools in ATS (applicant tracking systems) where they type in main keyword terms for the specific job and position qualifications to search for related resumes. They also conduct similar keyword searches online on major job boards and even some social media sites. Only resumes that contain those keywords will appear in their review box and those are the only resumes that they will scan for consideration. If your main keywords are not in your resume, it is very likely that your resume will not be reviewed, even though you may be very well qualified.

6. Create a Brief Bullet Point Summary.  At the top of the front page of your resume, list 5 to 7 bullet point phrases that highlight your most compelling skills, experience, accomplishments, training and education. This summary should be located somewhere within the very top third section of the resume underneath but close to your name and contact information. Critical: avoid “fluff” or trite phrases such as “Good at multitasking” or “Detail oriented”, etc. The reader’s eye should be able to quickly scan the summary section and determine at a glance that your resume is one worth continuing to read through to the end.

7. Quantify and Qualify Your Experience. Recruiters and hiring managers highly value proven accomplishments and results. The more you can quantify or qualify your bullet point statements under each of your position listings, the more strongly you will be perceived as a person of action and results. After each statement, ask yourself, “What did I accomplish?” or “What was the result?”. Try to tie a quantifiable result to the end of each statement if possible, such as, “and as a result, saved the company $X” or “increased revenues by X%”, or “sold the most widgets on the team and was selected as employee of the year”.

8. Focus on Your Most Recent and Relevant Job Information. Recruiters and hiring managers want to know what you have done most recently that is relevant to the position for which they are hiring. Write the bulk of your resume information about your skills, experience and accomplishments for the most recent 5 to 7 years of your job history. Unless your experience past that point is unusually helpful for stating your case, minimize that information to save valuable resume space. Beyond 7 to 10 years of job history, you can just list one or two line entries for each position held. Save the rest of the details of those positions for the application form and interviews.

9. Place Your Key Credentials, Certifications, and Educational Experience Sections In a Conspicuous Place.  A bachelors degree should typically be located near the end of the resume under the educational section heading. However, do you have a job-related advanced degree such as an MBA, PhD, or other certifications or credentials that you want to make sure a recruiter or hiring manager sees?  Place them toward the top front section of your resume, right before or after the summary section. Why?  If you bury them at the end of your resume, they may never be seen. (See Tip #4)

10. List Organizations, Associations and Affiliations of which you are a volunteer or member. Often overlooked, this information can be a great way to show an employer that you stay current with information and contacts in your industry. If you volunteer for positions, especially leadership roles, be sure to list those as well. This information is especially important for those applying for roles in financial services and sales and marketing firms who need to show that they already have an established network. Place this section of information near the end of your resume.

This final tip is a bonus. However, it is THE single most important tip of all in writing an effective resume.

Always tell the truth, the whole truth, and nothing but the truth on your resume…always! Never, ever misrepresent what you did or be tempted to tell a “little white lie” on your resume or to a recruiter – period! Be especially careful with job titles and job responsibilities you list. Make sure that the job title and responsibilities you put on your resume can actually be verified if someone were to call your current or former employer or colleagues and ask about you. Untrue and misrepresented statements, no matter how innocent they may seem, are a breach of integrity and can come back to haunt you many years later. You could even be fired as a consequence! It just isn’t worth it. 

Use these ten tips to tighten and refine your resume and then you can submit it with confidence!

 (c) Copyright 2009  Dresser Search and Consulting, Inc.

Effective Resume Writing

Your resume is an essential part of your job search, it is your opportunity to make a good impression on employers. For this reason, the information on your resume should be pertinent, easy to read, and attractively laid out.


Your resume needs to provide the reader with a general review of your background. Do not clutter your resume with frivolous details. Some critical areas to include are: identifying data, education, work experience, and student/community activities.

Identifying data: Your name, address, and phone number are mandatory. An e0mail address may also be included. Do not include information such as height, weight, and race as they are not qualifications for the job. Information such as willingness to travel or date of availability could be included in an “Additional Information” category at the end of the resume.

Objective: Although there are different views on whether or not to include a career objective, this information enables the reader to quickly learn about your career interests. Objective guidelines: too specific may be limiting, too broad is meaningless. If you include an objective, think about writing 2-3 versions of your resume, each with a different objective. If you choose to have an objective, it should be no more than two lines. You can also leave the objective off and include it in the cover letter.

Sample Objectives:

“Seeking an entry-level position as an accountant in a public accounting firm.”

“To obtain a position as a financial and investment analyst with a major investment bank or large corporation.”

Education: This information should appear in reverse chronological order, with your most recent education first. Include institution, title of degree, major(s), and any honors awarded. Include your GPA only if it is clearly an asset. If you have questions about including your GPA on your resume, please talk with a Career Services staff member. Any publications, professional licenses, or special training may appear in this section., Information about high school generally should not be included. Finally, the degree to which you financed your own education may also be included here (e.g. 80%)

Work Experience: Usually listed in reverse chronological order (present-past), the information includes the organization’s name, location, position held, dates of employment, and a description of your accomplishments. Focus on areas that relate to the position you are seeking and provide evidence of your ability to assume responsibility, follow through and work hard. IF you have had numerous part-time jobs, highlight the most related experiences. Military experience may be included in this section or in its own category.

Student Organization/Community Activities: Here is your opportunity to show your commitment to your major field and to leadership positions outside of the classroom. This may include social organizations such as sororities, student clubs and volunteer work. Additional categories maybe included to emphasize specific accomplishments, such as “Honors” or “Activities.”

References: Do not list references on your resume. Rather, state on your resume that your references are “Available upon request.” Prepare a separate list of professional references (3-5), including name, title, address and business phone number of each person who agreed to be a reference for you. Remember to include your name at the top of the page. Take your Reference List with you when interviewing.

Targeted Resumes

“Targeting your resume means you are customizing your resume for a particular position, company, different objectives, or career field. For example, you may be interested in both financial banking and accounting, but do not want to use the same resume for both areas of business. This is when targeting your resume is useful. You can tailor your resume to each industry, narrowing the focus of your resume. If you download your resume into Microsoft Word, this is where you can make and save different targeted ones.


The appearance of your resume is critical.

Margins: Keep margins even, using appropriate balance of whitespace to printed word.

Style: Sentences need not be complete. Do not write in first person, singular case (do not use “I”). Use 8.5″ x 11″ bond resume paper of a conservative shade.

Length: Try not to exceed three pages, unless you have significant and relevant experience.


There are two commonly used formats:

Chronological: Presents education, experience, extracurricular activities, skills, and achievements in reverse chronological order under each category. Advantages to this style:

Employers are comfortable with this style because it is used often

It is the easiest way to write

Achievements can be displayed as a direct result of work experiences

Functional: Organizes skills and accomplishments into functional groupings that support your job objective, which should be stated. Advantages:

Draws attention to your accomplishments

Allows for greater flexibility in presenting skills gained through low paying jobs or personal experience

Useful when you have a brief or scattered employment record or when changing career fields

Choosing a Format: If skills and accomplishments coincide with your most significant work experiences, go with the chronological format. If you must pull together certain skills and achievements from a variety of experiences to display your strengths, the functional format may work best for you

No two resumes will look alike; format choice is a personal one. There are two basic questions to answer:

Am I communicating the skills I have attained in a way which will fulfill the needs of the employer?

Is the layout I have chosen the best way for those skills to be presented?


Use language which is as persuasive and descriptive as possible. The use of action words will assist in the development of a concise and businesslike resume

Scannable Resumes

Many employers today use computerized scanning systems to review resumes. It is a good idea when sending your resume to a company that you send two versions: your usual resume and one marked “Scannable” at the top. If you are uncertain or hesitant to send two resumes, the human resources or college recruiting department of most companies should be able to inform you if they utilize resume scanning programs. Below are some ideas to keep in mind when designing your “scannable” resume:

Use only plain, white paper, letter sized (8.5″ x 11″)

Keep your resume to one side only

Laser-printed resumes scan best (not a dot matrix printer)

Do not use underlining or italics, as these do not scan well

Try to keep to a 12 pitch font

Send your resume in a large envelope: do not fold it as words in the folds will not scan properly

Limit your use of bullets and avoid use of graphics

Scanning systems often scan for key words or descriptors, so review your resume to make sure you have appropriately used key words that are relevant to your field

The Electronic Resume

An “electronic resume” can mean several things, but generally refers to a resume that is sent to an employer electronically-either via the internet or email. Some companies’ homepages will include a form that you can complete online and submit, which is a type of electronic resume. Some websites, which are geared towards job search assistance, also include these types of resume services. Many students are also putting together personal homepages which includes a link to their resume. More ideas about using technology with your resume can be found in the Electronic Resume Revolution by Joyce Lain Kennedy.

Organize Resume Writing

Step 1 – Write a rough draft and set aside for a day or two

Step 2 – Edit rough draft, seek feedback from Career Services staff

Step 3 – Make changes to final draft

Step 4 – Have two people proofread for spelling

Step 5 – Take a laser printed copy to a printer to have copies made. Obtain extra paper and matching envelopes for cover letters

How to Write an Effective Resume That Gets You Hired

If there is one crucial tool most job seekers need to master – it is their resume. This is synonymous to a carpenter’s hammer, a writer’s pen, and a surgeon’s instrument. It must work accordingly for the person in order to land a perfect job. Needless to say, ending up with the right career will not be feasible unless you have a ticket for entry. This is when the creation of an effective resume comes in. How will you do this? There are considerations that you have to ponder, of course.

Assembling the Perfect Resume

Assembling an effective resume requires a ton of self-reflection. What are the best ways to write a resume? How will you start? These are the usual steps:

Start with a plan

Prior to sitting down and writing your very own resume, it is vital that you have a plan in mind. Your plan will set the direction. As you do this, you also get to establish coherence which will be of great impact to your resume. Digging deeper to the field that you want to be a part of is also ideal. Once you have your aim clear in mind, materializing the resume will be the next priority.

Showcase your accomplishments and strong points

In resume writing, it is crucial that you know how to show case your strengths. You may do this by foregrounding your accomplishments. Among the information utilized for these are education, training, work history, accomplishments and certifications. Always remember that these will give you the edge over other candidates. As much as possible, highlight the turning point of your features. They should be realistic to the position you are eyeing for. If you can put them in summary, and then that is going to work accordingly.

Make it visually appealing

Little do people know that aside from the substance, the form of your resume will also have to be given attention. It is just safe to say that designing should also be a part of your resume writing and creation. Always glance at the whole document. Does it attract the eyes when placed side by side with other entries? You will not want its design to be a hinder to your qualifications. Do not ever let this cause a problem. It should not. If you can, it will not hurt to go for white spaces. These can be maximized. When it comes to the number of pages, your stand will also be studied. If you are in the middle of your career, and then summing up a two-page resume is just fine. For starters, a one-page resume will do just fine.

Remembering everything above will help a lot in resume writing. Starting from the top, a powerful CV can be the output. Do not ever underestimate the effects of this. Remember, this is the only way for you to get noticed. Give your best shot in it and you will be miles closer to your dream.

Additional Tips

Truth be told – employers do not spend much time going over resumes. They spare about 10 to 20 seconds on it. With this said, capturing their attention should be the name of the game. This is a chance to gain their interest and advance into comprehensive reading. As this is the case, do not fail to master the basic elements of resume writing.

Nuts and Bolts of Effective Cover Letters

As a job seeker, you shouldn’t overlook the importance of a cover letter. When written strategically it increases your chances for consideration and provides an opportunity to highlight your individuality.

A cover letter is much more than stating, “I read the job announcement on ABC Job Board, please accept this letter as an application of interest”. It’s a statement that tells the reader what they can expect from you if hired while also providing reasons you are interested in working for their organization specifically.

The challenging part is determining what information to include. After all, all the juicy information is outlined on the resume. What could you possibly add to the cover letter that will add substance to your qualifications?

Keep in mind that the resume and the letter have different purposes. A resume demonstrates that you can do the job, it highlights your past accomplishments, while a cover letter points out the extent to which you match the job requirements for a specific a company and how you will fit in.

A well-written letter gives you an advantage over your competition because it provides another opportunity to showcase your experience and qualifications.

Cover letter basics can be mastered by following the pointers below.

Sell! Sell! Sell!

A cover letter is more than just a business letter; it is a sales letter. Begin with a strong introduction, layout the benefits you offer and establish credibility by showcasing your accomplishments.

Write as you speak.

Use a professional conversational tone, but sound as though a real person wrote it. Many people fall into the trap of using big words to communicate and the writing comes off as stilted. Instead, write in a straightforward manner that entices the reader to review the resume. The words you choose should demonstrate enthusiasm for the position, company, and industry.

Write from the reader’s perspective.

Action words should not be reserved for the resume. Begin as many sentences with a power word. Don’t use a passive voice. Since it’s a cover letter, it’ll be impossible avoid using “I” as a sentence starter once in a while, but be mindful of your usage and limit it to just a few. If you have four sentences in a row starting with the letter “I”, mix it.

Don’t rehash your resume.

Be creative when presenting your qualifications and accomplishments. You don’t want to bore the reader by simply repeating the information you included in your resume. Find different ways to communicate the same message. The best way to do this is by selecting three to five major selling points and highlighting them in the body of the cover letter. Doing so will entice the reader to do more than just glance at your resume.

You should use every tool at your disposal to secure an interview. Targeted cover letters add to your portfolio of qualifications and deserve as much consideration as a resume.

Adherence to Cover Letter Writing Guidelines Can Produce Effective Cover Letters

A good cover letter is a must if the applicant is to be selected for an interview. A resume which goes without a cover letter stands slim to nothing chance of being selected for the next round. This is why all job seekers need to develop their cover letter writing skills.

Most important aspect of this letter is to state clearly the purpose of writing it. Depending on this purpose, there can be different types of cover letters. Main types include application letter in which applicant responds to a known vacancy. Another type is a prospecting style letter in which the applicant inquires on availability of a position. Thirdly, the CL can be in the form of a networking letter in which the applicant requests information and assistance in gaining a suitable position in line with his or her qualifications and experience.

There are few issues to note in cover letter writing. First of all, you need to write a separate cover letter for each different purpose as cited above and for each different job. Secondly, it should clearly highlight your suitability for the job. It should also state why you are interested in this job and what critical skills which you possess that makes you the best candidate. The cov. letter should be addressed to the correct person and not carry the sentence: “To Whom it May concern”. It should be written in paragraph form with a maximum of 5-6 paragraphs.

When it comes to cover letter writing here are few more guidelines which have to be born in mind.

1) Keep it concise. Generally one page will suffice. Prospective employer has to go through many resumes and cover letters and don’t have the time to read lengthy and winding letters. Tell them what they need to know and do it in as few words as possible.

2) Be positive. It is not necessary to explain why you left your previous employment or why you haven’t worked for a long while. This is better left for the interview.

3) Do not talk about salary in our CL. This is against basic etiquette. Leave it to be the last topic in the interview agenda and if you have impressed them by that time, they may even agree to raise their offer to match your expectations.

4) Do not make mistakes with grammar, spelling and punctuation. It is important to show your prospective employers that you are a methodical person that pays attention to important matters. If your own cover letter is not important to you, chances are that your work too will have shoddy mistakes.

Cover Letter Writing is a tedious and often challenging task. It requires a person to contemplate on how best to market oneself. If you don’t have the correct marketing flare, it is unlikely that you will be able to strike the employer’s interest. This is why you may consider getting someone else’s help with your cover Letter.

Professional Tips For Effective Business Writing – Write to Express, Not to Impress

Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. Every word must convey a precise meaning that is understood in the same way by writer and reader. Use your thesaurus to replace long words with shorter, crisper ones.

Whether you are writing a prospecting letter or a report, a follow-up letter or a proposal, use the shortest, simplest word you can find to convey the meaning you want. Whether you are writing up, out or down, choose appropriate replacements for the cold and pretentious business expressions of the past. Eliminate the junk like: attached herewith please find. Instead, say exactly what you mean: I am attaching this for you. Use ordinary, everyday English–I call it shirtsleeve English–for real results.

Simplicity makes reading easy–and professional writers know that business readers want a quick, easy read. In fact, most busy readers get lost in sentences of 21 words or more. Equally important, when you go for the bigger, more impressive word, the chances are your reader will find you less impressive–not more. According to Daniel Oppenheimer, researcher and contributor to the Journal of Applied Cognitive Psychology, “Anything that makes text hard to read and understand such as unnecessarily long words or complicated fonts, will lower readers’ evaluation of the text and its author.”

In twenty years of teaching business writing workshops and polishing proposals for my corporate clients, my experience tells me it’s the people with the least education who seem driven to use the biggest words–often with the silliest results. One writer, for example, searched for an alternative to “old” and found one he liked. In his letter, he actually referred to “senile” equipment. Another writer tried to impress a CEO with this: I value your needs and I wish to have the opportunity to assist you in achieving your envisions. You may laugh, but that is a direct quote–and it isn’t funny.

Now, I am not suggesting you would make the same foolish mistakes, but the principle of writing simply and cleanly is an important one–no matter how many degrees you have or how good you are with a dictionary. Professionals don’t complicate information–they simplify it. They don’t choose a ten dollar words when a fifty cent word works better. They don’t try to dazzle with multi-syllables when short, crisp words simplify reading and improve business results.

Don’t use “as per your request” when you could say, “as you asked.” Don’t write, “despite the fact that” when you could write, “although.” Don’t go for the heavy-duty, “in reference to” when “about” works better. I’m sure you get the idea.

When you write for business, it is not your job to teach your reader a new word. Nor is it to your advantage to show off, talk down, or confuse the reader. Clarity charms. Simplicity pays. Write to express, not to impress, and you’ll find your business writing actually means business.

5 Great Tips to Effective Letter Writing

Many people might wonder the need for letter writing in a world dominated by emails. If you wish to streamline your communication, never ignore the power of a well constructed letter. An email cannot achieve the impact that a well written letter can generate. Whether it is business, sales, cover or personal letter, you can master it by learning some simple tips.

1. The content of a letter should be planned well. To streamline your communication, make a draft of your letter. This will help in communicating effectively. Make sure that all the points have been detailed and check your letter for readability. Rephrase those sentences that can be misunderstood. Check the spelling, especially, the name of the receiver. Another key aspect is the consistency in the spelling of names. To be on the safer side, it is always wise to prepare a draft of business, sales and cover letters.

2. Use of language. For business letters, always use formal language. Sales letters need to attract potential customers. So they can be informal with catchy headlines. But when the sales letter talks about guarantee, delivery and other core issues, use a formal tone. Cover letters should always be written in formal language. Maximum flexibility with language can be shown in a personal letter. Depending upon your relationship, you can choose a formal or informal language. To streamline your communication, you should learn the art of selecting the appropriate tone for your letter.

3. Your letter might be intended for several people. This does not mean that it should not have a personal touch. Always write a business or sales letter like writing to a single person. A personal touch in your sales letter or newsletter will make the reader feel more comfortable. The reader should never feel like reading a brochure. The letter should have the effect of a personal conversation.

4. One of the best methods to streamline your communication is to make effective use of all modern day writing techniques. Use headlines to indicate the subject matter. Make use of bullets to detail important points. Use simple language. If a scientific term is used explain it in parentheses. You can make use of italics, bolding and underling in the letter. You can also create a template for your letter.

5. Brevity. Today, people do not have time to spend on reading long letters. Make your point in least number of words. Never deviate from the core subject. Unnecessary deviations from the subject can do more harm than good. Sometimes the reader might totally ignore the letter.

Letters are an important tool of communication. Remember, they can also become documental evidences. Your success in the modern day world depends on how effectively you are able to streamline your communication.

Mechanism of Effective Letter Writing

The need and demand to write effective letters has existed for long as a means of communication between two individuals. It holds a key importance in all aspects of life including social, personal, and professional.

However, in the present days, the importance of letters has been overpowered by the electronic media including phones, mobiles, and emails. These medium do not actually require writing a letter to put across an individual’s point of view but even then it is believed that the impact an effective letter can generate is unique in its own way.

If anyone wishes to streamline their communication and put across their point of view, then no electronic media can dominate the power of an effective and well-constructed letter.

Initiating the letter is the most challenging thing. Many people are often confused how to start the letter and some are paralyzed at the prospect of having to fill the sheet. After that another important tip to start effective letter writing is to draft a letter. Drafting is a rough sheet or an early version of the actual writing piece. In the sheet the individual can write all the words and sentences that come to his or her mind and then form a rough piece of the final letter. Write and re-write again and again so as to get a final edited version. Then, it is important that the writer knows the purpose of the letter that should be clear, precise, and effective. The purpose of the letter should be in the mind of the writer and should be presented in a way that it potentially reaches the mind of the reader.

Then another important aspect is the type of content. The content should be well organized in a form of effective paragraphs. The paragraph should be short and precise with simple and contemporary language. The spellings and grammar should also be checked again and again with utmost care. Vocabulary should also be within the experiential domain that the readers can easily understand. Use of language should be in accordance to the type of letter. For business letters, usage of formal language is appropriate with catchy headlines in order to draw the attention of potential reader.

Then, another important aspect is the length of the letter. In the busy lifestyle today, people don’t prefer reading long letters. So, the content should be brief and explanative, whilst putting across the actual point of view or the purpose of the letter. Some even put bullets in official letters to put across some important points in a precise and straightforward manner.

The letter should be ended with a clear conclusion or an ending statement. When the final copy is ready, read the letter twice or thrice to check out few errors and then rectify those effectively.

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