Envelope Archives - TODAY INDIA

Enhancing Business with Envelope Printing

In history, envelopes have been used and proved to be a good packaging medium. They are effective and widely being used for carrying letters, with variation on sizes and shapes. Within your first impression of envelopes, they surely are only being used for its purpose, a pack, protection for mails. Of course, you can always enhance your message to a recipient whether it’s only a business reply envelope, corporate envelope, direct mail envelope, billing envelope, there are endless ways to customize an envelope and envelope printing can enhance its packaging.

Envelopes have different sizes and formats. There are pocket envelops and a banker envelopes, the size varies depending on the size of the document inside. Along with quality material, envelops are widely used for handling documents whilst being sent or kept.

In helping your business niche, envelopes carry the name of your company or simply have fancy prints to make them look pleasing to any recipient. Here are some of the benefits you can get when having a customized print on your envelopes.

With those window envelopes, having a custom print can always expose excellence in service, In billing envelopes, a good printed one can always have the impression of quality, so to speak, this carries a company’s image, and packaging can always be a good way to boost quality service.

Direct mail envelopes are one of the things that need a good printing scheme. Your promotional material does need a good packaging. Often being the first thing a customer looks out for, making them attractive and pleasing will always become a business enhancing strategy, with a good customized print that can entice customers, you can lessen the instance of unsolicited mails.

Corporate envelops can be used to portray its style, class, and distinction to others, having a good customized print will also depict quality. With storing files, legal papers, and a corporate document too needs its own customized envelop, there are a lot of things you can design and embed to your corporate envelope prints.

Business reply envelops need a custom print to distinguish and have its own set of standards in marketing. A good customized design will likely get good impressions from your clients. This can also benefit from having their own print that signifies your sincerity, your aims on quality business, all counts when you are transacting with your clients so don’t stint on good quality prints on your envelopes.

Custom envelopes can also be used to send out your messages, of course, you need to have your own style when sending out to clients. Having to produce envelopes to match your preferred audience can always be gratifying, this can have your own scheme and could be able to attract more of your clients.

There are a lot of online printing services available today. They can meet the demands of printing bulk envelopes to suite your needs. Often having a quick turnaround, the printing technology is evolving and always having the best solutions for its customers. From there, having a custom-made envelop can enhance your business in terms of quality.

Envelopes are not just common sheath of material for mails; they can be a very potent tool in terms of marketing. They can draw customers’ attention, with high quality printed envelopes; this will likely enhance your business to its highest point.

Best Kept Publicity Secrets of the Big Red Envelope

Two years back I interviewed a self publishing millionaire who had sold 500,000 copies of his Special Effects Cookbook, and had a great way of getting free publicity.

Here is what he said ..

“As the author of a cookbook, I’ve been on full page in the food section of a Newspaper – full color. The whole first page is my face and my story and all my contact information. And if you get a big story in Boston or LA or Chicago or New York, millions of people are going to see that.What do you think happens when a full page comes out in a big city like that?”

I’ll tell you what happened to him…

When a full story breaks in a big city like that, you sell a lot of books! And he did!

As a self-published author, publicity becomes your new best friend. And in most cases, there’s no perfect time to launch a publicity campaign for your self-published book. You do it pretty much all year long.

He began sending press releases by mail during a time that email wasn’t as prominent, but even now, email and just doesn’t work as well. Neither does fax. Instead, direct mail is the way to go. There are special ways to do direct mail. You put your press release in a big red envelope and you use a magic marker for your return address and you just write in big letters all over it so that this envelope really looks special. I’m talking a big red envelope, 8 x 10, #10. You can get them at Staples.

Just be outrageous. Like the guy who wears a red suit, he walks into the room and you’ve got to see him.

So you send your press release out in a big red envelope and with a black magic marker you just write the guy’s name in big black letters. Use a couple of stamps, and hand-write the address. You only need ten a day.

He sent out hundreds a year for his book. You can do a little bit every day so that you get that constant flow of interest from TV, radio or newspapers, lastly of which can work the best because you can get a write-up; usually a full page.

He puts an 800 number in the press release, and a computerized system where it’s all automated that can handle 10,000 calls simultaneously. Calls can come directly to you from the press release.

The way a press release works and looks is that if you have to follow a format. At the very top of the press release, the upper left hand corner, you just type in for immediate release.On the other side, right across from that, you say for further information, contact… and then you’ve got to have your name and your office phone number. You can leave a number with an answering machine, but I don’t recommend that. You want to handle all the media contacts yourself.

The person who calls you is usually a journalist and they have an editor. And the whole point of writing a press release in the format that I recommend is that you’re not selling anything. You can’t sell anything with a press release. Make them look good with your story. When they go to their editor and they say “hey Mr. Editor, I found this great story”…. it makes the editor look good, so you let him write and let him sell it for you. It works like a charm. It really does.

If you want to see your sales skyrocket, put together a publicity campaign that will get you noticed. Be Unique. Let them know there’s no one like you out there. Use his advice on using this big red envelope. It works.