The Essence of Good Resume Writing

You’ve found a job that you think you’ll be really good at, and you’re getting prepared to apply, which means editing your portfolio, composing a cover letter, and preparing your resume. But how can you be sure that your resume is the best it can possibly be? What will it take to get employers to take second look at what you have to offer? Good resume writing can help to ease your worries and get you your dream job–and you can do it yourself! Here are some suggestions to help your resume stand out.

One of the first things you’ll want to do is compose a clear summary of your skills and positive attributes. This should be a short paragraph, and should only take up about a fourth of your resume. Anything shorter may not highlight your skills adequately, and anything more than this may cause you to lose the interest of employers. You may want to start off with something like ‘my career objectives include’ or ‘i am seeking employment with [company] in order to enhance my skills in…’ This way, you are letting potential employers know that you plan on being successful once hired with the company, and that you are ambitious and have individual goals.

Next, you’ll want to formulate your job experience correctly. Be sure to list your jobs in chronological order, starting with your most recent position. Name the company, city and state, dates worked, and the title you held at the company. You may also want to add a sentence or two describing your duties, or bullet points, depending on the length of your resume and your personal style. If you held leadership positions at any of your jobs, be sure to highlight this in your resume.

Your skill set is also very important when you’re applying for a job, and good resume writing should help you to put your abilities to the forefront. Leadership skills, communication skills, and computer skills should all be featured, so be sure to include in your resume whether or not you are trained to operate certain advanced computer programs, or whether or not you have been a manager before. This will definitely make your resume more attractive, and will help to keep you in mind when employers are looking for new people to be in charge of major projects in the company.

Good resume writing should also include a bit of originality. Don’t forget to mention your hobbies and interests in your resume and/or cover letter as well. This shows that you are well-rounded, and would be diversity to the company you’re applying to work with.

Essence Of A Well-Positioned Brand – Lessons For Corporate Nigeria

The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote an introductory text on the importance of brands and branding. What is new is the degree of attention and sophistication it has gotten the world over in recent years.

Maybe this has to do with the increased mental clutter in our lives and in the marketplace, which makes it difficult for companies to get across their messages.

“Brands are quickly becoming the basis for most critical business decisions,” an observer noted. Branding is the sum total of whatever a company or an idea represents. For most part of it, branding is as simple as doing the right thing, consistently and clearly.

Today as expected, Nigeria parades herself with her most celebrated brands of all time – her super brands! Indeed, for a few of them, branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problems.

While a brand is the uniqueness a customer perceives of an organization or idea; there’s a connection between a brand name [identity], brand image [perception] and brand reputation [respect].

All strong brands depend on, more than anything else, its reputation. In as much as corporate executives try to build a good brand, they ought to be mindful of corporate reputation also. In essence, a good reputation accounts for a good brand.

However, for obvious reasons, Nigerian entrepreneurs are quick at building strong brands to their advantage only to allow them crumble in no distant time, for lack of brand management skill.

I have to admit I used to buy UAC’s Gala Sausage, until Leventis Meaty came along. The experience was always positive and I always had the feeling of that tasty snack with pure beef filling. But where did Gala go wrong? Gala lost its unique positioning in the heat of competition. Apart from the sudden change of wrap [which I think I don’t like so much], the sausage in it has become so lean.

UAC failed to realize that branding is more than just putting on new clothes.

The problem with many of these great brands is that they don’t usually realize the repercussion of their actions and inactions until well after the time and money have been invested or after it is too late.

How many times have you pulled into a company’s parking spot and saw a sign that read, “Parking reserved for xxxx customers only. All others will be tolled,” or “Cars are parked at owners’ risk”? Have you ever met a lousy school proprietor raining indecent words on parents? Or how many times have you had to queue for long hours somewhere, only to be disappointed at the way a customer service officer treated you?

These are all negative branding and reputation at work. We experience it everyday. It affects the way customers perceive us.

Corporate bodies should pay great attention to their messages – spoken or written.

Words do the talking for our business, so it’s worth investing in the best copy we can afford. Unprofessionally written communications and marketing materials can actively work against us, telling potential customers things we didn’t mean to say.

Instead of the stereotyped “Cars are parked at owners’ risk,” why not try something like “While we ensure your vehicles are safe, we don’t accept any risk”? Long but it’s full of great impact.

Our dear economy has suffered from a breakdown resulting from her choice of words. They cost money, but words efficiently applied produce great wealth.

So let’s begin to take a good look at everything we do: our message; our corporate identity; our approach to communicating with clients; our demeanour; our products; our packaging; our advertising and our staff.

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