Generation Archives - TODAY INDIA

Entrepreneurship – Craze of Present Generation

An Entrepreneurship sets up an enterprise for profit motive and rightly so. But if you start your business with the ‘Show me the money’ attitude, rest be assured that you will not go very far!

Ever wondered why in the world of Entrepreneurship, some carve a niche for themselves and stand out from the crowd, while others, even though successful, have a mundane existence?

Well it all lies on certain qualities that an Entrepreneur may possess or the way certain activities are conducted by him/her. Here are special skills which you need to hone to become the Successful Entrepreneur.

Everybody has a certain goal in life which just refuses to go away or change. You must understand this goal to be the calling of your life. Write down this goal – It will time and again remind you, how important it is to achieve this goal and will not let you sleep till you achieve it and become a celebrated Entrepreneur.

Share your Dream with Right people – Law of Entrepreneurship

In this world of make belief, you should be able to distinguish between the good, bad and the ugly. Many Entrepreneurial dreams die a quite death because somebody labelled it ‘stupid’ and constantly put you down till you also started believing your dream to be stupid and chose to abandon it. Share your dreams with only those whom you trust and are actually the propellers of your life.

Find yourself a Mentor – Key Role in Entrepreneurship

Someone who has already been there after many trials and turbulence is the right person to advice you. Somebody who has been there and done with can impart some priceless wisdom which you can use to carve a niche for yourself. But you must be very clear about what you will gain from the mentor-men-tee relationship. This will determine whom you can tap for assistance. The right Mentor will always short-cut your leaning process and give you the push you need and help you to stay task focused.

Observe deeply and Practice Incessantly

An Entrepreneur must consciously set aside some quite time to take on board any new ideas, things to learn and allow your mind to wander. You never know what your ‘downtime’ can fetch your business! Similarly only incessant practice will make an Entrepreneur perfect. Short cuts have never helped anyone in life. It is only your endurance for more and more practice that will give you results.

Seek Challenges in Life

The yardstick of success of an Entrepreneur is measured by the challenges he/she has overcome. Never be scared to consciously seek challenges in your Entrepreneurial life. Remember challenges are not setback of life. They are simply life’s way of requesting you to make full use of the resources and tools available with you to resolve them.

As an Entrepreneur you must have the skill set to select the right tool at the right time to overcome the challenge.

Welcome Criticism – Challenge in Entrepreneurship

In your journey as an Entrepreneur, be ready to welcome criticism from associates/stakeholders/clients/ and sometimes even friends and family. There will be people out, there highly critical of your product/service. You must possess the gall to take such criticism in your stride and take them positively. If praise motivates you, then criticism must stimulate you to do better and better, not the opposite. If you cannot accept criticism, then your ego is getting in the way of your best judgement.

Be Self Driven not Ego Driven

An Entrepreneur must be proud, confident, self assured but not ego driven. Be humble and let your feet be planted firmly on the ground. Let your actions and achievements speak for you, not your boating and bragging. The more you brag, the more will sound phony. Remember, it is the empty vessel which makes the most noise.

Carve a niche for yourself

An entrepreneur must try to find out his niche area. Each of us has a special ability, a quite story which sets us apart from others. Play around with this strength and craft your own persona. Of you try to become a carbon copy of some you admire, you will never be able to make a name for yourself. Remember, the original always looks better than the copy. So leave your idol on the pedestal to be admired from a distance.

What Goes Around Comes Back.

As an Entrepreneur, you must try and help and benefit others. Give whatever you have in abundance- your time. your service or knowledge to those who are badly in need of it. You will be amazed at what you stand to gain when you give it to others.

Value Learning over Money – Basics of Entrepreneurship

An Entrepreneur sets up an enterprise for profit motive and rightly so. But if you start your business with the ‘Show me the money’ attitude, rest be assured that you will not go very far! Instead show humility and value what you have learnt in your journey as an Entrepreneur. Money will follow you steadily and surely, if you apply what you have learnt.

Be Thankful

Be thankful that you could become an Entrepreneur, be thankful that you could learn your failures, be thankful that you are at the receiving end of so many blessings and above all, be thankful that you are alive!

Gratitude always unlocks the fullness of your life and indeed will make you the celebrated “A Successful” Entrepreneur.

Traffic Generation Beginner Guide # 3 – How to Use Viral Marketing to Generate More Website Traffic

Viral marketing is a marketing strategy that spreads like a virus to get website traffic. It works by asking a current subscriber to pass on your information to another person. Because it works based on the willingness of people, it goes straight to the inbox of potential buyers and not to the trash or spam folder. If you run an online business and you have not yet tried the power of viral marketing, this article will help to guide you in increasing traffic to your site by taking advantage of the power provided by internet promotion.

Incentives

Providing incentives are one of the greatest motivating factors for a client to forward your ideas to a friend. By receiving incentives, a buyer will guide other potential customers to you and thereby increasing traffic to your site. Incentives may come in the form of discounts or bonuses, free subscription to newsletters, e-books, or free article reprinting or publishing. With these freebies in mind, your visitors will want to help increase your email list and spread your news like a virus.

Informative

Even with the best incentives, your visitors will not risk their reputation by referring useless information. Because people are innately social, they will want to refer information that is highly substantial, relevant and attractive to their email list. Since after all, they act like an endorser by putting their credibility on the line. If you want to guide traffic to your site, you need to create a marketing plan that is compelling and worth sharing. If your plan makes noise or creates a buzz, your idea will spread quickly like gossip in the internet world. The commotion you produce will guide online searchers to your website and generate huge traffic for you.

Publish in Blogs and Social Networks

Blogs and social networks are the lifelines for the interacting online community. By posting your ads in these sites, you can be certain that traffic will go straight to your website. Interacting with people is contagious especially if you have established a brand to your name. Once you make yourself an authority in the field, visitors will be coming to you and you guide others as well to increase your traffic.

Viral marketing employs the idea of spreading word of mouth marketing of your products or services. Like a real virus, it creates noise in the online community and makes your product known. With the generation of more traffic, you then guide your clients through your site. If they land on a compelling website, your enormous traffic can easily turn into sales.

14 Top Lead Generation Tactics

According to former Harvard Business School professor David Maister, typical marketing practices are not only inapplicable for professional service firms, but they may be dangerously wrong.

Often professional service firm principals tell me they are frustrated with the quality of their marketing materials, they are concerned with their firm’s low profile or they feel pressure because their efforts are not generating enough new client leads. Are any of these issues for you?

Many professionals do not know there is a body of knowledge about what does and does not work in marketing professional services. A review of the marketing recommendations of Maister, Robert Bly, Alan Weiss and other experts reveals a recurring theme of what does and does not work in professional service firm marketing. My own 20 years of practical experience in marketing professional service firms supports these findings.
The best marketing for professional service firms is educational in nature. Here are the top 14 tactics that work, in order from the least to the most effective:

The inadequate seven

14. Cold calling — This should be done by a business development person, never a principal. Nothing says “trust me” like a cold call. A better approach is what I call warm calling, which is following up with seminar invitations.

13. CD-Rom or video brochures — These can be great lead conversion tools, but they cost too much for lead generation. Instead, stick the videos on your Web site.

12. Printed brochures — Again, don’t spend too much money up front to generate leads. Instead, create these as PDF files that Adobe Acrobat can read, and place them on your Web site.

11. Sponsorship of cultural/sports events — Being title sponsor of the right event can have an impact, but it is not the best use of lead generation dollars.

10. Advertising — Isn’t it ironic that none of the great advertising agencies built their clientele by advertising? However, if you specialize in an industry and they publish directories, it is always good to have your firm included.

9. Direct mail — This is the traditional direct mail of a letter and a printed piece, like a response card. Some accountants and financial planners have used this cost effectively, maybe offering a complimentary consultation (there is a much better form of direct mail; see tactic No. 1).

8. Publicity — While getting your name in the newspaper and trade journals is a cost-effective way to increase awareness about your firm, it doesn’t always translate into leads.

The magnificent seven

7. Paid ballroom seminars — Rent out the ballroom at the local Marriott or Hilton and charge for an all-day or half-day seminar. Participants should take away a substantial packet of good information from your firm (and a good meal, too).

6. E-Newsletters — This is the water drip torture school of marketing and the opposite of Spam. By signing up for your newsletter lists, prospects are telling you that they are interested in what you have to say but not ready for a relationship now. These people should receive valuable how-to information and event invitations from you on a monthly basis until they decide to opt-out of the list.

5. Networking and trade shows — An excellent way to gather business cards and ask for permission to include them on your e-newsletter list.

4. Community and association involvement — Everyone likes to do business with people they know, like and trust. You need to get involved and “circulate to percolate,” as one Ohio State University professor used to say.

3. How-to articles in client-oriented press — Better than any brochure is the how-to article that appears in a publication that your target clients read.

2. How-to speeches at client industry meetings — People want to hire experts, and an expert by definition is someone who is invited to speak. Actively seek out forums to speak and list past and future speaking dates on your Web site.

1. Free or low-cost small-scale seminars — The best proactive tactic you can employ is to regularly invite prospects by mail and e-mail to small seminars or group consultations. If your prospects are spread out geographically, you can do these briefings via the Internet (Webinars) or the telephone using a bridge line (teleseminars). These can’t be 90-minute commercials. You need to present valuable information about how to solve the problems that your prospects are facing, and then a little mention about your services.

FM Radio: Hot Favourite Among the Present Generation of Hyderabadis

Radio is now back again as the centre stage of entertainment in the Hyderabad city. Justifying the popular saying ‘Old is Gold’, radio, with the advent of FM, became the hotspot again. FM radio has made its comeback in to the mechanical life of Hyderabadis at the right time. The diverse variety of entertainment programs aired by different FM radio channels is one of the key aspects that obliged people to consider radio as one of the important entertainment media.

Hyderabad is a cosmopolitan city; people from different cultures and traditions stay and work in Hyderabad. Entertaining this diversified group of people is not that easy. But with the unique range of programs tailored to meet the tastes and interests of different people, FM radio became popular within a very short span. Let us drill down into this topic further and look at different factors which swayed Hyderabadis to tune into FM radio.

Availability of portable and affordable FM radio systems:

Besides, being available in pocket radios and small compact boxes with built-in speakers at an affordable price as low as Rs.100, FM radio is also available as an add-on application in every model of mobile phone, even in basic models. Thus, the availability, portability, and affordability made it popular among different groups of people. From housewives, small business owners, petty shops, students, to employees, all are frequent listeners of FM radio.

Radio is part of daily routine for many small businesses and households in the city.

Once tuned in, the owners of petty shops like hair cutting saloons, tailoring shops, beauty parlours, vegetable shops, etc., and also the drivers in APSRTC buses, cabs, and autos continuously listen to different programs until they log off from their jobs. Even for many housewives it is a favourite past time. For many students and employees who commute by city buses and personal vehicles to their workplaces, it is like a mobile entertainer. They listen to it on the way to their destinations and enjoy their journey.

Unique features of current gen Hyderabad FM radio:

Latest technology, quality of service, interesting programs, reaching a wider range of audience distinguished FM radios from the old ones. Now, let us see what the unique features of current generation FM radios are:

• Best company during long distance traveling!

Be it students or professionals, no one can escape long and tiresome journeys in Hyderabad. With most engineering colleges situated in the city outskirts, students have to spend more than 2 hours on their to and fro journey. Hence, it is quite common to see many students hooked on to their mobiles, listening to FM radio, during their journey. Even their college buses, can’t do without radios.

With most companies being situated near to the outer ring road, commuting for work takes not less than 3-4 hours, especially if the people are moving from one corner to the other corner of the city – Dilsukhnagar or Medchal to Hitech city. Hence, the only entertaining and lively company one can expect during such long distance traveling are the FM radios.

• Not just entertainment, functional and live updates too!

Traffic updates! Hyderabad traffic woes are atrocious – this is why most of the Hyderabadis even in their busiest schedules or in their serious mood will not forget to tune to FM radio. Traffic updates every 30 minutes are surely of great help to divert and take the easiest possible way.

Apart from the traffic updates, many of our FM channels offer a quick wrap up on different events, programs (schedules), the list of most important events and their venues in the city, news updates, score updates during cricket seasons – perfect to plan your day or weekend. Besides, there are news updates at least once in a day. Also, to know any sudden political update or important news, these FM radio stations are great sources to keep you on toes.

• Programs in sync with local flavour and with a touch of international and national flavour!

Any show that is just not a typical Urdu-Telugu mix-up, is hard to get noticed by Hyderabadis. Though, Hyderabadis are fans of all kinds of music, the conversations in a typical Urdu-Telugu-English mix slang appeal to Hyderabadis a lot, and importantly they reflect the cosmopolitan culture of Hyderabad. Besides Telugu, English and Hindi songs are also played.

Few shows like ‘Full to Bindaas’ in Red FM is purely dedicated to Hyderabad audiences who enjoy the native slang (Telangana Urdu-Telugu mix) of the RJ Prathika. Other shows such as, ‘Gabbar Sher’ in Radio City, which is a compilation of funny shayaris inspired from Hyderabadi Muslims, is a great hit equally among Hyderabadis as well as non-natives.

• Reaching out to listeners personally!

Participation of audience is always part of radio culture, but only the way they participate has changed now. Phone calls, e-mails have taken the place of letters. To request their favourite song or to comment on a topic or to have a casual talk with their favourite RJ, people find the direct interactive phone-in programs highly interesting.

Some of the popular shows:

Many innovative, entertaining as well as informational programs with unique concepts are being aired these days. If a few shows are a hit among the public for their concepts/ideas, few are because of the RJs. The following are successful in entertaining the Hyderabadis.

• Morning shows like ‘Happy Mornings’ (Big FM), Hello Hyderabad (Radio Mirchi), etc.

• Comedy skits like ‘Breaking News Babu Rao’ (Radio Mirchi), ‘Raj Ke Saath Bakra Bajega’ (Red FM), etc.

• Programs airing old songs such as ‘Cassette classics’, ‘Geetanjali’, etc. (Radio Mirchi), Kal Bhi Aaj Bhi (Radio City).

• Special programs like ‘Kitty party’, which are specially meant for ladies

• Programs with only English songs like ‘Heart’, ‘Heart of Matter’ (Rainbow FM)

• Listener choice shows such as ‘Aap ki Farmaish’, ‘Jana Ranjani’ (Vividh Bharthi)

• Programmes like ‘Big Charminar’, Paanch Pataka (Red FM) that play 4 and 5 songs continuously at every top of the hour without any break.

Apart from these, other program forms such as contests, phone-ins, latest film songs are highly appreciated by Hyderabad listeners.

Entertaining the present net-savvy generation through an age-old entertainment format is highly challenging, but the FM radio has overcome the challenge successfully.

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