Goals and Objectives for Motivation That Lasts

Zig Ziglar was a masterful motivator. A client once challenged him by stating that his motivational efforts only lasted for a day. Zig replied, “You’re right; and that’s why I suggest motivation on a daily basis.” He also offers his “Day Before Vacation” story. Think about your last day at work before you went on vacation. Did you get as much done in that day as you would normally get done in two, three, or even four days? Have you ever considered how this could be used to motivate employees?

How many people sit down a day or more before a vacation and make a to-do list? It’s quite common. The list is pretty clear. As you complete a task, it’s scratched off and your mind jumps to the next step. You probably even tackle the hardest or most critical ones first. You’re performing like a “clean-up” engineer on steroids, tearing through the list efficiently and by the numbers. You know that you want no distractions to your planned “vacation mind-set”. As the list gets shorter, you feel your energy rise. Everyone had better get out of the way; this race horse wants to run!

Let’s have a look at the principles behind this focus and how it would apply to your employees’ performance and development. Of course, it’s probably not very practical to schedule rapidly-impending vacation days on a regular basis simply to build up ‘organizational steam’. But with some initial positive experiences, the internal sense of satisfaction can ultimately transition into a pattern of motivation every time the slate is cleaned.

Over-arching goals are very useful in keeping the focus on quarterly or annual objectives; or even 5-year plans. But the short term goals are the ones that ultimately close the gap. Helping staff learn to appreciate the value of goal achievement is critical to consistently ending up the year where you want everything and everyone to be; on top of the world!

Every employee should have their own personal set of goals; each one demonstrably connected to the achievement of the organizational goals. These should be mutually identified and agreed to by the individual and by management. It would be imperative that mandatory quality achievements would supersede any rate-of-completion standards. This is really nothing new here, but it is one of those minutiae that can get lost in the fray as organizations become more obsessed with “just working harder”.

The goals are really about making everyone happy. Objectives are a measure of goal achievement. Happiness is discovered by reaching the objective of the goal. Can the boss count the dollar signs of durable success of the organizational efforts at the same time that each participating member realizes the satisfaction of completing a job well done? No one is jumping down anyone’s throat and the smiles can be counted everywhere; happiness abounds. That is motivating!

Keep in mind these three essentials of goals:

1. Objectives must be measurable.

2. Objectives must have a time frame.

3. Objectives must be attainable.

It’s a sign of a struggling workforce when people simply ‘show up’ for their job. That is really more about collecting a paycheck. It does not reflect an engaged workplace. How engaged are the people where you work?

How to Create Focused Strategy Goals

It’s hard to achieve anything without a goal. Whether you’re coaching a football team or running a business, you need a strategic plan.

A strategic plan helps to look at all the things your business can achieve and narrows them down to what your business is good at. Strategy goals also help business owners determine where to spend money, human capital and time.

But, how can you create focused strategy goals?

1. Remember Your Vision/Mission

Your vision explains where you want to be in the future and it’s how you want others to view your organization in the future.

A mission statement describes how your company will achieve its vision. It describes the “what.” So, as you develop a mission, it’s vital to ask yourself, “What am I passionate about? What do I value?

Every business should have written vision and mission statements. These statements help you to make decisions based on what’s important for your business.

Focusing on your vision/mission statements will help you and your employees remember what’s important as you go about doing your daily tasks. Remembering your vision/mission helps you and your employees to remain focused and bound in common purpose.

2. Focus on the Big Picture

When creating strategic goals, remember the reason you started your business.

  • Who do you want to serve?
  • What products/services will you offer?
  • What is your mission?

These are the primary reasons you’re in business and they should always be at the forefront when you’re making decisions. Seeing the big picture will help you stay focused on your goals, and the daily hassles of running a business won’t distract you.

3. Concentrate on Your Big Goals

To create focused strategy goals, it’s important to focus on your big goals.

  • Do you have a specific amount of income you want to make during the year?
  • Do you want to launch multiple products?
  • Is there a lifestyle goal you want your company to support?

Every business owner’s goals will be different, but remember to include yours as part of your strategic plan. Always keep it simple, high-level, and targeted.

4. Stay True to Your Target Market

You’re in business to serve your customers. Ask them what they want and what they like most. Getting feedback can eliminate the stress and hassle of trying to predict what your customers like.

Surveys are simple to create and they add value to the customer experience. Getting feedback might even help you set a few priorities you’d never have considered.

5. Reflect on Successes and Failures

Many successful entrepreneurs not only reflect on what worked but also on what didn’t. Explore why things worked or didn’t. This will help you know what to avoid in the future.

Companies that survive the long term are those that identify where they hit the mark and also where may have failed. Take time from the daily activities to reflect and reposition based on what you see.

By staying focused on your vision, focusing on the big picture, and reflecting on your successes and failures, your business can weather the storm of distractions, daily unpredictable moments, and market challenges. Staying focused on your goals in a structured way can help any business owner succeed.

Exit mobile version