Sample Hardship Letters Helping to Save Your Home

A foreclosure for anyone can be devastating financially, emotionally and psychologically. Your family is forced to physically move away from friends, family and neighbors that they have come to love and lean on. As if that is not enough, you have to face incessant calls from bill collectors and explain to them that you are still unable to pay your bills.

The foreclosure process is not only lengthy it can be humiliating. As soon as a homeowner realizes that they are in over their heads, a financial hardship letter becomes a way out, or light at the end of a very dark tunnel. Written properly, a financial hardship letter can result in a positive outcome for all parties involved.

Contrary to popular opinion, lenders do not relish the idea of losing money in a soft market due to foreclosures. They have to look at the loss of income due to an empty property and the expensive legal fees that it costs them to actually precede with a foreclosure.

Lenders are also not realtors. It is not their job to try to sell your home and as a result, they are inadequate at it. They must now finance the maintenance, insurance, security and marketing of a home that they know very little about. They may have the black and white facts about it, but they know nothing about details of selling your home. The simple writing of a financial hardship letter can help to avert this fate for both you and the lender. Federal funds have been put in place that will help the lender, through the loss mitigator, give the homeowner options to avoid a foreclosure.

Loan modification is dependent solely on the initial submission of a financial hardship letter. This gives the lender a written decree of reasons that the homeowner has fallen behind on payments. This letter gives the loss mitigator a glimpse into the financial and personal reasons of the homeowner’s hardship. It also gives the lender personal reasons to help the homeowner try to salvage the mortgage with either a short sale or loan modification.

The lender will want to know as much information as possible about why the homeowner has fallen behind. The financial hardship letter gives the lender this information in a clear and concise manner. They need this information to be able to refinance or offer a short sale.

The lender will need to know the following details in your financial hardship letter:

1. Is this an ARM (Adjustable Rate Mortgage)?

2. Has the borrower been convicted of a crime that may cause prison time?

3. What is the current state of the borrower’s income?

4. Has there been some catastrophic illness in the family?

5. Has their been a layoff or job loss?

6. Is the borrower having to commute a long distance to survive?

7. Has their been a business failure?

8. Has their been a death in the family effecting contributions to the mortgage?

9. Is the primary borrower divorcing?

10. Is the borrower out for a military post?

11. Has their been significant damage to the home due to weather or fire?

A financial hardship sample letter is the key to a homeowner getting a timely answer to their request for loan modification. This sample letter will make sure that you have all the necessary information that a loss mitigator will need to help you as soon as possible to avoid foreclosure on your home.

Is Social Media Marketing Helping Your Offline Business – Or Killing It?

Offline businesses the world over are embracing social media marketing as an important part of marketing offline businesses online. Done right, social media and social networking can create a huge jump in foot-falls and bottom-line profits – but mishandled, social media can be the death of your offline business as well.

No longer something businesses can simply choose to ignore, sites like Google+, Twitter, Facebook and the myriad of industry-specific forums and directories now represent ever-increasing market share influence. And unlike earlier methods of advertising your offline businesses, social media sites offer free ways for small businesses and home-based businesses to compete with global corporations on an almost-level playing field.

But it also represents pitfalls that most businesses haven’t had to face before too – pitfalls that can irreparably impact your business and, in extreme cases, ruin your brand, product or even the business itself. Reputation management has become a vital part of both local businesses and global corporations now that the Internet has so heavily affected the business-to-business (B2B) and business-to-consumer (B2C) marketplaces.

How Effective Social Media Marketing Helps Offline Businesses

Well over a billion people use social media these days – many of them using multiple platforms daily or at least weekly. This presents a quickly- and easily-accessed global market comprised of a great number of subsets representing both local markets and niche-specific markets. Never before have businesses had instant access to such large numbers of targeted prospects, nor to free ways to access those prospects.

This scenario offers a number of advantages to businesses using social media effectively: announcing new product rollouts, ease of customer service, brand management, reputation management, customer involvement and interaction, notifications of sales and other events, building goodwill and announcing charitable affiliations, real-time competitor marketing analysis, community-building within your target market and positioning your business to be found by those looking for your products or services. This last point is especially important when promoting local businesses online, as more and more consumers are using the Internet to find local services and stores, especially when on mobile devices.

How Ineffective Social Media Marketing Hurts Offline Businesses

The biggest potential disaster for offline businesses vis-a-vis social media marketing is not having a presence on at least the big sites like Google+, Twitter, Facebook, etc – even more specialized sites like YouTube and Pinterest. Your competition will be keeping their name and brands front-and-center in your target market’s minds, while you’ll be out of sight and out of mind.

Second most harmful is not paying attention to your online reputation. Not responding to customer enquiries or complaints, not dealing with negative concerns regarding your company, brands or even your industry in general can erode your customers’ and prospects’ trust – and trust is a huge factor in today’s commerce and business worlds.

Publicly discussing contentious issues on your business pages will also alienate portions of your audience. Leave topics like religion and politics for the dinner parties and focus your online activities around your company, brands, industry and related organizations important to your audience. Mentioning that you made a donation to a local charity can be beneficial, but discussing the conditions in your community that led to the need for that charity is best left to the local newspaper and television editors and columnists.

Social media marketing is just one aspect of promoting local businesses online, albeit a very important one. Get familiar with both the huge popular sites and those specific to your niche or your local area and start building your presence and reputation on each of those. If you feel you lack the necessary skills or the time to handle your online presence effectively then hire social media marketing specialists to handle it for you – and if you’re a local business, be sure they have recent relevant experience in marketing local businesses online as well.

How Are Mobile Applications Helping Businesses Get An Edge?

The industries are going mobile to reinforce the position in the market with improved brand awareness, heighten the bottom line.

The high earning is turning more businesses towards mobility as with low investment in mobile applications helping them trade better, deliver winning outcomes and drive revenue. This race of mobile app development has led the businesses to build the dedicated business apps which aid in promoting the services they offer and engaging the customers globally.

According to the Gartner research, “In 2017, the mobile app development demand would outpace the capacity of IT sector’s mobile app developers to build the app.”

Take a look at how the five industries are reaping great advantages embracing mobile applications:

(1) Healthcare

M-health app adoption possibilities are high in the healthcare industry to make the services faster and cheaper than ever.

It’s making hospital and pharmaceutical outlets’ inventory management a breeze; providing omnichannel access to the patient’s data that’s making the treatment easier; supercharging the patients with remote testing, e-prescriptions, and telemedicine services; management of health records becomes easier with digitization; clinical communication is made faster with instant messages or in-app calling; healthcare education and training become mobile and can be given anywhere.

With this, the patient safety and engagement can be taken to the new level with improved access to care and reduced medicare fraud.

(2) Travel and tourism

Gone are the days when wanderlusts use maps, compasses, guidebooks or bizarre printed stuff, and hire agents to better plan and take a trip to the place. The mobile applications have changed the scenario completely.

85% of the people leverage mobile apps to plan their travel in the leisure hours.

With the advent of mobile apps, the travelers no need to dig deep through the different leaflets, brochures or guidebooks or end the hassle of standing in long queues with online ticket booking, hotel booking, knowing local attractions, destination details, and food outlets. Easily locating the travel destination with mobile GPS services and online payment enhance the users’ travel experience and enrich the engagement.

Moreover, it’s a powerful weapon for travel agencies to allure customers, better sell the travel packages and launch the marketing campaigns to improve the visibility in the market.

(3) Banking and finance

The mobile apps have become a dominant interface of the banking and finance industry future. The mobile-first strategy has become another way to upsurge customer engagement, improve customer acquisition and enhance retention.

According to a research, the 2 billion people will be using mobile banking by 2019.

It signals investing has changed and more customers banking on mobile apps to track, trade and spend through a user-friendly and secure interface, which means half of the bank and finance customers would increasingly prefer the digital services.

Almost every financial institution favor building mobile apps to increase the customer outreach, garner customer insights through data visualization, uplift competency, and speed up the work.

(4) Fashion

The fashion industry has taken a U-turn by providing convenient access to the fashion apparel, accessories, boutique items and other things to the customers through ubiquitous mobile applications. The mobile phones right in the hand of customers alleviate the need to move to the fashion outlets or try the outfits with advanced technology innovations.

The customers get updated about the new arrivals, browse the inventory offline, view the detailed description of the products anytime, and checkout speedily. The M-commerce channels also enable the customers to easily locate the fashion outlets and get directions to the store.

Moreover, the store management becomes plain-sailing. The shop can check the stock availability on hand without wasting time in searching the item on the shelves. Also, the earlier reminders about the products that are low in inventory alert the owner about the items low in the stock and don’t let the item run out-of-the-stock.

(5) Media

The layer of interaction is added to print and media advertising to revive the way customers explore the business, read the content and gain the information.

With mobile apps, the customers who are not interested in reading the marketing collateral would listen what businesses are offering through engaging audio, video or multimedia content. Besides, knowing the customer’s response to the business advertisements becomes easy to track and manage as opposed to traditional print and media advertising, in turn, aids in taking the data-driven merchandising decision.

Takeaway

The mobile DNA has weaved deeply across all types of the businesses no matter what industry the businesses belong to. In an urge of building the brand, adding value to the customers, better connect with the customers and fuel up the profits, the businesses are hopping on the mobile bandwagon. Does your business have a mobile app? If not, get teamed up with the award-winning mobile application development company to craft the app that best fit your business needs and create unmatched impact.

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