Horse Riding Holiday in Zambia’s Kafue National Park

There is just one place you can experience the African safari on horseback in Zambia and that is in the Kafue National Park which is the largest and oldest national park in Zambia covering an incredible 14,000 square miles. And what better way can you think of to explore this vast and varying terrain, wildlife and birds than on an African riding holiday?

Rides could include the banks of the Kafue River and its many tributaries, lake shores, swamps or through thick and mysterious forests. The main base for the Zambian horse safaris is near the man-made Lake Itezhi-Tezhi which covers an area of 230 square miles.  Naturally, exploring the varied shore line of the lake is a must. You will ride along its grassy banks and take in the view that is dotted with hippos, miniature islands and submerged trees – natural and irresistible perches for exotic birds.

Seated on your naturally high perch, from horseback you’ll be able to see far out across the landscape, easily able to spot many of the 500 plus species of birds that have been documented here. Horses are also perfectly suited to riding amongst some of the twenty-three species of herbivores that can be found in Kafue National Park. Unlike zebra, some of the larger herbivores like the dense elephant populations and buffalo will need to be approached more carefully as will the eleven species of carnivores!

The topography is as varied as the range of wildlife. Large teak forests (like the Ngoma Forest), sandy expanses, areas of swamp, never-ending open plains, lake beaches and even regal palm trees are on offer.  Horseback is perfect to take in the surroundings of the Kafue National Park through all five senses. You’ll hear the grunts, growls and unique sounds of big game as well melodious birdsong. You’ll see brightly coloured feathers, amazing animals and beautiful plants, trees and shrubs. You’ll smell the wildness of Africa and the fresh breeze it offers. By touch you’ll lead your horse across wild Africa and at the end of an adventurous day you’ll be able to experience the taste of good food amongst great company.

Zambia is often referred to as ‘the real Africa’ for the simple reason that as it still has immense portions of wilderness. It is pristine. Untouched. Unspoiled. Areas like this deserve to be explored with respect and horseback safaris are quiet and non-intrusive, lending themselves marvelously to true adventurers, real game enthusiasts and seekers of Africa’s real charm.

New Ideas For Small Business Holiday Marketing

2 seconds after Halloween it seems that all the retail stores put up their Christmas decorations – trying to capture as much of the Holiday market as possible. Typical ways that retail stores use to capitalize on the holidays include extended hours and sales. This is all well and good. Today I want to give you an early present by giving you some novel ways to think about holiday promotions.

Many people are fed up with holiday crowds, which is reflected in the growth of online sales and the decline of some traditional retailer’s sales. There also seems to be a trend towards buying fewer gifts, but those gifts tend to be higher-ticket luxury items.

In the type of marketing we all should be doing ,we start with the customer in mind. What do we know about people this time of year?

– Time is a commodity – there’s too much to do and too little time. – People have more shopping to do than they usually do. – People are under a tremendous amount of stress. – People tend to clean and decorate their houses.

These are just some of the factors affecting people during the holiday season. I’m sure you can think of many more. Take these things into consideration, and take the stance of being a giver.

Here’s an idea I’ve never seen (so I want credit if you use it). If you own a store, offer free gift wrap – nothing new there. While people are getting their gifts wrapped, they get a free chair massage? You could partner up with a local spa, or even a massage school who could also give every customer a promotional coupon. You save your customers time, take away their stress, and create a fusion marketing partnership with the spa.

If you are in a household service business, offer to do additional winterizing services for your customers to save them time. Offer a free holiday housecleaning. If you aren’t in the cleaning business – again team up with a cleaning service.

Give-aways are great. Give away free Christmas trees – depending on where you are you could buy a couple hundred for $10 a piece. The deal could be – spend $100 and take home a free tree. Give away turkeys, or complete turkey dinners – a lot of grocery stores have this promotion.

Everybody gives away calendars, aim for something different but still useful. How about ice-scrapers if you live in the north? Blankets, sweatshirts, caps – are all good promotional items when the weather turns cold.

Holiday cards are great. People enjoy getting them and displaying them. Hardly anybody sends Thanksgiving cards, definitely consider it. In this politically correct age (gasp) you have to be sensitive to people’s religious sensibilities. Send Happy Holidays cards and not Merry Christmas Cards – unless you are absolutely sure your customer celebrates Christmas.

If you have any kind of retail business, think about add-on gifts that might be used as a second gift. A florist might include a free gift-wrapped ornament with a certain level of purchase that can be sent to a different address. Two gifts for the price of one. Buy one get one free offers are great at holiday times.

Use your creativity this holiday season and think about how you can solve your customers’ problems.

Copyright 2005 Marketing Comet

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