FM Radio: Hot Favourite Among the Present Generation of Hyderabadis

Radio is now back again as the centre stage of entertainment in the Hyderabad city. Justifying the popular saying ‘Old is Gold’, radio, with the advent of FM, became the hotspot again. FM radio has made its comeback in to the mechanical life of Hyderabadis at the right time. The diverse variety of entertainment programs aired by different FM radio channels is one of the key aspects that obliged people to consider radio as one of the important entertainment media.

Hyderabad is a cosmopolitan city; people from different cultures and traditions stay and work in Hyderabad. Entertaining this diversified group of people is not that easy. But with the unique range of programs tailored to meet the tastes and interests of different people, FM radio became popular within a very short span. Let us drill down into this topic further and look at different factors which swayed Hyderabadis to tune into FM radio.

Availability of portable and affordable FM radio systems:

Besides, being available in pocket radios and small compact boxes with built-in speakers at an affordable price as low as Rs.100, FM radio is also available as an add-on application in every model of mobile phone, even in basic models. Thus, the availability, portability, and affordability made it popular among different groups of people. From housewives, small business owners, petty shops, students, to employees, all are frequent listeners of FM radio.

Radio is part of daily routine for many small businesses and households in the city.

Once tuned in, the owners of petty shops like hair cutting saloons, tailoring shops, beauty parlours, vegetable shops, etc., and also the drivers in APSRTC buses, cabs, and autos continuously listen to different programs until they log off from their jobs. Even for many housewives it is a favourite past time. For many students and employees who commute by city buses and personal vehicles to their workplaces, it is like a mobile entertainer. They listen to it on the way to their destinations and enjoy their journey.

Unique features of current gen Hyderabad FM radio:

Latest technology, quality of service, interesting programs, reaching a wider range of audience distinguished FM radios from the old ones. Now, let us see what the unique features of current generation FM radios are:

• Best company during long distance traveling!

Be it students or professionals, no one can escape long and tiresome journeys in Hyderabad. With most engineering colleges situated in the city outskirts, students have to spend more than 2 hours on their to and fro journey. Hence, it is quite common to see many students hooked on to their mobiles, listening to FM radio, during their journey. Even their college buses, can’t do without radios.

With most companies being situated near to the outer ring road, commuting for work takes not less than 3-4 hours, especially if the people are moving from one corner to the other corner of the city – Dilsukhnagar or Medchal to Hitech city. Hence, the only entertaining and lively company one can expect during such long distance traveling are the FM radios.

• Not just entertainment, functional and live updates too!

Traffic updates! Hyderabad traffic woes are atrocious – this is why most of the Hyderabadis even in their busiest schedules or in their serious mood will not forget to tune to FM radio. Traffic updates every 30 minutes are surely of great help to divert and take the easiest possible way.

Apart from the traffic updates, many of our FM channels offer a quick wrap up on different events, programs (schedules), the list of most important events and their venues in the city, news updates, score updates during cricket seasons – perfect to plan your day or weekend. Besides, there are news updates at least once in a day. Also, to know any sudden political update or important news, these FM radio stations are great sources to keep you on toes.

• Programs in sync with local flavour and with a touch of international and national flavour!

Any show that is just not a typical Urdu-Telugu mix-up, is hard to get noticed by Hyderabadis. Though, Hyderabadis are fans of all kinds of music, the conversations in a typical Urdu-Telugu-English mix slang appeal to Hyderabadis a lot, and importantly they reflect the cosmopolitan culture of Hyderabad. Besides Telugu, English and Hindi songs are also played.

Few shows like ‘Full to Bindaas’ in Red FM is purely dedicated to Hyderabad audiences who enjoy the native slang (Telangana Urdu-Telugu mix) of the RJ Prathika. Other shows such as, ‘Gabbar Sher’ in Radio City, which is a compilation of funny shayaris inspired from Hyderabadi Muslims, is a great hit equally among Hyderabadis as well as non-natives.

• Reaching out to listeners personally!

Participation of audience is always part of radio culture, but only the way they participate has changed now. Phone calls, e-mails have taken the place of letters. To request their favourite song or to comment on a topic or to have a casual talk with their favourite RJ, people find the direct interactive phone-in programs highly interesting.

Some of the popular shows:

Many innovative, entertaining as well as informational programs with unique concepts are being aired these days. If a few shows are a hit among the public for their concepts/ideas, few are because of the RJs. The following are successful in entertaining the Hyderabadis.

• Morning shows like ‘Happy Mornings’ (Big FM), Hello Hyderabad (Radio Mirchi), etc.

• Comedy skits like ‘Breaking News Babu Rao’ (Radio Mirchi), ‘Raj Ke Saath Bakra Bajega’ (Red FM), etc.

• Programs airing old songs such as ‘Cassette classics’, ‘Geetanjali’, etc. (Radio Mirchi), Kal Bhi Aaj Bhi (Radio City).

• Special programs like ‘Kitty party’, which are specially meant for ladies

• Programs with only English songs like ‘Heart’, ‘Heart of Matter’ (Rainbow FM)

• Listener choice shows such as ‘Aap ki Farmaish’, ‘Jana Ranjani’ (Vividh Bharthi)

• Programmes like ‘Big Charminar’, Paanch Pataka (Red FM) that play 4 and 5 songs continuously at every top of the hour without any break.

Apart from these, other program forms such as contests, phone-ins, latest film songs are highly appreciated by Hyderabad listeners.

Entertaining the present net-savvy generation through an age-old entertainment format is highly challenging, but the FM radio has overcome the challenge successfully.

How To Find Hot Online Business Ideas

Would you like to find the key that unlocks the

door to a gold-mine of online response, sales and

results for your business?

It seems obvious that you would be able to see what

the experts do differently when locating market

opportunities, finding out what people want and

quickly turning that into an online business generating

truckloads of cash.

The reality is YOU CAN’T!

While the secret is massive in it’s impact, it is so

subtle – so subtle that you are sure to miss it if you

don’t know what to look for.

Here’s the secret and a formula for using it right this

minute!

What is DESIRE?!

Now stay with me for just a minute.

Think about the last time you bought a magazine? Why

did you buy it? Was it to look better, fee better,

make money, save money, make your house look better,

take a step toward achieving a dream in your life?

How about the last time you purchased an ebook about

marketing? It wasn’t the desire to learn more about

marketing that led to open your wallet, it was the

DESIRE to discover something unique, something new that

would RESULT in more more money in your pocket resulting

in you being able to finally quit you job.

OK, that’s more like it. It’s all about the end result

you want to get – not about the steps, processes, formula

or information to get you there.

Information is a tool – a method of achieving an end.

It’s up to you to determine what that END result is and

continue to help your market achieve that end, without fail.

Now, let’s look at how this can help you achieve YOUR goals…

A NEW Way Of Researching Your Market!

You will hear from many online marketing experts that the

important part of researching your market is WHERE you look.

Nice try – but that’s NOT the whole story.

The real secret is How you research your market.

For instance, take a look at the headlines over at one of my

sites:

http://www.infoproductcreator.com

Now, I’ve tested over 20 headlines on this page before finding

this one that coverts at least 3X better than earlier versions.

The market for this product is aspiring online entrepreneurs,

writers, consultants and speakers who are already considering

writing infoproducts to achieve more freedom, control and

security in their lives.

So why does this page work?

First, this market is time constrained. They are struggling as

much with lack of time freedom as they are with lack of financial

freedom. Many of them have lost control in their lives, are too

dependent on one income stream and WANT to quickly solve this

problem.

Second, this market feels they have something to share and WANT

to know how to do that – they WANT the prestige and “fame” that

comes from releasing their own ebook or book.

Try reading the headline (both main heading and sub-heading).

Can you now see the main emotional “cues” that lead to the market

triggers I outline above.

Another Example!

Let’s try another market entirely!

Head over to:

Sit, Stay, Fetch right here:

http://www.sitstayfetch.net

What do you think is the biggest reason dog owners end up

paying for obedience training?

The answer is in the headline. What dog owners WANT is a way to

stop behaviour problems in their dogs. Why? Embarassment,

fear of someone getting hurt, pain of having to consider giving

up their beloved pet – all lead to a RABID desire for dog

training.

Bottom Line – Think DESIRE!

Will you do this for me?

Spend the next week looking at everything in terms of underlying

desire.

When you read the newspaper, speak with a colleague, watch TV, go

to a movie, speak with your spouse or your kids, read websites,

review ads, etc… think about the underlying desire. Why does

that communication exist as it does.

Carry a journal and quickly write down each event with it’s

corresponding, underlying desire.

IF you follow this exercise, you’ll not only be amazed at what you

come up with for “normal” daily communication, you will have

started down the path of thinking like the highest achieving

business people of all time. Not bad for a week’s effort?

Hot New Business Idea – Home-Town Article Writing

Article writing as we know it has become a great home-based business avenue for creating an additional stream of income or exposure. Creating mind tingling articles that will keep the attention of your audience occupied is of vital importance. The small town business idea of writing a news article on business ownership for your local newspaper publication is one that I believe is quite overlooked. This newspaper or magazine is relatively small in production, circulation and content. It will usually be locally owned and operated.

Do your research to find out what bi-weekly or monthly articles are published. Nine times out of ten, there will not be anything covering people who own their own business or how to start your own business, a popular niche that you can take advantage of. There will be a bit of leg-work involved, but the exposure, if not income too, will be totally worth your while. Call the editor of the newspaper you chose and set up an appointment to talk one on one with them about writing for their publication. There may not be any monetary incentive for it at first but let them know you are willing to freelance for the exposure. If the offer is accepted, you will now need to make a list of people in your town who are business owners. If you don’t know many, ask friends and relatives for help.

Some idea titles for your column could be: Being Your Own Boss 101, An Inside Focus to B.Y.O.B., All My Own: Business 101, or You Can Start Your Own Business, Too. You will then need to call those prospective business owners, tell them who you are, why you would like to interview them for your column and the name of the newspaper they will be featured in. Most will be flattered to be mentioned in a publication. No picture is necessary, unless you and the business owner agree on submitting one.

The following interview questions should get you on your way.

  • 1. How they started their own business
  • 2. Motivation for wanting to be in business
  • 3. When they started and how long in the business
  • 4. Some difficulties they faced and how they overcame it
  • 5. Would they do it again and what would they do different
  • 6. Tips for others who may want to have their own business
  • 7. In what ways do they give back
  • 8. Business happenings current and future
  • 9. Future plans, if any
  • 10. Family status, faith affiliation, if any, encouraging words or business motto

An important factor is always remember to check for spelling and grammatical errors within your articles. This can make or break your expertise as an article writer. These are just some general ideas for interview questions, you can always alter for your own satisfaction. And by no means should you limit yourself to just writing for your own home-town, contact other small towns after you’ve reached a certain level of comfortable expertise and then accelerate to larger ones. This will be a specialty niche exclusively built by you but geared towards helping others in their own business and those wanting their own business.

I hope this will help someone in their future article writing journey. One never knows, before long you may end up venturing out with your own business publication centered around this one little specialty niche. My sincere hope is that this creative business idea will free you into your own way of thinking and living.

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