Which Is More Important For Website Promotion – SEO Or SMO?

SEO and SMO are faces of same coin i.e. website promotion. Both are equally important to rank your website in well-known search engines because now the trends are changing.

What Is SEO And How It Works?

SEO stands for search engine optimization. It has many aspects of creating meta tags, backlinks, page speed, site structure, error pages, domain name, structured data, image optimization and URL structure. One of the most important parts of the SEO is creating unique content with proper keywords. Content is the blood of SEO. So, nowadays persons are focussing more on quality contents to promote their business. Google changes its content quality parameters very fast. So, you need to be updated with latest changes. Also, the content of your website should be updated regularly.

How SEO Helps In Making Your Page Land On The First Page Of The Search Engines?

Content of any website have keywords that are related to search by the user. So, when people search for anything, the particular page that contained the keywords searched by the user comes on the front page of the search engine.

What Is SMO And How It Works?

SMO stands for social media optimization. Since most of the people are nowadays using social media platforms for their daily interactions. So, promoting your website through the platforms can help you get more searches. SMO is a speedy way to become popular to the masses.

Which Are Most Popular Social Media Platforms?

Top 5 most popular Social Media Platforms are as following:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • Pinterest

Which Is Best To Choose -SEO Or SMO?

SEO has more aspects related to your problem and it also helps you know drawbacks of your website, so, promoting through SEO will not only help you land on first pages of Search Engines like Google, but it also lets you the find the defects on your website that further helps in removing them.

While promoting page through social media is good to come in searches by the people-that improve the search outcomes, but overall it doesn’t let you eliminate the defects of your website.

Nowadays, due to increasing awareness and technological advancements, the parameters of SEO and SMO are continuously changing. So, to improve your site ranking and gain visibility over search engines you need to be updated to the trend. If you still have any question or not sure about your decision, do take professional consultation.

Is Resume Writing Really That Important?

The reason why so many people are willing to invest a significant amount of time, energy and money into creating a résumé is because it is the one area of job hunting that is controlled by them. Psychologists will tell you that an innate fear of failure causes people to take what seems like forever to create their résumés. They fear rejection via a face-to-face interview which is why they spend so long crafting the ‘perfect’ résumé rather than calling a prospective employer on the phone for example. Hardly anyone ever gets hired via a résumé alone and must also face an interview. You should know that according to recruiters, 40% of a hiring decision is based entirely on the individual’s personality. Therefore, your résumé is only the beginning of the job seeking journey so stop taking so long creating it!

What To Include In Your Résumé

Keep it under 2 A4 pages because most résumés are scanned in a matter of seconds. The content should be easy to read and relatively free of jargon. Why? Because the person reading your résumé will probably be from the company’s HR department and may have no clue about technical issues related to your industry. Stay traditional in terms of font with Times New Roman 10-12 font size and black type against white paper. A simple Word Document format is sufficient and your employment and education histories should be written in reverse chronological format.

Believe it or not, including personal information is what could keep you from being hired. For example, if the job you’re looking for involves lots of travel and you are married with young children, the company may decide against interviewing you. Avoid fancy phrases and use words that refer to titles such as controller, manager and customer service. Above all, tell a story in your résumé as much as space allows. For example, explain that you completed a project 20% under budget or else you were responsible for initiatives that yielded a 14% increase in company profit.

Courage & Initiative

Initiative is not just something that should be showcased on a résumé; it should be in everything you do related to job hunting. Approximately 60% of jobs are found through networking so instead of hoping that your résumé will be spotted online by a recruiter, start picking up the phone and talking to everyone you have worked with that may have connections. Leave no stone unturned in your bid to become known and to find important information about people and companies that are hiring.

In the end, it is courage that will land you a job as much as your experience and qualifications. You could be the most talented person in your field but if no one knows you exist, how can you expect to get called for an interview? Everyone can send out a résumé but ultimately, it is interviews that get you a job. It is important for you to accept the risk of being rejected and to keep trying again and again until you succeed. While you should absolutely take some time to create an excellent, professional résumé, don’t spend weeks and months on it because it is just one step in a very long journey.

Is a Resume Objective Important?

Most job hunters are confused about what should be in a resume objective. This bewilderment is reasonable as there is a plethora of conflicting information posted about what a resume objective should include and the purpose. Some web articles report you must include one while others recommend omitting them altogether. Due to the fact that your resume and cover letter are your first impression and opportunity to persuade an employer to interview you, you need to pull out all the stops. If you do not impress and sell the reader your first impression could be your last impression. A resume is a means to an end and in this ending what you want is an interview.

Because a resume is serving two entities at opposite ends of a hopeful transaction; employment, the objective is different for a job hunter than an employer. The goal of a job hunter is obvious: you want an interview and a job. The objective of your resume for an employer is to help them decide whether to interview or eliminate you.

So in order to serve your purpose of getting an interview, because the employer has all the power to make the decision of granting you one based on their needs and desires, your resume objective must serve a higher purpose. By focusing on the employer’s needs you will be serving your needs. Look at the big picture: serving the employer’s purpose will serve your purpose. Give them what they want and you will get what you want. They want a skilled employee who can and will do the job and you want the job. They need to be convinced you are the best person for the position.

A resume objective is the first thing an employer sees on the page below your name. Most advice directs you to create a brief introduction of your career goals and the type of job you are seeking. This writing can seem self -centered and is misaligned when you consider this document is essentially a marketing piece.

Expressing your career goals in your terms can be risky. If your goals do not match those of the employer you run the risk of being eliminated before the employer even gets past reading your objective. Also if the position has additional duties not fully disclosed by the job title or description, your objective can make your goals appear limited. If an employer has a different job opening other than what was advertised that you might be a perfect fit for, your objective might exclude you from consideration.

Employers are looking at your past but buying your future. Employers have a difficult time correlating your past with their future goals just by reviewing your resume. And without first meeting with an employer and learning about the company how can you possible write about any goals that match what they have planned? You cannot and the best you can do is to create an objective from the limited information about the position usually from the job posting and other information you can dig up.

Leaving out a resume objective is an option. Most employers find this the most objectionable part of resumes anyway. A major reason for this is that most the writing is too generic or not focused on the job or employer. Many candidates include a Summary of Skills section in place of the objective statement.

While omitting a resume objective seems reasonable and is usually acceptable, there are some advantages to including one. For instance, this section gives you the opportunity to use the exact job title or skill keywords the prospective employer is using. Then if the employer is scanning for keywords and the job title is one of those words you will be included. Another plus is the opportunity to draw attention to your skill keywords and offer additional information for any special circumstances such as an internship application or a career change.

The following statement includes a transferable skill, in this case communication skills that the employer has listed in the job posting for a physical therapist. This example is for a career transition from customer service work to physical therapy:

To apply valuable communication skills gained from seven years of customer service experience in coordination with the education of a four year degree and certificate as a Physical Therapist to provide clients with exceptional service.

Again a resume objective provides the opportunity to include a job title that you not have held and would otherwise not be on your resume. Here is a generic sample that is focused on the employer and includes the job title of the position open:

To meet with you and learn about your company and the Junior Accountant position to appropriately assess your opportunity to determine if present accounting skills and future development can be of exceptional benefit to you.

Presenting certain career goals can be in the interest of an employer. If a job description for a sales associate includes a statement about possible advancement the following objective could be advantageous:

To meet with you and find out about your company and the sales associate position to determine if current selling skills can help you now and the goal of working toward a leadership position can serve you in the future.

6 Important Questions to Ask Yourself When Writing a Cover Letter

Many job seekers tend to consider the cover letter inferior to the resume, thus committing one of the worst mistakes in job-hunting. Perhaps this is because some people do not mind how a gift is wrapped but what is inside the package. But you know what they say about first impressions, right? Irrespective of what you believe, your prospect of landing an interview or a job ends where this letter ends.

However, attaching this document will not by itself convince the reader to look at the resume you have attached if the former does not adhere to certain essentials. Writing a good cover letter demands that you ask yourself the following questions:

1. Does it sound like a sales letter?

Suppose you are writing a sales pitch for a product, how would you frame it? What information would it contain? Now consider yourself the product you are selling to a prospective employer. Does your message carry the essence and import necessary for such a letter? Remember your ability to persuade a prospective employer to invite you for an interview lies in this document. Think about its content and style critically before writing it.

2. Will the reader be attracted to your letter?

Writing a cover letter involves packaging a precious object. The receiver may reject or accept your present depending on the appearance of the package. Judging from its appearance, can the reader of your text give it priority over the rest? One method of ensuring your document is attractive is to organize it logically. Moreover, use the inbuilt capabilities of your word processor to make the margins and spaces adequate enough for easy navigation and readability.

3. Are the language and content persuasive enough?

The language of a cover letter is crucial in determining whether your document will be read or ignored. Writing it is not merely about using the acceptable form of English, but how you express yourself and the content you are offering since this will influence the decision of the reader to shortlist you for an interview. Borrow a leaf from a love letter, if you know how to write one.

4. Have you focused on the skills that your prospective employer is looking for?

Every advertisement for a vacancy indicates the type of skills expected from the successful candidate and your success depends on matching your content to this requirement. Knowing how to write a cover letter entails informing the employer how exactly you fit into the picture. What academic, training, skills and experiences do you have that match the description of the successful candidate? Your resume may contain many skills, but in this text you only list what is relevant to the job you are applying for.

5. What value will you bring to the organization, if employed?

A cover entails a careful balancing act because you are expected to blow your own trumpet but also inform the reader what value you will bring to the firm. The focus here shifts to the organization instead of the individual, but within the same letter. Considering you are one of the many that will apply for a particular vacancy, pay close attention to this section when writing a cover letter.

6. Have you proofread your cover letter?

Among the most vexing and demoralizing aspects of this crucial document are spelling and grammatical mistakes. It speaks volume about your level of carelessness if you submit a one-page letter full of typos and glaring spelling errors. To many prospective employers, this is an unforgivable mistake. Do whatever is possible, including asking for help from a more language-proficient person, to make sure your letter is error-free.

Whenever you sit to craft a cover letter, remember you are engaging in business communication with a product to sell to a customer. In this case, you are the seller; the prospective buyer is the reader. Your skills and competencies are the product, while your letter is the advertisement. Learn how to write a convincing and presentable letter if you want the reader to look at your resume and shortlist you for an interview.

Important Tips in Business Writing

Letter writing is a form of communication. Thoughts, feelings, opinions and intentions are written clearly so that the reader will fully understand what exactly you wish to say. Personal letters are more common and informal. But a business letter is more formal and must adhere to certain rules, format and restrictions.

If you are a businessman or a business owner, it is important to create an effective business letter in dealing with clients or to other employees. A good business letter will have a great impact on the success of your business dealings and build a good impression to your clients.

The most basic step in formal writing is creating an effective letter to elicit a sense of professionalism. In order to achieve this you must use proper and respectful words. As much as possible do not write in a slang manner and avoid using abbreviations. Always maintain an excellent grammar construction and do not use extended sentences.

Be concise and straightforward with your letter as much as possible. It is also important to have enough knowledge on the matter you are trying to write in order to be effective and clear in delivering your message. Remember that first impression is important and there is no second chance so make the most of it when writing your business letter.

It is also important for a business letter to look neat. If possible use a computer or typewriter in creating letters. However if you don’t have access to any of these tools, you can have it hand written but make sure to write neatly. As a reminder, do not use colored or paper with designs with your business letters since it would look informal and unnecessary. Use plain white paper to keep your letter neat and simple anyway what is important is the content of the letter.

Another key factor in creating a good business letter is to know the exact name of the person you are going to address the letter. This suggestion is very important especially when you are going to address it to an executive or a high official in a company. If you don’t know the name, you must exert effort in finding out by calling the company and ask anyone who can provide you what you need to know. Writing the exact name of the person in your letter will have a positive impact with your reader. Addressing a letter with “To whom it may concern” or “Dear Sir/Ma’am” and other way should be avoided.

Finally, the most important thing to consider before sending out your business letter or any correspondence is to make it a habit to do some spelling and grammatical check. Afterwards, read the whole letter thoroughly and look for homonyms and do necessary editing. In most cases, when reading through your letter helps a lot because you will most likely see any errors which need some editing. You must also ensure to rephrase any improper sentences or anything that sounds awkward when read.

In terms of style in writing, it all depends on your personal preference. There is no rule in terms of the style. What is important is that you must do your best to integrate these tips in your writing whether it is for personal or business use. By doing so, you will surely improve your writing skills and will see better results.

It is also a good habit to read and observe some samples of letters so you will have an idea which you can later apply with your letter writing. You can see many of the good letter samples in the internet.

4 Important Tips on How to Create Wealth

Everyone wants to live and enjoy an abundant and fulfilling life. Well, there is no better time to build wealth than now. It is not for certain individuals but everyone can share in the wealth of the world. Wealth is not an event but it is created and accumulated over a period of time. This comprises of an abundant life, one that has got what you want in life. It includes health, peace, money, properties, joy, and all that you need in life.

The purpose of this article is to outline some tips that can help you start creating wealth for yourself and your loved ones.

1. Now is the time to create wealth.

Some people think when they are young or old they cannot accumulate some wealth. Those who are young say it is for the adults. Those who are old say it is now late to start accumulating wealth. The starting point is to start saving whatever amount of money you can. It does not have to be a big sum of money that you save. For example, $10.00 in 12 months gives $120.00. That is good money for someone who has less disposable income. You may calculate what you can save according to your affordability. So you do not have to wait.

2. Start your own business

Whether you have a full time job or not, you can start your own business. It can be an offline or online business. Off line, you can start retail, construction, consulting, and other many opportunities. When it comes to online businesses, there are also many ideas and opportunities. One of the opportunities online is affiliate marketing programs whereby you do not have to own your own products. Instead, you promote other people’s products or programs and earn huge commissions. You can create wealth from the commissions. It is advisable to have your own website to promote affiliate programs. After you have mastered affiliate products, you can go an extra mile and start developing your own products.

3. Choose an appropriate investment plan

After you have saved and accumulated some money from any source, you can choose other types of investments. You can invest lump sums or join monthly subscription plans, which will result in big money after a certain period of time. Avoid rushing for debts when you are in need of money. The money you pay to service debts on monthly basis should be money you are saving or investing. Wealth is yours, you deserve it, just tap into your inner being for ideas or just visit the internet to check for ideas that can suit your situation.

4. Enjoy your wealth

Remember that wealth is for enjoyment and helping those who are in need. As you create wealth, you should not struggle or suppress yourself. After you have accumulated it, enjoy it. Do not suffer having money. Live the life you want. Learn to balance up life. This includes the physical, spiritual, emotional, and intellectual aspects.

Follow the four outlined tips for creating wealth and you will have your share. Wealth is not for certain individuals, but for everyone. You have to start from somewhere, and you can have it. It is your right to have it. Start today and avoid postponing.

4 Reason Why SEO Important For Your Business?

Business owners will often hear about SEO (Search Engine Optimization) and how it is one of the most important marketing techniques a business can use as it looks to make a mark in the niche. See MOZ for beginner’s guide to SEO

Well, there are many reasons for its importance, and it’s best to understand this as soon as possible why SEO important for business.

Here are some of the key reasons for why SEO is a must and should be used as a marketing tactic while pursuing new leads.

4 Reason Why SEO Important For Business?

1) Higher Conversion Rate

The conversion rate you are progressing towards will always matter because you are aiming to focus on the bottom line. Those who aren’t focusing on the bottom line will be the ones who are going to struggle the most. A company, such as Blue Corona, has dozens of clients with website conversion rates that exceed 15%!

Think about this and then use SEO to earn more in a shorter period.

Most businesses will spend a lot of money to hit specific conversion numbers, but those aren’t enough at the best of times. Focus in on this and look at going with a solution that is to the point and won’t create issues.

2) Free Leads

You will want free leads and what better way to do this than to go with SEO? It is going to be a real game changer for you and is going to make life easier as you hope to progress.

Those who aren’t getting free leads will hate the direction they’re going in, and that will never work out as intended.

It is best to use SEO and progress with the help of leads that aren’t costing a penny. Even those who decide to hire an SEO company will come out on top because the ranking is going to stay for a long time and leads will continue to come in on a regular basis.

3) Targeted Leads

The third reason is knowing you are going to get meaningful leads rather than random customers who won’t buy or won’t be interested in what you are saying. Lead-generation

This is a real issue with other options and isn’t something you want in your life as a business owner.

Go with a solution such as SEO so you can get those targeted leads. When you are getting leads that are interested, you are not going to sell as hard, and that means more money is there to be made.

4) Builds Brand Credibility

A business is going to struggle if people aren’t aware of it, and that can happen for those who aren’t using SEO. The main thing to look at is building brand credibility through a proven marketing option such as this one. It will help bolster the business and its online presence.

Short-term results aren’t worth it at the best of times, so losing focus on why SEO helps is the reason people struggle.

Building the brand is one of the best things a person can do, and it is a good starting point for any business. Look into SEO and notice how your target audience will begin to recognize the name and all that it has to offer. See HubSpot for a 6-Step Brand Build to Grow Your Business on a Budget outline.

Finding a quality agency is too all important to increasing your brand. Incompetent agencies will hurt your brand and take your money. So it’s imperative that you seek out a quality company, such as Excited Links SEO, and digital marketing agency.

As A Summary Of Why SEO Important For Business

These are the main reasons why SEO remains an important cog in the marketing machine for business owners who are looking to take the next step. Yes, marketing isn’t easy, and many wrinkles come along with it, but one of the finest options up your sleeve will come in the form of search engine optimization.

Don’t toss this away and ignore it because there is value to be had for those who want to maximize their options and get more out of it.

Look into this and ensure you are on the right path. Now you understand why SEO important for business?

Well, if you wish to learn more on SEO or wish to perform search engine optimization on your own website, you can follow my comprehensive SEO checklist, it is not difficult as you imagine.

Easiest Business Loan to Get: What Factors Are Important When Looking for a Financing Solution?

Every type of business requires some sort of loan or line of credit for a wide range of reasons: start up capital, equipment, inventory, office rental, etc. Since every business and every owner is different and has unique circumstances, the easiest business loan to get for another owner might not be the easiest for you.

For start-ups or businesses that have either no credit history or a poor credit history, it will likely be difficult to obtain traditional bank loans. Also, with a low credit score, your interest rate will be high, even if you are approved for a loan.

Lenders will usually look at more than your credit history. Other factors include your time in business, industry, your personal credit score, whether you’ve had any recent bankruptcies or defaults, balance sheet, business licenses and permits, tax returns, purpose of loan, proof of collateral, and several other reasons.

If you can think that your financial situation is likely to improve, you’ll need to provide the documentation to prove it. Always have your documents and financial files ready and organized anyway, so that you’ll be able to get through the application process as smoothly as possible.

Are SBA Loans the Easiest Business Loan to Get?

Many people don’t consider SBA Loans and long-term loans to be the easiest business loan to get, as the application process is very long and complex. Only consider SBA loans and long-term traditional business loans if your credit score is high and you have all your financial statements prepared and ready to go. However, the application process still might take some time, so you’ll have to wait on approval.

If you need cash as quickly as possible, there are options such as merchant cash advances. This type of offer will help you access capital. You’ll receive a lump sum of cash, but you’ll be expected to give up a portion of future sales. You will have the responsibility for paying back the loan itself as well as fees. While there is no set fee, $15 for every $100 borrowed seems to be a pretty typical amount by many cash advance merchants.

Invoice financing and equipment financing are pretty similar with their requirements. With the former, you’ll need to show details of your unpaid invoices, as well as bank statements and other financial information. With the latter, you’ll need to explain the type of asset(s) your company needs to purchase, and provide an equipment quote, business tax returns, bank statements, etc.

There are many other options for business of all sizes thanks to the internet. Online lenders are popping up all the time, although it’s best to stick with one that has been around for at least a decade. Begin your search with US Business Funding, an accredited company with the BBB. They will help you find the easiest business loan to get for your needs.

7 Important Software Solutions A Fashion Design Company Should Use

When a new line or season is planned, manufacturers and designers in the fashion design industry have many parameters to consider. The elements that comprise the fashion design company expenses are many, and the product line planning stage can never be too meticulous.

Following is a list of a few modules and add-ons to CAD/CAM software solutions intended at keeping manufacturing on track, while saving on inputs such as raw materials and work hours (manpower):

  • Prototyping

    -PDS Pattern Design System and 3D Draping for getting the right fit the first time – faster.

    -Asset management – no more storing of paper patterns – instant retrieval for modification, amendments etc.

  • Merchandising
  • 1. 3D Draping utility for faster approvals of fit from buyers, communicate in 3D.

    2. 3D Designer – Carry your whole sampling room and the entire fabric swatch library for virtual presentations.

    3. Marker Making Software – Automatic marker making solution for fast consumption calculations for costing purposes. Allows you to Plan your fabric purchases effectively – Order just the right quantity needed, neither less nor more.

    4. Part patching Marker making – automatic marker making solutions for patterned, striped or check fabrics where part matching has to be done.

    5. Modulate – Create your patterns once and use them forever – Just change the measurements and all the related patterns change automatically.

  • Production
  • – Save fabrics during bulk cutting by making the tightest possible marker, with the least fabric wasted.

  • Converters
  • – They are available for converting native files from other CAD/ CAM systems to OptiTex(TM) format. OptiTex(TM) is a fully open CAD/ CAM solution, we can read files from almost all the major CAD/ CAM vendors and can work in a truly collaborative manner irrespective of which CAD system the vendor/ supplier is using.

    For further planning and production line efficiency, the following software solutions may be considered:

    3D Simulation – 3D Simulation offers the user a suite of tools that will simulate all pre-production activities including stitching, fitting, visualization, texture and color variation. This can also be used as a communication tool between retailer, subcontractor, designer, pattern maker, manufacturer, costing and marketing departments. It allows the visualization of any pattern modifications instantly in 3D, based on accurate CAD patterns and real fabric characteristics.

    Runway Designer – Whenever a manufacturer goes for a meeting with the buyer, it is customary to see them lugging around huge suitcases full of garment samples and fabric swatches. The same samples can now be easily carried around virtually with this user friendly and intuitive tool.

    Runway Designer has an inbuilt library where different sizes of mannequins and their associated garments and scanned fabrics and prints can be stored. Presentation of the virtual fashion collection is just a click away. Communicating and presenting design ideas was never simpler. All the characteristics of the fabric will be taken care of, while simulating the garment.

    In conclusion:

    Saving on manpower or materials and shortening the Time-To-Market can make all the difference between a profitable company and one which is not, and a company in the fashion design industry cannot afford planning or manufacturing mistakes.

    Using any or all of the above software solutions and modules can assist with production line efficiency and profitability in the fashion design industry.

    Know The Important Things Before Hire A Freelance Remote WordPress Developer India

    If you are not aware of the real importance of web developer and web designers for your websites then you must read this article. In this article, you are going to find the several benefits of being good web designers.

    You don’t have to add much special features and effects on the website but as a good website developer. You must know that is all the information is regarding the objects and products on the website. So, let’s find out the best ways to hire a web developer.

    Your Web Designer Must Be Apart From All Others

    Web designs must be of better quality. Yes, it must be as you need the attention of customers and graphics can be the best way to attract the customers but as a professional website designer, you must concentrate on appropriate details of the particular product. You can hire freelance remote WordPress developer India for the best web designing ideas.

    Earning Customer Satisfaction

    The very important factor that will decide that design is perfect or not is the number of customers that buy products from your website. People will only buy a product from your website when this customer would feel that this brand is safe and reliable for use. As you know that the first impression is the last impression and design is the first impression of your website and product.

    An Attractive Website That Attracts Everybody

    Any brand or company not looking for clicks on their websites. These brands are looking for visitors which will stay on their page for a good period of time. These companies know that the website designing must be very attractive and stimulating so that the visitor doesn’t feel bored while browsing or working on the page.

    The Brand Uniqueness Must Be Trustworthy

    Experienced and professional designers always think about the future. These designers create very easy and comprehensible visual language for your brand or company that will surely be reliable across different and amazing content. Brands or companies that have reliable visual language that owns have a memorable impression.

    Consistent Companies

    The brand or company will give the finest result if the partnership between the business owner and web designer is seamless. The freelance WordPress designer and plugin developer are the best for creating the unique designs for websites. These two personalities must have good communication. The business owner has to keep trust and faith on web designer because the web designer is the only who design the company website for online marketing.

    The Content Must Be Clear And Genuine

    The content on any website should be clear. The viewer must not face any kind of problem while reading information or details of products. The information must be in such a manner that a viewer should not get bored while reading the website content. Your web designer must use easy and comprehensible language because people are not actually interested in your writing skill they just want to see the products description and usage terms. Check out Freelancer Bhushan website for more info regarding web developing.

    So, keep calm and choose the best website designer for your websites and make your sales high.


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