Resume Keywords – Understanding Keywords For Resumes

It was only a few years ago (that is, pre 2005) when companies largely relied on human eyes to scan resumes and serve as screeners. Candidates could wow those humans eyes with action verbs alone, like “Implemented blah blah blah…,” and “Developed this and that…,” and “Conducted yada yada…”.

Those were the days. A simpler time. Porch swings and Andy Griffith come to mind. Jump cut to the present. The internet has changed everything and companies are now awash in resumes. To cut through the clutter and lend some sense of order to the candidate selection process, corporations today have to digitize the resumes of job seekers, warehouse those resumes in databases, and employ specialized software to search those databases to identify prospective candidates for position vacancies. What do those programs search for? Primarily what was implemented and what was developed and what was conducted. While action verbs are still important, the focus has shifted to the nouns. Welcome to the age of keywords – nouns (largely) that relate to the action performed.

Action Verbs, and their associated Resume Keywords – Real World Examples

In the following examples pulled from various professions, the action verbs should be fairly obvious. Their associated keyword nouns are underlined for example purposes.

– Designed and implemented JIT inventory control system.

– Managed successful product launch of a brand generating first-year sales of $5.5 million.

– Developed documentation to ensure compliance of Manufacturing Execution System.

– Designed interactive voice response language system tailoring customer service to clients’ unique needs.

– Developed and delivered diversity training modules.

– Exceeded targeted ROI (return on investment) by 50%.

– Designed and conducted customer needs assessment, increasing account retention rate by 20%.

– Established profitable vendor partnerships.

Keywords, Buzzwords and Jargon

Definitions, please. Keywords are most often industry-specific jargon or buzzwords. A keyword can be a single word, or a phrase. Jargon is technical terminology used by people working in a common profession or industry. A buzzword is jargon that has broken free of it’s industry and has begun to see use in wider society.

As a side note, buzzwords are sometimes appropriated by nonspecialists with the intent to impress listeners without having a real grasp of the terminology. Not good. Don’t be caught using words you have no business using. Be aware of the fact that you will need to be able to back up your use of buzzwords/keywords on your resume. Most likely in an interview – assuming your resume gets you that far.

Resume Keywords – You’re Invisible Without Them

The bottom line: keywords are a necessity on today’s resumes. Without keywords, your resume won’t get picked up by the automated database scanners, and you become the invisible candidate. Learn the relevant keywords for your particular industry and make sure they fit you well. Then plant them strategically in your resume.

Become visible. Become hired.

Win More Job Interviews by Using Stronger Keywords In Your Next Resume Cover Letter

It’s widely accepted by recruitment professionals that increasingly higher competition among today’s job seekers is making it harder for many applicants to successfully obtain interviews for positions in the organizations they wish to join.

In order to overcome this situation, the successful job seeker is learning more and more to use power words to help stand out from crowd in this increasingly competitive job market. Even a few years ago, you probably would not have heard of the term keywords in the context of cover letters for resumes.

But, given the increased use of technology in screening the thousands of applicants applying for positions in Fortune 500 organizations, they have started to impact individuals and related industries in a big way.

But keywords, those hot words that are associated with special industries or job positions, are an important way that a job seeker can differentiate him or herself from the competition of other job seekers. They are important because they can mean far more than the more two or three words convey by themselves.

Jay Block, an executive career coach in West Palm Beach, Fla., commented that if the ad says candidates need to have a bachelor’s degree, “bachelor’s degree” had better show up somewhere in your resume.

He also commented that job hunters need to look at ads for similar jobs from other companies. It’s important to recognize that each specific industry has its own inside “speak” or jargon, and knowing what specific words are important in the range of ads about certain job positions will help you spot the pattern of words that employers are continually using. Once you spot the pattern, a good tactic is to start using them yourself in you own resume cover letters and correspondence relating to getting an interview for a new position.

It’s important to understand that some keywords are the real ones that you need to take notice off. Although many keywords are industry specific, Mr. Block says, certain phrases are common among all organizations. These words continue to have favor today and they include “communication skills,” “problem-solving,” “team work,” “leadership,” “resource optimization,” and “image and reputation management.” The reason is that they relate to universal skills that are in hot demand by today’s employers.

“Business development” might be one of the most important of all, he says.

“I’ve interviewed many, many companies that will tell me, ‘Everybody from the floor sweeper to the national sales manager had better be involved in business development in some way,’ ” says Mr. Block.

Keywords are something that have been used by most people though their working lives – even if they don’t realize it at the time. They can be defined as simply the hot buzz words of a particular trade or profession. They clearly communicate something specific about the particular job function, qualification or specialist experience.

Some examples of these include increased market penetration for marketing personnel, shared vision for human resources personnel, customer development for sales staff and systems engineering for Computer IT Specialists.

As the market place has become increasingly competitive for job seekers , you will need to catch your potential employer’s attention by writing action driven statements that explain what value you can provide your prospective employer. Strong keywords are nouns that allow you to get the message across more successfully than most other means. They allow you to showcase your qualifications, capabilities and what you can offer the employer. Moreover, they are very hard to pass over so they tend not to be ignored.

It’s a well known fact in recruiting circles that keywords are a really effective way of enhancing your resume cover letters, broadcast letters and other styles of correspondence that you use to win job interviews. Strong keywords make a dramatic improvement to your presentation that should showcase achievements, qualifications and experiences that support your successes throughout your working career.

You might substitute, for example, revenue growth for bottom line improvement or efficiency and improvement for cost reduction and avoidance.

The potential list of keywords that can be used to create a professional image is very large and the more that you think of them, the easier it will be to incorporate them into your resume cover letters, resumes, thank you letters and other job search activities.

So, after you have worked thorough a listing of your “professional keywords”, you need to closely marry them to your background and simply drop the weaker terms. The most important part of the process is to make sure that these keywords are relevant to your profession. Use of in-appropriate keywords, or overuse of them, could also weaken your resume cover letter so it is important not to go overboard.

If you start researching the most powerful keywords for your profession, you will get the added advantage of educating yourself about the skills, qualifications and experience that is demanded by today’s employers in your particular field.

So, if you need to move away from your core area of experience and branch into a different job field one day, you will be well served by researching the right keywords to help you familiarize yourself with this new area and what is required by the candidate for the particular position.

What Are The Best Keywords To Use For Your Online Business?

Trying to find the best keywords to use and then using them to maximum effect for your online business can be challenging work. Keywords are the words and phrases that somebody types into a search engine when they are looking for something on the internet.

There are generally two types of keyword. The first is called a short tail keyword. This usually is a one or two word phrase. Due to the fact the keyword is so short, that means that the keyword is going to generic and have a high level of competition from other websites. The second keyword is called a long tail keyword. These are the lengthier, more precise keywords that are less common an can really improve search-driven traffic to your online home business website.

What are the best keywords to use for your online business?

It is not uncommon for a combination of long tail keywords to generate more traffic than the broader, more general short tail keywords. As an example, let’s say you have an online home business about dog training and your keyword research shows that ‘dog training’ gets approximately 2,500 searches per day.

If you start looking you’ll find that there are a lot of long-tail keyword phrases for that niche. For example, dog training collars, dog potty training, dog training careers, etc. When you add up all of the long-tail keywords, which are easier to dominate in the Google Search Engine Results Pages (SERPs), it equals more traffic than if you simply went after ‘dog training’.

If there are thousands websites competing for the search term ‘dog training’ but a much smaller number competing for ‘dog training DVD’, you will have a much better opportunity to reach the first page of Google. The more specific your keywords for your online home business the better results you will get.

What About Keywords For Your Online Home Business Ideas?

Some online marketers pay no attention to long tail keywords, thinking that they have to rank well for the prime keyword phrases to get results. But others are using them to reach customers who are ready to buy. All things considered, would you prefer get traffic from folks searching the word ‘golf’ or from an individual who is searching for a ‘TaylorMade R11S TP Driver’?

If a person searches for a specific item is often means that they are ready to buy. The person inputting golf into the search engine could be doing some homework for a project, or might want to take a golf holiday, or could be interested in going to a local golf competition. Those searches will not help your online business if your website sells golf clubs.

Choosing The Right Keywords.

Pick your keywords and phrases carefully. If you are are unsure of what keywords you should use, there are several free keyword tools to help you find the best keywords to use for your work from home online business. These include Wordtracker, SEO Book Keyword Tool and Keyword Eye. Separate your broad, generic terms from your long-tail phrases so that you can monitor your Google SERP positioning and see how your keyword list is performing for you.

Placing the best keywords in the most appropriate places at the right consistency on your website enables the search engines quickly understand the subject of your website. The best keywords are those which are relevant and related to your online business and the impact of long tail keywords is continually increasing.

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