Learn to Love the “P” Word-PLANNING

Keeping all the aspects of a coaching business organized and running smoothly is difficult at best. And, if you don’t have a system or a plan of what to do when, organizing it all can be overwhelming. Even if you have an overall vision of where you want to be in five years, you still need a quarterly, monthly and daily plan to coordinate admin tasks, marketing activities, and content creation.

Let me tell you from experience, “winging it” just doesn’t work. Sitting down to write a blog post, facing a blank screen with no idea what to write is an awful, deflating feeling. You have a LOT to say and your audience wants to hear from you, so don’t be afraid of the P word-PLANNING!


There are 3 kinds of business planning:

1. Planning your goals

2. Planning out your marketing strategy

3. Planning out daily tasks


Setting business goals is always the first step for either starting a business, or starting a new phase/year in your business. Your business goals will be the basis for the rest of your business planning. Once you decide on say, an annual income goal, you’ll want to plan out action steps to take throughout the year in order to achieve that goal. When business actions are based on goals, they provide structure and meaning to daily activities, they strengthen social connections, and they help people weather difficult times.

2-Marketing Strategy

Your content marketing strategy planning starts with what you want to promote. Most businesses know a year in advance what they want to promote. You may only have one coaching program to start out with, and that’s OK. Start by planning out when, where, and how often you will promote it. You’ll also want to think about different kinds of promotions for the same program, for example, a lead magnet, a challenge, a webinar, or an email series.

Later on you may add additional coaching programs for your advanced clients and/or digital products that you sell for additional income. Then you’ll need to plan out when and how you will promote each of those items.

3-Daily Tasks

Now that you have a plan for what you will be promoting and when, you need to break down the admin tasks necessary for your promotions to get implemented. For example, a webinar will need a registration and thank-you page, a series of follow-up emails, time to script the webinar (and record it, if it’s evergreen), and time to make slides, if you’re using them.

You’ll need certain amounts of content to go along with each of your promotions. So content planning needs to become a part of your daily schedule. You won’t have to create content every day, but you will at least need to schedule for when you will create it. Think about how often you want to share new content, and that will tell you how often you need to spend time creating it.

When I started writing blogs, I would designate every Monday morning for writing a weekly article. Sometimes it only took a few minutes and sometimes it took several hours. But it got done!

Creating a plan of action or a daily task list will help keep you organized and focused from the moment you sit down to work. You’ll know exactly what has to get done, without question. You’ll know when you need to write blog posts, when to send emails, when to write new content, when to do your billing, and when to schedule your client calls.

Some entrepreneurs like to use a 90-Day planner to schedule their quarterly events, promotions, and overall tasks. This gives them the big picture. Then they break down tasks into monthly, weekly, and daily.


Make Yourself a Client

Imagine you are working with a client who needs help planning out their business tasks. What process will you give them for this? Now apply that process to yourself as if you are your own client.

As much as you want a full coaching calendar, leave some space for yourself to complete your administrative tasks. Running your business is equally as important for sustainability as caring for your clients, so give your business tasks equal priority, including your content creation. Blocking out time is a popular way to schedule longer tasks, such as blog post writing, video or podcast recording, or email marketing.

Set aside an hour or two, write up those posts or emails, do the recordings, get them scheduled, then move on to the next list item. If you block out enough time often enough, eventually you’ll start having two or three (or more!) pieces of content ready to publish as needed, which can relieve some stress.

Eliminate Writer’s Block

Create a calendar that makes note of important topics or themes occurring throughout the year.

  • What holidays inspire you to write content about?
  • Is there a big event coming up in your city or in your niche? Write about it. Interview event panelists and speakers.
  • Are you planning the launch of your signature product? Create and schedule special content around the launch date.


With all the organization that needs to be done in your business, it’s helpful to have what I call “mini planners.” These are planners that help you focus on tasks that are specific to a particular project in your business. There are planners for creating a webinar, for producing a lead magnet, for creating a product or course, as well as planning out your content and your social media posts.

The International Association of Professional Life Coaches® provides planners as part of their product line, because it just makes so much sense to use a planner that’s designed to include only the tasks that you need to focus on for any given project.

For example…

The 90-Day Planner: plan out the next 90 days of blog posts, videos, social media posts, and email content. It includes pages for monthly and weekly action steps.

The Cash Content Planner: guides you to create profitable content by covering 5 different income sources for a coaching business and how to plan content to produce income from them.

The Product Creation Planner: guide you through the process of creating a product that you can either use as a digital product you can sell and get some passive income for, or give away as a freebie.

The Private Coaching Program Planner: walks you through the essential steps to turn your proven system into a sellable product that get your clients the results you promise.

In Conclusion: Planning out your business tasks, projects, and source(s) of income will significantly increase the odds of your business success. Using planners professionally designed by experts will save you time, organize your action steps to reach your goals, and make sure key elements of your business activities don’t slip through the cracks because you didn’t know all the necessary steps involved.

Learn Technical Writing – Definition of Letter and Memo

It has come to our attention that some people think of a memo as just a short letter. Not so! Specifics to follow.

That’s a memo. Maybe shorter than most, but it’s a memo and not a letter.

Letters and memos (or, memorandums) are similar in many ways, but they serve two different purposes. It’s important to know the distinctions in order to produce the type of document you’re asked to write.

First we’ll look at some shared characteristics. Both letters and memos:

– use similar format styles

– are sent as hardcopy by either an external or internal delivery system

– can be typed or printed from a computer file

– address one specific subject

– provide information to or try to bring about a desired reaction from the recipients

There are two very important characteristics that distinguish a memo from a letter. The first is that letters are specific and memos are general. That means that letters normally go to specific recipients. They’re written mano e mano. Memos are not usually considered to be private communication. They’re normally addressed to multiple recipients. There may be dozens, hundreds, or thousands of people who get the same memo. That means that the odds are much greater that a memo will be read by someone it isn’t addressed to than for a letter. Memos get put up on bulletin boards and left on tables. There’s nothing private about a memo.

The second is that letters can be as long as the writer wants them to be while memos are written in a very condensed manner with a lot of information in very little space. Nothing unnecessary is included. There’s no Dear Sir orYours truly in a memo. Just the facts.

A memo can have a number of purposes. It can:

– distribute news and information to multiple recipients

– convey thoughts or opinions for immediate reaction

– call people to action or to a meeting

The single, most important difference between a letter and a memo is that a memo is short and to the point.

Note: Technically, the plural of memorandum is memoranda, but you probably shouldn’t use it unless you’re writing in a very high-level, academic situation.

Become a Scholar – Learn the Technique of Newspaper Reading

Most of us would go without the morning coffee than the morning newspaper. But, how many of us get the most from the newspaper? We read without a plan merely as a habit. We read for the diversion or relaxation and not for the educative values or informative ideas it provides.

News terms describing everyday happenings like accidents, crimes, tit-bits, comic strips, weather reports, shopping guides, radio and TV programs belong to the first group. News stories reporting on the visit of foreign dignitaries, the question-hour of the parliament, important inventions and innovations around the globe, sports events, book and film reviews, short-stories and articles in the society page come under the second category. The richest from the viewpoint of education consists of the editorial, the business page, special articles, interviews, biographical sketches and the ‘letters to the editor’ column.

One of the prerequisites is the allocation of time according to the kind of material read. Find the items that require more time and concentration, and that can be read in a lighter vein. Of course, we must skim through the whole paper once to arrange the items according to the priority. You may be wondering how to select the items quickly. Every newspaper report begins with head line and brief information about the story. So, after reading the headline and the first few paragraphs we can choose the items we require. Moreover, there are supplements along with the main issue of the newspaper those pertaining to education, entertainment, science and technology, matrimonial, employment, property, literary reviews and the like. We can mark those items pertaining to the different branches of knowledge like science, history, philosophy, biography, technology etc., and later cut out and file these clippings. When these clippings accumulate and are orderly classified we would have compiled an exciting informative mini-encyclopedia itself.

Although our interests guide the reading, yet the absence of substantial vocabulary may act as an impediment to our reading speed and comprehension. But, though the difficult words hinder our smooth reading and understanding, they also give us a wonderful opportunity to improve our word-power. We can enter such words in a scrapbook and get their meaning using the context with a dictionary. This will help build language skill, use of the correct syntax, spellings and learn how to narrate an event.

Newspapers, therefore, become the best teachers when they are read and understood systematically. “The careful reader of a few good newspapers can learn more in a year than most scholars do in their great libraries,” said American author, Franklin B.Sanborn.

Learn More About Information Marketing

If you are on this page, you are trying to find out what information marketing is. What does this term stand for? What is it about? This term has many other names, such as information products. People have been struggling to find out what exactly the term means. As a matter of fact, this is one of the best businesses in the world. Read on to know more about it.

What is it?

Irrespective of the type of business that you operate, you can make a good deal of steady income by selling the information you have regarding a certain area. Actually, information marketing is related to the creation, promotion and selling of the information products. As soon as an eBook, audio/video course has been put together, you can get it sold over and over again. As far as this term goes, it includes conventionally published books, workshops and DVDs, to name a few.

Can you turn it into a business?

Some people think that it is not easy to start a business based on information marketing. The fact of the matter is that transforming your life experience and existing hobby into a business is a piece of cake. Even if you are on a budget, you have no problem. As a matter of fact, the start-up costs of this type of business is next to zero.

Give your ideas a shape

What you need to do is turn your tips, strategies and ideas into a shape that can work best for your target users. As soon as your product is ready, you can market it. As soon as you have done so, you will your sales go up. And more sales will lead to more revenue, which you can reinvest to earn more revenue. This way your business will keeping growing at a faster rate.

Business Model

Information marketing can work as a standalone business model as well. Alternatively, it can support your service business as well. Moreover, if you have some important information that you want to share with your current clients, creating a great product will be easier for you.

Choose Your Ideas

No matter what category you fall in, you can take advantage of information marketing. If you want to get started, we suggest that you check out your knowledge bank and choose ideas that your clients would love to know more about. The next thing that you need to do is make a short list of a couple of ideas that you will base your products on.

With Information marketing, you can get the most out of your existing ideas and information. And this can earn you a steady stream of income for a long term. And this won’t be limited to one-to-one transaction. In fact, it will earn you a lot of money and you won’t need to spend too much time either.

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