All successful business strategies are founded on certain guiding principles, like Google’s famous maxim, “You can make money without doing […]
Tag: Lessons
8 Lessons in Strategic Marketing A La ‘Daddy Daycare’
I bet you thought the movie “Daddy Daycare” was a kiddie comedy, right? Wrong…It’s a marketing strategy film! When Charlie […]
Essence Of A Well-Positioned Brand – Lessons For Corporate Nigeria
The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker […]