Letterhead Design and Desktop Publishing

If you are starting up a business, or trying to upgrade your look and feel, one of the things you have probably considered, or should have considered, is business stationary. There comes a point where sending out letters, bills, and advertisements on blank paper out of your fancy printer just doesn’t cut the cake.

One easy solution is to go to a professional. There, for just an arm and a leg, you can, if you’re lucky, get something really fine. If you’re lucky, and get a pro who also knows how to listen, you’ll actually get something that fits you, and not just their idea of what looks hot or in fashion. But in the computer-heavy world, there is another option.

Desktop publishing is a fancy phrase meaning, You Have The Power. No matter what computer you work with, you can find an easy-to-learn, easy-to-use program that will enable you to design your own headings, stationary, invitations, and general design.

When you start out, you’ll find yourself pushing every button, adding every frill, and generally making some of the ugliest things you can imagine. Calm down. It goes away. Once you have learned what you CAN do, you can start working towards what you can do. Remember that once you’ve bought the software, it’s free, not $500-a-shot, so you can really, and usually quickly, make something that suits your needs and maintains the character of your business.

A couple of tips will, if not make you a professional, at least put you out of the rank amateur category, and feel competent at what you’re doing.

You’re trying to create a feel. Take an idea, and repeat it. The consistency of any one idea will bring everything together. Figure out what is the main idea, and make sure that this remains the focus. Either it should be bigger, or central, or in some way clearly the dominant idea on the page. Other wording should NOT be similar. Your design takes shape by having contrast. Think of how many ways you can contrast the different items on the page. Use size, color, and style of font to focus where you want the focus, and keep the minor information as background.

It doesn’t really matter whether you are trying for a classic look or a creative feel. These principles cross all boundaries. Balance them on one hand, with the image you’re trying to convey on the other, and you can design yourself right onto the map.

For more information on this subject and many others, please visit Stationary Place.

Sam Jordan

How to Create a Good Letterhead Design?

A letterhead is a part of a very effective business package. You see the letterhead has a great influence on your image, specifically on how your company is viewed by your potential customers. It is your initial move to introduce your company to your prospects. For this reason, it is essential to design the letterhead with the right image of your company. It is the letterhead that conveys to your customers who you are and what products or services you have. You think that they only provide the address of your company. But it’s more than that. Letterheads have great marketing potential that business persons can take advantage to make it to the industry.

If you want to make an impression it’s the letterheads that you should capitalize on. What does a letterhead can do to your company? Well, the letterhead can enhance the credibility of your business. It implies your corporate identity, which means it’s the one responsible for convincing your prospects that you have a professional image.

To be able to have a good professional image for your business, your letterhead design should be good. You must know that there are several ways on how you can design a great-looking letterhead. What is important is that your letterhead should be able to increase your marketability. A letterhead is said to be well-designed when it effectively gets your word across your prospective clients.

One of the most important things that you should remember when designing a letterhead is to make a good first impression. It’s a must that you ensure to make use of a high quality printing method in producing your letterheads.

Another important thing to take into consideration is to match your letterhead with the envelope. This way you can make a more professional look and feel in your company letterheads. The paper of the letterhead should be compatible with the envelope paper. It leaves a clean and corporate look and your business package.

In addition, you should also need to make a well thought-out plan with regard to the design of the letterhead before you decide to produce it or submit to the printer. With careful planning on letterhead design, there’s a higher possibility that you’ll achieve a successful marketing campaign and corporate branding for your business. With the right layout of letterhead, you can prevent design and printing errors which sometimes ruin your overall marketing campaign.

There are lots of companies out there that offer letterhead printing and design services concerning the utmost creation of your letterheads and other marketing materials. These companies are the ones you can depend on when you don’t have any background yet on what design is good for your letterhead printing projects. Choose the right company that will provide you the best services that you need. Surely, there are no regrets in letterhead printing.

Great Benefits Of Using A Letterhead

All organizations and companies often use stationery sets, which include business cards, letterheads and envelopes. While things such as envelope design might be important, it is essential to have abusiness letterhead. All kinds of communication from a legal organization or institution cannot be taken as official without a letterhead. Since this element is so important, you must put careful thought into its design and layout.

Numerous designs are available but you should pick one that not only can serve the legal purpose but also appeals to the eyes. You might also have different designs for different letters for different officials in the organization such as for the CEO, business manager, treasurer or head of sales.

What it consists of

Mainly, business letterheads consist of a logo, telephone number and a return address. Some may also include a backdrop in different colors. The design of the letterhead will vary depending with the company or purpose of the letter. For instance, it is best to have a unique letterhead for each promotional letter you write. If you are organizing a fund-raising event, the campaign letter should have a simple letterhead with a simple black and white design instead of a gothic, color-embossed one that might appears fancy.

Benefits of a letterhead

· Increases credibility – If your letterhead contains the right information about your business or company, it will aid you in creating a sense of trustworthiness and reliability. In other words, you are letting your clients or customers know that your company is real and they can contact you any time they want. Clients are more inclined to trust you if you have an appealing letterhead.

· Increases brand awareness – It is important for your letterhead to have the name of your company and contact information. This will make your company more popular since your customers will immediately recognize your business when they see the letterhead icon. This helps to market the company and increase profits. This is another fine way of making your company popular as well as successful.

· Portrays the company as professional – When you use a letterhead, it offers a corporate view of your business or company. It is important to have the design of your letterhead done professionally. This gives the readers a sense that you are not an ordinary company. In addition, investing good quality materials on your clients makes them feel valued and they will in turn invest in your company.

Timeless Letterhead Printing Ideas

Letterhead printing may not last forever, but if you are going to be in business for a while, you should try to make a design that can stand the test of time. If you have never invested in letterhead designs before, now is the time to work with your branding and logo and come up with something creative. There are many ways to approach custom letterhead printing, but here are a few tips to consider as you hit the drawing board for your new project.

Keep it simple

Letterhead printing designs don’t have to be gaudy or flashy. In fact, to make the most out of each letter your business creates, try to go for something a little more subtle. The smoother the look, the more focus you will get from your target audience. You may not be expecting to boost business with letterhead printing, but by putting your best foot forward, you can gain a lot from a minimal design.

Incorporate color

The greatest letterhead designs always use color, so unless you can only afford to print black-and-white, it is best to incorporate a splash or two of color. This can be in the form of your logo, business name, or the design accents on the footer of header of your printing. I have found that a little goes a long way when it comes to color. And for letterhead printing, try to keep your colors to only two or three. You don’t want to overload the reader with too many hues. It could distract them from that actual purpose of the letter you create.

Brand the basics

As you consider the different design options of letterhead printing, don’t forget to include the basics. Your logo, business name and contact information are all very important aspects to include for your custom printing, so be sure to find a place for that information. It is common to neglect the necessities when you are so wrapped up in the visuals, but even if your letterhead printing is appealing, it won’t serve its purpose without the basic information.

If you consider these three tips, you can create professional designs that will be sure to stand the test of time. Letterhead printing isn’t a new or unusual way to brand your business, so if you create a style that works for you, you can use it time after time. If you want to send these letterhead designs to another level, think about creating custom envelopes and business cards to coincide with the style and branding.

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