Growth is the idea behind any business. In order for a business to grow, it should be able to market its services or products to customers. A service without a brand or logo is like a child without a name. However beautiful or talented a child may be, it is the name which brings the recognition. It is a similar story for a brand.
In order to create a unique identity, branding of a product or service is very important. The first step in branding will be the creation of a logo. Logos are simply graphic representations or symbols of a company name, trademark or abbreviation and are used for instant recognition. A logo derives its meaning from symbolism and there is nothing conveyed directly. However in symbolism lies the power to attract and showcase the product or company might. A good logo must be instantly recognisable, must inspire trust, loyalty, admiration and an implied superiority. A good logo is basically a great concept or company value perfectly executed to convey the meaning in layman terms.
There are a lot of logo designers around but it is only the special ones who can creatively think out of the box, who will make a difference to your business. Nowadays, a number of websites are also available wherein the logos can be created online and this has helped many small and medium enterprises.
When designing a logo, consistency must be maintained so that it is easy to impress the human mind. It must be meaningful and easily recognisable as a symbol to stay in the minds of potential clients. Logos must be unique and be designed to stand the test of time since the entire business revolves around a logo. Further, the logo as such must be scalable since it is likely to be used that it in any place right from a letterhead to a bill board during the course of marketing. In the aesthetic sense, a unity is required among the different elements and good colour contrast in order to be easy on the eyes.
Thus logo design is a complex process defining the very soul of your business. Further, client requirements and company values must be clearly understood and the industry and competitors must be researched in detail before work is started.
In many cases, the customers are so carried away by the Logo and brand that they simply forget who is exactly behind it. It is this blind trust that should be gained and in many cases, it is the logo and the recognition that commands more money than the brand or service itself. Honesty is thus very important as it will take even lesser time for the brand to be hated by individuals if the product quality does not match customer expectations.
Nothing makes more of a first impression for a networking company than their logo. We all know that first impressions are extremely important in the business world and the networking logo more times than not is the first thing that people notice and see when they are initiating interaction with a networking company.
Good networking logos should be crisp, clean and eye catching. It should be memorable and engaging. It should be professional and a good logo should be able to be recognized immediately. Even without any text revealing the company name. The networking logo should fit with the model of the business at hand. Be presentable to anyone and noticed immediately. The eye should be drawn to that logo no matter where it is placed..
There aren’t many companies out there that have the capability of designing their own logo. They have an idea of what they want but networking logo is better left to a professional logo design studio than attempting to do it yourself. Creating a good logo is not something to be taken lightly. Your logo can draw people in if it is professionally done. Or drive people away if it looks juvenile or home made.
A good logo should tell what that company is about without having a bit of text in it. Colors are important in a good. Color creates interest and emotion. The more interest that the logo brings in, the better. Choosing the right color is one of the most common logo design tips.
Animation is also a good choice when considering the networking logo. Networking is an action. Action requires movement. But don’t be overzealous when using animation for a good logo. Sometimes too much can create the illusion of being too busy or scattered and that’s not the image that you want to portray in your logo.
Other things to consider with good logo design is all of the places that your logo will be displayed. Obviously it will appear on your business cards, letter head and other office supplies such as your envelopes.
The big and major question is your website and other presences on the web. That is where you just might acquire the majority of your customer base. So should you go flashy or reserved? There is no right or wrong answer with networking logos. It should speak of what your business is with everything here taken into consideration.
Networking logo does not have to be a mystery. Put your thinking cap on and decide what you want that extremely important logo to look like. What is your company’s specialty? And what are you good at? Take those thoughts to a professional designer. There are logo design studios out there that specialize in networking logo design that are amazing at transforming your idea into a stunning logo that tells everyone exactly what your company is all about.
Every business owner dreams of creating a unique brand identity i.e. the logo. Many of them leave no stone unturned to hire top notch designers so as to achieve results of the highest quality. But in spite of all these efforts, your logo might fail to make a mark. The reason… your lack of participation.
Many business owners fail to realize the value of their feedback and participation in the designing process. There are three basic rules to creating a successful logo and memorable corporate identity.
KISS the logo: Surprised? Well, the first and foremost thing to remember is to keep the logo absolutely simple, thus referring to the KISS (Keep It Simple Stupid!). Simple logos are easily comprehensible and linger on people’s mind for long. A remarkable thing about good logo designers is that they spend 1/4th of their time creating a logo concept and another 1/4th in simplifying the same logo from its present complex form. A good example would be the logo of Microsoft or Sony which is nothing but simple text with style (italics for Microsoft) variations. What makes them unique and recognizable is the wise use of typeface.
Proper Choice of Colors: Every industry is symbolized by a particular color. A fruit juice company can be represented by the colors of fruits like oranges while the logo of a gardening business can be drawn in fresh green color. Besides, the colors you choose will also be used on your business cards, letterheads, and other media of corporate identity. So choose only those colors that would go well with every section of your corporate identity.
Allow Flexibility in your logo: A good logo design is always flexible so that it could be reproduced not only in multi-colors but also in black & white version. Flexibility is desired because the logo might not turn out quite well in every media. Hence, the logo should be scalable to look great in all sizes.
Wrapping things up, you should remember that your logo design mirrors who you are and what you do. Hence, there should be no compromise with its design. A logo should send the right message across to its customers. Therein lies the essence of a successful logo.
If you’ve been searching the wonderful world of the web for a little insight into the whole logo design field, you might find yourself a tad dazed and confused. You know logos are meant to capture and represent the heart and soul of your business and its products and services. Your company image should be appealing and elicit an emotional response in viewers of the logo. Graphically brilliant, yet economic in its use of color and font size and style. Bold yet safe. Daring yet tasteful -and above all else, simple. If you want your identity to set your business world on fire, why does it need to be simple?
If you stop for a minute and try to think of some of the most memorable logos you’ve ever seen you’ll find that simplicity is a characteristic common to all of them. Think of the apple with a bite out of it. Think of the ReMax hot air balloon. Think of the AT&T blue world of the Wikipedia Planet Earth. They are all simple designs. And they are all extremely functional.
When we speak of the functionality of a logo we are referring to the potential of using it in any application without losing any of the inherent value. To illustrate consider the now famous Century 21 Logo. The name of the company appears stacked and staggered with different font sizes used to accentuate the first letter of the company name and the numerical designation at the end of the tag line. The use of simple line drawings connotes home and yard. So this identity does the most important thing an identity is supposed to do: suggest what business the company is in. We knew they had something to do with homes. But note that the logo has no additional text? Why not? Century 21 is a franchise operation and eliminating text references from the design allows franchisees to use the logo with their own text. That’s functionality.
Here are some other things we can learn about functionality from this example.
First, it’s scalable. By that we mean it can be enlarged or reduced without altering the impact of the logo in any way. You’ve seen this logo on business cards, on clothing, on letterhead, on huge banners as well as smaller signs, and on an array of promotional items. This logo can pretty much go anywhere and do anything. On business cards the image is positioned to the left allowing individual realtors to incorporate a portrait picture directly onto the card.
Second, the colors and graphic enhancements are also transferable to a variety of media. On most signs and in the telephone yellow pages, the Century 21 logo uses only two colors: yellow and black. The significance is once again, the logo loses none of its impact when reproduced in black and white. And the only graphic enhancements are the line drawings and the variation in font size. One of the major drawbacks of many logos designed with slick software like photo shop is the fancy stuff the designers like to add. Many do-it-yourself designers go way overboard here with 3D and shadows and color fades all over the place. Those enhancements will not translate well to a lot of media.
Finally, a word about the lack of text. Whoever did this logo understood the nature of the franchise business. This is an identity that can be used at the corporate level or at the franchise level with text added for a variety of purposes from promoting a free market analysis to an open house.
Like it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer’s overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization’s spirit and messaging.
A professional branding company will work with you to determine your target market and develop a custom corporate identity that reflects your company. The most vital aspects of your business are taken into consideration, from the products you sell right down to what color slacks your customers like to wear.
Your Logo- It’s the first graphic anyone sees. A logo is where your corporate identity begins. first impressions are extremely important and your logo will be the benchmark form, which you are judged. It’s your first line of offense in your sales force, so take your time and make sure it represents everything you are made of. With all of the mediums available today, your logo needs to easily transfer to stationary, signage, video, mugs, pens etc. A good branding company will develop a memorable logo that fits you to a T.
Stationery-Business Cards, Letterhead, Envelopes.
Be sure that all your correspondence enforces your corporate identity, from your business cards and letterhead to your envelopes and thank you cards. They are all part of the stationery package and are equally important to your identity.
Corporate Identity Package-Is this a box you can mail to customers with your company logo stuck on the side?
NO! It’s a full identity package detailing all aspects of your image, right from the acceptable fonts and colors through to all the logo variations for every possible medium. A consistent identity and message is vital in creating a brand for your organization. Your corporate identity package will be your organizations guide to your brand and how it should be presented, in every situation.