What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I’ve read so much on how to make money that I know I can write a series of books on the topic, books that would cut through the junk and you don’t have to buy 101 things for each area.

Most of the information repeats itself — same author, different title and packaging or different author repeating someone else’s list. All the how-this and how-that was driving me crazy as to what is REALLY required to make $100,000 or more in revenue.

A few months ago, I decided to go on a pilgrimage to create a quick and easy-to-see, all-in-one-place list of what does it REALLY take to generate a six-figure income as a service professional — accountant, coach, consultant, and other solopreneurs? Of course, the list is easy to read, but takes conscious awareness and consistency to achieve.

What this list did for me — it freed up valuable time that I was chasing for what I could possibly need in the future, it kept me focused, it increased clarity, and best of all I was able to narrow down my reading time. I also had a plan. Here’s the list of what I consider the top 50 — the list was actually 350 — but I chose the top ones and removed the repetitions.

1. Get up early and start early.

2. Take time to reflect on the day every evening for at least 30 to 60 minutes.

3. Create a vision before getting out of bed every morning on how you see the day progressing. See clients coming to you, see meetings going perfect, see your planning, etc.

4. Start and diligently use a business journal to record ideas, thoughts, suggestions, and reading/learning.

5. Dress so that you feel comfortable and powerful with your energy. It radiates and attracts.

6. Work more hours. (Don’t shoot the messenger.)

7. Schedule your time.

8. Always ask yourself every night, “What can I do better tomorrow from what I learned today?”

9. Complete a one-page SMART business plan with a professional so that they can have an aerial view, because you’re too close, and because you are paying them, they have an investment in your success.

10. Complete a one-page SMART marketing plan — ditto the above.

11. Complete a one-page SMART sales plan – ditto the above.

12. Complete a one-page SMART project plan – ditto the above.

13. Complete a one-page SMART service product plan – ditto the above.

14. Complete a one-page SMART product plan for every product BEFORE starting.

15. Always know your BE point (break even point) for every project/service/product you do.

16. Separate your learning time out from the time you think you are marketing.

17. The best sales call hours and days are Tuesday – Thursday between 10 am and 4 PM.

18. When you want to reach the business owner, try calling them before 8 am or after 5 PM.

19. Passive revenue generation products are required.

20. Have a strong business support system.

21. Either be a writer or speaker to promote.

22. Become technically proficient at the software you use (not expert, proficient).

23. Post to-do lists daily.

24. Monitor your time as if it’s gold.

25. Have back up plans, alternative solutions, to everything.

26. Learn to say no and say it quickly when it isn’t currently in your focus.

27. Have a twice-a-year planning vacation with yourself.

28. Outsource anything that can be completed by less hourly than you.

29. Leverage all your resources as much as possible.

30. Drop networking groups if you aren’t getting leads, don’t hang on.

31. Leave the volunteering alone until you have made the 6-figures, people will not listen to you anyway until you are making that level or more anyway.

32. Don’t allow technology to steal your time.

33. Sleeping in.

34. Spending your energy talking about X instead of taking action on it.

35. Write your goal dollar amount on the biggest piece of paper you can find and take it to the wall in front of you and ask this questions to every to-do on your list, How will this make me that figure? Is it short-term, mid-term, or long-term money generating project.

36. The percentage of time you spend on short-term projects will determine how much money will arrive sooner. Percentage of time = when the money comes in.

37. Keeping irregular office hours doesn’t help.

38. You can grow only as big as the fish bowl you are currently in. If you want to grow, move to a pond, then a lake, and then an ocean. The fish will get bigger as you go until you are the whale in the ocean.

39. Only read and learn what you need now, all else is a waste because it will change to quickly by the time you need it.

40. Work with a good coach, one with years of experience in what you want to accomplish.

41. Become proficient at creating revenue-generating products.

42. Have a system or process for everything.

43. Work with a Virtual Assistant as soon as possible, even before you think you can afford to. In actuality, you can’t afford not to.

44. Create strategic alliances — people that you are very aware of what they do, how they do it, how good they are, how you can send them referrals, you them yours, how you work together on joint products to creating something that is powerful and can’t be found anywhere else.

45. It is a numbers game. If you want 10 new clients a month, you have to speak to 100 to 300 prospects a month and you have to have the means for doing this set up in a process that works smoothly (otherwise overwhelm will be your partner).

46. Set mind-boundaries. When you’re working, your mind is 100% there, when you’re home, 100% there. The more they cross, productivity drops 50% or more.

47. Finish what you start — always. Half finished to-dos at the end of the day creates an energy debt that carries into the night. The payment for this is very great. Don’t write on-going goals on your list. Create a to-do list that only fits into the time you have for that day. The to-do can be mini for a larger project (that is listed in the one-page project plan mentioned earlier).

48. Create an R&D team for every project.

49. Don’t buy anything unless you have use for it now. Be in the now with your buying and not the “some day I’m sure to use it.”

50. Go on a 30-day information diet to reprogram your focus, learn to listen and get in touch with your higher self and knowledge, and to increase clarity of your life, business, career, and self-path.

Making Money Online – How To Make Money Online In 2007 And Beyond

The first quarter of the year of our Lord 2007 is gone and we will never see it again? How are you doing with your online business? Are you accomplishing the goals you set for your business? Or you did not set any goals? Are you making money online or losing money? The second quarter has just began and 8 days into April already. Are you going to keep on doing the same thing or review your goals? My friend if you are in profit with your system then improve upon it, but if you are not making money then it is time you try different methods and systems.

The biggest contributing factor to making money online is to set strong emotional goals that can keep you going when you don’t feel like working on your business. One website that is helping me in my goals is Success University.

They have well structured program to help anyone with their goals and dreams. I want to be successful online and so do you so otherwise you will not be reading this article. For the rest of the year if you can implement these 3 key points in your online business your business will be transformed come December 2007.

1) Find a niche that you’re interested in and focus on it. It is easier to work on something that you are interested in than a niche that you just want to make money from. When you become successful in that niche, then find other niches and duplicate the same successful principles you used in your first niche to profit from these new niches. Duplication and focus are the keys.

2) Develop a relationship with your subscribers. Give them the opportunity to trust you by offering them the best of the best free information, offers and products. Give them a reason to read your emails. if they trust you, they will open your emails. Trust comes with time and providing great services to your subscribers.

3) Do not waste your time on get rich quick schemes. In order to create a residual income through your online business, you need to build a solid foundation. You goal should be long term.

Concentrate on advertising methods that yield results. Please don’t waste your time and money on buying leads, auto and manual surf, classified ads, FFA (Free For All) posting, and banner ads, from my experience they don’t work and most marketers will back me up on this. Forum participation, writing articles, FFA hosting, paid e-zines and paid-per-click methods of marketing and generating leads are working for me and a whole lot of marketers. There is a lot of money to be made on the internet this year and beyond. All you need is the above keys and focus on your goals. Work on your business daily and keep trying different marketing ideas and niches till you find one that works for you. You can be successful online and start making money online. 2007 is still young so get to work and start making money online.

Outsourcing Viewpoints – A Checklist For Making the Most of Your Provider Site Visits

In the wake of the Satyam scandal and the recent attacks in Mumbai, India, companies are looking more closely at being well-prepared for any provider site visits. They want to ensure they leverage their time and money as efficiently and effectively as possible.

If not structured properly, a provider site visit can be just that – a “visit” and not a well-planned and executed data-gathering mission. Your visit team should strive to make it a form of pre-due diligence prior provider selection and contract signing. To make the trip most rewarding, there are several questions your team needs to answer in advance of booking flights and setting up logistics with providers to make the site visit most effective. Here’s a checklist to start with:

  • Investment: Determine Your Budget – the first order of business is to decide how much you are willing to invest for provider site visits. This will determine where you will visit (locally or at a distance) and how many from your company (and the advisory firm) will attend. For example, U.S. based companies can figure an average of $8,000 for business class airfare per person to India. In addition, there are other expenses including accommodations, local ground transportation, food, tips, passport, business visa, and medical preparation.

    Tip: Always overestimate your expenses because you may need to adjust your schedule and extend your trip.

  • Team Involvement: Select Visit Participants – The senior executive responsible for the project should determine who needs to participate. Representatives should include executives from the functions being outsourced (e.g., the vice president of infrastructure), functional subject matter experts (e.g., the senior manager of the help desk) and business executives who will receive the services that are outsourced (e.g., the vice president of business operations). Keep in mind, the more you have attending, the more you have out of the office for an extended period of time (minimum of one week depending on number of providers visited and site locations).

    Tip: Oftentimes, staff who are impacted by the decision to outsource may be reluctant to travel, especially overseas as they may see this as a big commitment and the final step toward a change in the way they operate. The senior executive needs to encourage those to participate so they can be there to ask the right questions and see firsthand what can be delivered by the providers.

  • Purpose: Determine Visit Objectives – Your team needs to determine what your purpose is for these visits. The site visit team should create at least three primary objectives. This will drive your entire agenda going forward.

    Tip: Don’t have a small select group determine the visit objectives. Broaden the involvement so everyone owns the outcome. Otherwise, for the rest of the team, it is “their” visit, not “our” visit.

  • Timeframe: Decide When to Visit – Once you finalize your visit objectives, determine when you will make the site visits based on how you have structured your bid process. In some cases, clients want to visit all providers who are responding to the request for proposal (RFP). In other cases, the client wants to visit only those that are the two or three finalists.

    Tip: Make sure you understand if there are any national or religious holidays that could impact your trip. Don’t assume that providers will accommodate you at just any time.

  • Locations: Identify Sites to Visit – Every provider has at least one showcase location they want you to visit. To use your time effectively, your sourcing advisor should contact each provider candidate and request a list of the provider’s Centers Of Excellence (COE) for the particular industry and function your company is seeking to outsource. Once armed with this information, it is easy to decide which locations are primary and secondary candidates to visit. The provider’s goal is to get as much face time as possible in front of their clients. The theory is the more time they have, the less time other providers will have in front of the client. As mentioned previously, it is costly to make these visits so you want to maximize your return by visiting the right location(s).

    Tip: To keep your costs in line, you may need to compromise and visit a provider’s site that is not a COE. These are some of the tradeoffs you will need to make to keep your expenses in line as you move forward with the selection process.

  • Planning, Agenda & Logistics: Sooner than Later – Planning as far in advance as possible will keep your costs down (better rates on flights) and allow you the time to get your travel documentation (e.g., provider invitation letters, passports, business visas) and health requirements (e.g., shots, prescriptions, medical insurance coverage) in order. Check with your company’s travel office early in the process for the proper documentation required for the country(s) you are visiting. Coordinating business visas can be very time consuming. On-site logistics are critical to effectively manage time and meet your visit objectives. Your team should determine the “visit agenda” based on your visit objectives. This will include a daily logistics plan and specific questions for each provider.

    Tip: Check your company’s overseas medical insurance coverage. Ask if your policy applies overseas and if it covers emergency expenses such as medical evacuation. If it does not, consider supplemental insurance.

  • Evaluation: Assess Providers’ Capabilities and Culture – Providers should be evaluated after each interactive session across three primary parameters:
    People – Is there a match between our company cultures? Can we work with this team?
    Process – Will they leverage industry standard processes effectively to benefit our project? Will we have to alter our methods to adapt to the provider’s process?
    Technology – What technology does the provider bring to the project that will give us a competitive advantage in the marketplace?

    Create evaluation criteria and ensure it maps to your visit objectives and each item in your agenda. This step cannot be understated.

    Tip: Each provider should be objectively scored after each visit and discussed in a daily debriefing session. It is best to capture this information while it is still fresh in the minds of the visit participants.

  • Travel Safeguards: Register with Your Country’s State Department – It is recommended that you register with your state department so they can better assist you in an emergency.  This will help them contact you if there is a family emergency in the United States, or if there is a crisis where you are traveling. In accordance with the Privacy Act, information on your welfare and whereabouts will not be released to others without your express authorization.

    Tip: Leave copies of your itinerary, passport data page and visas with family or friends so you can be contacted in case of an emergency at home.Provider site visits are only one element in the overall decision making process. Whether you travel a long or short distance for a provider site visit, there is a significant expenditure of time and money. The adage, “what you put into something has a direct correlation of what you get out of it” is most certainly true with provider site visits. When conducted properly, the investment you make now will give you a good return on investment in future years.

Making Sure Your Email Archiving Software Is Top Notch

In less than half a century, email has become the primary means of communication in the world of business. Orders, directives, and requests are all directed through email these days. It remains as one of the most convenient ways to transfer large numbers (and sizes) of files quickly. You can find so much of what a business does through its email, so having a good email archiving software is important not only for reference purposes but also for compliance.

Reliable data storage

Proper storage and retrieval for your email is important. Since important data goes through email, there must be a way to store it in its original state and allow your staff to retrieve whatever email they want whenever they need it.

The second has to do with compliance: the government itself recognizes the fact that email has become an integral part of how corporations and organizations do business. Because of this, email has to be part of any report made to the government.

This means your email archiving software must be a reliable backup. Preferably, this must be in real time, not in point-in-time. Real time recording of email ensures that the correspondence is in its original state as much as possible. Whenever your staff accesses the stored email, or you submit reports to government agencies, you can be sure that what people are looking at is as close to the original source as possible.

Fast retrieval of email means big savings in time and effort and less chance of wasteful work duplication. Storage must also be as secure as possible to ensure the reliability of your email as a source. Some of the most reliable email archiving software ensures tamper-proof storage by keeping them heavily encrypted and in read-only format.

Additionally, it pays to have an email storage system that has multiple backups. Because email forms a good chunk of your business communications, losing them can cost you. Multiple backups spread in many off-site locations helps prevent this worry.

Keeping the spam away

With the rise of email comes the rise of spam. This kind of junk email makes up a large amount of email traffic worldwide. It can be as harmless as a chain letter or extremely destructive as a well-disguised communication with a virus payload.

Other than being a source of annoyance or viruses, spam can clog up your inboxes and storage space with the digital equivalent of junk. Memory costs low these days, but too much spam can take up valuable space You can easily get a hundred spam in a single workday, and if each has around 10 kilobytes, that is easily a megabyte worth of junk in your email storage.

This is why having a reliable anti-spam service is also important. Filters will redirect the spam away from your inboxes and allow for easy removal. Coupled with excellent email archiving software, your company is prepared for the demands of 21st century business.

Making the Most of ISO Certification in the Recession

1. Let your customers know.

Organisations pursue ISO certification for varied reasons but often overlook the fact that adding value to their business benefits their customers too! Think about issuing a Press Release to your stakeholders letting them know about your certification and how it will benefit them.

Remember, in the current climate your clients will be looking around for greater value and security, so make sure they’re aware of your ISO certification. It could turn out to be the vital reason for staying with you!

2. Win new customers.

Being ISO certified can provide an immediate boost for your organisation’s credibility and reputation, making it a great marketing tool and providing you with a competitive edge. For tenders, the need to demonstrate an effective quality management system is essential so ISO 9001 is an obvious advantage. Joining supply chains often means ISO 14001 certification becomes a necessity, because green issues are a growing priority with blue chip companies.

So, are you marketing yourself effectively enough? Ensure your ISO certified logos are on your letterheads, business cards, website and vehicle fleet!

3. Cut costs and save money.

Standards can save you money directly. Specifically, ISO 14001 requires you to identify and control environmental impact. By implementing this, organisations minimise waste of natural resources and raw materials. By dedicating time to maintaining your registration, you can increase these cost savings over time as you find new ways of cutting waste and consumption within the organisation.

See the Business Link website for free advice on using energy more efficiently:


4. Keep your workforce motivated.

By achieving ISO 9001 or ISO 14001 you are demonstrating to your workforce that you are committed to continual improvement, efficiency and caring for the environment. Let your employees know what you are doing, it can improve motivation and loyalty in a financial climate where everybody needs to be working to the same goals.

You can involve your workforce in the certification process; a fresh set of ideas will often identify more opportunities for improvement and cost savings within the organisation.

Candle Making Wax Made Simple

The more you learn about all the different types of candle making wax available to you today and the nuances involved in working with each of them, the better candle maker you will become. From budget-friendly paraffin wax to natural beeswax, exotic gel wax, palm wax, or eco-friendly soy wax, there are plenty to choose from. Having the knowledge of the pros and cons between the different types, and how best to work with each of them will only enrich your candle making experience and expand your product line.

Having so many choices available means that you have a variety of candle making waxes to make your candles exactly what you and your customers want them to be.

Natural Candle Making Wax

The latest boom in the candle industry has been all natural waxes. As the economy starts to realize the carbon footprint that we are leaving on our environment, many consumers are beginning to buy more “green” or, “earth-friendly” products – and candle making wax is no exception. While all natural waxes, are “all the rave” it is still important to know where your wax is coming from and how it was obtained.

The “Not-So” Earth Friendly Natural Candle Wax

For example, palm wax, became very popular not long ago, so popular in fact, that countries such as Malaysia and Indonesia began clearing out natural rain forests to make room for palm plantations. Fortunately the World Wide Fund for Nature created RSPO, regulating the palm plantations and how palm is harvested and produced. This was a wise move, and consumers were relieved to see the change, as animals were being endangered such as the orangutan, rhino, and the Sumatran tiger.

Eco-Friendly Soy Wax

But not all natural candle making wax has had such a controversial reputation. The soy candle has been a huge success in the candle industry and sales continue to sky rocket. Soy is a natural product grown in the form of beans. Because soy beans are a renewable resource, and are mostly grown in the United States (mostly Illinois, Iowa, and Indiana), they make an ideal choice for consumers seeking a greener initiative. It is also the one candle making wax that can safely be melted in the microwave!

Natural Beeswax

Another popular type of wax for making candles that is on the slightly more expensive end of the spectrum is beeswax. Beeswax, like soybean, is all natural and also has a very lovely smell, a fantastic burning quality, and a unique texture that allows you to make beautiful candles without even needing to work with dangerous heating sources. This is a great candle making wax for introducing children to this hobby.

Exotic Gel Wax

Then there is gel wax, which is not really even a wax at all, at least not in the “true” sense of the word. Gel wax offers the candle maker many creative options due to its transparency properties, such as suspending objects in the clear gel or making candles that resemble drinks. The creative options are limitless with gel wax, but it comes with a price. Gel wax requires the most caution when working with as it is the most dangerous of the candle making wax types.

Making Palm Wax Candles – 7 Things You Must Know!

Have you made candles before but are now thinking about making palm wax candles? There are a few things you need to know before you start. This information will help you to make a safe and quality candle.

1. AIR HOLES Whether you are making pillar or jar candles, you must ALWAYS poke for air holes during the cooling process. When palm wax cools it forms a layer on top while the middle is still liquid. Air is usually trapped in that liquid and it makes bubbles in the wax. Those air bubbles form around the wick or wick pin (if you are making pillars). Those air pockets can cause problems when the candle is burning. When the melt pool reaches down to one of those pockets, the melted wax drains into the pocket and exposes more of the wick. If you have a large pocket and it drains all of the melted wax, your burning wick will be out of control. The candle is burning fine one minute and you leave the room only to come back to a huge flame. I am not saying that every palm wax candle you make will have bubbles, but it is not worth taking the chance. You must poke holes when a top layer has formed and the wax is starting to get cloudy. Timing is everything in this process. You do not want to wait too long to poke holes. It does not matter what you use to poke the holes as long as you mix the juicy slush enough to be sure all bubbles have risen to the surface. Poking holes in the wax is a time-consuming process, especially when you are making hundreds of candles. I believe that this is one of the reasons why you do not see palm wax candles being made by the large candle companies.

2. CURE TIME I have tested several hundred fragrance oils from over 30 different manufacturers/distributors. I can tell you that if a fragrance oil is going to have a good hot throw when lit, it will usually have a good cold throw. If you cannot smell any cold throw after 24 hours, chances are pretty good that it is not going to have much hot throw. I have never experienced any improvement in fragrance by waiting days or weeks. Remember this is not soy wax. This big difference with palm wax compared to other waxes is that it will get noticeably harder over time. Do a test and you will see. Make three candles without fragrance oil or dye. Make candle #1 and let it sit two weeks. After two weeks, make candle #2. Wait another 2 weeks and make candle #3. When candle #3 is totally cooled, burn all three with the same type/size wick and you will see the difference. This is very important to know because if you wick the candle without taking the curing process into consideration, you will surely wick it too small. I believe that a month after making is a good time to start trying to figure out the perfect wick size. There is nothing wrong with making a candle and burning it right away. You just won’t get the longest burn time that you could have if you let it cure. If I am testing a particular fragrance, I do burn the candle right away. If the fragrance is OK, then I make more test candles to cure so I can get it wicked properly. There is no sense in waiting a month to let the candle cure if the fragrance is not what you are looking for.

3. COOL DOWN How you cool your candles is also something that is important to making beautiful palm wax candles. The slower you cool the wax after pouring, the better the crystalline design your candle will have. I would recommend testing on this issue. You can get a beautiful design without doing anything. You can pour your wax into a room temperature jar or mold and get a nice results. I would try heating the jar and molds and see if it looks better to you. Also, you could cover your jars and molds to hold the heat in. Put something insulated under your candle (like a thick book or magazine) because it will help with even cooling. Your final product will show if it had uneven cooling. It really is a matter of how much attention you want to pay in trying to get the best crystallization on your candles. Just so you know-if you pour melted palm wax into a cold or frozen jar/mold, you will not have any crystallization at all. It will look like soy wax.

4. FRAGRANCE OILS Be prepared for the fact that some fragrance oils will not work in palm wax. I fairly good rule of thumb is that if it works in soy, it will work in palm. Many places that sell fragrance oils usually state whether they are compatible with soy. For every 10-15 fragrance oils you test, be prepared to have maybe one that works great. Again, this is my opinion and what has been my experience. You might experience something different. Be prepared to test and test. You will know when you have a winner. Your candle will smell awesome! I would start with 1 oz. of fragrance oil per 16 oz (1 pound) of wax. I wouldn’t worry about getting a digital scale so you can measure 1 oz (weight) of fragrance oil. Just get a shot glass and measure 1 oz. (volume). It will vary with the actual weight of the oil but not enough to worry about. If the candle smells great and performs good, go with it. Palm wax has the ability to hold more oil. If you plan on making large amounts of candles, then I would consider getting a scale and doing it the other way.

5. BURN CHARACTERISTICS Palm wax is a hard and brittle wax. It does not get soft and bendable when heated like paraffin wax. If you dropped a palm pillar on the ground it would dent and crumble. Let me save you money and time trying to find the perfect wick to burn in your candles. Wedo is a company from Germany that makes wicks just for palm wax. The CSN series wicks can be purchased at several places online. Palm wax is tough on wicks and will reduce a good flame to almost nothing within an hour. I have boxes full of wicks that were suppose to be the best and “work great with palm”. Go with the CSN line. They really allow for a clean burn that is almost required from an all natural wax. Remember that wicks in palm wax burn down then outward. Palm pillar candles pose an interesting challenge. Making a self consuming palm wax candle is even harder. Wick too small and it tunnels and barely burns half the wax or if you wick too large it blows out the side and wax goes everywhere. Let’s assume you wick it to have a melt pool a quarter of an inch from the edge, you are relying on everything being perfect. You can’t control whether the person will burn the candle for 10 minutes or 10 hours. Will the candle be level? Will there be a breeze? What if the wick is never trimmed? All of these factors can change the way a candle burns even if you have it wicked properly. Factors like these can make a precisely wicked pillar candle into a candle that has a blow through after only a few hours. Also remember tunneling flames are not attractive in a thick diameter candle. The candle will not glow and you will hardly notice the candle is lit unless standing over it. Bottom line you have to wick the pillar with reasonable consideration for variations in burning. Most people light candles and forget about them until they blow them out. Just a thought.

6. MIXING WAXES Combining other waxes with palm wax can create some interesting results. Remember that the more you add other waxes to palm it will reduce the crystallization accordingly. If you are going to attempt mixing enough wax to eliminate poking holes, I would make enough test candles to really see and be confident that the air pockets are eliminated. I would cut the candle length wise along the wick.

7. FURTHER INFORMATION One of the most important things when making candles is to remember that any changes you make can alter how a candle performs when burning. Adding or changing the amount of fragrance oils, dyes or additives can have noticeable differences when burning. Always take notes! You will never remember everything. Palm wax is my favorite wax because of its performance. It can be a headache working with it, but in my opinion, it is worth it. Hey, if everybody was doing it, it wouldn’t be fun. Happy testing.

Making Money Online – In-Text Keyword Advertising Makes That Message Pop!

It’s been said many times that content is king. This is particularly true on the Internet, where millions of people scramble to and fro for information each day. The most useful, convenient, non-intrusive information delivery systems on the Web are the ones that get the traffic. If your Web site doesn’t make the grade, people will look elsewhere.

The same idea holds true in online marketing and advertising. The Pay Per Click ads you write and the affiliate marketing arrangements you make are only as effective as the content delivered. Once effective ad content exists, the delivery method must be as seamless and relevant to the user’s interests as possible. An exciting way to meet both of these ends is via in-text keyword advertising.

What is in-text keyword advertising? This form of contextual advertising places specific words within the text of a Web page. The word is usually distinguished by a double underline. When a user trains their cursor over the in-text advertising, an in-page window appears with the associated advertisement text. In-text ads for your services appear on sites with related content.

In-text advertising used to be confined to niche sites, such as video game and science portals. Now it is increasingly prevalent, found even in such places as mainstream journalistic Web sites. Some champions of journalistic integrity have criticized this practice on newspaper Web sites, but a growing number of publishers see in-text advertising as a natural extension of advertising techniques used over the years to reach and serve consumers. Considering the current state of newspaper companies, it could be argued that clinging to an outdated notion of integrity and overinflated sense of value to society makes no business sense. When revenue models are considered, online advertising is a must. However, as one reader states regarding the 12/3/07 Businessweek story on in-text ads (“Pitching Between the Lines”), “many companies need advertising, but we don’t need bad ads.” This basic line of reasoning – that better ads serve the public better – should be the credo for any advertising you write or any advertising you host.

Let’s assume you’re ready for the kind of revenue stream in-text advertising can bring through your Web site as a publisher, or through your own ads on relevant sites. Networks like Kontera offer advanced In-Text Advertising solutions. They guarantee the highest degree of relevancy between content, keywords and ads. This equals higher click-through rates and a nice return on your investment (as an advertiser) or conversion rate (as an advertiser or a publisher). Vibrant Media offers IntelliTXT technology, which reads a page and in real-time double-underlines words directly within the content and places sponsored links inside a relevant page’s text. Should the user click on an in-text ad, the site owner will make a commission. Miva MC is another great source for in-text ads that pop. Any InLine ad through Miva MC is 100% user initiated, meaning that a visitor must mouse over the underlined keyword in order to see the advertisement. Ultimately, this leads to a winning equation of added revenue for you without having ads take up too much page real estate. One possible undesirable result in that situation might be that advertising clutter eventually cuts down on page impressions. When it comes to online moneymaking, that is a no-no. Simple in-text links like those available through a program such as My-PayDayLoan are clean and can be highly effective.

Great content keeps readers coming back for more. Great ads that blend with great content can boost your online revenue stream. With in-text keyword advertising, get your message before an interested audience or deliver a highly targeted ad on your own Web site that can net you significant commission per referral. Combine this technique with Pay Per Click advertising and other types of Affiliate Marketing and you are well on your way to mastery of making money online!

Make Money – Let’s Talk About Making Money Online

Today there is no doubt that the way Money Making Online business is being conducted is different than it was just a few years ago. The Internet is playing a large role in that it is now possible for almost anyone to have a online business of their own. Financial stability is the foundation of your success. Working from home is a new technological way in which many individuals have resorted to due to its huge make money benefits. Running a online home business is not an easy, but with the right information, everyone can do it. The rest of you read on………

1. Do you know which products or services you want to offer? You cannot go to the market without the item of sale. Define its unique features and understand it fully.

2. Prepare a list of activities to be done and assign a timeframe for their accomplishment.

3. It good to know and understand your market and your other online business competitors.

4. Make a list of things to be done at home in preparation of the online business at home.

5. The home business is prepared and stocked with the necessary informations in readiness for further action; personal computers, office and digital make money information are core to the functioning of the business.

6. The entrepreneur then calculates how much startup capital is needed, and decides on the funding options for make money from internet.

7. Knowing the risks associated with your online business is important. You had better weigh risks, assumptions versus benefits or gains to see the viability of the business.

8. How much capital do you have to start the business? Capital determines the level of your online business and the starting base. A good capital shows good preparation and high probability of online business growth.

9. Check on the internet support, and their level of participation. If you neglect this, disturbances may let you down, and quit for an online home job.

10. An Internet business can be conducted anywhere in the world where you have Internet access and a computer. This is appealing to people who like to travel and yet would still like to build up a business, because again as long as you can log on line you are in business.

11. Traditional businesses are limited in that they are only open a certain number of hours per day, per week. An Internet business is open 24 hours a day, 365 days a week. It is possible for you to totally automate the process so that you have very little interaction with your customers if you choose to do so.

12. Many people do not have a lot of money to get started and this is where an Internet business can be beneficial as well. In many instances you can start a business for free or for very little money out of your own pocket. Today, it’s not unusual to see a business in a box being offered, where everything you need to make money online is available to you for less than $100 all set up and ready to go.

13. An Internet business is easy to start because it means to see you do not need a product of your own. Different industries such as network marketing, affiliate marketing, private label rights, resell rights, and so on, make it possible for anyone to be in business for themselves without having their own product.

14. There are many ways to start a business. Beside the steps involved, you must assess your inherent ability to run that business. You need to reexamine your talents, a business opportunity and have a business plan for your investment. Starting a home business is the new way to financial freedom.

15. Act Now: never wait till another day

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Making Heavenly Matches Online – Anupam Mittal

Synopsis – One of the greatest barriers Shaadi.com and Mittal faced were cultural. People would often raise questions like “Why should we go online to find a suitable mate?” and “What if there is a bot on the other side and not a real person?”

Anupam Mittal’s entrepreneurial journey is all about having an educational stint abroad, realizing the potential of an idea and returning back to India to execute it. Back in 1990, Mittal was studying in USA and working with Microstrategy, a business intelligence software firm. The internet had just began booming in US and he realized this was going to change the world sooner or later. Once a year, would return to India.

In 1997, when he visited India, he started doing some web development for some companies from his father’s office. A traditional matchmaker once approached him with bio data’s et al. of prospective brides for him. This is when the idea to take the entire matchmaking experience online struck him. Without thinking much, in the same year he launched sagaai.com. It was one of his first entrepreneurial experiments. They were focused on web development as opposed to making money. He did all this and continued working in the US.

In 2001, he quit his job and moved to India and changed the name of the venture to shaadi.com. Mittal invested all his money into the business as initial capital. It was only in 2006, when they chose to raise external capital. He knew he had built a decent brand and the business was good. He created a mobile application company called mauj.com. He raised capital from Sequoia, Silicon Valley Bank and Intel. In total they raised USD 20 million in between shaadi and mauj.

One of the greatest barriers Shaadi.com and Mittal faced were cultural. People would often raise questions like “Why should we go online to find a suitable mate?” and “What if there is a bot on the other side and not a real person?” Mittal had to find answers to it all. He truly believed that there would always be doubters and haters but to be an entrepreneur, one has to take everything with a pinch of salt. Close to ten years back, many did not understand the concept behind shaadi.com. Buying advertising was difficult too.

From being a simpleton who was studying and working abroad to one to being voted as one of India’s 50 most powerful people by BusinessWeek, Mittal has come a long way. Apart from being an entrepreneur, he is an investor too. His investments comprise of companies like Ola Cabs, Druva, Pretty Secrets, Café Zoe and several others. Today Mittal is founder and CEO of People Group, which owns businesses such as Shaadi.com, the world’s most successful matrimonial site, Makaan.com, Mauj Mobile and People Pictures.

He truly believes that India is witnessing a big change and is embracing entrepreneurship with open arms. He stated “If you go back seven to ten years, there was a stigma of failure. So everybody used to take up jobs as engineers, doctors and so on. Now it is easier, people are accepted even if they fail.”

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