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Home Base Network Marketing Business For Your Retirement

Sorry that I had to start this article in a very grouchy manner, but my friend someone just come to me last week asking me this questions.

“Jason beside the Online business that you can become rich, is there any other way ?”

“This Internet thing is still not right for me.”

Well, i really hate to say this because it sounds like a old broken record, but sometime it really need to be play for someone, who I think their right brain is still in a coma stage.

There is lots of way to become wealthy of course, the quick, easy or lazy way.

Here are just a few:

1. Inherit Wealth

No work, no sweat, no worries.

The problem? It is hard to get adopted by rich and sickly parents. There are not many of these people around, while this method works.

It only works for a few. If you were one of the blessed, well, you wouldn’t be reading this article or finding ways to get rich. You would be cruising in the Caribbean now.

2. Marry someone who is already incredibly rich.

If you are not married now, hey, there is still time for you to find a wealthy spouse. But that’s not the subject of this article, as again, this is a way to wealth that few can do. Talking about Hollywood maybe you can go there and try your luck.

3. Hit it big in the stock market.

Your shares will double and triple in price. However, there is a problem. You have to already be rich to buy lots of stock and yes, there is always a catch in the stock market.But my friend this is a rich man game, high risk, high return, are you game enough to take the risk?

4. Win the lottery

I seen lot’s of people doing that, some even put 10 to 20% of their wages on that. But the math experts already know the truth: “The lottery is a voluntary tax on people who are really bad at math.” You are about 100 times more likely to be struck by lightning than to win the lottery. To put that into perspective, the odds are that you had to be struck by lightning 100 times before winning the lottery.My goodness out of a million numbers there is only one and after struck by lightning for a hundred times do you really feel like going out and having a good time spending your lottery money?

Lottery is entertainment, a reason to watch television or news paper to check if your number won a dollar or two. Play the lottery for fun, don’t use it for your primary investment.

5. Write a hit song or sing a hit song

I can’t sing. In fact, I can barely hum. If you are one of those rare individuals with superstar musical talent….go for it! Use that talent. Go for American idol make a million or two and enjoy. However, this article is not about writing hit songs. So if you are like me and can’t hold a tune, relax. There are plenty of other ways to financial independence.

And how About writing that great romance novel ?

Well, that is also a way to financial wealth, but a very rare way. Very few people are able to take this path.

Well, if these well-known ways to wealth won’t work for most of us, then how do average people become wealthy?

How you can leverage on technology and people for your business.

Ok, listen the first way to increase your income and build your investment fund is to have your money work for you. And, as we have seen, there are several ways to accumulate the money you need to get your investment fund started.

The second way to build your investment fast is through the principle of LEVERAGE on other people’s efforts and technology to help you accumulate and build your investment fund faster.

Here’s how to use people leverage in your business.

As the only employee of your business, you are limited to how many projects you can do in one day with only two hands and 8 hours. If you want to earn more money is by increasing the numbers of projects you can do, then you have to hire worker or helper.

Maybe you decide to pay your employee $20 for every project he or she do. Since you charge your customer $30 for every project, you now make an extra of $10 whenever your employee finished a project for you.

The more people you hire, you have more project in hand and the more money you make. This is what we mean by leveraging your time and effort through other people.

Do you have to hire more employees and use this leverage principle?

This is just another method to build your investment fund. Having extra options and choices are always nice.

Whenever you start a business you can use this people leveraging principle to quickly build your investment fund. However, many people won’t use this means of leveraging because:

1. They don’t want employee headaches

2. They want to keep their business small and manageable.

3. They don’t want to be responsible for overseeing other people.

4. They don’t want the paperwork and insurance headaches, etc.

If this method of people leveraging doesn’t appeal to you, there is yet another way to leverage your efforts.

Most people do network marketing every day, but they just don’t get paid for it.

You see, network marketing is nothing more than recommending and promoting what you like. If you are like most people, you recommend and promote:

Like when you watch a nice movie, will you tell your friend? Or sports team, restaurants, funny joke and the list go on…….

Since you recommend and promote daily, why not get paid for it, right?

Or you can continue recommending and promoting for free. Free isn’t bad. Charity work makes the world a better place. But if you are tired of working for free and want to join some smart entrepreneurs who get an extra income in their mailbox every month, you will want to check out internet network marketing.

Theses companies will actually pay you for recommending and promoting their goods or services. Instead of spending money on television advertising or newspaper ads, these companies rely on word of mouth promotion.

Think about it. Which long distance services promoted on television by an actor you didn’t like it? Or the long distance service recommended by your mother or your best friend, you felt it’s no good ?

Thousands of different goods and services are promoted through network marketing. Word of mouth advertising is powerful. Traditional media doesn’t stand a chance against a trusted friend’s recommendation.

So how does the people leverage principle fit into network marketing and technology?

Think of network marketing as a family tree or genealogy. Companies that use network marketing to distribute their goods and services not only pay you telling other people, but also when the people you tell go out and tell other people, etc, etc…… In other words, you could tell A who tells B, who tells C, who tells D and so on, and you could earn a monthly bonus check on all of their usage and sales.

That’s people leveraging at work.

And if you can tell the whole world about your product or services, you will be doing business world wide. Let’s say you have a relative who stay in a different states or your brother who is now living in Canada, maybe in Asia. How can you show him or her about your great opportunity and product? You don’t have to travel to them, use your computer.

The Internet.

In every field, from health insurance to electronics, from education to stock trading to home buying, more than 50 percent of American consumers are already going into the Internet, it’s so convenient now that we can call and see each other on the computer or even sent an instant message and picture by hiting on our enter key on our keyboard. Don’t be a “dinosaur” if you read my last article:

The Home Base Business of W=P x T you will know what I’m talking about.

I know of some people who use their network marketing income to accelerate their investment fund. In some cases, their part time network marketing income exceeded the income from their regular job so they decided to make network marketing their full time profession.

Over five million people are already collecting an extra income from their part time network marketing business in the United States alone, but the internet population is bigger than the population of China and India added together.

Since you are already recommending and promoting what you like, shouldn’t you consider getting paid for too?

Internet network marketing is one of the fastest ways to a quick retirement, this is important especially if you are at 45 to 50 years old and don’t have a lot of time for your money to earn compound interest. So if you are no longer young, don’t panic. Network marketing can help you catch up your investment fund in hurry and if you are in your 30’s get ready to retire young and rich.

That’s why I like network marketing.

To the top.

How to Succeed at Internet Marketing Promotion

Internet Marketing Promotion Made Easy

Engineering a profitable Internet marketing promotion campaign is not hard to do if you know the secrets to how it works. There are thousands of Internet marketers that produce substantial incomes online.

Even though a large percentage of them are making good money, the majority of them never reach their true profit potential simply because they do not have the proper marketing strategies and techniques that are required to maximize their potential profits.

It’s no secret that the goal of any individual that runs a online business is to make as much money as possible. The problem is that there are way too many marketers that go at it blindly without applying any proven techniques. The outcome of this approach is almost always certain failure.

Some entrepreneurs are too ambitious for their own good. They want to jump right into the internet marketing promotion business and start making money instantly; this is simply not how it works. They think all it takes is to throw up a website, market whatever product they choose and qualified prospective buyers will come running in droves.

The sad part is that this is the most common approach to internet marketing promotion. If you approach your business this way, it will cause for you to spend 10 times more money and effort to create a successful Internet marketing promotion campaign.

WHAT IS NEEDED FOR A SUCCESSFUL INTERNET MARKETING PROMOTION CAMPAIGN?

First and foremost the creator must possess the proper knowledge. Trying to create a successful campaign without the know-how is no different from trying to do anything else that you are not familiar with first. The best source of knowledge is someone who has already accomplished what you are trying to accomplish.

For example; somebody had to teach you how to ride a bike. Without being trained first, you would have fallen flat on your face. The reason that person was qualified to teach you how to ride a bike was because they already had experience in doing such. Internet marketing is no different.

To be successful with your Internet marketing promotion, you will also need marketing tools. This ingredient is more important than you can ever imagine. Not just any tools either. You must possess the right tools. Think of it this way; sure you can dig a hole with a shovel, but how much deeper, faster and more efficiently could you dig that same hole with a bulldozer tractor.

The tools that I am going to introduce you to are the equivalent of you having a bulldozer tractor while the majority of your competition will be using hand shovels.

CONSISTENCY IS KEY…

Internet marketing promotion is a science. There are many strategies and techniques that you can use to become a successful Internet marketer. There is one aspect of marketing that I stress more than anything.

Consistency consistency consistency. Even if you didn’t have the proper knowledge about internet marketing promotion and even if you didn’t have the best tools, you could still get results if you do things half right, but you did them all the time. Formulate a routine/daily schedule that works well for you. This is how you see results from your Internet marketing promotion campaign. This is how you will see $100 a day turn into a few thousand dollars per week. Internet marketing promotion is a business that requires repetitive tasks to render any results.

It is not hard to drive traffic to your site, but it does take continuous work. When acquiring knowledge on how to create successful campaigns, you should focus on one strategy at a time. Become an expert at it and then move onto the next strategy. These are a few traffic generating strategies.

Article Marketing (my personal favorite because it’s free)

submitting press releases.

starting affiliate programs of your own.

search engine optimization of your own website.

starting a pay per click campaign.

making your rounds on social networking websites.

These are the core strategies to create a successful Internet marketing promotion campaign. I always recommend starting out with article marketing because it is a free source of marketing and can generate a lot of free traffic.

Embarking on a career in internet marketing promotion can be extremely rewarding. The great thing about this business is you are in complete control as to how much you make. If you know what your doing and you know exactly what to do, the money will surely follow. Follow these guidelines and your success with internet marketing promotion will be inevitable.

5 Tips For Starting Your Own Internet Network Marketing Business

It’s powerful. It effective. It can explode your business. So what is an internet network marketing business anyways? The name internet network marketing is a a combination of two industries – internet marketing, a term used for marketing a product or business on the internet and network marketing, a term used for marketing a product or opportunity using word-of-mouth.

If you have been in network marketing for any length of time you have probably had someone in your upline tell you that there is no possible way to build a successful network marketing business online and that they only way to do it is to make a list of everyone you know on planet earth, call them and offer them the chance to partner with you in your business opportunity. Well this is one way to do it but doing it this way also limits your access to pool of resources that can help you build your network marketing business faster and with less rejection if you know how to do it properly!

Now we all know that social media is HOT, HOT, HOT!! I mean smoking HOT! You may be wondering if you can actually build your network marketing business on the internet when all you’ve ever been taught was how to take to your warm market and pass out fliers at the mall.

Well, I am going to show you what it takes to start succeeding in your internet network marketing business, how to do it right, and how to utilize the internet to ATTRACT people who already know about network marketing, want to the the best at it, understand the power of it and are willing to work for it.

Ask yourself this question…Isn’t the best person to recruit into your network marketing business someone who WANTS to succeed?

5 Steps For Starting Your Internet Network Marketing Business

1. Set Up a Blog!

This is the hub, your headquarters online. This is where you craft and distribute all of the content you create online. I highly recommend you use a self-hosted WordPress blog. Why? With a WordPress blog you own your content and since you are in business for yourself don’t you think you should own your own content? I mean you can get a free blogger or WordPress.com blog BUT this means that they can remove your content if you violate any of their terms or policies.

So if you are a serious internet network marketer the best move is to get a domain name from sites like godaddy.com and set up hosting through a webhosting service such as hostgator. It is inexpensive, it’s professional and it is customizable. You can build your blog anyway you like.

A blog is the very best way to get found on Google and the other search engines, it’s the best way to build an interactive community of people who share similar interest and it is easy to integrate with social media which can make your blog VIRAL for even more traffic.

2. Create Quality Content

What do want to learn as a network marketing building your business online? What challenges do you face getting traffic, generating leads or making sales? What strategies and tips have you learned that you know other marketers would love to get their hands on so they can start seeing the results they want? If you can stay in tune to what people need to know and the solutions they are looking for you will become a valuable asset not only to your business but to others as well.

For example, one of the biggest challenges in building an internet network marketing business is how to generate leads. Learn about how to overcome the lack of leads and share what you learn on your blog. By helping other marketers solve this issue you are becoming an authority on the topic and you will begin to ATTRACT people to you who want to learn from you and possibly partner with you in business.

3. Drive Traffic To Your Content

So what do you do with the quality content you create. You SHARE it! Use social media, forums, and other sites to drive traffic to your blog. You can share your links on Facebook, Twitter, social bookmarking sites such a StumbleUpon and Delicious. Start following people within your niche that share your same interests so you can start driving them to your site.

4. Build Your Mailing List

Use autoresponder software, such as AWeber or iContact, to start generating leads for your business. When a person takes the time to put their contact details in to your opt-in box, then you know that they want to learn more (or maybe they just want that free gift). You can continue to send them follow-up emails, tips, and training through your autoresponder to build relationship with them. Take a look at the layout of my blog to see how many opportunities my readers have to opt in to my mailing list if they are interested in learning more about internet network marketing. By building a substantial list you have the chance to recruit people into your business as you continue to build trust with them.

5. Be Consistent

Maybe the most important of them all -BE CONSISTENT. So many times people quit before they really breakthrough in their internet network marketing business because they are not consistent in their daily marketing routine. They don’t see the massive results they expect or “see” others getting so they give up too quickly. When you are consistent you are dedicated to the entire process of building a successful business online, that means that it takes time, hard work and simple implementation. Building an internet network marketing business is not easy but it is simple. Stay the course and the rewards will be more than you could have ever imagined!

Want to Earn Extra Income From Home With Network Marketing? Just a Few Things To Keep In Mind

With the economy in flux, many people have been flocking to the home based business industry to earn extra income from home. It has become increasingly popular in recent years and the need to have an even narrower focus is increasing as well. Luckily, the competition that is amassing has made it all the more easier to earn a living at home.

The most ever growing way to make money from home is network marketing. Many would consider it the most sure fire way to earn extra income online. It doesn’t take as much internet savvy or experience as other options given the proliferation of sites out there that would provide you with all the necessary material and instructions you need for dirt cheap or even free. But that certainly doesn’t mean that you will become overwhelmingly successful without these things.

In order to earn extra income online with network marketing there are a few tools you need to keep in your arsenal:

Effort and Focus: Don’t be fooled by anyone who tells you that you can get rich quick online. To earn an extra income online you will undoubtedly need a bit of focus and effort to reap significant rewards in the long term. Rarely does earning extra income from home happen immediately so make sure you do your research and stay on top of whatever niche you choose. If you choose not to, you could miss a crucial step or make a critical error and grow impatient because the gratification isn’t coming as rapidly as you thought it would.

A Little Internet Cleverness: I would suggest to take advantage of two things in particular: keyword analysis and article or blog posting. By taking these steps you will definitely put you ahead of the pack and earn extra income faster. Keyword analysis involves researching which search terms are most popular in Google and will have your blog or webpage ranking high on the first page. Once you have a good number of strong performing long tail keywords, be sure to publish articles or blog entries that are rich in these keywords. This way, you will be marketing for a purpose and you will make money online in a more cost and time effective way. These steps are incredibly essential if your goal is to earn extra income online.

Be sure to keep these things in mind when you begin the network marketing process. If you fail to neglect just one of these things you will be just spinning your wheels and running a non-profit organization. Given the increasingly stiff competition these days, you will certainly need focus, and effort to have the patience and resolve necessary to generate considerable income but you will also need good keyword researching techniques and blog writing sophistication that is absolutely crucial to earn extra income from home.

If You Knew These 5 Network Marketing Tips, You Would Be a Billionaire

Network marketing is one of the industries joined by very many people on a daily basis and it is also one of the businesses majorities of people quit on a daily basis. This is not an accident; it is because some people don’t know the tips and tricks necessary to build the business.

The following are the 5 network marketing tips to help you become a billionaire in the business

# Focus on building the business the promotion will come

Very many network marketing business builders focus on promotion and forget that apart from recognition there is nothing that is in promotion. As a business builder, you have to focus on the growth of you business not on the level where you are in the business.

Building the business leads to automatic shift to the next level in the business and the main thing that will help you achieve this is recruiting. When you recruit people, the organization grow and more products move which leads to promotion in the business.

# Work on your leadership skills

Unless you become a leader, you will never be a super star in network marketing because you have downlines in your organization who look up to you for support. The first thing you have to work on is the attitude issue and once you work on it, you will be able to become a good leaser.

To influence downlines to build a business you must have a positive attitude and on addition to this you must be able to motivate and inspire downlines to take more action for the business to grow.

# Sell products online to earn profits on a daily basis to facilitate the business

Network marketing is a business and it requires money to run very well. The best way to get this money is through daily selling. The beauty about selling online is that the prospects are endless, you can get as many as you want provided you know how to position yourself online in the right way.

Some distributors get their money they earn from other businesses and from their jobs and use it to run their network marketing businesses which is wrong. A business has to make its own money to facilitate it otherwise you will quit if you continuously get money from a job or another business to facilitate your MLM franchise.

Selling online tactics

+ Put your products in affiliate programs to get other people sell for you.

+ Maximize classified ads.

+ Use pay per click system to sell.

+ Write reviews of the products you are selling.

# Help your downlines understand the compensation plan they will never quit

The reason some of our downlines quit the business is because they do not understand it so, they try to look for the so called easy make money opportunities. It is the role of the upline to help a downline know how to use a compensation plan to make the money from the company, but it is so unfortunate that some uplines do not help out their downlines.

Have training for your downlines if you are to retain them in the business for their life time. Downlines who have knowledge about the business never quit because they develop a strong positive attitude as well as leadership skills necessary for the growth of the business.

# Recognize your downlines for all efforts they put in the business

Recognition is one thing that is very essential in the process of building the business. When downlines are recognized, they tend to work hard to make their uplines happy and in the process of doing so their businesses grow to another level.

You do not have to wait for big achievement to recognize a downline but look at the small things he/she does like prospecting and others and talk about it in a positive way.

Final note

This is a people business and building it successfully calls for people skills. To become a super star in the industry you have to put more emphasis on very many people skills related tactics like communication, inspiration and others.

Affiliate Marketing Is The Ideal Business For Stay-At-Home Moms

The Internet presents the ideal way for stay-at-home moms to create an income from home. And one of the best ways for moms to earn money online is through affiliate marketing.

The big attraction to this business is the flexible hours you have and the fact that you don’t have to sit in traffic all day. You can plan your day in such a way that you can work around your children’s daily program or work late when they are in bed. Initially you will have to spend some extra hours on setting up your business. After that you can run your business on complete autopilot. This only requires a few adjustments and then you only need to spend maybe 2 to 3 hours a day attending to your business.

If you don’t know how affiliate marketing works then let me quickly explain. You first register as an affiliate at ClickBank.com for example. They have over then thousand products that you can choose from to promote. You get an affiliate link for each product you want to promote and in turn you get paid a commission when you make a sale. Some products pay up to 75% commission.

Moms can do this as a part-time marketer and earn a few hundred dollars to add to the household budget or a full-time marketer and earn a significant income that would afford them greater financial security. This business can be a dream come true for stay at home moms. More and more stay at home moms are searching for income opportunities on the internet. Affiliate marketing has become one of the best options to look at, because you can actually start this business without any investment.

Once you start making your first sales you will be very inspired to build this business. You will also see the enormous potential to earn more than you ever would have thought. I know of a stay at home mom that stays in Georgia, USA that made over $154 000 in her first year. It all starts with an action plan and staying focused. Affiliate marketing can change the world for stay at home moms, but it all starts with taking action.

What if I showed you the exact steps that this mother in Georgia followed to make over $154 000 in year. I use these exact methods to built my online business every day. I have never looked back since then.

Why Building a Successful Business Relies on Consistent Marketing

Keys to Consistency: How to get into a marketing rhythm to boost your business income

Let me ask you a question. How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post?

That’s what I thought… Guilty!

What’s funny is that deep down we know the importance of marketing our business consistently, but SO many entrepreneurs and business owners are an epic fail at delivering on that promise.

What keeps us from marketing consistently?

Why is inconsistent marketing so hurtful to our reputation?

How can we put a plan in place to make consistent marketing easy?

This article will provide answers to each of these questions and help you get on track with better consistency for your business marketing.

What’s Not Getting Done in Your Business – A Self Assessment

How many of these inbound marketing tasks are not being consistently done in your business?

Daily social media posts
Weekly blog articles
Weekly or bi-monthly newsletters
YouTube Videos
Posting and participating in LinkedIn and Facebook groups

Or these other valuable marketing efforts that will build your brand recognition and boost your business?

Networking and keeping in touch with connections
Commenting on other blog posts
Podcast and Webinar booking and promotion
Following up with sales leads

If there are items you are not getting done, then you are leaving money on the table. Why is it we do that to ourselves?

The Big Lies We Tell Ourselves About Why We Don’t Market Consistently

I don’t know what to write about. True, staring at a blank computer screen is not inspiring. One way to avoid this is to create a marketing calendar. This is one central document that you can use to map out your promotions for the year and ensure your marketing messaging themes align with it.

I don’t know what my audience cares about. This is a lame excuse; there are clues all around you. For one you can survey your list and followers to find out their biggest challenges. Secondly you could do keyword research to find out the high-searched topics. Third, see what others in your field are blogging about. What topics caught your attention?

I’m too busy. True, it’s easy to be loaded up with client deadlines and appointments. I know this happens to me the most. There are a couple of ways that even busy business owners can market regularly. The first is to get a marketing assistant. If you don’t personally have the time or discipline to get a weekly eZine out for instance, an assistant can post the articles on your blog and preschedule them to go out in your email marketing program. The same is true for your social media. You can delegate some of your social media to a reputable resource who can curate content and preschedule it using a tool like Hootsuite.

I am a terrible writer. No problem. If writing is not your thing, you can record short audios or videos instead. You can even record yourself talking out an article and have it transcribed. You can pull your articles from other materials you have written such as your book, workshops, and webinars. Finally, there are many talented writers that can take your concept and turn it into an article written with your voice.

Why Inconsistency Hurts Our Business So Much

It’s easy to think that if you miss a weekly email newsletter it’s no big deal. But when you publish a weekly newsletter, its making a promise to your readers.

When you miss that connection, it breaks your promise. Not only does that weaken your relationship with your list, but it can lead to mistrust.

When you communicate consistently with your readers it builds a trusting rapport and connection. They look forward to seeing your emails rolling into their inbox. Don’t let them down.

Plus, inconsistency can lead to your readers to forgetting about you.

They move onto the next most exciting ‘guru’ in their inbox who connects regularly with them. Then when 2 months later when you finally send out a newsletter, they delete it or mark it as SPAM thinking, “Who is this? I didn’t subscribe to this newsletter.”

How to Reform and Become a Consistent Marketer

Schedule time for your marketing. Book an ongoing weekly appointment for you to curate your social media, write articles, publish newsletters, create email blasts, and develop freebies for your list. It could be “My Business Monday”. Promise yourself to keep that time set aside for marketing your business.

Create an idea file. Whenever you come across emails, articles, and quotes that inspire you, save it to a folder in your email or make an Evernote list of “article ideas”. Use this as your source of inspiration when stuck on a topic to write about.

Develop an editorial calendar. This acts as a roadmap to keep you on track with topics, messages, and promotions. This way your marketing messaging is in perfect alignment with your promotional efforts.

Get help. If your business is growing fast and you don’t have time to handle all the marketing yourself, congratulations! Even if you do have time to handle your own marketing, outsourcing it can free up time for you to spend on profit-generating activities. Plus, someone who specializes in social media, blogging, and copywriting etc. can often produce better results in less time.

Imagine how your business could grow if you were organized and consistent with your marketing. Make the commitment today to make marketing your business a top priority and watch your business grow!

And if you are looking for help in online marketing, we can help! Contact us today to discuss your needs and how we can help you get consistent with your marketing.

Are you guilty of not being consistent with your marketing efforts? Tell us why in the comments – do any of the above resonate with you or is it something else?

To your success,

PPC Marketing and Its Major Benefits

Pay-per-click (PPC) advertising is a technique which enables you to promote and advertise your business online. PPC is a form of sponsored advertising where you pay the platform site (Google AdWords, Bing Ads etc.), and in turn, they display your advertisements. The payment you make is based on the number of clicks your sponsored ad gets. PPC enables you to derive great results for all kinds of brands and increases the inbound traffic within a very brief period of time, but the campaign needs to be well-timed and optimized. An organized campaign simply outweighs the risks and drastically increases the number of visitors you get on your website, in a very short span of time.

A business needs to grow fast. A PPC campaign can be launched quickly and unlike SEO, it increases the target traffic and leads on your website within a limited period of time. It is the most effective and efficient way when reaching target audience timely is the only concern. Everything involving the PPC campaign can be measured. Since you only pay when an interested target clicks on your ad, you can actually see where your money is going. The campaign costs, profit, clicks, visits etc. can all be measured.

PPC further allows a greater degree of command over your campaign and its costs. You can maintain a daily budget absolutely according to your needs. You are free to decide the amount you’re willing to spend daily and there would be no further spending. The daily budget can be changed anytime thus making the campaign a lot more flexible. Since the budget is in complete control, and every aspect of the campaign is measurable, monitoring and controlling the campaign becomes really easy. Thus, enabling you to respond to your problems and optimize the campaign accordingly.

Targeting the right audience at the right time becomes easier. A PPC campaign enables location targeting and delivery options. Also, you can choose the devices you need to target, i.e. desktops, mobiles, etc. This sort of flexibility helps in bringing the right product to the right audience. A PPC campaign, therefore, is an ideal choice for both local and global businesses alike.

However easy and viable PPC marketing might seem on the surface, the process of optimizing your campaign takes some time and effort and a particular style of campaign might not work for all types of businesses & brand promotion.

The Importance of Residual Marketing

These days it seems all anybody ever talks about is using the internet to promote their business. Obviously, I don’t have to tell you that using the internet to promote your business can be effective however let’s not forget that offline marketing can be just as effective if not more effective. An excellent method of offline advertising is the use of promotional products.

Promotional products are a cost effective and low cost way to get your message across, these items can help you get in front of your customers and more importantly stay there. In this article we will look at the importance of residual marketing.

First, I think it will be helpful to define what is meant by residual marketing. Residual marketing is a way to continually market from a previous effort. That means you receive benefits from your marketing long after the event (tradeshow, outing, conference etc) is over. This is similar to how an actor receives residual income each time his movie is played on TV or a song writer receives income each time her song is played on the radio.

This lingering effect is what gives residual marketing its power and why it is so important. Think about it, you only have to do the work one time however you reap the benefits of your work over and over again. One of the easiest ways to market residually is by using promotional merchandise.

In fact, one of the reasons why promotional products are so cost effective is because of their residual marketing benefits. Let’s say for instance that you send a letter to a prospective client introducing your services. This is the first step in marketing, getting in front of your prospect. The challenge becomes creating a strategy to stay there? What better way to do that than through the use of a fun and functional promotional product that will be used over and over again.

For example, instead of just sending a letter to a prospective client why not include a letter opener or luggage tag or keyboard calendar or jar opener?.

Now, each time they use your item they are gently reminded of your business. They feel good about you and your company, after all who doesn’t like to receive a free gift right? Especially one that is useful.

Now, when the prospective client has a need for your service, they will be more inclined to call you instead of your competition. You see, you only had to market to your prospect once but you received residual benefits because you included a promotional item with your letter. That relatively inexpensive add-in was working for you over and over again without any effort on your part, sort of like a silent salesperson.

The Definition of Offline Marketing and How You Can Use It to Enhance Your Online Presence

Offline Marketing in a Nutshell

The definition of offline marketing isn’t difficult to grasp, since it’s the very same marketing strategy that was traditionally used before online marketing came into widespread use. Before online marketing monopolized the marketing landscape, becoming the primary means most businesses use to promote their products and services, traditional marketing methods were far more prominent and were, in fact, in exclusive use for gaining the attention of the buying public.

Any complete definition of offline marketing would have to include the concept of print-based media. Publications such as magazines, newspapers, newsletters, and brochures, and other types of print media, including letters, postcards, and business cards, have all been widely used to market products. Additionally, the traditional definition of offline marketing typically includes radio, TV, and recordable media such as audio and videotape. In-person encounters, including one-on-one meetings and group presentations such as lectures, seminars, and workshops, also round out the common definition of offline marketing.

Marketing Has Changed

Most of the conventional marketing campaigns we’ve been discussing, which fit the classic definition of offline marketing, carried a hefty price tag – and still do. However, today, they no longer hold the monopoly they once did. They now compete with – or even complement – new media methods. At one time, such offline campaigns were considered one of the inevitable expenses of doing business. But, with the advent of the Internet and today’s extensive line of high-powered digital devices, marketing has changed significantly.

While the overall definition of offline marketing has remained the same and its importance has certainly not diminished, its influence has shifted and its function has changed, opening the way for a whole new era of direct marketing strategies.

Today’s Marketing Requires More

Recently, the old-school definition of offline marketing as a stand-alone strategy – in comparison to the brighter promise of online marketing – has left the offline version the clear runner-up in the marketing race. And while traditional marketing methods haven’t been totally replaced by online methods, they now serve a subordinate role. Whereas, at one time they were the whole story, today they serve to complement, supplement, and/or reinforce online methods by leading prospects to a business’s website or social media fan page.

In short, online methods are the obvious winners in terms of convenience, cost, and reach, yet they clearly benefit when a well thought-out traditional marketing plan is run simultaneously. Because some online marketing methods, such as e-mail and social media, are completely free, they are some of the most cost-effective marketing methods you’ll find! And you can learn to use these and other Internet marketing media effectively.

New Media Marketing Can Be Learned

There are many ways to ensure that your online presence is reflected in your offline marketing efforts. Many marketers are learning these processes and implementing them into their own businesses to ensure maximum profits. However, it can be quire confusing in the beginning if you don’t know what you are doing. Which is why I created a free report to get you started in the right foot.

Why wait? You owe it to yourself to stop stumbling through the maze of modern marketing methodology, inconsistently implementing one slow and ineffective trial-and-error tactic after another, when you could begin earning profits quickly, easily, and painlessly. So, do yourself a favor: Read my free report. You have nothing to lose – and everything to gain.