Creating and Marketing Your Small Business Website in Cleveland, Ohio

Small businesses developing during the internet age are in their prime. They will be able to create a website for their business which will allow them to establish their online presence for years to come. There’s no telling the amount of sales, leads and inquiries that will come from one small business website, no matter the industry.

I often tell clients that the internet age that we are in allows small business owners to be in their prime. Even in the midst of a so-called recession, the internet allows those small businesses to have a level playing field with others in their industry who are succeeding in sales and gaining momentum in other places in the country. The internet creates a level playing field for small businesses in Cleveland, Ohio because even though the economy in downtown Cleveland is not-so-hot, the internet economy nationwide is booming.

Hire a Professional Firm

Hiring a professional web design and website development firm in Cleveland, Ohio should be your first step. Being the owner of MJM Design, I can say that there are really only three qualified firms located in downtown Cleveland that absolutely dominate the market. Mine being one of them, the others being Zorebo Interactive and… well who cares. When you are ready to buy a car, who is one of the first persons you talk to about your upcoming purchase? The “car guy” in the family, exactly. Cars are horrible investments which is completely different from your next small business website in Cleveland. Your small business website should offer a return on your investment whether it is producing sales, leads, inquiries or referrals. Finding the “web guys” in Cleveland, Ohio is not a hard thing to do and I highly suggest doing it before moving forward.

Search Engine Placement

Placement on search engines for small business websites in Cleveland, Ohio is paramount. This allows small businesses to showcase their website to potential customers not only in their local market, but also in the national and global market. Search Engine placement will usually require hiring a qualified web design and development company in Cleveland, Ohio. It is a good idea to get your site not only listed locally on Google, Yahoo and MSN search engines, but also for it to rank organically or also known as naturally in the Search Engine Results Pages (SERPs). I recommend staying away from Google AdWords, unless you have the monthly budget. If you can afford spending $400 to $1,500 a month on Google PayPerClick advertising, then I say go for it. You can use Google Analytics to track and measure your conversions in dollar amounts.

Keep Your Site Updated

Your new small business website design and development project is nearly completed. Why did I say nearly completed you say? Well, even though your site might have been designed and developed by MJM Design or another reputable web design and development firm in Cleveland, Ohio, you aren’t out of the woods yet. Creating useful content and updating it on a regular basis will allow you to reap the rewards and keep your customers returning for more. If you skip this crucial step, all of your previous efforts will go wasted leaving you with really pretty, professionally designed and developed HTML documents.

Do You Need a Content Management System?

Typically Content Management Systems also known as CMS are beneficial to larger companies who plan on updating their website content daily or even multiple times per day. This is useful for mortgage companies, companies whose products are changing rapidly and businesses who plan on reporting news in their industry on a daily basis. A Content Management System can be configured as a WYSIWYG (What You See Is What You Get) HTML editor which can be accessed by your website administrators. This will allow them to update text, image and hyperlink content on your small business website without having to call your web development company for changes order request.

The four topics should have pointed you in the right direction for creating and marketing your small business website design and development project in Cleveland, Ohio. If you need more information, I suggest contacting a web design and development firm in downtown Cleveland, Ohio (we know what we are doing) to learn more about what a website for your small business can do for your bottom line.

Search Engine Marketing and Online Business Website Promotion

Search engine marketing (SEM) is a term utilized in promotion and advertising upon the internet. SEM generates traffic from internet search engines to your website. This allows traffic to be steered toward your business website.

What is marketing?

Marketing is a plan or execution of the marketing mix for products or services to create business exchanges between people and organizations. One more important fact of marketing is the four “P’s”. Personalization, Participation, Peer-to-Peer and productive modeling.

Draw internet visitors to your business online

To become a successful internet entrepreneur, you must learn how to draw internet visitors to your business website. No matter the quality of your web content, which you have upon your business website, if no one knows your business website exists, you will not be successful.

Let search engines work for your website

You must strategically place your business website on the popular search engines upon the internet. SEM is used to describe paid visibility within the internet search engines. This entails marketing your online business to steer more visitors to your website.

What is Search Engine Optimization (SEO)?

SEO is where you will match your content to how you want internet traffic to find it within the search engines. This must entail keyword and or meta-tags with your keyword listings. Keep in mind that you cannot control what internet visitors initially search for within the search engines. You will not know what pages will get the most visits from internet traffic.

Consult a SEO expert

You will not have to dish out loads of money but keep in mind that you will have to pay for the initial outlay of having your website content optimized. SEO practices have been questioned from an ethical standpoint as of recent. Some SEO consultants will fill your website content with spam and this will end up getting your business website penalized by the major engines. Ensure that you interview carefully for a good SEO expert, otherwise you will face negative results as compared to positive results for your business website.

Pay-per-click advertising

Pay-per-click advertising is when you receive advertising space upon a website. You pay when someone clicks on a particular link. This can definitely lead to more internet traffic flowing into your business website; however do not forget to have protection in the case of what is commonly titled “click fraud”.

What other forms of PPC can be utilized with my business website?

PPC advertising also can be found in the form of search engine services such as a great tool titled “Google AdWords”. Google AdWords give you not only paid inclusitivity within the Google Searches but also across numerous ranges of subscriber websites.

Tips From Honest Income Program to Boost Your Internet Marketing Profits

In Honest Income program, Steven Wagenheim tackles three top internet business opportunities that one must take full advantage of in order to increase online income. The second of those three opportunities, and one that makes up a large section of the entire guide, is affiliate marketing.

Thus, it is important to take a closer look into what benefits one can enjoy with this online earning method and how you can improve your earnings.

The Profitability of Internet Marketing

Those who are new to internet marketing are baffled at the idea of why it is sought after by many hoping to make income online. First off, you can simply enter into an affiliate program, then promote and sell a product from your affiliate partner. You also have the ability to choose which products to promote, thus making it easier for you to focus on a given niche.

This format is indeed appealing to many since you no longer have to come up with a profitable business idea and then fund that business idea to get it into operation. All you have to think of as an affiliate marketer is to promote the product and direct web users to your affiliate merchant’s sales page. No need to worry about updating your inventory, shipping items, and dealing with customer service. There is no need to worry about producing a break-even income since whatever you earn from affiliate marketing is a profit in itself.

Honest Income Program’s Internet Marketing Methods

In Steven Wagenheim’s discussion on internet marketing, he tackles some of the basic do’s and don’ts that you must keep in mind to increase chances of success. But more importantly, he focuses on the affiliate marketer as the key factor in this formula. It therefore begins by adapting the specific skills that a good internet marketer possesses.

Wagenheim identifies three basic and most important skills that one must have: organization, work ethics, and patience.

Organizational Skills

The most important skill that any internet marketer must possess is that of proper organization. As an affiliate marketer, you cannot rely on earning your desired income by focusing on simply one product or service. In most cases, you would have to promote several products or services from your affiliates at one time to boost commissions that you can get from these products.

It is difficult to manage affiliate promotion for more than one product, though. Hence, proper organizational skills will enable you to enjoy bigger earnings through affiliate marketing.

Solid Work Ethic

Next is a good work ethic. A lot of people come into these online business opportunities thinking it is just a hobby or an additional source of income. In fact, there are a lot of people who do not take it seriously. Even if you are only engaged with affiliate marketing as a part-time job, you need to dedicate yourself into it.

Patience

The final skill that Steven Wagenheim has taught in his Honest Income program when it comes to internet marketing is the value of patience. Most people come online thinking that they can get huge amount of income overnight. There is this false misconception that you do not have to work and money will be sent to your account right away. This is indeed false. You need to work hard and be patient since it will take a while before you can build a sustainable income.

Windows for Self Improvement / Online Marketing

Windows for Self Improvement / Online Marketing

How Clear Are Mine?

On the Road of Life there are basically three types of people. The first is the DRIVER, whose purpose and objective is to control the movement and direction of the vehicle. They are in charge of the situation as they have access to the gas pedal, the steering wheel, and the brake pedal. The second is the PASSENGER, whose choice is to be the person being taken somewhere. They basically sit there and hope the driver gets them where they wanted to go. The third is the BACK SEAT DRIVER, whose purpose is to let everyone in the vehicle know when to turn, to stop, and even to turn. Because they are not in control of the vehicle, they are basically a passenger, although their constant stream of directions would have you think that they are the one driving the vehicle.

Which of these three are you? On the road of life, once you know where you want to go it is a lot easier if you are the driver. The other two are passengers at best, with no real control of the vehicle. Use these online business ideas to add more impact to what you are working on as an online marketer.

The following list of Windows of Opportunity is designed to challenge your mind into evaluating the total picture; where you are today, with a bird’s eye view of where you want to go. The objective of the presentation is to give you a checklist of items that may be holding you back; in your career, your relationships, and general happiness in life. Look and evaluate each one objectively. This is a self-evaluation tool for your use in determining what needs to be done for a stronger self-image and easier approach to reaching all of your set goals. This list allows you to understand what works well for you and of course your shortcomings. The final evaluation should give you a good objective look at your strong and weaker areas of development, with the opportunity to become the DRIVER on your road of life. Visualization creates Realization. What you see, in your mind’s eye, is what you get.

You create your own reality. Take charge and march off. It doesn’t matter who you are, what line of work you are in, or what phase of life you are currently in. These windows apply to anyone and in particular the DRIVERS in life who are always looking to become better at who they are.

RESPONSIBILITY

Question to ask yourself: Am I willing to accept total control of my life? Many of us say we have control, but the fact is that it is always easier to point the finger at someone else. It’s their fault, not mine. You know people that think this way. They are in both our personal as well as business life. The only person staring back at you when looking in a mirror is yourself. This ultimately is the only person you are responsible for. You as well as everyone on the face of the planet are uniquely different. Our unique set of life experiences is completely different then others. Your world is unique to you, and everyone has one. Even identical twins, with some separate life experiences, will ultimately look at life differently. Once you understand how unique and different a person you are compared to the other multi billion humans on the planet, then change starts to take place. You are uniquely different. Be proud of it, and in doing so accept the responsibility for who you with the understanding that you can be whomever you want to be. If you are unhappy with your life, you are the only one that can change the status quo. Take the first step and take over the driving. It is your vehicle.

VISION

Question to ask yourself: Where am I going? Where are you going? Do you know or is someone else driving you there? Vision is a long-range view of where the road is going. Unlike bifocals that allow you to see things close up, you need binoculars to see the long view. Large companies look at their business up to ten years out. To see where they will be with the changing trends etc. You should be the same way, wanting to know how the end result will be, based on knowing what is down the road. When setting goals, they should be set one year out, three years out, and even five years out. Remember the old cliché Fail to Plan – Plan to Fail. Without the use of vision, we are working with the smaller picture. Great at the moment, but not useful long term because of the broader view needed of the bigger picture. With vision the road of life becomes straighter and easier to maneuver.

COMMITMENT

Question to ask yourself: What am I willing to do to get there? Stand for nothing, fall for anything. Is this you, or do you really believe in yourself so much that no challenge is too big to handle? Commitment is an internal mechanism that drives us to higher levels of performance. It is built on the principle that we understand and support what we believe in. Whatever the challenge, there is always a way to achieve the goal. The key words are Find A Way! The road of life is not always straight and smooth. We know that only too well, but once this is understood, we can reduce the bumps and potholes to minor inconveniences. Life is not a destination, but rather a journey. The journey has its ups and downs. The point being made is that once this information has made us aware of the road conditions, nothing will hold us back from preparing for the worst case scenario, and taking off for our destination.

ATTITUDE

Question to ask yourself: Do I have the disposition to achieve happiness? The disposition is the condition of your subconscious mind, approximately 88% of the total capacity, and a storehouse of life experiences. Compare this area of the mind to a file room of information that holds every bit of information that has come into your mind since birth. The other mind, the conscious mind is what critically analyses and makes our waking decisions. It is only approximately 12% of your capacity and clearly the minority when life decisions are made. If there is conflict between the conscious and sub conscious minds, the subconscious will always rule. That is why many times as an adult you question why you made the same decision numerous times, even though consciously it made no sense. The reason is that the subconscious mind with its strong file room of beliefs, emotions, and values over rides it. Your attitude is a direct reflection of the state of your file room. A long life of praise, admiration, and support will have given you a positive outlook on life. A long life of criticism, put down, and sometimes abuse will have shaped a negative view of life and your place in it. See the difference? The positive person is the optimist; the negative person is the pessimist. Can you change these factors? Of course you can. It takes a lot of the first window, Responsibility, with a commitment to change. Learn about hypnosis and in particular self-hypnosis. These tools allow you to change behavioral patterns or habits. Your tomorrow starts today. Become whom ever you want to be.

SELF IMAGE

Question to ask yourself: Do I feel, look, and act the part? I always say you don’t get a second chance to make a first impression. People in general will create an opinion of another on a first meeting in less then ten seconds. If you are in sales, do you believe in yourself enough to create the impression physically as well as mentally? It is amazing how many people do not believe in themselves and lose credibility when involved with others. Your self-image many times is a direct reflection of your attitude. If you are the positive person we described earlier, you probably project that feeling outwardly with your personality, conduct, and even the way you dress. Work on mating the two, your attitude and self-image, as these are what people see as the person – you.

PRIORITIES

Question to ask yourself: Do I have a map to follow for the rest of my life? It is sad to say but many people on the road of life only plan one day at a time. Ask your friends, associates etc., where they will be in ten years and I am willing to bet that many of them will tell you, “How do I know?” I am not even sure of where I’ll be next week. Without a roadmap, how can you possibly find the shortest and most convenient route to follow from point A to point G.? A map makes a world of difference? This map should be looked at as your set of short, medium, and long range goals. Without setting goals or objectives, you are going out with less than a full set of directions and probably will get lost in the process. Learn to work with goals even if you start with short term ones. Get the feel for them; see that they do help in reaching the objective easier and faster. Then move into setting longer ones. Learn to break dreams down into specific goals that can be measured and evaluated. This is the key to driving on the road of life with less stress and heartache. Before setting goals, set your priorities. The road of life changes as we move down it. As teens our mantra was “Party”, as more seasoned drivers – education, families, and other developed experiences become the priority, and in our mature years it is security. Our drive on the road of life changes as we age and season. Priorities at different points in life change. Change is the only constant. Become more aware of where you are today and where you want to go tomorrow. Don’t forget; plan for it – the way you want the outcome to be. You will be surprised at what your mind can achieve.

NETWORKING

Question to ask yourself: Am I sharing my experience with others? It is said that no man is an island. The point drawn from this old cliché is that we are always in contact with others. Whether in business or social life, we interact with other humans, sometimes daily. Remember from an earlier statement, we are all unique individuals. Our individuality stems from our life script or full life experiences. What we bring to the table in any relationship is that unique application and world full of our experience, that when coupled with another’s can create synergy and dynamic performance. Never sell yourself short. You bring a lot to the table. At the same time become aware that the other person has the same, yet different qualities. You can benefit from them as well as they can benefit from you. It now becomes a dance, following a rhythm that both of you create. Life progression is about sharing life experiences for maximum benefit. It happens in business as well as in our ordinary social lives. Become a networker, challenging yourself to meet new and interesting people on a regular basis for a broader view of life and your specific place in it.

EVALUATION

Question to ask yourself: Am I willing to constructively criticize myself for continued growth? In reality the two most important windows of opportunity on this list are the widows of Responsibility and the window of Evaluation. If you have accepted total responsibility for yourself, then it makes sense that on a regular basis you look at the big picture and challenge yourself to change. Change brought about by your growing life experience, circle of friends and associates, career path, etc. Remember you are the only one that talks to yourself on a regular basis. Even while reading this report your mind is wandering and sometimes chattering to you. No one really knows your world well enough to make constructive evaluations but yourself. If you are going to grow as a person, as an active member of society, then it falls upon your shoulders to constructively evaluate your life performance on a frequent basis. This might be done quarterly, semi-annually or worst-case scenario, at least once a year. I recommend that you do it monthly for best effect.

James Hobart, an industry leader in the Professional Beauty Industry for more than 40 years at every level, has certification in hypnotherapy. His insight and experience have helped many companies and individuals with their growth and development over the years. His book, Happiness Is Your Birthright, supports his philosophy on life and is a practical handbook to create positive change throughout one’s life.

Online Business Jobs – Create Top Online Business Jobs With Online Affiliate Marketing

How can you create top online business jobs with online affiliate marketing? First, let me tell you what this unique and exciting field is all about and how it can create outstanding stay at home online jobs and online jobs for stay at home moms, where you set your own schedule, make your own decisions and be your own boss. As has been stated, there are countless numbers of people just like you, who have created their own jobs and careers in this professionally and financially rewarding field and are making outstanding incomes from home on their home computer.

In order to create top online business jobs as an online affiliate marketer you will write short articles, generally between 250 to 450 words, on subjects that are of interest to you or to others. Your articles are placed on The Google Search Engine free of charge under the keywords that you choose. There are literally thousands of online merchants that sell just about any product or service imaginable who are always seeking affiliate marketers to join their affiliate programs at no cost to you. You can choose from the one or ones that sell the products or services that your article is about. In your article you place a forwarding link to your affiliate merchant.

When your article reader clicks on the forwarding link to your online merchant, they are forwarded to your merchant’s website. When a sale is made on the merchant’s website you are paid a generous commission. You are not involved in the order taking, shipping, billing or anything else concerning the sale except to deposit or cash your monthly commission check and you can represent as many online merchants as you would like and write as many articles as you like on any subject you wish.

Again, there are many, many people, just like you, who have learned this exciting business and have created their own online business jobs and jobs for stay at home moms. Affiliate marketing is one of the nicest ways to create top stay at home jobs. You owe it to yourself to check out this unique and exciting online sales and marketing field.

NEW: 3 Online Marketing Trends Every Successful Entrepreneur MUST Adopt (Before It’s Too Late)

Q: What are the most significant trends in the online marketing industry in 2012? Are things as easy as they once were to make money… or are there NEW ideas that must be implemented to keep up the same level of success?

A: This is a very common question that comes in through our articles, blog posts and even newsletter subscribers. The truth is, if you are a passion professional or online entrepreneur working in the brand, blog or business building industry, you NEED to know what’s working NOW… and what doesn’t work anymore as well.

I want to share with you 3 key trends that are critically important in my own business, and that I truly believe each and every successful business owner (or online agency) must adopt as soon as possible, or run the risk of being trampled… and left behind by those who are.

1 – Communities are Critical

No longer are static websites, or even simple blogs enough to stand out in your space. You have to think community FIRST and set up the infrastructure for creating an interactive environment where your users can become content creators and evangelists for your blog, your brand and your business. The good news is, the Facebook style marketing model can be EASILY implemented on all blogs running WordPress (the most widely used blogging platform in the world) with free plugins that can transform your blog into an interactive community in just about an hour. (if you’re slow!)

2 – Dynamic Browsing Environments

It used to be that marketers didn’t have to think about design all that much… as the direct response mantra was design didn’t matter. (think back to the long, text heavy sales pages of yesteryear that are still being used by some marketing “gurus” in 2012)

The truth is, in my own business, I’m seeing first hand how much design, and cross device access is transforming my own communities, and conversions as well. According to recent statistics, about HALF of the 900 million Facebook users access the site a significant portion of the time through mobile or an iPad (or similar reader) device. Unless you are creating responsive, or adaptive environments that scale to the screens of your users, you are going to exponentially increase your bounce rates, lose readers and of course, suffer from an SEO standpoint as a result. (as page stickiness is a huge factor in determining how relevant your pages are to the searches that are sending you the traffic)

3 – Control What You Create

Short sited marketing strategists are foregoing traditional blogs and websites for social profiles and social media brand building instead. The truth is, this is a HUGE mistake, as if you don’t control the content you create, you run the risk of losing it all, at the whim of someone else’s agenda or business goals. For example? I’ve seen people who have build a huge presence on Facebook lose it all overnight… when FB decided to take down their page. Or those that built entire business around sites like Squidoo or HubPages or even purely on the article directories… only to find when those sites are slapped or punished, you suffer as well.

When you control what you create, and own the places where you publish, you RARELY run the risk of being put out of business due to factors outside of your control. Using social media as a supplemental strategy is SMART. But using it as a sole strategy is super silly… and very short sited as well.

An Internet Home Based Opportunity in Online Marketing

These days is seems everyone knows what the Internet can do and how pervasive it is. However, some people shy away from involvement with an Internet home based opportunity because they don’t have any experience in running a business online. Before starting an Internet business, it is important to have a firm grasp of online marketing and that doesn’t have to come from marketing experience alone.

Best Internet Business Training

If you are interested in starting the best Internet business possible, you need to get the best training. Getting that training from a top home business company that can assist you in direct sales is ideal for several reasons. When an anonymous trainer offers Internet marketing training, it may not be because of a sincere interest in helping people to create the best Internet business they can. It may be for nothing more than popularity online.

However, when a direct sales company offers Web marketing training along with entrepreneur opportunities and combines that with a deep and abiding faith in Christian principles, it is understood that such a company will provide the best training possible.

Unless you are well trained, you will not generate a high sales volume nor will you make a good residual income for your parent company. Creating effective training materials and providing continuous training is an important part of running a direct sales company and budding entrepreneurs can benefit from that kind of training and attention.

Home Business Internet Marketing and New Business Owners

Is online marketing really something that you can learn through training materials, or is it something that requires you to have years of experience to be effective? This is a question that many new online business owners often have. The answer to this question lies in the diverse population of people who are making money online through online marketing.

Everyone from teenagers to elderly Web users are profiting from online business ideas. You don’t have to have any experience at all to get started nor to become a success online. If an Internet home based opportunity includes effective training, you can begin exactly where you are and not have to wait years for success. People from all experience levels, ages and interests have been able to make a great income online by marketing products to those who are in search of them.

The Best Online Business Idea in Marketing

There are a number of ways to get involved in the Internet marketing world, but some are expensive. The best home based business idea in the industry is to begin with an established direct sales company. It provides an inexpensive way to get started in the industry without having to give up any income. Because you don’t have to invent a new product or order hundreds of units of a product as a distributor, you can spend less and still have a healthy bottom line.

With the best home based businesses, you can expect to use the full power of online marketing to earn a high income for yourself and your family. Best of all, you can begin at any time and run your business from absolutely anywhere.

Ideas For Marketing Your Online Income Business

There are many different ways that you can create online business ideas, but remember that marketing them is also very important. You need to know how to let people know about your business ideas and what it is that you have to offer.

In this article we will talk about different methods that can be used to market your product so that it will sell. This is one of the most important lessons to learn if you are to be successful with your internet marketing business.

Once your website is set up and your ideas are ready for sale, the next thing your will need to do is drive constant quality targeted traffic to your site in order to start generating sales, and marketing your website is how you will get this traffic. Without a certain number of hits everyday you will not get many sales.

The first thing that will need to be done to market your site is to make sure that your website is properly indexed by all the major search engines so that you will get the maximum amount of natural search engine traffic. Choose your keywords carefully, ones that will best describe your product but also see that there is not too much competition for those words as it will take you too long to get into a prominent position on the search engines. Go for long tail keywords preferably and optimize your site for the keywords that you choose.

Another way to get traffic coming to your site is by offering a free giveaway when people subscribe to your list. To do this you will need an auto responder where you can offer a free newsletter. There are many free forums where you can post your free giveaways. People are always attracted by something that is free. By building a list you will get subscribers to whom you can market products on a regular basis. Don’t make the mistake though, of only trying to sell things to people. You need to build trust and you can do this by giving them useful information and advice that will help them to achieve their desires.

A second method you can use to build your traffic is by article marketing and the great thing about this is that you can do it for free. Write interesting articles that people will want to read. Post them in article directories and you can build a list of people that is continually growing.

These are only two methods of marketing your online income business. There are many more available but hopefully this will get you going and you will begin to see results if you use these ideas and execute them on a consistent daily basis.

Business Idea: Online Marketing Services as a Work-From-Home Opportunity

Offering online marketing services is certainly an opportunity to

consider if you are interested in starting an internet business

that will enable you to work from home. Internet business is

booming, no doubt, and there are many people venturing into

e-business who haven’t a clue how to go about marketing on the

internet. Online marketing services are not exclusive to

e-business; they can also be beneficial to brick-and-mortar type

retail or wholesale companies. Thus, there are many different

target audiences to choose from when offering online marketing

services. This enables you to identify and pursue a niche market.

There are a few things to do before launching an online marketing

services company:

1. Familiarize yourself with online marketing services

2. Conduct market research to identify a niche market

3. Decide which online marketing services you will offer

4. Become an expert

The next phase of launching your online marketing services

company involves:

1. Preparing your business plan and marketing plan

2. Developing your policies and service procedures

3. Marketing your online marketing services

4. Providing exceptional customer service

5. Building a base of repeat customers and referrals

for your online marketing services

With the internet, it is easy to review online marketing services

and to find out about your competition. A competitive analysis is

essential to differentiating and positioning your online

marketing services company. In your review of online marketing

services, you will get some great ideas about what services you

can offer and how to professionally present them.

Market research is the key to identifying a niche market to

target for your online marketing services company. For instance,

you may market your services only to attorneys, only to wholesale

grocers, only to work-from-home moms, etc. With an online

marketing services company, truly the world is your playground.

However, by narrowing the scope of your target market by finding

a niche to market to, you’re advertising will have a stronger

impact as you can become known as an expert in online marketing

services for whatever field or niche you choose to market to.

Once you have reviewed other online marketing services, analyzed

your competition, and identified your target market, you are

ready to decide which online marketing services you wish to

offer. This is another opportunity to define a niche. For

instance, you may offer only pay-per-click management services

and you can position yourself as an expert in that area which can

be credible if that is the only service you offer. You can also

offer a whole menu of online marketing services with various

mixes in package deals which can be appealing to clients.

Whichever online marketing services you choose to offer, if you

are presenting yourself as an expert, make absolutely sure that

you are one before you take on your first customer. The

reputation of your online marketing services is at stake. If you

present yourself as an expert in search engine optimization for

instance, and you cannot achieve good ranking for your clients,

your credibility will be lost and this can frequently result in

your reputation being ruined via discussions about your company

through online marketing and business forums.

Preparing your business plan and marketing plan should be a

first-step before you launch your online marketing services

business. Writing a business plan just makes sense because it

helps you to put your ideas down on paper, to set your goals, to

think through issues and to define your budget. Your marketing

plan is equally important as it will serve to keep you focused on

the important aspects of your online marketing services business.

For suggestions about what should be included in a business plan

and marketing plan, visit the website for the Small Business

Administration . There you will find excellent guidance for

business planning.

Policies and service procedures are important for two reasons.

One, to protect your business; and two, to ensure that you

provide excellent service to your customers and that they

understand up front what your services entail. When marketing

your online marketing services business online, you should at a

minimum have a terms-of-use policy and a privacy policy. Through

your terms of use, it is a good idea to disclose your policy

regarding refund requests or your service guarantees as well as

any limitations to your service.

Taking customer service a step further, your service policies

will govern how you do business. Your systems will enable you to

provide the services. Starting out, you don’t necessarily need

anything fancy, but as your company grows, automating some of

your sales and service features is a good idea. An example of an

automated customer service tool is an autoresponder that confirms

you have received an order. Repeat customers will come to you if

you offer excellent online marketing services.

It is easier to retain a customer than to get a new one, so

always keep that in mind when working with your customers. Happy

customers are also extremely valuable to an online marketing

services company because they will refer you to their friends and

associates. To encourage referrals, you may offer your customers

some type of incentive (like a 10% discount) if they refer a new,

buying client to you.

5 Really Good Home Business Ideas Using Internet Marketing

It looks like the unemployment rate will stay high. This continues to lead more people to the Internet in their attempt to find ways to replace their lost job.

I would like to suggest that you try Internet marketing and start a home business of your own. Here are five really good ideas on how you could do that.

1. Direct sales. Companies like Avon, Amway, Tupperware, and Mary Kay continue to offer a great way to get into business for yourself with very little startup capital required.

These companies do billions of dollars a year in business using the direct selling business model. They also include network marketing into their strategies so you can make money recruiting people as well.

2. Affiliate marketing. With this business model you get paid to perform a specific action for an affiliate merchant.

You are probably aware of Amazon.com. They are the largest online retailer in the world. Other good affiliate networks to join include Google Adsense, ClickBank, and Commission Junction.

3. Email marketing. In spite of the power of social networking sites such as Facebook and Twitter people still check their email on a regular basis.

This is a very good way to make money from the comfort of your own home.The key is to learn how to build email lists in targeted niches. Then sell products such as affiliate products to your subscribers.

4. Consulting. Do you have knowledge on how to do something that you could teach other people to do?

For example, do you know how to finish a basement? You could turn this into a consulting business where people pay you to teach them how to do this.

I recently saw a website where a guy was teaching people how to play the guitar. Virtually anything you how to do, that somebody would want to learn to do, could be turned into your own consulting business.

5. Blog writing. You can quickly create a full time income writing blog articles for other Internet marketers.

Right now there are millions of blogs that need fresh articles posted to them. This is something you can easily get started with.

Google search “Angela Boothe”. She offers excellent training on how to make money writing on the Internet.

One good strategy is to start your own blog and use it as sample content. You will also want to join PayPal for free and use it as your payment processor.

These are just a small sampling of really good home business ideas you could make money with using Internet marketing. Right now there are so many ways to make money online that virtually anyone regardless of their current situation can get started today.

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