Difference Between An Application And A Mobile Website

If you want to establish a mobile presence for your organization or business, among the first considerations that will likely to remember is if you want to create a mobile application for users to download or perhaps a mobile website. These might look very similar at first, and knowing which is most suitable to your needs will greatly depend on different factors. These will include your budget, target audiences, required features, and intended purpose.

A Mobile Website Vs. An Application

It is very important for you to fully understand the key differences between a mobile website and an app. Both can be accessed on a handheld device like a tablet or a smartphone.

A mobile website is somewhat the same with any other website that has browser-based HTML pages linked together and can be accessed over the Internet. What differentiates it from a standard one is the fact that it is meant for the smaller handheld display along with those with touch-screen interfaces. It can indeed display text content, images, data, and video. Also, they can give access to mobile-specific features like click-to-call or location-based mapping.

Applications, on the contrary, are downloaded and installed on your mobile device instead of just being rendered in a browser. They may pull content and data from the Internet or the content may be downloaded so can get accessed to it even without an internet connection.

Which Is Better?

If you are deciding whether to build a mobile website or a native app, the right choice will greatly depend on your end goals. An app can be the best option to develop an interactive game. But if your main goal is to offer mobile-friendly content to the plenty of users, a mobile website is surely the best way to go. There are some cases where you might need to invest in both.

Experts highly emphasized that a mobile website must by your initial step when it comes to developing an excellent mobile web presence. On the other hand, an app is very useful for creating an application for a specific purpose which can’t be efficiently accomplished through a web browser.

The web vs. app question remains to be a very real consideration for businesses wanting to establish a mobile presence if mobile remains a new frontier. Weighing which of these two can greatly benefit your business is very crucial. This way, you are sure that you are making the right move to ensure the success of your business.

5 Reasons to Create a Mobile App For Your Business

The times when people were busy reading their newspapers on the bus or in the park are over. Today everybody is stuck in their mobile devices. In most countries with advanced economy the number of smartphone users varies from 60% to more than 80%. Hundreds of new applications are downloaded every day, and it seems that developing a mobile app is a great option to promote your business in today’s digital era.

The mobile products market is continuing to grow, and as a result not only big companies think of having their own mobile apps these days. Small businesses refuse to lag behind as well. Everybody wants to keep up with the times and it’s no longer a surprise when a small book shop offers its services by the means of a mobile app.

Still have doubts that your business needs a mobile solution? Here are some more reasons to convince you:

1) Attract new customers and encourage the regular ones to buy more. Launch a loyalty program within your app, so that your customers could earn points and later spend them on the goods they want. Besides, information about helpful loyalty programs and outstanding mobile products spreads very quickly among the smartphone users, which means getting more new customers.

2) Raise the awareness of your brand. Your logo that acts as an app icon has a good chance to become a successful advertisement. People scroll hundreds of applications every day and tend to remember the most outstanding icons even if they don’t install the application itself. Furthermore, a proper mobile app shows your brand’s philosophy and values much better than postcards, magnets, key holders and etc.

3) Launching a mobile app is the easiest way to collect feedback from your customers. People keep in touch with their friends through social networks and often find themselves thinking: “I’d rather text than call”. Today more and more people admit that they prefer writing their reviews online rather than expressing their opinion in person. On the other hand, a written review is usually more complex, because the reviewer has enough time to remember all the details. So if you want to receive an honest and proper feedback provide your customers with a mobile solution.

4) Leaving your business rivals behind. A mobile app can be regarded as part your service and image. People utilizing a user-friendly and well-designed application with lots of useful features feel that they are treated well and become the most loyal customers you’ve ever dreamt of. Do your competitors already have their own mobile products? Be far ahead – offer more than a good service.

5) Provide your customers with all the information through one channel. Reaching your clients has never been so easy. With the help of a mobile app customers get informed about new goods, discounts, promotions and events at first hand and in one click. You can even offer special discounts to the users of your mobile app that they will surely appreciate.

And finally, if you still aren’t sure that creating a mobile app is a worthy thing for your business, have a look at one famous company’s experience. Domino’s pizza made a mobile app for ordering their food and in half a year their profit increased by 28 % in the UK only. At present ordering via mobile devices is making more than 50% of all their online orders.

Considering all this, creating a mobile application is not a waste of money. It won’t save your business but will definitely put it on a new level.

Mobile Web Apps Versus Native Apps – Which Is Better?

Background

Browser based mobile apps versus native apps. It’s a serious debate about as old as three years. And pretty much since the beginning of that debate, there has been a general underlying current among the Internet community that browser based is good and native is bad. But Native is dominating despite the serious disadvantages, and browser based applications need to do a catch up.

Clearly organizations are realizing the growing importance of the mobile Web channel as a way to build brand awareness and customer loyalty, yet many are unaware that there are new, innovative approaches to the native mobile app which leverage the browser and make it considerably easier to engage consumers across the exponential number of mobile devices war.

The NATIVE way.

Mobile applications are nothing new. Hundreds of thousands of productivity, gaming, utility and entertainment apps abound in stores such as Apple’s iTunes or Salesforce.com’s AppExchange, available for free but mostly paying applications, through a variety of models. Apps redefined usability and interaction on mobile phones – especially touchscreen devices, and nowadays, tablets. But the native way comes at a price: serious development costs plus maintenance and distribution costs. Not to speak of the dependence on app stores and the continual install and update cycle. So for commercial mobile apps the disadvantages might be offset by the business model, for informational mobile apps, that come essentially free, the disadvantages are paid cash.

One of the pre-requisites with this native approach is the extensive infrastructure that is required for basic distribution and maintenance updates. And beyond the distribution infrastructure, organizations need to create customized versions of the app for each of the mobile platforms on which it will run (Android, Mac O/S, RIM, Windows Mobile, Symbian etc.), which in turn also requires individual updates for end-users to install and refresh. For commercial apps not a big hurdle to take, for informational apps and for businesses with a limited amount of resources to deploy, not an obvious choice.

Native has its advantages; the apps works off line, particularly interesting for games and native apps can benefit from the proprietary features of the native platform – on the iPhone apps you can benefit from the tilt angle or the motion of device, provided of course your apps need that capability. For media and entertainment, native apps can be an extra revenue stream as the apps can incur a new recurring revenue stream. But for most companies the apps will be given Free so that extra incentive to build native apps will not be available.

The Mobile browser way

The technical and financial barriers to overcome in the native apps approach are for most companies and their marketing staff to high to take. They need to look for an alternative way to enter the mobile web market and the mobile devices market. Small to medium size organizations are still struggling getting a third generation website or Web Presence going, let alone that they could deal now with three to four different content management, distribution and maintenance platforms.

Taking a look from a different angle, we could look at providing the customers with a mobile web experience rather then an apps experience. And that approach is possible through newly developed standards like HTML5 and CSS3, combined with Javascripts that optimize the content of a website for a first class mobile user experience. Applications can be easily replicated via the browser, without the need of a new and different underlying platform. Bottom line, you are leveraging the content of your existing web site to a mobile platform, accessible from any mobile device or tablet and independently from the operating system and mobile browser used on the device or tablet.

The Benefits of Mobile Web Applications

For the mobile apps provider

The most obvious advantages for the apps provider are the ability to leverage it’s existing investment in a web site or a content management system in to the mobile platform. No need to create new content, no new distribution platform, no hardware and software investments, just an optimization of the content for a solid mobile experience. And some content management platforms are providing this now as an add-on to their existing platform for building non-mobile websites.

Other big advantage is that the approach is technology agnostic, and that with a browser based mobile apps you are covering the entire mobile devices and tablet market, independent of manufacturer and underlying operating systems used. IOS covers about 52% of the mobile market, and as such that is an extra-ordinary figure, but it leaves 48% to the others. Building a native apps on Apple so gives you a coverage of 52% of the market, building a browser based mobile apps gives you a 100% coverage and you do not need to worry what percentage of your customers will be covered by creating a native Apple apps.

Third and probably biggest advantage for a small to medium sized business, is the fact that your update and maintenance cost will be shared with the cost of updating and maintaining your main site. So one investment cost for both the main site and the mobile site, one URL or domain, and one cost for updating and maintaining both platforms.

For the users or customers

For users, they don’t have to download an application or any maintenance updates, but instead “call up” a URL via their mobile browser which instantly delivers the most up-to-date application to their device. The URL can then be bookmarked like a local app on their device desktop for repeat use. In cases where users just want a one-off interaction with an app, they receive immediate access without a download, while organizations capitalize on a one-time opportunity to excite their audience.

Conclusion

The debate on native apps versus mobile web apps, is not so much one of which is better, but rather one of which fits best the needs of your organization and your customers. Commercial apps are better served through native applications, but for most organizations that view a mobile web presence as an extension of their main web presence, browser based mobile apps is a an alternative that is technically and financially much easier to implement and that will give customers the mobile experience they are looking for, browsing your website.

10 Key Steps to Turn Your Mobile App Idea Into Reality

Many people and companies are coming up with new mobile app ideas to make it big in their field. They either want to reach a new audience or better serve their existing customers.However, people are relatively unaware of the steps or process needed to turn a mobile app idea into reality. Due to lack of ability and information among startups and established companies, most of them don’t know how to go about shaping the app idea.

I have helped several companies build their mobile app. Here are the 10 key steps I have followed in my 6 years of experience. I believe that my list can help anyone from any industry get their mobile app idea turned into reality.

Step 1: Write down your feature list

Conceptualize your idea begins by taking some notes. Before doing anything, you should write whatever comes to your mind. Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. I recommend writing your idea several times and in many ways. This list also will be helpful when you are discussing with your co-founders, designers, investors or developers; they all are going to ask for it. Note that you should have them sign an NDA before you share your feature list. Your feature list should be clean and easy to understand. Also make sure it has popular and unique features, which will play the major role in success of your product.

Step 2: Do the market research

After writing your strong list of features, you want to do market research to find the competition, trends and market needs. Make sure there are no similar apps in the market. If there are, find out their reviews, ratings, feedback, and what is missing in them. Add features in your app that would make it unique and more attractive to the audience. After doing market research, you should update your feature list.

Step 3: Identify the users/audience

It is very important to find who would use your app and who the audience would be for your product. Your users are from a particular industry, gender, region, age group, existing customers, income group, specific profession, or any other group. Once you identify some demographics about the audience, you can find out what people from these demographics prefer or like. Knowing your audience helps you re-engineer your app and the features in it to cater to them. Your whole project moves around user engagement. You can also conduct focus group studies to find out what your audience may like or dislike. Your audience will decide your product’s success, and this insight from focus study can go a long way in defining product success.

Step 4: Identify the monetization strategy

Making money is the biggest reward and energizes for your idea. You can make money from your app idea in several ways: subscription fee, in-app buy, in-app ads, user data, sponsorship. You want to know which one works for your app, audience and market. Launching a paid app does not work these days, but you can make the app free with in-app purchase option for more functions. In-app ads are also losing their shine these days due to user experience. Having user data is becoming a big monetization technique, as you can use it to make indirect money. You can find sponsorship for the app; this works for an app with a social mission. It is important for you to select 1 or 2 techniques that would give you good return on investment.

Step 5: Create a rough sketch/wire frame

You may not have done it before, or may not know how to do it. However, the rough sketch or wire frame helps you define the concept and refine the requirements of your product. You can draw a rough sketch using paper and pencil, while a wire frame can be created using online tools. When you start doing the sketch/wire frame, you will be able to polish your app idea and features list further. Also, this helps you decide the proper navigation of the application. You don’t need technical skills for this step, but you need to have a common-sense understanding of how navigation works. Your wire frames, along with your feature list, will create very good specifications for you to build the mobile app.

Step 6: Approach local mobile app developers and get estimates

Once you have your first version of the feature list and wire frame, you want to start identifying vendors who can build your mobile app in a high-quality, cost-effective way. You should search for local vendors and some global vendors and reach out to them. Once you shortlist 5 to 6 good vendors, have them sign the NDA and send them the project details. A good vendor should check your details and ask you lots of questions. You should make sure to answer them in detail so that your idea is fully communicated. A good vendor should also be able to give you some suggestions to improve your idea. You should get proposals from multiple vendors, with time and cost for development, and compare them. You should check the vendors on past performance, process, price, time, testimonial and their eagerness to work for you. Finally, you should be able to select one vendor and start working with them.

Step 7: Complete the UI/UX

Once you have selected the company, you should work with them to create the UI/UX of the app. You should have them first create the detailed wire frame of the application so that you can visualize each screen, function and flow of the application. After review, you can decide to add or remove features. Once the wire frame is complete, you want them to create the visual design of the application. It should give the color, theme, fonts and visual appeal for your idea. This step will give you a near-final picture of what your mobile app would look like and how it would flow. After completing it, have your vendor reevaluate the development plan, time and cost. If the first estimate of time/cost has increased, get more funding or cut some of the features. You want to pay the right value to your mobile app developer.

Step 8: Get the app developed and tested

Have your app developer start building the app for you. They should be able to send you the app (in progress) every week and you should be able to test and give them feedback. It is very essential for you to QA the app as they develop it, as this helps you control the quality, cost and timeline, and learn whether the mobile app needs some tweaks. You can involve your friends in the testing as well. If you come up with new sets of features during the development, discuss those with your app developer and get the time and cost estimate. If it fits your budget, get it done right away. If not, wait for the next phase.

Step 9: Launch the app and market it

Once you are satisfied with the app, launch it in the iTunes App Store and Google Play Store. You should also start marketing the app. Get some consulting from experts on app marketing. You can also do self-marketing. Start on Facebook, Twitter and Instagram, as this is an easy way to spread the word about the app. You should also reach out to reporters and bloggers who may be interested in your app and write about it. A press release on free sites or a paid site can be very handy. If you have more in your budget, you can hire a PR or app marketing company.

Step 10: Gather market response and prepare for the next phase

After the first launch and marketing, you can collect user data, market response and demand. If you receive a good response, you can plan the next phase for the app. Repeat Step 1 through 9 for the next phase. This time, you should be able do them a lot faster and more efficiently. If the app is not received well in the market, find out what is hampering growth and have a plan of action.

Mistakes to Avoid While Hiring a Mobile Application Development Company

You are determined to make an impressive online presence by offering an impressive mobile app. Due to the high penetration of the Internet and handheld devices, it yields great business benefits. Hiring a mobile application development company is essential, but many times entrepreneurs make a mistake by choosing a wrong company. They hire it based on lucrative advertisements and discount offers. As a result, they end up with a frustrating mobile app that is not able to attract and retain customers. When there are millions of apps running on the Internet, your app has to be easy to use and eye-catching. A few common mistakes that may lead to frustration:

Entrepreneurs forget that it is a global business

It is not required to hire a local development company for mobile app development. Even if you hire a company that is located at the other end of the world, it doesn’t matter. Just make a list of requirements and hire the best company that has rich experience in developing similar applications. Experts say that when you limit the search due to inhibiting factors like localized developer, you may not get a great application.

Hiring a developer that starts coding without requirement analysis

When the developer starts coding your app immediately after preliminary requirement gathering, the result will be quite frustrating. A proper mobile app development company goes through preliminary and detailed requirement gathering, analysis, and design phases. It is a systematic way of application development. Many companies do not consider mobile app development an intricate task. However, in reality it is a tough job.

The development company doesn’t have relevant experience

Though mobile app development is a generic activity, it is equally important that the developers have a relevant experience of apps in the same niche. For example, if you are a restaurant owner hiring an app developer that has not developed a single application in the hotel or restaurant industry, then it may happen that you don’t get expected output.

Hiring an application based on price

Cost is an important aspect of hiring an app development company, but it is not a good thing to finalize a developer based on cost only. Low-cost developer may not give the good quality app that makes your presence on the Internet impressive. In fact, the money you spend doesn’t yield the desired business benefit.

Avoid these mistakes while hiring a company for mobile app development and utilize the Internet to the maximum extent.

Benefits of Mobile Application Development For Business

Every business knows the importance of reaching directly to the customers. Mobile technology has become an important part of our day to day life. The advent of various types of applications for smart phones has made life very simple for both business owners and customers. Businesses have acknowledged the importance of mobile application development in increasing their profitability. A mobile app gives a useful tool to the target of a business owner to fulfil its marketing and sales objective.

Mobile applications can do a lot of things, including giving you information about the new happenings in your area, calculating exchange rates, book movie tickets or cabs, providing entertainment info, improving social media interactions and letting you know about the special offers. The popularity of this form of marketing is growing at a fast pace with no signs of slowing down. There are many benefits of mobile application development for a business, some of which are listed below:

  • Increases Visibility – Statistics show that an average individual spends a lot of time on his mobile device. Mobile applications help in reinforcing a brand by increasing its visibility. When a customer downloads an app, it is always visible on his screen. Application stores help a business in reaching millions of potential customers who are likely to purchase its products or services. Applications are a constant reminder of a business to the customer.
  • Strengthens Brand’s Image – A strong brand image is essential in today’s competitive market. A brand with no mobile app will not be able to match the modern day trends. Mobile application development helps in improving a brand image as customers remain aware about the services it offers.
  • Provide value to customers – It is the goal of every business to provide maximum value to its customers. Every customer looks for a problem-free buying experience either while using an application or website. With a well designed application, you can offer ease and comfort to your customers.
  • Showcase Products and Services – An application provides a one stop access to a business. It is an excellent platform for a business to showcase its products and services and display discounts and offers. Many businesses today are selling only through applications.
  • Increases Customer Engagement – The purpose of mobile application development is to give a valuable tool to customers to connect and interact with the business. Applications allow a customer to quickly connect to the business they frequently need. The engagement level of applications is much higher than that of a website. They facilitate real-time engagement with the customers.

Mobile applications offer on the go services which provide a lot of convenience to the customers. They offer instant communication and helps in getting in-depth customer insights. Mobile application development is the best way to generate new revenues and sales at low cost.

Choosing A Best Mobile App Development Company

Mobile applications have changed the dynamics of the digital industry. The focus has shifted entirely to the mobile domain and the depletion of traffic generated from web browsers is a clear indication that mobile is the new king. Mobile applications have been instrumental in making the mobile phones so popular. These apps enhance and extend the functionalities of a smartphone by utilizing their software and hardware capabilities in various ways.

There are several aspects you need to look into while choosing the right mobile application development company for your needs.Businesses these days are heavily dependent on sophisticated tools and user interfaces to engage the modern customers.

On Demand Mobile applications are a better way to get started in a new market or expand your business. If you want to increase your business then developing a mobile app is an easy way to see success. It does not matter what size business you have, mobile plays the same role. You have to make sure that you have best on demand mobile applications in order to expand your business.

To develop a mobile app for your business, it’s important to be clear about your objectives.

Here are three of the most popular:

• Customer engagement

• Customer service and support

• Online Services

Hire Taxi Booking App Development Company For On Demand Taxi Hailing Service

A taxi booking app is the best solution for those who choose convenience over a restless ride. No one wants to mesmerize those days when everyone has to rush in a crowd and pick a seat in a private vehicle even for a small distance travel. A on demand taxi booking app is innovative yet a simple concept to facilitate passengers along with hassle-free rides. Nowadays, almost every taxi hailing business prefers to hire a reputed taxi booking app development company to get a user-friendly mobile app to deliver faster & convenient taxi booking experience.

Apporio’s Taxi booking solution is making a debut with some exciting features & layout. If you are on the verge of starting your own taxi booking app project, ‘Taxi app Solution’ is the simplest option for you. The Taxi booking software pledges to impart a highly ergonomic, interactive and user-supportive interface.While booking a taxi is much in demand and hype, it is not free from flaws. After elaborate research and development, we have tried to feature some aspects pertinent to the smooth functioning of such apps.

Apps like Uber are designed for passengers, drivers, and admins specifically to simplify the cab booking process & make it useful for everyone. Now, cab drivers & their passengers can use a taxi booking app to manage every ride as per their convenience and necessity.

Need for uber clone script in global taxi industry

Uber clone script provides technical support to commence the ride sharing business easily. The script provides seamless experience for the business minds.The taxi booking business is projected to reach unprecedented heights in the coming years and it’s an undeniable fact that the need for a successful taxi booking service like Uber is an absolute necessity. Multiple private concerns and government-backed taxi booking companies are trying hard to come up with viable solutions to match these rising demands. This scenario can be the direct result of the digital landscape that has given a complete makeover to all the industries around the globe. One must also not forget the end user, the customers who play the vital role in shaping up these demands and requirements. Let’s figure out what exactly they are looking for, as it will help a great deal in understanding the importance of an Uber-alternative.Uber Clone delivery app is app driven geo-localized taxi booking script with advanced features of service provider, admin and client. Infact Uber clone source code is highly scalable and robust code that can be used for various other services like laundry, food delivery, helpmate and many more.

About Us

Founded in 2015, Apporio infolabs grabs top position among the best mobile app development companies in USA, & the global nations. Apporio’s name is listed among the well-known mobile app development firms & trusted by the global clients. Our specialization in mobile app development utilizes cutting-edge technologies for the creation of feature-rich mobile apps for iOS, Android, IoT, Augmented Reality, & Wearable devices. Apporio Infolabs is renowned for the expertise in delivering innovative & profit-driven mobile app solutions to the global clients from diverse business verticals. We Apporio Infolabs Provides Taxi App Development (Uber Clone App), On Demand laundry & dry Cleaning app, Uber for grocery delivery & Other Uber Services Application.

https://www.apporio.com/product/apporio-taxi-uber-clone-script/

Business Owner? Know Why You Need Mobile Apps

In today’s tech-savvy era, going mobile is no more a luxury for diverse businesses. Rather, this is one of the necessities, on which every business should give a deep thought.

Nowadays, almost everyone is using a smartphone. Hence, when you decide to make your business go mobile, you can not only reach a wider audience but can make sure to expand your business market as well.

Still not sure whether you want to invest in making a mobile application for your business or not? Read on to know why you should do so.

Audience Building

Irrespective of their geographical location, you can reach your customers at any time through mobile applications. When customers have the app installed on their smartphones, there is no need of remembering the web address! More interestingly, depending on what functionalities the application has, users can use the mobile app without any access to the Internet as well.

Sales Growth

See, increasing the sales figure in the main target of any business. Now, when you opt for a mobile application, other than your website, you can reach your customers directly through the app. You can contact them, send them push notifications on the latest discount offers, promotions, bonus points to motivate your customers.

Other than this, with the help of such apps, customers can easily make online payments, which is more convenient in today’s technologically progressive era. In this way, any business can experience the overall sales growth.

Optimisation of Business Processes

To support a smooth business flow, uninterrupted communication between the employees is crucial. Apart from this, exchanging data and files, managing and monitoring all the processes, aggregating the statistics etc. are important as well. A mobile app dedicated to the business can help to streamline and optimise all these processes. Automation of different business tasks would definitely result in a fruitful outcome.

Valuable Analytics

By analysing the users’ behaviour while using your app, you can understand which of your products are doing most of the businesses. Moreover, you would get to know how much time users are spending on your application. By analysing this, you would find which functionalities are most and least popular and based on these facts, you can set your next business strategy.

Additionally, you would get important data on users’ demographic details, data on their interests, geolocations and other details that will help you to frame your next business strategy.

Apart from all the basic above-mentioned reasons, such mobile apps can help in better marketing along with creating enhanced communication channels with the customers. Additionally, the customer loyalty also increases. This definitely helps diverse businesses to keep the existing customers.

Benefits of Mobile App Development for Business

With the fast pace development of mobile applications pioneered by Google, Blackberry, and others, you can now use innovative mobile app development to create your brand awareness among huge numbers of existing and prospective clients in minimum time with much less effort and in a cost effective way. A mobile application is ideally suited for small and medium businesses to keep their clients and others informed about promotions, upcoming events, and much more. It can help them in the process of customer retention, and at the same time, create a wide customer base. This is a far better alternative than sending messages through e mails, which will require much more effort and time without not knowing whether the intended person has read it or not and considers less interaction by the recipient. Through mobile app development, you can get instant acknowledgment from your customer who will be happy to think of himself as someone special in having received such personalized messages and deals.

A mobile phone application will help reach into markets at far reaching places through Google Play, Blackberry, or Apple App Store, Symbian, and other online markets and through social networking sites such as Facebook, Twitter, and others. Besides being able to send information to customers, mobile app development has other unique features, which include GPS coupons, analysis of applications, and push notifications. Reach your customers within the shortest possible time, and get an instant reply, which will help you to analyze your marketing strategy. Small and medium businesses like law firms, restaurants, bars, realtors, non-profit organizations, and many more are destined to benefit through mobile app development.

It is through mobile apps that the gap between customers and businesses is narrowed where each customer is able to keep track of their own activities with a particular business house in a smart way using their mobile phone. Mobile app development will help small and medium business organizations to gather contacts, and then use them for marketing campaigns and providing customers with an easy method of to contacting you with one-touch applications such as calling customer services, GPS directions to your nearest store, email and messaging, and website link. Receive instant feedback from customers through postings on a wall, make instant reservations at restaurants, or convey comments in various ways. The use of a mobile application will allow you to create tabs for every type of information that you want to apprise your customers such as menus, samples of newly launched products, added services, and other information on marketing.

Uploading and downloading unique mobile application for developing your relationships between your business and customers, you will receive credibility in the market while expanding your client base. Start building up your customer base now to reap the rewards.

I am associated with a multimedia company, and I am researching mobile applications to help in the marketing strategy of business organizations.

4 Powerful Reasons to Opt for a Mobile App in eCommerce Business

Long gone are those days when using smart phones was a part of leading a luxurious life. Nowadays, most of the tech-savvy people owns smartphones and tends to do most of the things using it. For instance, ordering foods, booking movie tickets, doing banking jobs, checking out new places to visit – everything becomes easier using an effective mobile application. eCommerce business is no exception in this case. Here is a list of 4 persuasive reasons to opt for such apps in the eCommerce business industry.

#1 Improved Brand Loyalty

Installing an app does not mean offering the users a better shopping experience only. It makes sure to build a strong bond with the brand as well. When a customer is installing an application, it means he or she has that trust on the brand and he or she is installing it so that they can continue to shop from that particular brand in future as well. The improved brand loyalty is clearly a potential sign of business growth.

#2 Secured and Easy Payment Options

Online shopping means the customers have to pay either by debit card or by credit card for the things they buy online. Now, such card details obviously involve very sensitive customer information. Hence, until and unless customers are sure that sharing such details with your brand would not do any harm, they won’t buy from you. When you devise a potent mobile app for your eCommerce business, it comes up with more secure and easier payment options than the website. Now, when the customers would find the payment options more reliable, they would buy from your brand resulting in business growth for you.

#3 Online Shopping is Easier

Today, everyone is so busy with their lives that people look for time-efficient ways to buy necessary things. Using an effective mobile application, shopping becomes remarkably easier and faster. The customers just have to scroll through the mobile screen, choose the products they want, add them to their respective shopping carts and checkout by paying the total payable amount. Only a few clicks are enough to get what they want to buy and they can shop anytime they want. Thus, doing shopping using various eCommerce mobile apps is becoming extremely popular.

#4 Better Customer Relationship

This is an undeniable fact that an effective mobile eCommerce app is capable of maintaining better customer relationship. The more you can interact with your customers, the more they would be able to state their issues on your services or products and thus, you can improve those shortcomings. It would definitely help you to enhance quality of your services. Moreover, if the customers have any kind of queries, with the help of the effective interaction system available in the mobile app, they can state it and according to that, you can reciprocate to it. Thus, you can make your customers happy and satisfied and that is indication of business prosperity.

According to a recently made survey, the rate of online shopping using mobile apps is increasing following an exponential graph. Hence, this is clearly understandable that this is the new market trend. Hence, to cope up with the trend and to sustain successfully in this competing business market, an eCommerce business needs a dynamic and potent mobile application.

Exit mobile version