Tag: Page

How To Write An Ebook – The Conclusion Page

In this article, you’ll learn some tips of what you can do when crafting your conclusion to your ebook.

It’s important to have a conclusion for your eBook so you can summarize what you’ve just covered. The summary should be short, it should be concise, it should highlight the main points of the eBook and it should be like a ‘cliff notes’ version of the entire ebook. For the flow of the ebook, a conclusion is just a good way to wrap up your ideas.

However, there’s a bigger reason to have a conclusion in your ebook. When a reader has gotten this far, you have their attention. You’ve obviously done your job providing valuable content or else the reader would have stopped long ago. This is a great thing, and you’d be a fool to not take advantage of your captive reader.

With that in mind, here’s a few more things you can do with your conclusion.

1. You can offer them a chance to get more ‘advanced’ trainings from one of your paid products. The idea here is if they liked what they just read, then they’ll most certainly love your advanced trainings that really teach them ‘the goods’.

2. You can put links that promote more of your websites or products that are relevant to the content in the ebook. Once again, you’ve built rapport with your reader and more times than not, your reader will be more than happy to read or learn more about what you have to teach. Keep the links relevant and watch your business grow.

3. You can move them to another step in your sales funnel. If reading the eBook was part of your sales funnel, then you can move them on to the next natural step in your sales funnel. I would recommend the next step definitely be a paid product.

4. You can do just about anything, as long as it’s relevant. You don’t want your next step to be a site about Twitter advertising if you just gave them information about how to dominate Facebook advertising.

After your summary of the content, you can use a phrase like “By the way, if you want to get more in-depth information about…, visit my website to get a complete training and understanding about…”, or something to that affect.

Give them a call to action! You’ve earned the right to ask for a sale.

Bottom line is you are in business to make money. If you don’t ask someone to buy something from you, you will never make any money.

Now I didn’t talk about the option of not having a conclusion because honestly I think you are hurting yourself more than helping yourself if you leave the conclusion out. Now in some eBook instances it might make sense to not have a conclusion, but in my experience, it’s always a good idea to have a conclusion in your eBook inviting people to take the next step with you and to spend money with you.

Brand Your Business on Facebook: How to Easily Add a Username to a Facebook Business Page

When you first create a business page on Facebook, the URL to your gorgeous new page will be something long and unsightly with lots of numbers at the end.

While you can hide the ugly URL by creating linked text in your emails, blog posts, etc it’s easy to create a username for your Facebook page, and there are lots of good reasons to do it:

  • You can tell people about your Facebook business page in conversation, ie, “facebook dot com slash health coach”
  • It’s easier for your fans to tell other people about your page
  • You can link to your Facebook business page without having to memorize or copy/paste the long URL
  • When posting in places where you can’t add a link, you’ve got an easy URL
  • Prevents someone else from using your business’ name as their Facebook business page username
  • Allows people to find you easily on and off Facebook
  • Makes it simple for you to add your Facebook business page link to your website, other social media accounts and everywhere else

So now that you’re convinced, let me show you how easy it is to do.

Requirements:

  • You must already have a Facebook page set up for your business (this is different from your default personal profile)
  • You must have at least 25 “likes” already for your Facebook business page

How to:

  1. Log in to Facebook and navigate to your Facebook business page
  2. Once there, click on Edit Page in the top right corner
  3. Next, in the left-hand column, click Basic Information
  4. On this screen, you’ll see an option to create a Username (if you already have 25 “likes”)
  5. Type in a username of your choice, keeping these points in mind
  • You will not be able to change the username you choose
  • Make sure that it’s very easy to remember, ie, no unusual spellings, weird abbreviations, etc
  • Try your best to have it match the name of the page
  • If the name you want is unavailable, consider adding -, or _, or even better, include your personal name along with the business page name

Bonus tip (this is a very good idea, but you can only make this change if you have 100 or less “likes”): Add your name to your Facebook business page.

Instead of, for instance, naming your page “Health Coaching” you would instead name it “Health Coaching with Jane Smith”, or “The Super Moms Health Coach – Jane Smith”.

This way it’s clear who’s behind the page, personalizes it, which is important for solopreneurs like us, and allows my page to show up anytime someone searches for me by name. You can make this change on the same page as the username change.

It’s all about building community on your Facebook business page so you can share what you know and create relationships with people who will become new clients and customers, and these tips will help you do just that.

To your awesome biz,

Heather

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