What Are the Principles of Replies to Complaint Letters?

A customer who complains about the goods, or files a complaint is a friend in need. The supplies or the seller has to prove by his action that he is a friend indeed. It is on occasions like these that the customer’s confidence in the seller is tested. Much depends upon the treatment the customer gets when he makes a claim.

The main purpose of the replies to complaints letters is to settle the claim and to restore the faith, goodwill and business of a disgruntled customer. The seller must, therefore, settle the claim cheerfully and gracefully and not grumble or grudge doing so. It is advisable to follow below principles when replying to complaints letters:

1) Promptness

The customer who makes a claim is already dissatisfied customer. Any delay on the part of the supplier in acknowledging or answering his complaint would only add to his dissatisfaction. It is, therefore, imperative that the supplier answers the claim promptly. Promptness shows that the supplier cares for his customer. Promptness helps the supplier also because it leaves no line for the customer to go to another seller.

2) Courtesy

Courtesy assumes special importance in adjustment letters. If the adjuster has the right attitude he will not frown upon complaints but welcome them. There are many who fail to appreciate the significance of complaints as eye-openers. They doubt the very genuineness of the complaint and in their reply they attribute certain motives to the customer. The supplier should take special care to avoid certain expressions in his letters. For example, he should never write:

“We are surprised at your complaint as no other customer has ever found fault with our products.”

Such remarks will annoy the customer. Instead of such unsavory remarks the supplier should write:

“Thank you for telling us your experience with our washing machine.”

In summary, a letter of adjustment, even if it cannot grant the complaint, must be sound, polite and agreeable.

3) Consideration and helpful attitude

A polite reply is good as far as it goes, but what the customer needs is an adjustment. The supplier should, therefore, be considerate. He should make some adjustment, and if the adjustment is minor he should not hesitate to grant it at once. The supplier has to make an adjustment that gives maximum satisfaction to the customer at minimum loss to himself.

4) Tact

An adjuster must reply to the complaint letter tactfully. Otherwise, the matters might take a more serious turn. If he thinks he is not responsible for the cause of the complaint, he should give a brief explanation to say so but never resort to harsh words. He should never try to excuse himself by blaming any of his staff for the mistake. He should never be argumentative. Throughout the letter he should make an attempt to preserve the goodwill of the customer. The adjuster should listen to what the customer has to say and make him feel that he understands the customer’s problem or difficulty. He should then give the customer reason why things are as they are.

5) Pleasing tone

All adjustments should be made cheerfully and not grudgingly. It is better to accept the complaint gracefully and admit the error frankly. The pleasing tone of an adjustment letter makes a good impression on the customer and helps to re-build his goodwill and confidence.

Visit http://www.101businessletter.com to learn more FREE samples business letters.

Understanding the Basic Principles and the Advantages of Affiliate Marketing

Understanding Affiliate Marketing

Affiliate Marketing is a online phrase used to describe the promotion of internet businesses by the channel of affiliate programs and the marketing of these products on websites and it dates back to the mid 90’s.By doing this the vendor compensates the affiliate (also known as the publisher) a approved percentage of commission based on the amount of trade their website brings the merchant company.

Some companies such as Clickbank, Paydotcom and Shareasale typically have set percentage rates for affiliates which can be up to 75% for some products. Some consider affiliate marketing to be a form of revenue sharing or another term regularly used is commission based advertising.

In the early days of  “affiliate marketing”, it was associated as another structure of network marketing or multi-level marketing (MLM) and as a result of this misconception allot of online businesses made the decision to use the expression “performance marketing” to steer clear of any relation to affiliate marketing. This also created a large problem for affiliates in the past,  as many online users  had a propensity to frown on whatever thing that even looked like multi-level marketing.

Over time and with a great deal of determination from those that are now established as super affiliates it has turned out to be the most cost effective way for merchants to market their products or services online as it is very efficient in the fact that the affiliate has to do all the work to make the sale. So as a result of this, many online companies especially those that embraced this form of marketing in the beginning owe a tremendous amount to affiliate marketing as a perfect example just take a look at amazon.com and the way it has become the done thing  for online companies to include affiliate marketing in many of their online strategies to promote their products.

The Advantages Of Affiliate Marketing

The model of revenue sharing has been around for some time, allot longer than online business and the internet. But the idea of affiliate marketing has taken it to new levels, and become a primary form of advertising and bringing in business for all types of e-commerce. Internet merchants find affiliate marketing highly advantageous due to the fact that it presents little to no risk both for the merchant and the ‘affiliate”.

Here is how it all works, the affiliate will earn money if the affiliate brings to the merchants website, either through on-line links on the affiliates website – or through email, blogs, RSS feeds and many other kinds of on-line communication that are available to the affiliate. If a sale is made or the desired action is accomplished then the affiliate will earn a designated commission payment from the vendor or affiliate network.

Some merchants (only about 1% of affiliate marketing) use a cost-per-click remuneration system but this is now starting to grow as a viable form of money generation from main stream affiliates by using the CPA marketing networks, which simply means that the affiliate earns some form of commission every time a website visitor clicks on an advert on their site or when you send out  an email with a affiliate link.

However in the past and mainly due to the many “blackhatters”and fraudsters online that were taking advantage of this method by way of creating such things as (ad-ware, sending spam, or keyword heavy and useless indexing sites) this form of remuneration is now allot more regulated and even to the extent of having IP addresses tracked and accounts canceled if you are generating what is considered as fraudulent clicks and for many in the past this form of advertising had become too risky for merchants to use.

What Are The Distinctive Forms Of Affiliate Marketing

There are a few different ways that an affiliate can earn commissions online. Firstly you need to decide which of these is right for you and then join the merchant affiliate program this is so any payment can be received through any referrals from your website to the merchant, Here are four methods that are currently used online today, however you need to read the terms and conditions of each affiliate program you wish to join.

  1. Pay Per Click Marketing is simply a strategy that affiliates use where they display advertisements on their affiliate site and they are then paid when a customer clicks on that website advertisement whether it is a text link or image link.
  2. Emailing your subscriber lists  sending legit emails to your website opt-ins with your affiliate link embedded “Spam Is Not Tolerated” make sure you study the TOS of the affiliate program before doing this.
  3. CPA Affiliate Marketing  is when one of your  website visitors registers with a specific site whether this is a free newsletter or subscription, free offers from other companies are represented and advertised through this form of marketing as well.
  4. Clickbank, Shareasle, Paydotcom are all affiliate marketing networks they have many thousands of products or services for you to choose from as well as being free to join. Some programs even allow multi-tier or what is called a recurring payment structure set up.

Hopefully our article has helped you to understand more about affiliate marketing and we would like to wish you well in all of your undertakings online.

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