Printing Archives - TODAY INDIA

What is Digital Printing and What Are Its Benefits?

Digital printing is a concept whose time has not only come….it’s way past due. In this computer age of quick everything, it only makes sense that printing joins the ranks of services which are available on demand. Digital printing is not just a matter of creating an image on a computer screen and then waiting for a colour printer to generate brochures and business cards. You can do that in your own home.!

Digital printing services are full range services which are designed to meet the needs of customers in a variety of ways. But first you need to understand the basic definition of digital printing.

Digital printing is a computerized image that is applied to paper or other media directly from a digital file. There are no plates or film needed. The days of the lone typesetter setting letters in a printing plate are disappearing and almost gone. Instead, a brilliantly coloured digitized file is created which can be recreated in the same brilliant image on paper.

Obvious Benefits

There are some obvious benefits to skipping the labour intensive plate setting and film developing process. The first is time of course. But that is just the first, because there are many other benefits which you can take advantage of, and in the process net a high quality product in stunning crisp colour.

The set up costs of traditional printing methods have become more and more expensive, because they are labour intensive. You would think the costs would have declined due to technological advances, but the real advances have come through computerization and not through improvements in old processes. That’s why digital technology offers both stunning printing results and significant cost savings over the traditional printing methods.

Get What You Need and Not What They Make You Buy

Once the digital image is created, the transfer process is so simple you are able to finally only order what you want and not some arbitrary staggered limit. It’s aggravating for businesses to need 5,000 brochure copies and discover they have to buy 7,000 to get the real price break. It’s not only aggravating, but it’s costly to the bottom line.

But that is just the beginning of the benefits your benefits will experience with digital printing. Others benefits include the following.

· Ability to meet short deadlines
· Order when you need the specified quantity which means you don’t have to maintain large print material inventories
· Easy adaptation of company logos and other marketing designs so your final product looks exactly the way you want it to look
· Ability to make quickly make changes to images and print designs and layouts as needed without the changes becoming cost prohibitive

How many times have companies found themselves with a closet full of outdated brochures and pamphlets? In order to maintain competitive market status, you need to have a responsive marketing plan. That means the marketing print material must be easily adaptive.

Digital printing is convenient, but its real benefit is the high quality on-demand printing that results in brilliant and crisp images for your marketing materials. Your customers will notice right away that your printed brochures, business cards, folders and reports stand out from the rest….and that’s because quality always takes front row.

Opt For Professional Printing Firms Online

Promotion and publicity are the two basic components that are essentially required for making people aware of a particular item. With the ever increasing competition, it has become important that a firm comes up with new and innovative strategies to make their mark in the larger world. A firm just cannot take their audience for granted. It is important that they promote products according to their niche audience. Take into consideration the target audience before planning a strategy. Many of the firms hire printing agencies that can help them to promote their business to the large crowd. This is where printing services come into the picture. They are considered as the backbone to promote business and create awareness among the market about their newly launched products.

Being a proprietor of the business, it is important that you take help of advanced technology to promote items. There are a wide number of promotional strategies that help to reach the target audience. A billboard stuck on the road is sure to attract the attention of the users. There is every possibility that another firm might also be selling the same items. This is where the importance of how well a person uses promotion skills comes into the picture. It is believed that early in the six century, China started using various printing methods. However, at that time, these methods were carried out as manuscripts and tapestries. However, as times passed by, there have been introduction of new and innovative features such as banners, billboards, posters and more.

The printing work is available on various resources comprising of canvas, PVC, acrylic, mesh, fabric, vinyl and more. The main aim of these is to create awareness and promote business. There are numerous printing source available online, opt for a reliable and authentic source among all. These firms have a team of experienced and qualified designers. They have good years of experience and are well versed in this field. The banners and signs created by the professionals help a agency to attract attention. They are printed on high quality fabric, and in any pattern, such as pop up banners, mesh, banner stands and more. They are a firm believer of patron satisfaction and offer them accordingly. The cost is affordable and within the budget of a common person.

The different business sectors requires various publicity tricks. These professionals create brochures, letterheads, small flayers, postcards, bookmarks, door hangers, catalogs, business cards, calendars and more. Apart from this, they also offer CD and DVD inserts, tear cards, presentation folders and more. These professionals will guide a firm through the whole process of opting right quality printing option. They will design the brochures, posters to perfection. They will go to any extent to assure the firm gets due recognition. This also helps to print a firm invoices and keep a track of the job from start to finish. Read the testimonials and reviews posted by the patrons to get a clear picture concerning their needs. Take a quick look at the website for more information.

A Look at How the New Epson ColorWorks CW-C6500 Will Change Enterprise Label Printing

The New Year is coming, and with it, plans for personal and workplace improvements. Come January 2020, Epson’s new ColorWorks CW-C6500 color label printer will arrive, making it the perfect addition to your enterprise label printer fleet.

Companies that print high volumes of labels have historically relied on large fleets of thermal transfer printers and pre-printed color label stock to produce their color labels. The pre-printed stock has blank areas which are later printed with the black thermal transfer printer. This allows for some customization, but, as you can imagine, has some limitations.

For example, where are you going to get the pre-printed label stock in the first place? Through a third party print service provider most likely. That incurs setup and die costs. It also usually requires a large minimum order. Should the labeling requirements change, the pre-printed labels must be discarded. Meanwhile, staff must constantly manage label inventory. If they run out of pre-printed labels, it will cause some serious downtime until new labels can be ordered, printed, shipped, and delivered.

Epson ColorWorks CW-C6500 Label Printer is Designed to Replace Thermal Transfer Printers

This is where the Epson CW-C6500 color label printer shines. Not only does it allow companies to print in full color, it does so on demand. There’s no need to order, store, manage, or potentially waste pre-printed labels. The Epson CW-C6500 color label printer comes in two versions, one with an auto cutter (CW-C6500A) and one with a peeler (CW-C6500P). Both are 8-inch ColorWorks label printers with comparable features, media handling capabilities, and connectivity options as the leading thermal transfer printers currently in use in today’s enterprise label printing environments.

Epson CW-C6500 Features

Among the many features of the Epson CW-C6500 color label printer are:

8-inch print width (a 4-inch model, the CW-C6000 is coming in May 2020)
1200 dpi print resolution
Up to 5 inches per second print speed
PrecisionCore TFP serial printheads
GHS BS5609 certification when used with certain DuraFast pigment ink chemical labels
ESC/Label and ZPL II interface language
Remote printer management
Seamless integration with SAP, middleware, Windows, Mac OS, and Linus
Applicator I/O port
Low cost

Business Benefits

Adding Epson CW-C6500 color label printers to an existing fleet of thermal transfer printers is just as easy, reliable, and affordable as adding thermal transfer printers, but with the added benefit of full color label production. This printer and its 4-inch sibling are set to transform the enterprise label printing industry in 2020.

Choosing the Best Printing Service For Your Printing Needs

Printing services which encompass commercial, educational and scientific areas have become a major industry today. Many businesses give preference to best printing services for their advertising requirements and all printing needs.

Locating best printing service is not an easy task. There are different factors that can help you in selecting one good service which meets all your printing requirements.

These factors include:

Whether the company can offer services for both offset as well as digital printing? If this facility is available, you can get all your printing work done from one dependable source.

Offset printing is meant for handling bulk orders. Very large quantities of prints can be created and reproduced at affordable costs. Unit costs drops as order quantities increase.

Digital printing is suitable for smaller quantities of print. This process enables direct printing without use of mechanical processes like plate production or film stripping.

A second factor in selection of best printing services is the product it handles. You will benefit from a printing service that handles wide range of products. A big advantage with such a company is that you don’t have to run to different companies for getting different products.

The products that one best printing services should offer include: business cards, catalogues, brochures, calendars, door hangers, envelopes, letterheads, newsletters, greeting cards, posters, stickers, flyers and labels. The best printing service should have facility for format printing of large posters and vinyl banners. It should also provide different options for customisation.

Another important factor in deciding best printing services is the support it offers to clients, like free proofs, project estimates at no extra cost and free review of files.

One more factor that will differentiate one best printing service from another ordinary service is the response time. When you want something to be printed on short notice, the best printing service provider will always be able to supply you quality product in shortest possible time without printing errors. Such situations arise more often and you have to depend fully for express service on your printing service.

Thus the best printing services would be the one which can be set up for different printing processes and products, which is very quick to respond and produces high quality of printing.

Enhancing Business with Envelope Printing

In history, envelopes have been used and proved to be a good packaging medium. They are effective and widely being used for carrying letters, with variation on sizes and shapes. Within your first impression of envelopes, they surely are only being used for its purpose, a pack, protection for mails. Of course, you can always enhance your message to a recipient whether it’s only a business reply envelope, corporate envelope, direct mail envelope, billing envelope, there are endless ways to customize an envelope and envelope printing can enhance its packaging.

Envelopes have different sizes and formats. There are pocket envelops and a banker envelopes, the size varies depending on the size of the document inside. Along with quality material, envelops are widely used for handling documents whilst being sent or kept.

In helping your business niche, envelopes carry the name of your company or simply have fancy prints to make them look pleasing to any recipient. Here are some of the benefits you can get when having a customized print on your envelopes.

With those window envelopes, having a custom print can always expose excellence in service, In billing envelopes, a good printed one can always have the impression of quality, so to speak, this carries a company’s image, and packaging can always be a good way to boost quality service.

Direct mail envelopes are one of the things that need a good printing scheme. Your promotional material does need a good packaging. Often being the first thing a customer looks out for, making them attractive and pleasing will always become a business enhancing strategy, with a good customized print that can entice customers, you can lessen the instance of unsolicited mails.

Corporate envelops can be used to portray its style, class, and distinction to others, having a good customized print will also depict quality. With storing files, legal papers, and a corporate document too needs its own customized envelop, there are a lot of things you can design and embed to your corporate envelope prints.

Business reply envelops need a custom print to distinguish and have its own set of standards in marketing. A good customized design will likely get good impressions from your clients. This can also benefit from having their own print that signifies your sincerity, your aims on quality business, all counts when you are transacting with your clients so don’t stint on good quality prints on your envelopes.

Custom envelopes can also be used to send out your messages, of course, you need to have your own style when sending out to clients. Having to produce envelopes to match your preferred audience can always be gratifying, this can have your own scheme and could be able to attract more of your clients.

There are a lot of online printing services available today. They can meet the demands of printing bulk envelopes to suite your needs. Often having a quick turnaround, the printing technology is evolving and always having the best solutions for its customers. From there, having a custom-made envelop can enhance your business in terms of quality.

Envelopes are not just common sheath of material for mails; they can be a very potent tool in terms of marketing. They can draw customers’ attention, with high quality printed envelopes; this will likely enhance your business to its highest point.

Printing – What Kind Do I Need?

Have you ever asked the question, “What kind of printing do I need?” If so, then read on. There are so many different types of printers and methods of printing it can be difficult to know which is best suited to your particular job. An experienced and reliable printer will recommend the right printer for your project but just so you know what they are talking about below is a brief overview to help you on your way.

Large Format Printing – A large format printer specializes in printing really big banners, signs, posters or trade show panels (to name a few). Typically, these large items are printed using a roll of media and can be up to 200′ long by up to 60″ wide. Alternatively, rigid substrates can be laid on top of a flat bed printer such as glass, wood or cardboard and are printed direct to substrate.

Flat Bed Printing – fills the gap between offset printing and silk screening by providing a way to print directly onto rigid, flat or unevenly surfaced objects. The ability to print with white ink opens up a range of possibilities whether printing a spot color or laying down a base to print on. The full color image is applied all at once to the surface and once it exits the machine it is ready to be cut and packaged for shipping.

Great for point of purchase, store advertising, indoor & outdoor signage, trade show display panels, signs & special events graphics. Flat bed printing is excellent for long-run work and with jobs requiring variable data.

Digital Printing eliminates the use of film and plates. It sends a digital file directly from a computer to the press. Digital printing is relatively fast making it a convenient method during a time crunch and great for short printing runs.

Solvent Inks – UV Curable inks are great for printing on outdoor banners and signage.

Pigmented Inks – water based inks used for indoor printing applications such as trade show panels, banners, signage, canvas, paper & posters.

Ink Jet Printing – Method of printing by spraying droplets of ink through computer-controlled nozzles. This can also be called jet printing.

Dye Sublimation is a printing process that uses heat to transfer dye onto a medium such as fabric. The Ink is bonded to the substrate giving the appearance of a continuous tone photograph and resulting in vivid, bold colours.

Silk Screening – A printing method in which the image is transferred to a substrate by means of squeezing ink with a squeegee through a stenciled fabric or metal wire screen stretched over a frame. This can either be a manual or mechanical operation and allows for the application of ink on almost any material. It is excellent for short-run line work on clothing, mugs, billboards & signage.

Off Set Printing is the most common form of high-volume commercial printing. It uses a technique that transfers ink from a plate to a blanket to paper instead of directly from plate to paper and is the method of choice for printing newspapers.

Dot Matrix printers use a series of small pins to strike a ribbon coated with ink, causing the ink to transfer to the paper at the point of impact.

Inkjet printers use a series of nozzles to spray drops of ink directly on the paper.

Laser printers use dry ink (toner), static electricity, and heat to place and bond the ink onto the paper.

Substrate – Any surface or material on which printing is done.

Thermography is a process that produces a raised image. A special powder adheres to wet ink and when heat is applied the two fuse together to form a raised surface. This printing method is often used for stationery, business cards, letterhead, wedding invitations, etc.

Flexography is a printing process used for packaging products. Flexible rubber plates are utilized for printing on surfaces such as plastic bags and cardboard boxes.

Gravure printing is a high quality process using copper plates. This process is commonly used to print high quality, large volume materials such as magazines and catalogs.

Tips To Choose A Good Digital Printing Company

When looking for quality prints for your brochures, posters, calendars, flyers, letterheads and even business cards, then you need to find a company that can effectively handle the digital printing project on your behalf. All these printed products are important because they will be representing your brand and company out there in the market and you want them to paint the best image for your brand. A few helpful tips will make it easy for you to choose a digital printing company you can trust.

1. Choose a company that can handle any project size to cater to your large and small consignments depending on your current needs. It should offer you good turnaround and high quality regardless of how big your printing project is.

2. Find out how easy it is for you to make online enquiries and place printing orders. A company with a pleasant online presence and great customer service will give you an easy time going through the process and getting prints you truly deserve.

3. A company that has in-house designer will be more advantageous because you can have your designs handled professionally even when you have no idea what is best for your products. You should get assistance when you are not very sure of what to choose or what you are looking for.

4. The company you choose should be innovative enough to offer you print solutions that are adaptable in your business environment. It should offer ongoing support recommendations and consultation to help evolve the business.

5. Check how technically competent the printing company is in terms of machines and personnel. It should have good organized printing process to deliver the best of services to you.

6. Ask to see samples of previously done work to help you gauge the quality of work you are about to get. It also helps to find out what your printing options are to make sure that you are not limited to an option you might not like on your products.

7. Choose a company that has experience in digital printing. Experience is important because it could mean that the company can handle other projects and services such as data management and marketing campaigns. Find out what other services you can enjoy from the company because they could be important to you in the future.

8. Check out the reputation of your service provider. You can go through client feedback and reviews on the company to find out how good it is in offering the printing services.

9. If possible, ask about the financial stability of the company just to be sure that it will not go out of business before completing your printing project. You should work with a company you can fully trust with your needs and financial stability is important.

10. Consider the printing charges. Even though you should never compromise quality because of the price, you want to ensure that you don’t end up being overcharged. Some companies offer discounts for bulk printing so check around and choose what you find most affordable.

Timeless Letterhead Printing Ideas

Letterhead printing may not last forever, but if you are going to be in business for a while, you should try to make a design that can stand the test of time. If you have never invested in letterhead designs before, now is the time to work with your branding and logo and come up with something creative. There are many ways to approach custom letterhead printing, but here are a few tips to consider as you hit the drawing board for your new project.

Keep it simple

Letterhead printing designs don’t have to be gaudy or flashy. In fact, to make the most out of each letter your business creates, try to go for something a little more subtle. The smoother the look, the more focus you will get from your target audience. You may not be expecting to boost business with letterhead printing, but by putting your best foot forward, you can gain a lot from a minimal design.

Incorporate color

The greatest letterhead designs always use color, so unless you can only afford to print black-and-white, it is best to incorporate a splash or two of color. This can be in the form of your logo, business name, or the design accents on the footer of header of your printing. I have found that a little goes a long way when it comes to color. And for letterhead printing, try to keep your colors to only two or three. You don’t want to overload the reader with too many hues. It could distract them from that actual purpose of the letter you create.

Brand the basics

As you consider the different design options of letterhead printing, don’t forget to include the basics. Your logo, business name and contact information are all very important aspects to include for your custom printing, so be sure to find a place for that information. It is common to neglect the necessities when you are so wrapped up in the visuals, but even if your letterhead printing is appealing, it won’t serve its purpose without the basic information.

If you consider these three tips, you can create professional designs that will be sure to stand the test of time. Letterhead printing isn’t a new or unusual way to brand your business, so if you create a style that works for you, you can use it time after time. If you want to send these letterhead designs to another level, think about creating custom envelopes and business cards to coincide with the style and branding.