An Unusual Way to Get Rich – Create a Flea Market Small-Business Empire With Wholesale Products

FACT: Many people earn $1,000 per day (that’s $104,000 per year) just selling at flea markets and swap meets on weekends. (I’ve actually made more than that on some days.) Most people think we are just a bunch of poor folks trying to make an extra dollar, and that’s exactly what we want them to think.

What do we know that you don’t? What are our secrets? Can you do it?

Yes. Anyone can sell at flea markets and become wealthy…and I’m going to tell you exactly how right here.

Becoming a flea market vendor is easy and affordable. Your expenses will be the cost of your merchandise and space rent. Daily rent for an outside space can be as little as $5-$10 per day. Many people begin by selling used items and move into selling brand new items purchased from wholesale companies. New items outsell used items two to one and have a higher profit ratio.

Most people already have a table or two they can bring with them. I actually began my flea market and swap meet business with only $200 and a couple card tables I borrowed. I now earn thousands of dollars every month without fail. (Of course, the more money you have to buy merchandise, the faster your new business will grow.)

The key is to let your new business grow. Don’t kill it by taking all the profits out of it! I suggest that you have a job or another source of income to cover your living expenses for at least the first six months after starting your new business.

There’s an old adage in this business: ‘The more you have, the more you’ll sell.’ Believe me, it is true! Take that to heart and put all of your profits into buying more merchandise, so you’ll have even more to sell the next weekend.

Who do you think most shoppers will go to, the guy sitting there with four items on a single card table or three spaces across the aisle from him literally loaded with millions of different items? If you think you have enough merchandise, you don’t.

If you use your profits to build your business and buy more merchandise every week it won’t be more than a few months before your sales rapidly increase and you can begin keeping some of the profits for yourself without killing it.

If you live in a northern climate that is cold in winter or a southern climate that is hot and humid during summer, you might consider renting a space inside a flea market building. Yes, your space rent will go up a bit, but you’ll have the advantage of heat and air conditioning (comfortable shoppers spend more money), as well as a secure enclosure for your tables and merchandise during the week when the market is closed.

Once your first small business is running well, use the profits from it to open a second small business at the same flea market or swap meet, selling a different type of merchandise. Expanding is as simple as renting another space and hiring someone to run it for you. Again, your costs will only be merchandise and space rent and whatever you pay your help. (Be good to them and they will be very good to you.) Just as with your first business, put the profits back into your second business and allow it to build.

The profits from two small businesses will allow you to open a third small business with ease. Do the same as you did before and allow your third business to grow. Put the money back into it by purchasing more merchandise.

Then open a fourth, a fifth, a sixth small business at the same flea market. It’s not only possible but almost guaranteed that if you will do that you will create your own small business empire in less than one year and have a yearly income in excess of $100,000 after expenses.

If you just put the profit back into your first new business, it will grow without another penny out of your pocket. The profits will allow you to open a second, a third and so on. You don’t need a small business loan to get started.

Plus, you are not limited to just one flea market or swap meet. There may be other markets within 20 or 30 miles of you, where you can do the very same thing and multiply your earnings.

If you follow this simple yet effective formula it won’t be long before you can stop selling at flea markets yourself and just become a manager, overseeing your small business empire and stepping in to give your employees breaks.

Once you are making a very good income, consider other ways to invest your money to make even more profit, such as opening your own wholesale house and selling merchandise to flea market vendors and make even more.

Flea markets and swap meets are an excellent venue in which the average person may start their own small business and become wealthy by creating a small business empire.

The Difference Between Front-End Products and Back-End Products For Your Home Business

So you have a website, a landing page to capture your customers’ details and you are about to send them an offer of your product. Now what? Why do most of them not buy from you? What are you doing wrong? Questions like these are common with a home based business and when there is no answer available,thoughts of failure occurs.

This is where you will have to know the difference between a front-end product and a back-end product and what it can be worth to you and your prospects. There is a way where you can over sell a service and burn your list very quickly instead of building it. The fact that people have signed up to your website for free information, does not indicate that they will buy from you in the future.

That is why it is necessary to offer a product at the beginning of the sign up and then follow it up with numerous different ones. You have to remember to present all your list of customers with valuable information. Otherwise, you take the uniqueness away from your service and you become a familiar tune amongst those that will not buy!

Your front-end product is displayed straight after a person has signed up. They might not buy anything but at least it is there to be considered. This can help you cover the costs for paid advertising if used. An example will be if you have a daily budget of $50 set on getting exposure for your home business and you make 5 sales at $20. Now you have the privilege to cover your daily budget and make a profit of almost the same amount. Can you see what an asset this can be to you?

You can even put forward a discount or trial as they click away from that site. This way you can still at least cap the cost of the paid advertising and break even for the day. The important approach that you took was to continue building your list of prospects and selling your front-end product simultaneously. Even if you do not make a profit for that day, you still added a big number of potential buyers.

The back-end product is then offered afterwards through the use of e-mails. This is a proven formula for any home business that has a healthy number of customers. You can practise this method indefinitely and concentrate on always getting more people to join. Any offline business needs to grow on a daily basis and endeavor a better turn over each year. The same goes for your online business and that constant efforts to increase your followers will create great diversity.

Your home business will be very successful if you implement this method consistently and you will make money online daily. Once it becomes irregular, every minute of profits will be lost.

A Simple System to Create All Your Products

Let’s take it to the next level, let’s say you’ve done an ask campaign, and now you have 125 different challenges, questions, or problems people have sent to you. These are all challenges in your niche.

Next you write your 50 page manual and it answers everybody’s questions.

You could do 1 page per question. Let’s say that there’s a lot of overlap, and out of 125 questions you end up with 30 questions net. Now you have a 30 page manual that just blows away everybody else in your niche.

But, what you also have now, is you have the blueprint outline for a class series. If you were to just talk for 10 minutes on each of the 30 topics, you would have 300 minutes of audio, which is 5 hours of audio training.

You could then take those 30 points, make those the 30 bullet points in your sales letter.

You could write a few stories about 2 or 3 of the bullet points. You would have your stories in your sales letter done.

I find opening a sales letter with questions for the niche is really effective, and using this method you could use the same questions you got from your ask page. Look at the 125 answers you got and find the ones that had the most overlap. Just repeat those back at the beginning of your sales letter:

“Do you struggle with X, Y, Z?” “Do you struggle with A, B, C?”

They’ve already told you what they struggle with, so you just tell it back to them in the form of questions. And then you say, “Hey, I understand! In fact, I asked 25 people if they struggle with these particular things, and these are some of the things they told me they struggle with.”

Then you make a big list of all the things people are struggling with.

“So, here’s what I decided to do. I decided to create an all inclusive audio training program that will teach you everything you need to know about all of those things. And, it’s 5 hours long, it’s 5 60 minute audio training sessions, where I teach on all these things.”

Then you list 30 bullet points, and you embellish a little bit if you want to. You probably like formatting with little check marks, and bullets, and highlighting and all that stuff people do that makes them feel like it might sell a little bit more.

Then at the end you say, “Hey, if you want all this training, here’s what it’s worth. Here’s the price, and go ahead and click the payment button.”

Notice we’ve done all of this from the single ask page. We’ve gotten all of the information we need to write our giveaway manual, to create our 5 hour training program, and to write our sales letter.

Now, here’s one more thing, there’s even one more thing you can do with this now. You could take those 30 questions and a training session every week for 30 weeks, and have a 30 week group coaching program. Where, every week for 30 weeks, you do an intense training on one of those question, and open the call for questions and answers. Now you have a 30 week coaching program. Or combine a few questions a week to build a class series – whatever you want to do.

You’re answering genuine problems here. As you teach on these topics, you’ll get even more questions. You can keep teaching on these new questions every week, and you have an ongoing, lifetime, monthly coaching program, and you’ve done it all from a single ask page.

Build your business on solving problems – it’s an incredible foundation.

Essential Types Of Office Stationery Products And Its Uses

Apart from elegant and stylish furniture, office stationery is another important category that completes the establishment of an office. Although most of these supplies are inexpensive, it is quite important for the effective functioning of a company. Each business requires specific types of items; however, there are items which are universal.

Some Essential Items:

Paper: There are various types of business papers which are used in work places for the purpose of printing. A4 sized papers are among the most widely used products. It can be bought in bulk amount from most of the online stores at affordable price rates. There are different brands of business papers made available these days.

Folders and Documents: Folders and documents are quite essential for an organized environment. There are different types of folders made available on most of the online stores. There are stick files, plain files and so forth which can be bought from online stores.

Business Card: Another essential item required in a workplace is a business card. These cards are relatively small in size with the company logo, contact information, email ID, name and so forth. It is easy for prospective clients to search and order for products with the use of these cards.

Envelopes: Different types of envelopes are also used in an office to send documents, letters, invoices and so forth. Today it is easy to find a huge variety of envelopes listed on many of the online stores at affordable price rates. There are stores which offer bulk products too at discounted prices.

Letterhead Papers: It is quite essential to have letterhead papers to type official letters. Any business letter should be typed on a letterhead for a professional appearance. Letterheads include the name and the logo of the company.

Apart from these essential items, there are various other products which are quite pertinent for the smooth functioning of a business place. Items such as staplers and pins, pens, marker pens, glue stick and cello tapes are also required in a work place. Erasers, correction fluid, highlighter and correction tape are also essential for smooth functioning.

Several other small devices are also used in a workplace. Protractors, letter openers, scissors and compasses are available on many of the online and offline stores at affordable price rates.

In addition to these items, some of the most reputed online stores showcase a huge variety of products such as pen holders, document holders, calendars, paper diaries and so forth. There are various types of pen stands which can be made available at different price rates.

Some of the stores also showcase a variety of notebooks and diaries which can be used as business organizers too. It is possible to custom order these products with the name and the logo of the company from many of the online stores.

Business firms can buy or custom order from online stores at various price rates too. Bulk purchases can be made at discounted price rates from reputed online stores.

Writing Sales Copy – Make Your Product’s Benefits Sparkle!

o Are “Faux Benefits” killing your sales copy?

o Why product features are far more important than you’ve been led to believe …

o The simple secret to exploding your sales results in just five easy steps …

o And MORE!

Dear Business-Builder,

The other day, I had the dubious pleasure of reviewing sales copy submitted by a new group of my beloved cubs – each of whom has read The Masters and even completed courses on copywriting … and each of whom I believe has the innate talent to (eventually) become one of the greats.

Each cub was told to write benefit-oriented headlines for a series of natural supplement products.

The first headline jumped up and shouted …

Get Off The Hormone Roller Coaster!

“Well,” I said to myself, “THAT certainly sucks!” And so I turned to the next one …

Balance Blood Sugar Levels Naturally!

… And the next …

Flush Deadly Toxins Out Of Your Colon!

“Whoo boy,” I said out loud, “I should be getting combat pay for this!”

See, not a single one of those “benefit-based” headlines contains a single real benefit! Instead, each contains a “Faux Benefit” – a product feature masquerading as a benefit!

Apply my patented “forehead slap” test to each of those headlines and you’ll see what I mean.

o Have you ever been awakened in the middle of the night … sat bolt upright in bed … slapped yourself on the forehead and exclaimed, “Holy Moley – I gotta get off of the hormone roller coaster?”

o When was the last time you were jarred out of a deep sleep exclaiming “Jeez Louise – I need to balance my blood sugar levels naturally!”

o And have you EVER jumped out of a warm bed to holler, “I gotta flush some deadly toxins out of my colon!”

No? Me neither!

Have you ever found yourself feeling eager to PAY for a product that would do any of those things for you?

Nope? Join the club!

I mean – getting off the hormone roller coaster sounds like it might be a good thing. On the other hand, roller coasters are fun. Heck, people pay money to get ONTO them!

I suppose balancing blood sugar levels is good, too. And if you’re making a list of folks who are “all for” flushing deadly toxins out of my colon – or any other part of my body for that matter – put me at the top of it.

But are these really benefits our prospects crave – and are willing to pay for?

Of course not. Our “hormone balancing” prospects want to stop having hot flashes and mood swings and stop losing their libidos.

Why? Well, for one thing, because hot flashes and mood swings are irritating – even miserable. And for another – drilling down even deeper – because all of these things threaten the intimacy and security of their primary relationships. Nobody wants to be a hormone hermit!

Nobody really wants to balance their blood sugar levels, either. But anyone in his or her right mind DOES want to avoid the misery of blindness … cold, numb, painful limbs … amputation … and premature death that go along with diabetes.

And frankly, while “flushing toxins out of my colon” is nowhere near the top of my personal “to do” list, I WOULD prefer not to be constipated, or plagued with uncontrollable diarrhea, or have to poop in a bag for the rest of my life, or die from colon cancer.

The Faux Benefits heralded in these headlines are mechanisms … processes … product features that deliver benefits. They are not, in themselves, real benefits that anybody craves or wants to pay for.

My beloved copy cubs failed to drill down to the real, bottom-line, rubber-meets-the-road benefit each product provides – the tangible, measurable, real value they bring to prospects’ lives: The value that prospects are willing to – once again – pay for. This is a cardinal and common sin even among more seasoned copywriters – and that business owners and marketing execs too often let us get away with.

Here’s another: Failing to fully explore the benefits that each benefit provides. In short, squeezing every feature until you’ve explored every benefit … and then squeezing every benefit for the secondary benefits IT provides.

Confused? Me too – sometimes, anyway. Let’s work through this together …

Benefits 101

Let’s start with four basic facts …

1. Every product has features: Features are merely objective facts about a product (or the company behind it). In three-dimensional products, features include size, shape, weight, construction, color options and more.

In information products, features include number of pages, size, frequency of publication (for periodicals) and the types of information that are presented.

2. Fortunately, most features are there for a darned good reason: Prospects don’t want features. They want you to change their lives for the better.

Product features are merely the means to that end. That means features can have a place in ad copy – like telling prospects how many issues they’ll get per year … how many big pages are in your book … or that your widget is made from carbon steel for strength or carbon fiber for lightness.

Beyond that, features are a yawn because they’re about the product; not about the prospect. Or, as in the examples above, they can help demonstrate how your product delivers a benefit.

The good news is, just about every product fact – every feature – is there to provide a benefit that your prospect IS willing to pay for.

3. There are more benefits associated with each product feature than are dreamt of by most copywriters: Benefits are like bunny rabbits: Give them a little time and they’ll begin multiplying – each benefit or combination of benefits producing one, two, three or more new benefits you never thought about before.

The secret to kick-butt sales copy is to identify each and every benefit a product provides – and then to look at each benefit and ask, “What does THAT do for me? What additional benefits does that benefit provide?”

4. Your prospect has strong feelings about every dimensionalized benefit you present: Connecting each fully dimensionalized product benefit with a strong emotion that your prospect already has about the benefit (or the lack of it in his/her life) makes sales copy irresistible.

Benefits that sing and soar – in five simple steps

Here’s a little exercise to help you drill down to the benefits prospects are willing to pay for … fully dimensionalize those benefits … and then connect those benefits with powerful response-boosting emotions that your prospect already has about those benefits (or the lack of them) in his life.

By the time you’re through, you will have a complete list of company and product features … you will have squeezed every possible benefit out of those features … you will have fully dimensionalized those benefits … and you will have connected each one to a powerful emotion your prospect has about each one of them.

In short, you’ll have a comprehensive “features/benefits/dominant emotion” inventory you can refer to as you write your sales copy.

I do NOT suggest that you do this on every project. After a while, this kind of thinking comes naturally. But even for more advanced writers – and especially for folks who supervise writers – going through this exercise can go a long way towards finding new themes and adding power to your promotions.

To begin, create a spreadsheet with these headings: Feature … Why? … Benefits … Dimensionalize … Dominant Emotions … Rank.

Step #1: Create a Comprehensive FEATURES Inventory

If you’ve read any books or taken any courses on direct response copywriting, you’ve probably learned that features are immaterial. Only benefits matter. Only problem is, that’s just horse-pucky.

Features are the fathers of each benefit your product provides. And if every product benefit has its roots in a product feature, identifying and fully understanding each feature is essential to identifying all the benefits your product provides.

And so, if features are the fathers of benefits, it makes sense to begin at the beginning – by listing all the key facts about 1) The business and 2) The product or service you’re promoting.

Start by answering the following questions about the company and the spokesperson behind the product in the first column of your table …

A. “What are your qualifications?” What degrees or certifications have you earned in your field of endeavor? From which institutions? What associations are you a member of? How many years have you provided this product or service?

How many customers (patients, clients, etc.) have you served? Are you the largest or oldest in your area of expertise? What specialties do you offer that your competitors don’t?

B. “What resources do you use to produce a superior product or service?” How large an army are you putting to work on the prospect’s behalf? Who are the stand-out players? What unique or proprietary tools do you use to produce the desired result?

Do you have custom computer programs or hardware that nobody else has? How many customer service reps are available to make ordering comfortable and easy? How many service techs are on your payroll who can respond when the product needs service?

C. “How is your location a factor?” Are you closer to your prospects than your competition? Are your headquarters impressive-looking? Is your office close to a major intersection or freeway off-ramp? Do you offer plenty of free parking?

Or, if you’re promoting a product for a national company, how does its location help you produce a superior product? Are you offering an investment product that’s produced on Wall Street or anywhere in New York, for example? Or are you selling a politically oriented product that’s produced in or near Washington DC?

D. “What’s your reaction time?” Are appointments readily available? Do you perform your service faster than your competition does? If I order this product, how fast will I get it?

E. Inventory: How many different products do you have available? How does that compare to what your competitors offer?

Now, it’s time to really start digging – with answers about the product or service you’re offering …

A. Purpose: What, exactly, does your product or service do? If it accomplishes several things, great – list everything you can think of!

B. Physical dimensions: How does your product compare to competing products? Is it smaller? Bigger? Lighter? Heavier duty?

If it’s a published product, how many pages are in the book or the regular issues of the newsletter or magazine? Is the page size larger that what the prospect may be used to?

Are there illustrations, charts, or graphs? Is it written simply – in a way that’s easy to understand? Does it give clear, concise directions that anyone could follow? How many times do customers hear from your client each year (count regular issues, bonus issues, e-mail alerts, web site updates, etc.)? What regular features are included?

If you offer nutritional supplements, are your pills smaller than the competition’s? Does the prospect have to take fewer of them, or take them just once a day? What are the ingredients? Are they fresher than those used by some other competitors? More absorbable? More potent?

C. Performance metrics: How quickly can your product be delivered, installed and/or begin producing results? How fast does your product complete the desired task? How thoroughly does it do its job? How long does it last? How do your product’s performance metrics compare to similar products offered by your competitors?

For investment products, what results has it produced for investors in the recent past? How did it perform at key turning points in the economy or markets – the tech wreck of 2000, or the gold price explosion of the 1970s, for example? How and when did it help prevent investors from making major blunders?

For health products, how fast does it work? How can I know it’s working? What studies have proven that it works? Or for information merchants, what health breakthroughs were you the first to publicize? How else does the past performance of the author, editor or the product itself demonstrate the superiority or indispensability of the product?

D. Credibility: What have customers, subscribers, peers and others said about your product or service? What guarantees and/or warranties come with it? How do they compare to what the competition offers?

E. Available options: What choices does your product offer to prospects? What colors or sizes does it come in? How do your terms make ordering the best fit possible for customers? Is it customizable in any way? How do these choices make your product superior to the competition?

F. Timeliness: How quickly can your product be delivered and/or installed? How does this compare with the competition?

G. Pricing: What are your prices? How do they compare to the competition? Do you deliver more for the money? Or does your product’s quality demand a higher price?

If applicable, divide your price by the numbers 12, 52 and 365 — and then write down the product’s cost per month, week and day.

These are just a few idea-starters — please do not stop here!

Use this opportunity to think through every step of the process that your prospects experience when shopping for, buying and using your product or service.

Step #2: Attach a “Why” to Each Feature

The next step is to figure out why these features are included in the product or service, and then to turn those reasons into tangible benefits that will bring value to the customer’s life.

So now, in the “WHY?” column next to each feature, enter the benefits each feature provides.

Example: If you’re selling a high quality drill bit, your entry might look like this:

Feature: Constructed of carbon steel.

Why: Never wears out.

On the other hand, if you’re promoting a dentist, your list might look like this:

Feature: A TV in every exam room.

Why: More comfortable for the patient and time passes more quickly.

The “why” for an investment newsletter might go like this …

Feature: Daily e-zine included with subscription to monthly newsletter.

Why: Stocks move fast; opportunities could be lost without split-second updates.

Or, if you’re writing for a book on health, you might write …

Feature: Specific prescription for each age group on each supplement recommended.

Why: To eliminate reader confusion.

Attach as many “whys” to each feature as you can. My guess is that as you review your completed list, you’ll be getting pretty excited. And for good reason: Your brain is already beginning to take the next step — visualizing how these features improve your customers’ lives!

Step #3: Turn Features into Benefits

The simple act of completing Steps #1 and #2 above could easily multiply sales and profits at tens of thousands of businesses from coast to coast — merely by shifting the spotlight off of the advertiser and his product or service and on to why their features are important to the customer.

But still, we focused entirely on a company and a product or service. Now, we’re going to bring your prospect into the picture — and answer the question, “What’s in it for me? How does each of these features — these facts about the business and product or service — directly connect with and improve my life?”

Think about how each feature and “Reason Why” benefits your customer, and list every possible way each one of them brings value to your prospect’s life. We’re going to ask the one question that’s constantly at the forefront of your customer’s mind: “What’s in it for me?”

And we’re going to answer by listing the problems your product or service solves … the desires it fulfills … and the future disasters it will help your customers avoid.

Be sure to think about immediate benefits as well as those the customer will experience later on. If you’re selling one-hour oil changes for example, you can save your customer oodles of time right now, today. But you also make it easy for him to properly maintain the family chariot, thereby helping him avoid an inconvenient or even dangerous breakdown and costly repairs later on.

Write each benefit as a “you” statement — as if you’re talking face-to-face with your prospective customer, patient or client. Then, go back over your list of benefits … look at each one … and ask yourself, “What additional benefits does this benefit bring to my life?” Keep drilling down until you hit the Mother Lode – the benefits that mean the most and bring the most value to prospects’ lives.

Step #4: Dimensionalize each benefit

I don’t know who first coined the word “dimensionalize.” I do know that it drives my spell-checker bonkers, so it’s probably not in any dictionary you’ll ever see.

But the word “dimensionalize” does a great job of describing what “A” level copywriters do – the extra mile we travel to make sure each benefit in our sales copy is as compelling as possible.

When you “dimensionalize” a benefit, you give it added dimension by painting word pictures of all the ways the prospect will enjoy that benefit. You compare that benefit with those offered by others. You add specifics that demonstrate all the ways the benefit will enrich the prospect’s life.

When you’ve finished, your list may look something like this, for example:

Feature: Constructed of carbon steel.

Why: Never wears out.

Benefit: The last drill bit you’ll ever buy.

Dimensionalized Benefit: You can save up to $75 a year in broken drill bits … hours of unnecessary trips to the hardware store … and hundreds of dollars in lost income!

Or in our hypothetical promotion for a dentist, your list might look like this:

Feature: A TV in every exam room.

Why: More comfortable for the patient and time passes more quickly.

Benefit: Your appointment is over before you know it!

Dimensionalized benefit: Great for fidgety kids: The time zips by. In fact, just last week, little Jimmy asked if he could stay longer.

The benefit drawn from a feature offered by an investment newsletter might go like this …

Feature: Daily e-zine included with subscription to monthly newsletter.

Why: Stocks move fast; opportunities could be lost without constant updates.

Benefit: You’ll never get caught wondering what to do when major events break!

Dimensionalize: You’ll lock in your profits when the market sags and go for even greater profit potential by getting into each up-move on the ground floor.

Or, if you’re writing for a book on health, your list might look something like this …

Feature: Specific prescription for each age group on each supplement recommended.

Why: To eliminate reader confusion.

Dimensionalize: You’ll always know precisely what you should be taking … how much you should be taking … and even when to take it.

Step #5: Connect each dimensionalized benefit with a dominant resident emotion

Identify how your prospect is likely to feel about each of the dimensionalized benefits on your list.

Do NOT stop at listing just one emotion per benefit. Think about how the prospect feels about the lack of this benefit in his or her life now. And about how the prospect will feel as he or she is enjoying that benefit. And about how they’ll feel as others see them doing things better … being healthier … richer … happier.

When you’re done, review your inventory and rate each benefit/emotion combination on a scale of one to five. As you assign each ranking, think about three things:

1) The relative importance of the improvement each benefit brings to prospects’ lives: A benefit that can prevent cancer would be scored higher than one that merely produces sweeter breath, for example …

2) The relative number of prospects most likely to covet that particular improvement: More people are likely to have arthritis than cancer …

3) The relative intensity of the emotion(s) connected to each benefit.

Finally, sort the entire spreadsheet by these rankings in descending order.

When you’re done, you’ll have systematically created a comprehensive inventory of features, benefits and dominant emotions for your product.

Then, USE your inventory to make sure you press every possible hot button as you begin writing your sales copy – and please, for mercy’s sake – to get real, dimensionalized, emotionalized BENEFITS into your lead copy!

How Creating Digital Products Can Give You Passive Income

Have you heard the statistic that millionaires have up to seven income streams? That’s seven different ways that they’re making money each month. Now take a look at your business; how many streams of income do you have?

If the answer is one, then it’s time to open up that creative part of your brain and create more income streams. One option is passive income products.

“Passive income” is something of a misnomer. Creating products or setting up different forms of income still takes work. But the difference is that these streams of income can work for you—almost on autopilot—for years to come.

Benefits of Passive Income

1. Increase your bottom line profits. This is the most obvious benefit, but worth mentioning, because who doesn’t want to earn more profits? And (as you probably well know) limiting your practice to 1:1 coaching can be a “feast or famine” proposition. Passive income streams can help you get through the “famine” times.

But, even in “feast” times, your income from 1:1 coaching is limited to the number of clients you can handle. Passive income streams can help remove that “income ceiling” and create a cushion.

2. Regain time in your day. Hold up… I know I just said that creating products and other streams of income takes time! But jump ahead with me for a minute and think about the back end of the process, when your income stream is completely set up, and the upfront work is done. With a strong marketing plan, you can easily earn money on these passive income streams even while you sleep. That means you can take off a little earlier or take an entire day off for fun, because your “passive” products are still earning money.

3. Increase your credibility by helping more people. Think of passive income as a way to share your expertise with an ever-expanding audience. Imagine a snowball at the top of a mountain representing you with your inner circle of coaching clients. As the snowball travels downhill, it gathers more and more snow until it reaches mammoth size. The same is true of you. As you reach out to more and more people, and providing guidance through your books, webinars, or courses, increased exposure and word of mouth leverage your knowledge and showcase your expertise to more and more people. This all can lead to increased sales and an army of people who rave about your work. So (at least in this case) the snowball effect is a very good thing!

Planning Your Passive Income

Now that I’ve hopefully sold you on the benefits of having passive income streams, it’s time to plan out what those streams should be for your business. Passive income includes affiliate marketing, membership subscriptions, or writing a book. But by far the most popular and engaging is creating courses or digital products based on your coaching specialty.

Digital products allow you to solve other people’s problems from the comfort of your home. And your customers get answers to their particular questions almost immediately, and in a format they can use—their home computer, or smartphone.

“A successful digital product has almost unlimited income potential, and there are dozens of examples of successful digital marketers earning millions of dollars each year from products they released several years ago.” – C.M. Burns,

Imagine what your business & life could look like, say, if you had your own online course…

✓ Students excited to learn from you

✓ Working fewer hours while transforming more lives (and without exhausting yourself with 1:1 clients)

✓ Building your credibility & becoming an authority in your niche

✓ No more cap on your income

By creating a digital course, you will finally have a valuable business asset you can launch & sell again & again.

Creating Your Product

There are many steps involved in creating a product but once you’ve done one, creating others will be easier. When creating a digital product, you want to be sure to make it relevant to your main topic of interest. So, if you are a health coach, you want your product to be about a health issue, not a career issue. Also, you want to further hone it down by asking your audience what they need. This is something you can determine by quick surveys or just by keeping track of their frequent questions.

Next you need to validate the product, double-checking to make sure it’s the right one. Ask clients if it would be helpful and/or relevant. Put out questions about it on forums. You could even do a prelaunch with valued clients to test the product for you. I have a colleague who I give my products to in exchange for her evaluation of them.

Then you will need to write content for launching and promoting your product, and, finally, determine your pricing.

Launching Your Product

When you are launching a product, you need both a series of anticipation emails, and a series of launch emails.

1) Anticipation emails build excitement. They should be educating your audience on a topic you’re passionate about (and one that’s related to the course you’re selling). And give them a teaser for the product.

2) Launch emails make the offer. They say that the product is ready and point to where people can buy it.

As this marketer puts it:

“With my launches I built up to anticipation over a matter of weeks, not months or years. Each time I talk about it, the likely buyers get more and more excited. Then I give a clear date for when the product will launch and be available for purchase.

“The day before launch I send out a detailed email providing every bit of information my subscribers need in order to make a purchase. This email covers the benefits of the product, pricing information, and even answers frequently asked questions (that actually haven’t been asked yet).

“The one thing the email doesn’t include is a link to buy the product. Instead I tell them exactly when the product will be available (8:00 AM Eastern tomorrow) and to expect another email from me at that time.” – Nathan Barry, Founder,

If your launch runs for 5 days you’ll need at least 5 emails. I’ve been on some lists where they sent out two emails a day—sometimes the same email but different subject lines. To me that’s overdoing it, but it depends on your audience as to how often to email them. Keep in mind that they probably don’t read all their emails. So it doesn’t hurt to send out more than one.

Creating Urgency

Here are four easy ways that you can get your on-the-fence customers to purchase now:

1. Have sale or promotional pricing ending soon

2. Make the product available for a limited amount of time

3. Provide an additional bonus only available to the first x number of customers

4. Limit the quantity available for sale

Pick one or two of these strategies that will resonate with your audience. With careful planning, the urgency in your launch emails can boost sales.

In Conclusion

Working with clients one-on-one is great, but it shouldn’t be your entire business model. You need to have some other sources of income that supplement your coaching program. After all, how many times have you had a month with no new clients? With another source of income, that scenario is less painful.

If people don’t know you yet, they’re probably not going to drop $1000 on a coaching program. But they might be willing to take a chance on you for something that costs them $50 or less—because it’s low risk for them.

The good news is that you CAN create passive income with low-end digital products, and, if you need some help,

Learn how to create, package, and launch low-end digital products here:

Forever Living Products Business Review – Can You Get Wealthy With This Aloe MLM?

If you’re checking out this review, chances are you’re looking for some information on Forever Living Products (FLP). In this simple third party review, I’ll go into some details that will help you make an educated decision about the company and opportunity. I’ll also talk about one of the most important things you need to think about if you’re serious about succeeding with Forever Living Products, should you decide to join.

First, let’s cover some details about the company itself. Forever Living Products is a debt-free company that sells various aloe-based products through a network marketing business model. The company was started in 1978 by CEO and founder Rex Maughan. Since then, the company has been documented in several magazines including Inc 500 magazine, Business Journal and Direct Selling News. While the company is based in Scottsdale, Arizona, Forever Living Products operates in over 140 countries and has offices in Japan, the UK, Mexico, Ireland, Vietnam, Scandinavia, Paraguay and Turkey. In addition, the corporate team is made up of seasoned leaders who collectively have over 300 years of experience in network marketing. It’s pretty to see that the company is extremely solid and positioned for future growth.

When it comes to their products, Forever Living Products markets various products made from aloe vera. Experts claim that aloe dates back to 2200 BC and has been used by the ancient civilizations of Egypt, India, Greece, Rome and China. Aloe vera is well known for soothing burns and skin irritations, but it’s also filled with hundreds of nutritional compounds that sustain the body.

Forever Living Products has created various products from aloe vera including aloe vera drinks that fortify the digestive system, weight management products, a complete line of aloe-based supplements, personal care products and a line of cosmetics. From a business perspective, it’s important to know that the products are exclusive and can’t be bought any where else. In addition, since the company controls the entire manufacturing process, they can maintain quality control.

Now, let’s go over the business opportunity. To become a distributor, you’ll have to pay an initial start-up (which mostly pays for your first order of products), and then maintain an autoship order every month thereafter. The compensation plan pays out several ways including retail profits, personal bonuses (similar to rebates), group bonuses, a luxury car bonus and an annual profit sharing bonus. Overall, the company provides the opportunity to make upfront income and long-term residual income, which is great news for distributors.

In closing, Forever Living Products is a documented company with a solid business opportunity. They have a strong corporate team, great products and a generous compensation plan. With that said, it’s important for you to know that while you can certainly build a business by approaching your friends and family, you can significantly increase your chances of success by combining your offline efforts with generating leads online. With the economy spiraling downwards, there are millions of people on the internet that are looking for a network marketing company they can join. By positioning yourself in front of them, it’s not hard to see why it would be possible to generate 20-30+ leads a day for your business.

My suggestion is that you use a self branding attraction marketing system and learn the proper marketing techniques that will allow you to generate leads at will. If you can successfully do that, and partner with an experienced and documented leader, you can very well be on your way to building a solid business for yourself and your family.

Big News – Forever Living Products Opportunity Review

Big news and a big product line-up, does this add up to an income opportunity? Aloe Vera nutritional products from Forever Living Products for over 30 years bringing success home. Is this a cool network marketing opportunity or just another in a long line of Herbalife pretenders. This is my review of what this opportunity has to offer.

The founder and CEO of Forever Living Products, Rex Maughan loves helping average ordinary people become millionaires. A prosperous and healthy lifestyle are two major aspirations of this business opportunity. So much of this is common to most all network marketing or multi level marketing companies.

Of course Forever Living Products and their distributors have found some success promoting and selling Aloe Vera and Bee derived natural products. The company is large, doing business in 137 countries around the world and their naturally healthful products can be a fine addition to anybody’s nutritional routine. Forever Giving a charitable foundation dedicated to improving the lives of children around the world is one of the best achievements related to Forever Living Products.

Yes, it is true that for centuries people around the world have used Aloe Vera for it’s health enhancing properties. Also true that Forever Living Products manufactures fine quality products and has garnered the Aloe Science Council Seal of Approval related to product consistency and purity. The product packaging is eye catching and the flavors and nutrients that make up these products are appealing. Overall the company and products do make an attractive presentation on their website.

The bottom line is Forever Living Products offers a genuine opportunity for success. Are the company and it’s products positioned well in an ocean of similar nutritional products? That answer remains to be seen. The key to success in this business will prove to be how well a person can recruit masses of people into the opportunity and in turn help those recruits become successful. Of course the product is essential and people must be enthusiastic about the promotion of these nutritional products. Always be diligent when seeking home business opportunities. Operate your business with a firm belief in developing new skills and marketing ideas in yourself and those with which you share the opportunity. Your business success will rely more on your ability and tremendous effort in promoting yourself as well as mentoring or coaching others into success. Rather than the contents of the product you offer in trade for dollars.

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