Free Publicity – 5 Easy Ways to Promote Your Business

As a Guerrilla Marketing Coach, I’m a strong believer in implementing free or low cost strategies to publicize your business. As a start-up, with cash flow being slow or non-existent, it’s imperative to find ways where you can gain visibility without spending a lot of money. These tips and tricks are just a sampling of some of the creative ideas you can use to generate publicity now! Try a few to find out which ones work best for you.

1. Publicize With a Press Release

Cultivate a habit around issuing press releases about newsworthy items related to your business. Use them to announce new additions to your staff, a new book you’ve published, an upcoming workshop or seminar, or the availability of an e-course. Don’t let this wonderful and free opportunity pass you by. In fact, you should make an effort to create some sort of consistent buzz around your business which you can share through a regular press release campaign.

2. Write and Publish Articles Online

Write articles and submit them to article submission sites. These websites, in turn, offer your articles, for free or fee, to other online newsletters or ezines. As a result, your articles are spread throughout the internet. You can include a captivating byline, complete with your contact information so any inquiries will be directed back to you. If you don’t like to write, hire a ghostwriter. Publishing articles online is a fast, quick, and free way to spread your name everywhere. Writing is a wonderful way to increase your visibility and credibility with your target market.

3. Craft a Captivating Email Signature

Each time you send an email, you have an opportunity to generate free publicity. Make sure your email signature includes the basics such as your name, company, telephone number, fax number, and email address. Consider adding other information to capture the attention of readers — like a catchy slogan, a link to your blog, or your Skype address. Better yet, if you have a new seminar to offer or you’ve written a book, an e-book or an article, include a line about each of those as well. You might want to experiment with different typestyles and colors, but don’t go overboard. Your primary concern should be readability and to provide useful information. Dress up your email signature and make every email count!

4. Write a Newspaper Article or a Column for Your Local Paper

No matter what your niche, you can always find something interesting to write about. Newspapers editors regularly look for filler for their papers, so if you have something interesting to share, consider presenting your idea to your local paper. It’s best to have several examples of your writing on hand as most of them will request writing samples. You may even consider offering a proposal to write a regular column. Again, check with the editor about the types of stories or ideas he or she is looking to promote. Most likely, you won’t be paid for your contributions, but you’ll probably be supplied with a byline that includes your name and contact information. This is a great way to receive free publicity in your local community. If you write a weekly or monthly column, there’s always a chance you may end up in syndication, with your articles being picked up by newspapers nationwide. Also, don’t hesitate to contact papers outside your local geography. Papers across the nation and the world are always looking for high-quality, well-written content.

5. Contact your Local Talk Radio Station

Local talk radio stations are always looking for interesting people to invite as guests. In order to receive an invitation, you must have something captivating to talk about. Think about how you can relate your product or service to health, wealth, happiness or relationships — four primary areas heavily promoted on talk radio. What’s unique about your product or service? What interesting way can you position yourself as a guest? Keep your eyes and ears open to current events, celebrities in the news, and upcoming holidays to see how you might relate your business to what’s happening in the world around you. If you can find the right angle, rest assured that radio hosts will be eager to speak with you! Radio is a wonderful medium to publicize your company to the masses.

Getting Paid to Promote Yourself

We all know we can pay a magazine or a newspaper to run ads for us. Businesses do

it all the time. In many cases, you’re obliged to advertise to survive. But wouldn’t

you rather promote yourself and your company in a number of publications, and get

paid for it?

You can. Simply by writing magazine articles. When you write articles as a business

person, you gain on three levels: 1. You demonstrate your knowledge. 2. You help

other people. 3. If you write often, you develop a following.

Contrary to common belief, most articles in magazines are not written by

professional writing staff. They’re written by freelancers. Many of these people are

just like you, experts in their field, writing on the side. Many don’t even write their

own articles, they hire other writers to ghostwrite for them.

As a published author, you’re exposed to a wide audience, with whom you’ve gained

an authority and credibility you might not otherwise be able to achieve.

But how to get published? Study the magazines your target audience reads. Analyze

the type of articles that are in them. (i.e. anecdotal, how-to, case studies, etc.)

What’s the word count? It’s even a good idea to look at the titles and the subheads–

how many words in them?

Contact the publisher and ask them to send you their Submissions Guidelines. It will

be free, and it will tell you all you need to know about what the magazine is looking

for, and what they pay. Study it–follow it.

Consider the readers. What kind of people are they? What interests them? Even look

at the classified ads. They’ll tell you who the advertisers believe reads the magazine.

Review what’s been published in the magazine over the last couple of years. Don’t

try to submit something that’s been recently published. The editor won’t even look

at it. And he will dismiss you as an amateur, potentially ruining any future chances

of getting published.

Now, write your article based on all the profiles you’ve built of the readership. How-

to articles are the easiest to write and, usually, the most in demand. Readers can’t

seem to get enough of them.

Your article must give your readers valuable information. Doing so proves to the

editor and the readers that you’re an expert on the subject.

There are two ways to submit an article to a magazine. You can send the editor a

query letter, in which you tell the editor about your idea, why you think it will sell

magazines and how it will help the readers.

Or, a few magazines don’t mind you sending the finished manuscript directly to the

editor. Your choice depends largely upon which method the magazine prefers. The

guidelines will indicate what they prefer.

If you want a reply from the editor, enclose a self-addressed, stamped envelope

(SASE) whenever you correspond with them.

Publications vary as to what they will allow you to put in your byline. Sometimes

they will allow a brief bio, such as: “Keith Thirgood, creative director of Capstone

Communications Group. Specializing in helping business get more business through

creative marketing design.” Some will even let you include your address, e-mail and

phone number.

If you do get published, you’ll get a cheque and more advertising than you could

ever pay for.

What stops many business people from writing is that, try though they might, they

feel they can’t write an entertaining article. They may be able to write fantastic

proposals, but magazine writing is a different kind of activity. Anyone who fits the

above description, may hire a professional ghostwriter. It’s not cheap. But it’s still a

lot less expensive than buying ad space.

Many writers charge from $1200 to $3500 to ghostwrite an article. Sometimes, this

includes advice on how to sell the article. The client gets the byline and all the

publicity it generates. The ghostwriter remains invisible.

The value of your article is more than just its initial publication. It has a life beyond.

Include copies of it in all your promotions. Post it on your website. Show it to

prospective clients. (Even after you have sold your article to a publisher, as the

creator, you own the copyright on the article. Even if the publisher asks you to sell

all rights, you are usually allowed to retain the right to use the work, with proper

credit, in your own self-promotion.)

Does free advertising, getting published, and being regarded as an expert in your

field sound good to you? Seriously consider writing for magazines; you may discover

a whole new creative outlet in the process.

Website Designing, Web Development and SEO – Important Aspects to Promote Your Business Online

Today for the development of your business, a website is a very important factor. Every business should require a decent website which explains all the aspects of business and attracts the visitors’ attention. Your website design and content should be clear and informative so that visitor returns again and again. So to promote your business online web design, website development and Search Engine Optimization (SEO) are the important aspects.

When a business mainly runs though online then aspects like website design, web development and promotion are very important. To give a decent look to your website you should need a qualified web designer or a web designer company which designs your website according to the current market trends and creates an eye-catching & efficient website to meet the specific needs and requirements. If your website is dynamic then you should also need a qualified web developer to meet your requirements.

A professional web design and web development company uses the most modern technologies and coding standards for designing and developing website with vital quality analysis process to create and maintained high quality website through the web design and development process.

These companies can also help you to provide an application with proper web interface and also offers various web development services such as e-commerce web sites, portals, custom web application etc.

After the design and development of your website, you have to make it online. After all these task are completed then you should promote your web site so that people can find your website easily on internet. For this it is necessary that you should promote your web site on all major search engines like google, yahoo, msn etc. so that your website comes at the top position in the search engine listing.

Search Engine optimization or SEO is a process of optimizing your website to get top position in search engines. SEO include optimization processes such as on page optimization, off page optimization etc. to promote your website. Within the few months of optimization process you can see that many visitors start coming on your website.

Companies who are offering various SEO Services can also guide you in improving your website by performing quality analysis and tell you about what additional things you can add to your website to improve it.

4 Simple Ways To Promote Your Business Online

There are many ways to promote your business on the internet without having to spend tons of cash on advertising. You may not have wads of cash when you are starting out your business venture, but with a little bit of creativity you can still effectively advertise your products and services online. Before the advent of internet, small businesses had only a few ways to market their products cheaply, using methods like printing out and distributing fliers or by sponsoring local events. Now there is a big world of opportunities open for you on the world wide web – you just need to know where to look.

Let us discuss below a few ways to promote your business online without needing to spend lot of money.

1. Register with Google, Bing & Yahoo – The first step which you shouldn’t skip is to register your business with ‘Google Places’. This will allow your business to show up on Google Maps as well as be found easily on Google searches. The process is very easy – all you have to do is fill up a simple form and then verify yourself through either phone or email. Also register your business with ‘Yahoo Local’ and Bing as these 3 are the leading search engines and they have huge databases of businesses from around the world.

2. Press releases – Whenever your business does something which is newsworthy, do not hesitate to make a public announcement of it through a press release. Press releases can be very effective in generating publicity for your business. There are many news websites which allow businesses to submit free press releases. Try out sites like ‘PRLog’ or ’24/7 Press Release’. If you want added exposure you can go with paid press release distribution.

3. Participate in online communities – You can find online communities in almost every possible niche where people gather to discuss problems and other things related to that niche. Register an account at a few of these online community sites. They are usually free to join. You can get awesome amount of exposure through active participation on these community sites. You can passively promote your business through a link in the signature or by mentioning about your website whenever the context is appropriate.

4. Photo-Sharing and video sites – Sites like YouTube, Pinterest, Instagram and Flickr are not just for photographers or teenagers alone. Any business can make use of these sites to generate traffic and get free exposure. You can post images or videos of your office, staff, events, products or any other newsworthy content related to your business.

Internet Marketing Solutions To Promote Your Website

An Online Internet Business is expanding a lot these days. Business owners are looking for effect ways of promoting their products and services. Webmasters are now diverting towards new and effective internet marketing solutions to promote their products and services and to get online business exposure. Various internet marketing strategies are also becoming popular these days.

The main aim of internet marketing solutions is to attract more traffic to the business websites. Other is to improve the page rank through its effective means. High placement in the search engines is the other aim. When websites rankings comes high in search engines there are more chances of getting online visitors and potential customers and thus increase online queries and sales volumes. In order to achieve online marketing targets you have to face marketing competition. Also confirm before launching your internet marketing campaign what other online business and your competitors are offering in the market.

Effective internet marketing solutions helps in increasing popularity, exposure and visibility of your online business in the worldwide web. Some of popular online marketing solutions are-

Submissions to search engines – submit your website to as many search engines and directories as possible in order to get high quality visitors. List the keywords and optimize the website in popular search engines on the basis of these keywords and get the best results.

Competitor analysis – You can analyze the performance of your competitors and frame online strategies accordingly. You can use comparison tools and make efforts to rank high against your competitors. This would increase your reputation.

Affiliate marketing- In this form of marketing you can increase your sales with the help of affiliates or collaborators. This campaign helps to increase the profit and enhance visibility of your website.

Link building is the other way to get the large number of customers into your business. High link popularity means high placement in search engine queries and conversion of these queries means more business leads.

Email Marketing- Through email marketing you can inform your customers about your latest offers and services. This form of marketing proves to be very popular and effective.

Thus you can frame effective programs, campaigns and marketing strategies to generate more customers for your business. With the help of reliable internet marketing solutions you can quickly increase profits and gain god reputation for your online business.

5 Easy Ways to Promote Your Business Online

ONE ~ Connect through Groups & Communities

First things first, you need to connect with online groups that are similar to your business. This allows you to see what your competitors are doing and what is working with customers looking for the services/products you provide. Though this is a vital step in your online business promotion, try not to push your business through these groups. You can include a link to your business’s website or blog at the end of your posts, but your primary goal is to connect not market.

TWO ~ Using Listing Services

Next, you need to make it easy for customers to find your business. Registering through listing services makes it easy for customers to find you using the search methods they are already familiar with. The three most notable choices are Bing, Yahoo! Local, and Google Places. Most businesses use these sites as they are popular across many users.

THREE ~ Optimizing the Search for Your Business

Along with getting your business name up where people are searching, you’ll need to optimize the way you word information. This optimization improves the likelihood that your business will pop up when that information is searched. This is called SEO and stands for Search Engine Optimization. There are many “how to” guides out there for more information on how to refine your SEO.

FOUR ~ Create a Blog and/or Website

A blog is a wonderful tool for customers to connect with your business and learn what it’s all about. This encourages them to stay with you over competitors as you can connect on a deeper level with your followers. Another amazing link a blog provides is allowing your customers to become email subscribers. This keeps your customers connected to your business and all the services/products you have to offer them.

FIVE ~ Social Media & Multimedia

Social media and multimedia are to a blog what SEO is to listing services. To get blog traffic, you need to post your content to social media sites so your customers can find you. Another benefit of the connections you generate through your online groups and communities is knowing what gets the most attention. Multimedia includes the use of videos to market your business. Online video marketing is actually one of the best ways to reach people as it requires very little work on their part to view. Video marketing is also a fun and simple way to reach your customers. Social media and multimedia are very important as many people are constantly connected to their social feeds.

Though it seems hectic, it is not impossible or as difficult as it appears to promote your business online. You just need to know where to start when aiming to develop your business online. If you use these easy methods, you are sure to reach the masses and increase your business. So, show the world the wonderful services your business has to offer. Bring your business to the people and the people will come to you!

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