Reasons Archives - TODAY INDIA

Top 10 Reasons Home Based Businesses Fail!

Something For Nothing Syndrome

Let me be perfectly honest with you, there is no such thing as something for nothing, but you already knew that didn’t you. Then why are there so many home based business and success programs being sold by way of TV info-commercials, ads in magazines, newspapers, and the especially the Internet? I personally think that we would all like to think that there is a shortcut to success but deep inside we all know that is success is earned. Success would not be success if you could simply purchase a home based business system for $49.95 that is completely automated and all you do is collect the money, yet I have personally seen thousands of internet sites and info commercials claiming they have a fully automated system, plug in and you will be wealthy by just paying your $49.95, presto you’re an instant success, no real efforts required, they even guarantee it. People are purchasing these programs every day and they are disappointed everyday. I will even admit to you that I have purchased these programs and had them piled up in my drawer (anybody else?). I am not saying that you must work your life away, but I am saying that focused and leveraged efforts are “key” to success. Let’s compare a home based business with a weight loss program. Weight loss programs are everywhere and they range from real programs that teach the truth, which is healthy eating and exercise are required to get any real results, to magic weight lose plans that all you do is take a pill and you are magically transformed with no effort. There are some good weight lose systems out there, but the key ingredient is you and the efforts you put forth. So the truth about your home based business will be the very same, the key ingredient is you and the efforts you put forth will determine your success. If you are broke and looking for that magic pill to save you, it does not exist, do both of us a favor and stay at or go get a J.O.B. If you approach your home based business with a focused and committed attitude, understanding that a business does require work and capital (money), you are well on your way. The great thing about the home based business industry is that you can get started with minimal funds compared to other more traditional brick and mortar businesses.

Not Understanding Capital & ROI

Capital is the money required to start and operate your business. Remember Rule #1, there is never something for nothing. Understanding how much capital is going to be required to start and operate your business until profits are realized is an important factor in the success of any business. Once your capital needs are identified you can begin to calculate your ROI “Return on Investment”, or should we say “Return on Capital”. So for example, if your business will require $20,000.00 to start and operate until profits come in and that business will generate $100,000.00 net profit the first year then you would have achieved a complete capital payback and a 400% return on capital first year. Wall Street would fund this business model all day long. The home based business industry really does offer this type of return, that is if you understand your capital requirements and have a business plan that provides leverage. For example most brick and mortar businesses do not pay back capital first years, so no profit is realized for several years! The challenge with a home based business is that thinking you can purchase a business for $49.95 on the internet and then make a million dollars, frankly is a fantasy. In fact, let’s look at a franchise for example, a $200,000.00 capital outlay is not uncommon to purchase a franchise, that franchise would then usually produce net profits in the neighborhood of $50,000.00 per year. Might make it more understandable to offer a specific example.So in this franchise example, it would take four years just to break even and start producing a return on capital, not very exciting is it. If success was easy it would no longer be success. Look for opportunities that can produce a reasonable ROI first year, and that require a minimal capital investment. Any businesses that can produce a 1st year capital pay back, while also producing a first year net profit is always a winner. Look for a home based business with great ROI potential, this will be best accomplished with leverage. Expect to capitalize your business properly and understand your business plan. Ask yourself how much capital will be required and how long will it take to pay back that capital and to then realize a net profit. Remember the more leverage you have the more net profits you will keep. Gross sales are important but I would rather start a business with gross sales of $100,000.00 year and that produces a net profit of $60,000.00 (60%) over having a business that has gross sales of $1,000,000.00 year and a net profit of $60,000.00 (6%). They both produce the same net profit, but the business with the larger gross sales will in most all cases be 10 times more expensive to start (a lot more money up front) and will have more employees (and taxes) and require a lot more of your time to manage. So the return on your time in a business is what you make an hour. The larger the lever built into your business model, the more you make per hour spent.

Listening To The Wrong People

Why is it that if we are learning to golf we have no problem taking lessons from the Golf Pro at the Country Club, or if we were learning to Skydive we would be insane to learn from any one but the Jump Master. Yet when it comes to learning to earn a substantial personal income we usually make the mistake of listening to family and friends most of the time, or we actually think we are qualified to teach ourselves, this is called the school of hard knocks. If you are looking to earn $100,000.00 a month then doesn’t it just make sense you would look for a person or better yet, a team of people that have already achieved this level of income and then learn from them. We would never have our friends or family teach us how to jump out of an airplane. The challenge we do have is unlike in golf or skydiving were we know where to go for expert advice, where do we go to learn to earn a substantial personal income? Well a franchise system is one place where a successful business system is taught to you by other successful people, but we all know that a franchise requires a large up front capital outlay. When evaluating a home based business system look at the training and support, make sure the individuals doing the training are at a high “personal” level of success in that business. Most companies have customer support teams that are just hourly employees reading information from manuals. They are not qualified to teach you how to reach the level of success you are looking for, or worse yet you can only e-mail your questions or complaints to them. You should look for a home based business system that allows for the top income earners within that system to be the trainers. This way you are learning from the people who are getting results. Ask yourself, will I have the telephone numbers of the people with whom I will be doing business, will I have access to the top income earners on a daily bases if necessary. Or will there be a $49.95 kit sold up front, only to find out that if you want to access the real training and support, it will cost you an additional $5,000.00 or so, let alone the other capital you will need to operate your business. I will not mention any specific companies but they are doing info-commercials every day. Does the home based business you are considering have mentors and coaches who are successfully operating the same business, and do you have access to them for the price of the business, no hidden costs? Remember e-books and online kits are usually designed to make the person selling them rich, not you. If you can not get the company on the phone before you purchase, please be very careful. Make sure that the company is registered in the United States and they are required to follow US law, there are a lot of these companies whose headquarters are offshore, ask yourself why? Websites without phone numbers are designed to make the company money, without doing any real training and support. When you purchase a franchise they always include the training and support as without it they know you will probably fail. It is usually not even an option to leave it out and why would you? Make sure you understand how much training and support is included in the business system, an unlimited amount would be optimum. Live training from real people that are successfully operating the same business is the very best, e-mail only support can drastically limit your learning. You deserve to be trained by the best make sure it is included, otherwise you are probably wasting your time!

Marketing, Marketing and Marketing

You can have the best products in the entire world or provide the best service in your industry, but unless people know about your products or service, you will be out of business. There are many ways to market your business and they can be very simple and inexpensive or they can be complicated and very expensive. Make sure to keep it as simple as possible and understand your conversion rates. This means that if you spend $1,000.00 a month on advertising and that generates 100 potential customers and 3 purchase your product. You have a 3% conversion rate. You should also make sure that your profit from those 3 sales provides enough revenue to pay all of your costs (including advertising) and still provides you with a net profit. Finding products that have a substantial profit can make this process much easier. Repeat business can also be instrumental to your profitability. If your customers return and purchase again you have made a profit without any additional marketing. Repeat business is essential to a successful business and marketing system. It is possible to operate a profitable business with no repeat business, but why not look for a business with repeat customers built in! When considering a home based business the simpler the marketing the better.

Poor Environment Management

Working from home offers many benefits such as no commute and no day care costs, etc. The flip side of this coin is that distractions can exist that you do not find in an office setting, such as crying children, barking dogs, the television, you get the idea. The trick is to balance your environment. It may take a little practice but by no means is it difficult with a little planning. So take advantage of all the positive that a home based business provides, while learning to manage your environment, working from home can prove to be an enormous advantage over the rat race. So create a workspace that is a dedicated resource and set some simple rules so that you can create a professional office environment at home. Creating this environment is key, make sure you have good equipment. If you are constantly struggling with your equipment you will not be focused or efficient. You can involve the rest of the family and make it positive for everyone. It just takes a little communication and cooperation to have a successful environment. Be creative and have fun!

Having A Closed Mind

Entering the small business arena can be a change of pace. If you are operating a business for the first time as an owner rather than working as an employee it will be imperative that you keep an open mind so that you can learn new concepts and not look upon new business concepts that you may be unfamiliar with as risky. Anytime new information or concepts are presented keep an open mind and be a student of the information before you form any conclusions. Be informed and educated before you make judgments. If you are a seasoned business professional coming from a large corporation it is also important to be open minded as operating a small business can be completely different. A strong ego can keep you from learning new things. Remember the only requirement for being an expert is results, so look for results not at the age, color, or gender, of the person teaching you, just their results. Be coachable and trainable and become a student of your industry. Network Marketing and home based businesses can offer huge leverage if you just keep an open mind. A lot of major Corporations sell there products through Network Marketing, and these concepts are now taught at major universities. GM sells cars this way now, so just because you are not familiar with a certain type of business or compensation plan don’t judge it until you have learned all there is to know. It may be the best way for you to get in the game if you lack a lot of capital (money).

Poor Product or Service Selection

Selecting products or services and more importantly focusing on the profit potential is a critical component. Yes it is always exciting when you can work with products or services that you are passionate about, but please remember to look at the net profitability and your overall plan. So if your product has a substantial profit margin you have a much better opportunity to succeed. Look for products that can be drop shipped to your client and products that will also provide you with substantial net profits. This way you can focus on marketing and running your business. Understand that Service businesses can be more difficult depending on the service and if you are required to provide the labor. In most cases with services you will do the labor, but you may be able to market other people’s services, this would be our recommendation. With any service businesses you may find you have just purchased yourself a J.O.B. Always look for others to do the bulk of the work so you can grow quickly. Pick suppliers that have large capacity. As you identify your products or services choosing ones that allows for repeat business will also be a key ingredient for a profitable and successful business.

Fear of Rejection

Fear of rejection is usually caused by low self-esteem and the lack of self-confidence. A business can not be profitable without sales. Remember that when a potential customer rejects your product or service he/she is not rejecting you they are simply rejecting a product or service at that point in their life, they may very well become a customer at a later time, so stay positive. The most successful people in sales are the ones who receive the most rejection as that means they have also sold the most products or services. The home run champion is always high in the strike out count as well. Through practice and good training you will master this skill and be a successful home entrepreneur. Please do not fall into the trap we discussed earlier were you are told the system is fully automated and you will not talk to anyone. If it was that easy we would all be rich. Businesses require sales and those sales involve people and more importantly contact with these people. Home based businesses are no exception. If you are afraid to sell then a J.O.B. may be a better choice for you, preferably not one is sales. Sales drive every company and the relationship you build with your clients will keep you in business. Look for home based businesses that will provide you with warm contacts through your marketing efforts so you are not cold calling. Cold calling is painful especially for people new to sales. Be determined to develop reasonable people skills if you intend to go into business. You may not currently have them but you can easily learn these skills if you posses self confidence and are willing to do a little practice.

No Leverage

If you do not understand leveraging then you might as well dust off your Resume’ and hit www.careerbuilder.com. Leverage is the only way you will create real wealth in your life. A business owner leverages his time by hiring employees, these employees leverage his time. This is why service businesses where you do the work have no leverage without employees or someone else doing the labor. A manufacturer that uses distributors is an example of leverage. A franchise that sells it’s system and collects a portion of profits is leverage. An author, who writes a book once and sells it over and over again, is leverage. An actor who stars in a film and the film is shown in theaters all over the world is leverage. Leverage can be created in many ways but if you ever want true wealth you must create a lever and the larger the lever the more wealth. Leverage is the key, so look for leverage in a system you can learn or create leverage in the business you decide to run but find leverage and your profit will multiply equally to the size of your lever.

Inadequate Planning

Creating a plan to achieve your goals is paramount. This should include a “DMO”, “Daily Method of Operations”. Focus efforts can produce the best results just like the magnifying glass focuses the suns rays and creates fire, your efforts can be focused for best results. Having a precised plan with measurements is imperative, for example to say your goal is to improve sales, is a goal without a measure. Instead say your goal is to increase sales 30% in the next 90 days, this is an example of a goal with measure and a completion date. You can clearly measure if you have reached your goal as well as track its progress along the say. Set your DMO and follow it while consulting your goals on a daily basis and make sure you are doing all necessary to meet your objectives. Managing your time is important but focused effort and balance will propel you to success, don’t forget to relax and have fun. By focusing your time, you will surely get better results in all areas of your life.

In conclusion:

We want to make sure you have the knowledge and information, to you make these important decisions. Our Mission is to provide all the support and resources you require to assist you in making an intelligent decision about the perfect business opportunity for you.

If there you are looking for that perfect business and do not currently have one, and what you’ve learned makes sense then revisit our site for further information, or e-mail us at info@ultimatesuccesssystem.biz.

I wish you all the success in your endeavors.

Cordially,

Bart Saxey

The Ultimate Success System Team

www.ultimatesuccesssystem.biz [http://www.ultimatesuccesssystem.biz]

21 Reasons for Exporting a Used Car from Japan

Introduction

There has never been a better time to import a used car from Japan and save big dollars. Exports from Japan have been steadily increasing for the last three years as more and more dealers, wholesalers and private buyers around the world realize this great opportunity.

Reason #1: Wide product range: Due to the very competitive domestic Japanese car market, there are an abundance of models and manufacturers in Japan manufacturers including Toyota, Nissan, Honda, Mazda, Mitsubishi, Fuji Heavy Industries (Subaru), Suzuki and Daihatsu.

Reason #2: K-class Mini Cars: This is a new type of car which has been created in Japan to address Environmental concerns, demand for fuel efficiency and the general the lack of space on Japanese roads. All K-class vehicles meet a specification which restricts the weight, engine displacement (maximum of 660cc) and exterior dimensions. K cars have excellent cost performance are in growing demand around the world.

Reason #3: Excellent Japanese road conditions: Despite the lack of space, Japanese roads are extremely well maintained meaning normal wear and tear which might be attributed to poor road conditions in other countries is not a problem in Japan.

Reason #4: Average vehicle age: The average age of all vehicles on Japanese roads is almost sure to be lower than most other countries. It is unusual to see cars older than 15 years on the roads at all. The Japan Automotive Manufacturers Association (JAMA) reports average vehicle age to be approximately 5.8 years.

Reason #5: Higher model specifications: Due to an abundance of models from each manufacturer and the Japanese penchant for new electronic and other gadgetry, the specifications of a Japanese vehicle produced for the domestic market will usually be much higher than foreign-produced equivalents. This means you can buy a Japanese export model with all the features you like for the same price as a base model bought domestically.

Reason #6: Low mileage: Most Japanese live in cities which lack space and are very dense in terms of population. Since everything necessary to live a comfortable life is within close reach for the typical Japanese, domestic drivers average mileage is typically less than half that of other countries. The Japanese Motor Vehicle Inspection Registration Association reports average mileage for Japanese domestic drivers to be around 9,000km annually. American drivers, on the other hand, drive and average of 19,000 kms each year.

Reason #7: Relative cost: Even after taking into account costs such as freight and local compliance it is almost always cheaper to import a used car from Japan than to buy an equivalent used car locally. There are several reasons for Japanese exports being so cheap, primary amongst them is the mandatory Japanese vehicle safety inspections which effectively increase the cost of ownership as the vehicle ages.

Reason #8: Excellent resale value: Japanese cars, particularly Toyota and Lexus, generally hold much more of their value over the lifetime of the product than foreign counterparts such as Ford and GM.

Reason #9: Highly efficient automated auction systems: Instead of purchasing from private sellers or through local used car dealers whose reputation and business practices may be circumspect, used Japanese cars may be purchased at wholesale prices through very efficient auction houses run by Toyota, Nissan and other reputable companies. Each vehicle placed into an auction is photographed, inspected and graded and this information is useful, accurate and available to potential buyers.

Reason #10: No need to deal with sleazy local used car salesmen: It is an unfortunate fact that the used car industry around the world has the reputation of being filled with unsavory types who deceive and lie in order to gouge their customers on every deal. Whether this is true or not, buying a Japanese export car removes the need to deal with these individuals at all.

Reason #11: Japanese cultural habit of always buying new: Typical Japanese drivers are loathe to buy a car that someone else has used, regardless of the value proposition inherent in doing so. Thus Japanese customarily purchase new cars every 5-7 years, creating a pool of high quality, low mileage, high-spec used cars ready for resale around the world.

Reason #12: No need to waste time and money with private sellers: It is well know that buying a used car from a private seller is sometimes a good way to find a bargain, but this kind of purchase may be quite risky for a buyer who is not mechanically inclined. It can also be very time consuming dealing with private sellers, trying to schedule meetings and test drives and traveling around town to inspect vehicles which are often not as advertised. .

Reason #13: Abundance of Japan-based used car exporters and specialists: Since Japan represents the second largest vehicle manufacturing country in the world and the number of exports from Japan are growing every year there are many exporters and specialists who can assist you in sourcing and exporting your car. Due to the number of people vying for your business you can choose an exporter that you like and gain very competitive pricing as well.

Reason #14: Japanese safety regulations: The Japanese roadworthy testing system is a positive for two reasons: (1) All Japanese vehicles are subjected to exhaustive bi-annual testing and mechanical checks to ensure they are well maintained and (2) gaining roadworthy (called Shaken in Japan) usually costs a lot, artificially inflating the ongoing running costs year by year as the car gets older. The latter is one of the primary reasons Japanese drivers trade up to a new car so quickly and so often.

Reason #15: Increasing shipping capacity and shipment options: Many vehicle transportation companies are increasing their capacity to freight both new and used vehicles from Japan due to growth in this market. For individuals wishing to purchase 2-4 cars at a time shipment by container is also an option which may be faster, more secure and possibly cheaper depending upon the destination port.

Reason #16: Availability of objective information: On the internet today there are many automotive review sites dedicated to the provision of accurate, timely and objective data for all types of Japanese cars. It is no longer necessary for individual buyers to rely on salespeople or manufacturer marketing literature to gain an accurate understanding of specifications, prices and vehicle conditions prior to purchase.

Reason #17: Auction assessments and evaluations: Every auto auction house in Japan performs mechanical tests and assessments by trained technicians prior to entry of the vehicle at auction. These evaluations are very detailed and accurate and include all pertinent information along with grading for the exterior and interior of the vehicle.

Reason #18: Flexible payment terms: While most exporters prefer to be paid via telegraphic transfer, credit card/paypal payments and payments via letter of credit are becoming more common. Most exporters are open to alternative payment methods and the foreign buyer may also consider escrow services if hesitant about sending large sums of money abroad for the first time.

Reason #19: No need to speak Japanese: Due to the huge market which has developed in used Japanese car exports there are many people from many different nations involved in this business. Buyers from Pakistan can communicate with exporters in Urdu. Buyers from Russia can speak in local dialects with Japanese exporters in Northern states, where Russian speakers are common. Almost every Japan-based exporter speaks English too. You do not need to worry about communication problems.

Reason #20: Availability of parts: While Japanese domestic models are usually higher spec than their foreign-manufactured equivalents the fact that so many Japanese manufacturing plants exist around the world mean that common parts for popular vehicles are likely to be available cheaply in local markets. In the event that a part is not available domestically, there are many parts specialists who can help in locating a required part.

Reason #21: Trucks, buses ands machinery also available: While used cars are currently the most popular automotive export, sourcing of buses, trucks and machinery is also becoming more common. Japanese trucks are mostly purpose-built, while those manufactured in other countries are not. Thus it is possible to obtain the perfect truck for the job at hand by exporting it from Japan. Once again, the quality and value of these items exceeds what could normally be attained locally.

Conclusion

Buying a new or used car from Japan is a great way to get your dream car and save money doing it. Although it may not be the quickest way to buy, more and more satsifed buyers are taking advantage of this great opportunity. Since the purchase of a car is usually a major decision and an expensive proposition, exporting your next car from Japan is definitely worthy of consideration.

3 Reasons Why You Should Write a New CV Today

Over the past decade the quality of CV writing has risen dramatically. This is down to the amount of free information you can find online. There are lots of CV writing guides and tips which help anyone wanting to improve their application, and this has pushed the quality up to a whole new level.

Because of this employers are now expecting a higher quality of CV, which leaves anyone not swotting up online in the past. The old style of writing a CV is not good enough anymore and it’s harder than ever to now get an interview.

If you’re worried that your CV may be failing you, here are 3 massive reasons why you must write a new CV today.

It’s too generic

If your current CV is purely a list of all your skills, qualifications and experience – then read on. This approach to CV writing is out of date and not going to impress anyone. But what will help you get a job interview is tailoring your application.

To find out if your CV is too generic, grab a highlighter pen and print off a copy of your CV. Having read the job advert you should have a good idea of the skills and experience they require. Then, highlight all the information which isn’t relevant to the employer you are going to send it off too. After highlighting all the irrelevant parts you will probably have most of your information in yellow by now!

Like so many other CVs you should find that most of your information isn’t going to be of interest to the employer. Now that you’re staring at a huge sea of yellow or pink highlighter, you can see why a generic and untailored CV is not going to get you an interview.

Now would be a great time to start again completely from scratch. Keep your old CV so you have all your work history, but create a new one which now takes into consideration what the company wants.

You must tailor your CV to the role and the company if you want to succeed. The hiring manager wants to pick up your application and instantly see that you are suitable. A generic CV will force them to read between the lines, and most of the time they won’t bother.

You only update

If you keep the same CV and simply keep updating it every time you change jobs, you definitely need a new CV. Your old and tired CV is going to continue to slowly step out of favour with its design and content.

“Tailor your CV. Look at the company’s website and social media accounts, look to see if they’ve recently been mentioned in the local press and use the job advert to make sure your CV is targeted to the role and employer.”

https://www.prospects.ac.uk/careers-advice/cvs-and-cover-letters/how-to-write-a-cv

We’ve already covered the topic of tailoring your CV to the role, and by doing that you will prevent this from happening. You don’t need to keep making small updates if you always write a brand new CV every time you apply. Even if you’re applying to numerous employers for the same job title, you should still write a new one for each – there will always be differences, no matter how subtle they may seem.

So stop making small updates and start again. It will ensure your information is relevant and fresh, and you can also choose a new design for your layout. This brings us on to…

You haven’t used a CV template

A CV template is a ready made layout that you can use to simply insert your details. Not only will that save a lot of time and stress, it will look great!

Unless you are a graphic designer or have a keen eye for this sort of thing, you should always choose a ready made CV template. You just have to make sure you pick a good one and avoid any rogue websites. Unfortunately not every CV template website you come across offers the best designs, but hopefully you will be able to filter out the good from the bad.

There are lots of modern designs to choose from and most are free to download. If you can find one that’s recent and clearly looks fantastic, it will certainly help you get a job interview. The overall layout and design of your CV is just as important as the skills you have to offer.

Resignation Letter Format for Personal Reasons

All ready to start a new job or gearing up to take a break? If you have reckoned that you need to move on from your current job then the first step you need to take is to inform your employer that you are parting ways with them. Your resignation letter should be a short letter that formally informs your current employer that you are leaving your job. You may have to serve a notice period of a month or two after submitting your resignation letter.

A resignation letter is mostly sent as an email and must be addressed to the reporting manager and the HR. It’s not just an information for your boss that you intent to leave but it is also an advance intimation to superiors, and human resources so that they can find a replacement for your position.

Resignation letter format for personal reasons

Dear [your reporting manager’s name],

Please accept this letter as a formal notification of my resignation from the position [position title] with [company name]. I will be leaving my position due to unavoidable personal reasons that must be attended to immediately. I would like to thank you for this amazing opportunity that I was given for the past [Add the number of years you have been working in the role]. I greatly appreciate what I have learned here [Add the things you have learned here] and will take it with me throughout my career.

My last working day will be [DD/MM/YY – (one/two months from the date you give notice depending on company policy)]. I promise to wrap up my duties and train my replacement during this time. Please do let me know if there’s anything else I can do to aid during this transition.

I wish the company continued success, and I hope to stay in touch in the future.

Sincerely,

Find more resignation letter formats for specific reasons here.

Post Resignation

After your resignation has been accepted you should make sure to inform your employer about the current status of the projects you are handling so that you can proceed accordingly. It is best to put down the tasks you have in pipeline in an email and send it to all concerned people. It is also a good idea not to accept any long term tasks as this might interfere with your relieving date. If your employer finds a replacement for your role in due time you must train them on the nitty-gritties of your job. In this way, both you and your employer can part ways with a sense of respect and amicability.

5 Reasons for Writing Business Correspondence

What is an effective business organization? The answer to this is quite broad and diverse. But there is one aspect of business operations that is often neglected. This is business writing.

Effective business communication is important in the daily operation of a company. Moreover, it can dictate whether the company earns or loses money. In addition, it affects the business organization at different levels from the individual up to the corporate leaders.

1. To convey information

The essential role of business writing in an organization is to share information. Whether it is the latest sales statistics or sale projection, a business plan, a marketing proposal, proper communication of data is essential. The success of a business organization depends on the quality of information that passes through its people.

2. To justify an action

Another reason why people communicate is to justify or explain an action. One example to this is writing an incident report. The person explains what happened so that the company can understand an event better. Justifications and explanations require that the author put as much detail as possible to communicate his thought clearly.

3. To influence action

Business writing is often a way to influence other people. A good example of this is presenting a business proposal, a marketing plan or a project proposal. By detailing pertinent information, the author seeks to affect the decision. Influencing others is a hallmark of effective business communication.

4. To deliver good or bad news

The workplace is a dynamic place. It offers employees both good and bad news on a daily basis. Through proper business communication, the bad news is properly written to soften the blow. Likewise, good news is highlighted just to give emphasis. This can range from getting a pay raise to sharing the company’s achievements. On the other hand, this can offer grim realities like suspensions, or even layoffs.

5. To direct action

Lastly, effective business writing aims to direct the reader to the right actions. Many company documents like SOP manuals, employee handbooks, technical instruction manuals and the like offer explicit information. In order for a corporate correspondence to direct the action of the employee, it must be clear and concise. Unfortunately, many failures in communication result due to unclear and conflicting statements.

Having these 5 reasons of corporate correspondence in mind, an author can effectively write business communication. Furthermore, the proper writing style stems from a clear and effective business writing purpose.

5 Reasons to Create a Mobile App For Your Business

The times when people were busy reading their newspapers on the bus or in the park are over. Today everybody is stuck in their mobile devices. In most countries with advanced economy the number of smartphone users varies from 60% to more than 80%. Hundreds of new applications are downloaded every day, and it seems that developing a mobile app is a great option to promote your business in today’s digital era.

The mobile products market is continuing to grow, and as a result not only big companies think of having their own mobile apps these days. Small businesses refuse to lag behind as well. Everybody wants to keep up with the times and it’s no longer a surprise when a small book shop offers its services by the means of a mobile app.

Still have doubts that your business needs a mobile solution? Here are some more reasons to convince you:

1) Attract new customers and encourage the regular ones to buy more. Launch a loyalty program within your app, so that your customers could earn points and later spend them on the goods they want. Besides, information about helpful loyalty programs and outstanding mobile products spreads very quickly among the smartphone users, which means getting more new customers.

2) Raise the awareness of your brand. Your logo that acts as an app icon has a good chance to become a successful advertisement. People scroll hundreds of applications every day and tend to remember the most outstanding icons even if they don’t install the application itself. Furthermore, a proper mobile app shows your brand’s philosophy and values much better than postcards, magnets, key holders and etc.

3) Launching a mobile app is the easiest way to collect feedback from your customers. People keep in touch with their friends through social networks and often find themselves thinking: “I’d rather text than call”. Today more and more people admit that they prefer writing their reviews online rather than expressing their opinion in person. On the other hand, a written review is usually more complex, because the reviewer has enough time to remember all the details. So if you want to receive an honest and proper feedback provide your customers with a mobile solution.

4) Leaving your business rivals behind. A mobile app can be regarded as part your service and image. People utilizing a user-friendly and well-designed application with lots of useful features feel that they are treated well and become the most loyal customers you’ve ever dreamt of. Do your competitors already have their own mobile products? Be far ahead – offer more than a good service.

5) Provide your customers with all the information through one channel. Reaching your clients has never been so easy. With the help of a mobile app customers get informed about new goods, discounts, promotions and events at first hand and in one click. You can even offer special discounts to the users of your mobile app that they will surely appreciate.

And finally, if you still aren’t sure that creating a mobile app is a worthy thing for your business, have a look at one famous company’s experience. Domino’s pizza made a mobile app for ordering their food and in half a year their profit increased by 28 % in the UK only. At present ordering via mobile devices is making more than 50% of all their online orders.

Considering all this, creating a mobile application is not a waste of money. It won’t save your business but will definitely put it on a new level.

4 Powerful Reasons to Opt for a Mobile App in eCommerce Business

Long gone are those days when using smart phones was a part of leading a luxurious life. Nowadays, most of the tech-savvy people owns smartphones and tends to do most of the things using it. For instance, ordering foods, booking movie tickets, doing banking jobs, checking out new places to visit – everything becomes easier using an effective mobile application. eCommerce business is no exception in this case. Here is a list of 4 persuasive reasons to opt for such apps in the eCommerce business industry.

#1 Improved Brand Loyalty

Installing an app does not mean offering the users a better shopping experience only. It makes sure to build a strong bond with the brand as well. When a customer is installing an application, it means he or she has that trust on the brand and he or she is installing it so that they can continue to shop from that particular brand in future as well. The improved brand loyalty is clearly a potential sign of business growth.

#2 Secured and Easy Payment Options

Online shopping means the customers have to pay either by debit card or by credit card for the things they buy online. Now, such card details obviously involve very sensitive customer information. Hence, until and unless customers are sure that sharing such details with your brand would not do any harm, they won’t buy from you. When you devise a potent mobile app for your eCommerce business, it comes up with more secure and easier payment options than the website. Now, when the customers would find the payment options more reliable, they would buy from your brand resulting in business growth for you.

#3 Online Shopping is Easier

Today, everyone is so busy with their lives that people look for time-efficient ways to buy necessary things. Using an effective mobile application, shopping becomes remarkably easier and faster. The customers just have to scroll through the mobile screen, choose the products they want, add them to their respective shopping carts and checkout by paying the total payable amount. Only a few clicks are enough to get what they want to buy and they can shop anytime they want. Thus, doing shopping using various eCommerce mobile apps is becoming extremely popular.

#4 Better Customer Relationship

This is an undeniable fact that an effective mobile eCommerce app is capable of maintaining better customer relationship. The more you can interact with your customers, the more they would be able to state their issues on your services or products and thus, you can improve those shortcomings. It would definitely help you to enhance quality of your services. Moreover, if the customers have any kind of queries, with the help of the effective interaction system available in the mobile app, they can state it and according to that, you can reciprocate to it. Thus, you can make your customers happy and satisfied and that is indication of business prosperity.

According to a recently made survey, the rate of online shopping using mobile apps is increasing following an exponential graph. Hence, this is clearly understandable that this is the new market trend. Hence, to cope up with the trend and to sustain successfully in this competing business market, an eCommerce business needs a dynamic and potent mobile application.

4 Reasons Why Your Retail Business Needs a Mobile App

Mobile epidemic is spreading. Nowadays, there are more than 2 billion active smartphone users all over the world. And all these people choose a smartphone as the most convenient device for the majority of their daily tasks. The possibilities of this market are unlimited, and if you still haven’t done anything to use them, it’s high time for you. In this article, we’ll explore why a website is not an option anymore for online retail business, what benefits you will get if you create an appealing retail mobile app and what functionality you’ll need to include there.

Your site isn’t enough

Ask yourself what device you use more. Is it a PC or a phone? I’m sure that it’s a smartphone. Now, ask yourself what is easier to work with a mobile app or a website via a mobile browser? I think that the answer is obvious. And we are not the only people who have noticed the difference. Here are some statistical facts taken from PR Newswire portal to prove my point:

Mobile app users browse 280% more items compared to websites on mobile devices.
Mobile apps have 90% higher rate of goods added to basket compared to mobile websites.
Mobile websites in the retail sphere have more than 100% less conversion rate if compared to mobile apps.

The numbers clearly show that the mobile apps work much better in such areas as customers’ engagement and profits increasing. And one more thing for you to consider, the portal Flurry analytics has calculated that modern mobile users spend about 90% of time working with apps and only 10% on browsing.

You see the statistics and have to make conclusions because your competitors do. Every day we get thousands of retail mobile apps and there are several reasons why business holders create them.

Benefits for business

All these phrases like “business improvement” and “profit increase” sounds very hazy. Let’s talk about real advantages which you’ll get after your retail app release:

Sales boost. It was calculated that more than 85% of users who installed a retail app use it regularly. Almost 55% percent of these people have made a purchase via the app last month.

Very promising statistics, right! Besides, with the help of discounts, special offers and a loyalty program for mobile shoppers, you can easily break these records. For instance, Alibaba, an online retail app famous for its discounts, has got the highest profit from mobile users – almost $25 per a user a month!

Extinguish competitors. This business if taught and the race is very intensive. Did you know that 60% of all interviewed business holders in the retail sphere confirmed that they are ready to start their own app development or they have already released one? Modern apps are very easy to use, they have much more intuitive interface than mobile websites do and %45 off people who took part in AYTM survey claimed that they prefer doing shopping via a mobile app rather than a website. Sounds like a lot of people, right? Don’t give these customers a chance to choose another app. Contact a mobile app development company and release your product faster than your competitors!

Build brand loyalty. Brand recognition and loyalty is a huge plus for your company. Many businesses are trying to build their marketing campaigns in a way to increase their brand popularity. That’s one of the main reasons for many business holders to create their own mobile app.

In-store experience improvement. It was calculated that more than 50% of customers can use both a mobile app and physical store shopping. Which means that these notions aren’t mutually exclusive. Moreover, one can help another. In such a manner, you can improve your in-store experience with the help of a mobile app.

For instance, with a barcode scanner app, your customers can get more information about a product and its peculiarities without pinging a staff member. As well as that, your customers can pre-order goods and pick them up whenever they like.

MVP feature list

Still, there are some features which are an absolute must in your retail mobile app. Here they are:

Convenient catalogue. It has to be really well-organized and structured catalogue to help users save their time and nerves. Here’s a tip for you, use only high-quality goods photos and keep your catalogue up-to-date. Nothing drives customers crazy as an item which you can see in the app but can’t buy because there are none.

A lot of filters. Customers are very demanding nowadays that is why it would be useful to add additional filters to the usual ones, like size, colour and so on.

Convenient payments. Add several payment options. Not all people use only Visa or MasterCard. Different options give a user right to choose. It would be also great if you add total cost feature to your shopping cart, so a user can see whether he has enough money or it’s necessary to exclude one or a few items.

The information we’ve listed above should become a guide for you if you want to make your retail business prosperous. The modern era demands only modern technologies and approaches. Don’t waste your time and give your customers a chance to shop with comfort!

8 Reasons To Be Smart About Your Web App Development

The rate at which the world of web app development is advancing is very impressive. No matter if we take cross platform or custom web app development into consideration, there has been tremendous growth in this business in the last few years. However, there are also few negative elements associated with this field, and they can be termed as myths or wrong conceptions. If you want to be really good in the field of web app development then you have to be really smart and informed. Below are some of the reasons to support it.

Why Smartness is Required in Web App Development?

Better Control – When you have in-depth knowledge about the different aspects of web application development services then it becomes easier for you to deal with the service provider. You can have a good amount of control over the process of app development, which in turn will let you make sure everything is going in the right direction.

Higher Flexibility – The business environment in the online world changes very often and quite quickly. If you are not smart enough about the changes related to web app development then the performance of your company may lag behind. This is the reason why the service provider should also think about the long-term plans of your business. Inducing flexibility in terms of design is highly essential.

Data Security and Integration – For any business or company, it is important to protect its data. A reputed web application development company always pays heed to the protection of its client’s data. Smartness and agility are highly required when it comes to data protection. There are many risks associated in the web world when it comes to data theft. It is quite obvious that you would not want your company’s website to get hacked.

Quicker Delivery – In this highly competitive environment of the web world, more and more businesses are heading towards the web platform. Hence, if you want to stay ahead in the race then you have to make sure your service provider is able to complete the tasks in minimum time possible. Better communication and smart strategies are useful in this regard.

Cost of Operations – When it comes to the development of web apps, there are many smart ways to cut down the cost of production. A smart web app development firm always maintains a complete pool of talent, comprising of experts related to various fields, such as UI design, databases, security, etc.

Reliability – In order to make sure the web app development is executed as per the highest industry standards; you have to make sure the service provider focuses on all the important aspects, such as building modular apps, focusing on data, depending on the best techniques, etc.

Collective Effort – Teamwork is highly crucial in effective web app development. The web application developers should work in collaboration, which in turn proves to be quite beneficial for the client.

Credibility and Experience – Both these facets help in coming up with the best results for app development. The references and recommendations regarding the use of right development platform are vital.

Ten Reasons Why You Should Start A Business From Home

There are many benefits to working from home and as the recent economic crisis has left many needing to find new employment, now would seem as good a time as any to take the plunge and start a business from home. A home based business can offer you that work-life balance that could have been missing before, as well as giving you more time with family and friends, and the opportunity to leave the rat race far behind.

If you need more convincing then here are ten reasons why you should start a business from home:

A home based business will give you greater personal freedom, allowing you to avoid spending hours every day in traffic or crushed on an over crowded train. A home based business will allow you to take a different kind of driving seat and added to this, no need to answer to anyone else but yourself.

You keep what you earn, so the harder you work the more money you stand to make. Of course the amount you can earn will be related to the type of business you start, however you can decide when to give yourself a raise and just how much all your hard work and effort is worth. Furthermore by working from home you will save money on transport and food costs.

A home based business will give you the opportunity to consider different income based enterprises allowing you to expand into different sectors and increase your earning potential.

You will typically need very little startup capital when you come to start a business from home, making it a less risky alternative to buying into a franchise or other business. Running your business from home is also cheaper than running a business from other premises in a separate location.

A home based business is eligible for several tax deductions including things like utility costs, rents, maintenance, property taxes and insurance.

Working from home means you will have more time to spend with your friends and family which can be especially useful if you have children of school-age. You can also benefit from taking time off when you need to, i.e. for illness, or when you want to, i.e. for a vacation.

There is typically less stress with a home based business as you do not need to juggle your home-life with your work. You will also benefit if a child or family member is sick as you will not need to take time off work to care for them.

One of the biggest advantages to being your own boss is you can take on different roles such as accounts manager, business development, marketing and sales. This will give you the option to gain an insight in to the many aspects of running a business which will give you more credibility in the professional world.

You will find that by running your own business you will become more productive and able to spend more time working rather than travelling or attending meetings. This in turn should give you more energy and focus to devote to your business.

Finally, working from home will give you the opportunity to develop your skills and creative talents. By starting a business from home you have the perfect platform to turn your creative skills, passions or hobbies into a money making business.