Where’s My Paparazzi? Writing the Press Release

Ah… those glowing gems of media wonder, the often hated, but yet beloved press releases. Pen the right words to get the grand prize: a media interview. Being recognized in a positive light by the local media is an efficient way to share information about your business to a broad audience of people. A good press release mixed with some fantastic social skills is key to your being recognized and interviewed by the local media, podcasters and beyond. A press release is typically a newsworthy article-type correspondence which is emailed or faxed to area media: radio and television stations, newspapers, business journals, and such. Also, IdeaMarketers.com and EzineArticles.com provide outlets for your genius, expert self.

Writing a press release has a simple formula. The first step is to ensure your information is true and newsworthy. With some thought and collaboration, you shouldn’t have any trouble finding something newsworthy about your business. Are you having a special open house? Did someone in your company get a promotion or receive an award? Can you offer specialized advice for the general public?

Write the most important and/or intriguing information in the first paragraph. This is your opportunity to hook your reader so he or she continues reading. This doesn’t need to become complicated. In fact, stay away from elaborate words and phrases and stick to simple, straight-forward writing. Write using the inverted pyramid style. Now, here comes the tricky part. While you are writing this concise, informative, journalistic article, make it personal and interesting. You can do this by adding quotes and clarifying how this information impacts the reader and community.

Attribute the information to specific sources. You want to do this to insure the reader finds the information not only pertinent and interesting with mass appeal, but also verifiable. So, your reader has found your writing to be crystal clear, important to his target demographic, and interesting. Now, ask yourself, does he know how to contact me for more information or to schedule an interview? Contact information is crucial. Let’s talk about where to put it. The format of your release is of extreme importance. You will want to follow the standard specifications so as to make the reporter’s job as effortless as possible. To simplify this process, please see the example below.

FOR IMMEDIATE RELEASE Contact: Miki Markovich

(555) 555-5555

Your email address

Being Shy is an Asset

New Marketing and Public Relations Techniques Ensure Success and Job Satisfaction

(Eugene, OR, February 15, 2011) – For years, there has been a consensus that being shy is detrimental in the business world, specifically in the area of marketing and public relations. However, people across the nation are discovering there are common sense techniques that enhance existing skills to increase both success and job satisfaction.

“I feel very good about myself. I have increased productivity and job satisfaction. By writing personal notes, I leave people feeling special and have saved time and energy by cutting down on uncomfortable, in-person meetings with people I’ve never met. Not only am I happy, but my boss is also thrilled because our company has increased profitability,” said Miki Markovich, Director of ABC Co.


The press release above is shortened to be a format template. The three number symbols at the bottom indicate the end of an article in journalism. It’s important to use the correct format as to make the reporter’s job as easy as possible.

Typically, a press release is one to three pages long. You want to be short and concise. The goal is to generate enough media interest to warrant an interview. A good way to familiarize yourself with the content and format is to pull up examples on-line of those successful press releases used in your industry.

In order to get your information read by the proper person, you must know whom to address. You can find this information through various modes of research. In the newspaper, there is usually a section that lists section editors or beats. For television, radio, or even newspaper, this information can often be found on their websites. If none of these avenues result in the needed information, you can call the offices directly and ask for the name of the editor you seek, whether that is the business, technology, education, or news. Once this information is verified, write this information in a marketing contact book for future reference.

The next step is to prepare you’re a short greeting to post at the top of the email or a fax cover sheet. If faxing, have your cover sheet or the first page of your press release on letterhead stationary. If this isn’t possible, have your logo and contact information on the coversheet. This can be done inexpensively by placing your business card at the top, right corner of a sheet of paper or for the more tech savvy out there, simply utilize your logo and design your letterhead on your computer. Make a copy and there you go, instant letterhead. Complete the sections listing who the fax is to, who it is from, how many pages, and the reason for sending the fax. I try to include a genuine compliment such as “I heard your interview with the mayor on the radio Monday. Fabulous job. Your questions were insightful.”

However, if I don’t have any compliments to give, I just write, “I look forward to hearing from you. Have a wonderful week,” and draw a smiley face. If these efforts aren’t directly rewarded with an invitation for an interview, don’t hesitate to follow up with a phone call. Research when it is convenient for the reporter or editor. Keep in mind that we don’t like additional work under high-pressure deadlines and neither do they. Rather than interrupting, calling after business hours is always an option. If you do choose to call during normal working hours, without knowing the reporter’s most convenient time, simply ask when you get him or her on the phone, “Is this a good time to visit?”

Congratulations. You have the interview. Now what do you do? Go and survive. Details should come in the next posting. Smiles to you and best wishes.

Writing a Press Release

The word Press Release seems to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release. We hope this brief article will help clear up some of the mysteries surrounding this simple form of marketing.

The first thing you have to remember is that a Press Release is a news item. It needs to inform people, NOT sell them something. For example, you are reading this report because you want to learn something that will benefit you. You are not reading it just so you can buy something else. If money is the deriving force in your business you would not go too far. Your main goals should be in pleasing customers, providing them with a high quality product and more than their moneys worth. The trick is to do all this while still making money. People do not care what mountains you had to climb, what seas you had to cross or what tribe of people you had to learn the ways of just to find a secret formula. Instead they want to know what the secret formula is.

The sales circulars you print and mail sell your product. A Press Release informs others about your product. Instead of your main objective being to sell the product and have the customer send in an order immediately, a Press Release informs the customer exactly how your product will benefit their lives. This must be conveyed in the form of a newsworthy Press Release. If you have a sales circular to sell a product, you can easily turn it into a Press Release without much difficulty. It is just a new marketing angle of presenting your product to the public.

The following is an example of a typical Press Release for our publishing services: So many people are entering the mail order market these days, but so many of them are getting ripped off by a bunch of hype. People are promised untold riches in a short period of time. The hype ads play with their emotions by making them believe it is so easy to make money through the mail. It is sad.

However, a new book has just been released to help solve these problems for the average person. For the first time in history a real directory has been compiled listing the actual name and addresses of 179 honest and trustworthy mail order folks. People can write directly to these people and receive free information to get them started in their own business now.

It is unbelievable. Without trying to sell you anything else, you can get this book for only $4.95 a price anyone can afford. Meet the real mail order dealers who are about their products and want to help you get started doing what they are doing.

Only available from Graphic Publishing, PO Box 488, Bluff City TN 37618.As you can see, this is a short but sweet Press Release however, you should be able to see the newsworthiness in it. Its main focus is on the fact that most people get ripped off when they start their first mail order business. The solution to this problem is a new directory that is available for the first time in history. The sell is slowly led into because the reader will naturally want to get their hands on this one. It does not ask for money it only tells the reader how to get a copy if they want one.

Here is a great test for a real press release. Since your final sales pitch is included in the last paragraph read the Press Release aloud. Would it still be worth reading without your sales pitch? If so, it is probably a Press Release.

Press Releases come in many forms due to the product you are writing about. However, the basic rule of thumb still applies. If you have never wrote one before it may be a little difficult. Do not despair. Grab the latest daily newspaper and read some of their informational articles. Notice how each article is written and pattern yours after the same format. After you do a few of them – you will be able to get the picture.

When your Press Release is written to your satisfaction, the proper way to submit it to a publisher is: Be sure and type it on a typewriter or computer. Standard format is doubling spaced and not longer than two 8 1/2×11 pages. Be sure and put your name, address and page number at the top of each page.

Write the note for immediate release at the top. If you are only sending the press release to one publication tell them it is a first run.


Ways To Market Instead Of Using News Release Services

Years ago, a press release was the best tool to use if you want your story to be picked up by media outlets. This is still what many new business owners believe which is why their first thought in marketing their company is by sending out a press release.

The question is, do journalists actually read them today? People rarely read nowadays so it might be time to consider new ways to market instead of using news release services.

The competition for a journalists’ attention is pretty stiff, almost everyone is vying for the much-coveted pick up by news reporters and be used as their next big scoop.

There are DIY methods that are also effective in getting media mileage. Let’s take a look at some of them.

You need to build relationships with your target journalists and editors. Start coming up with pitches that are personalized. Doing this will show the journalist that you did your homework in researching about them and their publication. It takes time and effort to do this and journalists appreciate this being done for them. A pitch that is targeted to their publications audience is heaven sent because it makes their job a lot easier.

Find out the name of your target journalist and make a pitch that is personal to him or her. Don’t send copy and paste pitches that are impersonal. Know more about the journalist and how your content will help him and the publication that he is working for. Show interest in his work by coming up with an introduction that you have read his work.

Use a subject line that can get attract attention. Don’t use generic “For your information” or “To whom it may concern.”

You can format your email as a blog post or article. Break the ice by being conversational, try to tell a story. Tag your email with keywords and include a link to your company website.

Before you send your email pitch, try to engage the journalist by sending a tweet. You can also turn your email content into one or two tweets. After sending your tweet material, you can follow up with your email pitch.

You can also try sending a message on Facebook. Add known journalists and influencers to your Facebook friends list. Start engaging by following them, liking their posts and commenting.

If you have the guts to do it, you can give a journalist a phone call to see if they are interested with your release. This will save you a lot of time and effort, getting a positive or negative reply will help you focus your efforts to other journalists or build upon what you have already started.

Why not go a step further and meet up with the journalist over coffee and make your pitch face to face. There are journalists who would take advantage of this invitation as a way to get out of their offices.

If you have built a relationship with the right reporter then you can reap the benefits of that relationship by giving an exclusive story. Reporters love getting exclusives which are newsworthy and relevant. Once they write your story there is a huge chance that you will get publicity on a lot of other publications. You get to achieve PR results without having to write a press release.

There is a trend of people preferring to watch videos than reading. There are over 500 million people watching videos on Facebook every day. A quick video can take the place of a free press release distribution and get better results. You can start sharing your video on the various social media platforms for better exposure.

An Overview of the Potential of Silicone Release Coatings

If you are on this page, chances are that you are looking to find out more about the performance of silicone release coatings. First of all, it is essential to keep in mind that these coatings are applied on two different types of substrates. For this purpose, many techniques are used. As a matter of fact, these coatings help create a cross-linked non-stick surface. The idea is to protect pressure-sensitive adhesives and many other types of sticky materials. Some of these materials include food, composite prepregs, and bituminous compounds. Read on to find out more.

As far as availability is concerned, you can find them in a wide range of delivery systems that can be emulsion-based solventless or solvent-based. Apart from this, they use a lot of cure chemistries as rhodium or Platinum catalyzed curing.

When it comes to the benefits of this material is concerned, the good news is that it is beneficial in a lot of fields, such as labels, graphic arts, health care, and food. As a matter of fact, high-quality silicone release coatings are the best solutions for different types of applications.

From the cost point of view, know that they are competitively priced. And they are supplied in large quantities to cover the demand. Now, let’s talk about some of the major benefits of this material.

Conversion Speed

We want high conversion speeds. And this is what this material offers. Apart from this, it also offers ease of dispersal. So, you can rest assured that this material will meet your required convergence speed.

Great Coverage

As far as releasability, anchorage, and what life is concerned, this material offers great coverage.

Line Speed

Silicone release coatings provide great line speeds. As a matter of fact, it can break records with no problem of missing.

High Flexibility

When it comes to coating, releasing, and curing, this material offers increased flexibility.


Reliability is one of the most essential factors. And the good thing is that silicone release coatings offer excellent reliability.

In many applications, silicone release coatings are used. For example, they allow the fast release of products that are made in different types of molds. Some examples of these molds are food containers and tires.

Apart from this, they offer slipperiness and lubricity in many applications like conveyor belts and newspaper presses. They offer a lot of benefits in many industries, such as film coating and food contact manufacturing. They have non-stick properties, they offer the following benefits:

  • Long lifespan of machinery and molds
  • Reduced material waste
  • Clean finished products
  • Fast throughput

Generally, the purpose of silicone release coatings is to prevent different objects from sticking together. In most cases, these coatings are temporary or permanent based on the application type. The good thing about these products is that they offer a lot of functions.

Moreover, most of these applications are silicon-based because of their unique chemistry. Moreover, they can be solventless, water-based, or solvent-based based on the performance and application requirements. They can be cured using heat or ultraviolet.

In short, this was an introduction to the potential of silicone release coatings.

Silicone Release Coatings: Back to Basics

If you don’t know even the basics of silicone release coatings, you are on the right page. Usually, these coatings can be applied at different low weights on a whole host of substances with the help of different techniques. Read on to find out more.

Basically, the role of these coatings is to create a cross-linked non-stick surface, which is useful when it comes to protecting adhesives that are pressure-sensitive. Apart from this, there is a long list of sticky materials that it can be used on. Some common examples of these materials include food, composite prepregs, and bituminous compounds, just to name a few.

The good news is that they can be found in a wide range of delivery systems and use a lot of cure chemistries like rhodium-catalyzed or platinum-catalyzed curing, to name a few. So, you can choose from a lot of materials to get the most out of these products.

Benefits of Silicone Release Coatings

Silicone release coatings offer a wide range of benefits. They can be used for labels, graphic arts, and healthcare and food items. So, the benefits of the product are almost endless. This is an ideal solution for a lot of applications. Apart from competitive pricing and non-stop supply, they offer the benefits listed below:

Reliability: They offer quick curing under 35PPM platinum

High Flexibility: You enjoy great flexibility when it comes to coating, curing or releasing

High Line Speeds: The line speeds are high, which is why records can be broken without misting. This is one of the greatest benefits of these coatings. The idea is to ensure nothing wrong happens during the process and high line speeds are achieved at the same time.

Better coverage: you enjoy long bath life, high release ability and anchorage, which is what today’s manufacturers demand. So, better coverage is another great advantage of this system.

Conversion Speeds: You can enjoy the ease of dispersal and high conversion speeds

Usually, silicone release agents can be used in the form of additives in applications that involve mold release. They allow quick release of products that come out of molds. Some good examples of these products include food containers and tires.

Apart from this, they feature slipperiness and lubricity in a lot of applications like conveyor belts and newspaper presses.

If you buy silicone release agents from a good supplier, you can enjoy a lot of benefits in paper/file coating applications, food-contact manufacturing and a lot of other industries. The non-stick properties of the agent can allow the following benefits:

  • Longer lifespan of machinery and molds
  • Reduced material waste
  • Products with clean finishing
  • Faster throughput

Long story short, if you want to enjoy the maximum potential of silicone release agents, we suggest that you buy these products from a good supplier. Hopefully, these tips will help you opt for the best products to meet your needs.

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