Small Businesses – Web Site Promotion Ideas

You’ve already figured out that your small business needs a web site to compete with the big boys and maintain every aspect of your relationship with your customers. But once you have your web site up and running, you’ll need web site promotion ideas so that people know about your web site. After all, no one will visit your web site if they don’t know it exists. The first of your web site promotion ideas is submitting your web site to all the major search engines. Search engine traffic is a major draw to web sites and most web masters will tell you that the vast majority of their traffic is coming from search engine clicks. Most of the major search engines have a specific page you can use to submit your site. Once it’s submitted, it will usually take a few days to a week before it starts showing up in keyword searches.

Other web site promotion ideas include advertising your web site on internet message boards and discussion forums centered on subjects related in some way to your business. For example, if you run a small business selling pet supplies, you could go to message boards and discussion forums frequented by pet lovers. Other tried and true web site promotion ideas are banner exchanges. You can contact other web sites involved with the same target market and ask to exchange banners on each other’s web sites or you can sign up at a banner exchange portal that will automatically generate banners for other sites on your site and banners for your site on other participating sites. Some other ways of promoting your new web site however, going the route of affiliation. This is a good method of not only promoting your new site but an easy fashion of making some quick money as well.

How this works is you sign up for an affiliation to a site, generally you will want to find a site that has some relevance to the site you are trying to promote. When ever someone goes to the site you are affiliated with and they link on to your site by pay per click method it takes them to your site and right into the thick of your content. The the unfortunate part of this method is that whenever someone clicks onto your site from your affiliate, you end up paying the affiliate for the transfer of sites. Although this could easily be a very small fee to the affiliate, the point to remember is if they click and you pay the affiliate, there is no guarantee that they will make a purchase from you. For even more web site promotion ideas, there are many online resources dedicated solely to teaching people how best to create awareness of their web site through the internet at large and strategies for attracting more visitors to their web site. There are other resources for web site promotion but then start with these basic ideas and when you’re ready, explore for more! To Your Success.

Why Is It Vital Today for Small Business Owners to Have Their Own App?

If you own a small business today and you do not have an app to promote your business, you should address this now. Apps for smartphone’s have become a way of life. 86% of the time cell phone users spend on their phone is in apps. A Gallup study indicates almost 3/4 of cell users check their phone at least once per hour. I believe this a low percentage based on my experience watch people and particularly 35-40 year olds. Phones are visible everywhere.

Therefore, cell phone apps have become useful as a marketing tool. You can engage with your customers, promote good feeling, build your brand, and show your customers that you are willing to build a relationship with them.

Where is your phone now? In your pocket or your hand? Does your phone like mine, have many different apps that you use for various reasons? If you want to prepare for the future, you should definitely get your company an app.

So, why do I say you should do this? It is my thinking that you must be progressive. You must find new ways to provide more value to your customers. There are so many valuable ways that an app promotes your business – loyalty programs and discounts, messages (Push Notifications) on special offers, building your brand, sell online, accept payments etc.

Starbucks currently uses and app to reward customers with the app. Domino’s created an app for delivery and store pickup of orders. I have a friend who liked Domino’s but hated the annoyance of calling them. Now that they have an app, she told me she has brand loyalty. 52% of online orders are created through and app. Domino’s has experienced a rise of 28% in six months pre-tax profits in the UK alone. This is impressive.

You can use your app to do research. Ask your clients – they are your friends. What do they really want from you in the future? This will help with product development and customer retention. You can collect feedback on your customers.

Find an app developer you trust. Once that accepts a deposit, then works with you to design what you want on your app. Make sure you have a contract indicating the deposit, full price, and time. The time issue must be very clear. Included in the contract should be an over view of the site being created – number of pages, specific pages, how many changes you will receive. If you don’t give your developer the required information, they can’t produce your app in a timely manner. Set dates. Then move forward.

How Can Mobile Software Development Companies Help Small Business?

Today, most of the businesses, be it an eCommerce website, or a bank, a school or a cab service provider, everyone needs a mobile app to expand their reach and grow their business. Even the business owners, who once did not consider having an online presence for their business, are now looking at creating one for it.

Mobile Experience to Users

Mobile apps offer a personal and quick experience to users. Eventually, use of desktops and laptops are getting replaced by tablets and mobile devices, for most of the activities, which people carry out online. Given the busy schedules of people, they prefer to have facilities like to book travel tickets, pay bills, book a cab for travel, or book a table in a restaurant right from their fingertips. Thus, without a mobile app, businesses are incomplete, and are always at a high risk of losing their customers to their competitor, for their businesses.

Role of Social Share in Mobile Software

Social media software has become one of the vitals for very mobile applications now. Anybody who owns an account in any of the social media networks, like Facebook or Twitter, are always on their toes, to share whatever they are passionate about, with their friends on the same social media network.

Social share feature in the Mobile app allows users to like, comment and share. This calls for a very good strategy to get customer feedback for eCommerce business owners. Based on the number of likes and shares for a product, they can easily find out, which are the products that are in high demand.

Apart from the eCommerce websites, social sharing is effective for news and magazine apps also. Even the news and magazine business owners, and bloggers, do prefer to have social sharing integrated into their mobile app, in order to encourage sharing of news and articles among their readers.

In this manner, social sharing plays a vital role in taking a mobile app wider and farther, ultimately increasing the users.

Vowing to all the aforesaid reasons, the earlier exclusively web development service providers, are widening the scope of their service offerings, by adding Mobile software development to them. These companies usually specialize in mobile technologies, which help in developing cutting edge mobile apps for every business requirement.

From business perspective, these companies very well understand how mobile apps can rightly complement with the existing web application or portal of a business, in order to increase the leads. They also do understand that social sharing is one of the enticing features, which should not be missed out on a mobile app at all.

They usually follow the right procedure for their mobile development process. They clearly understand your business requirement, and come up the best solution for the mobile. Of course, there are a few limitations, But there are many advantages as well that lack on the other platform. They analyse the most important functionalities within your website or online portal, which are most likely to be used by your site visitors on the mobile app.

Importance of Online Business Data Listing Management for Small Business

The entrepreneur who really wants to be successful with his or her small business should be ingenious to look for new and innovative ways to advertise products and services to reach a wider market share. It has been found credible by many research studies that it is worth the time of any creative entrepreneur to build his or her business online. Particularly, the Internet has today offered remarkable ways an entrepreneur can build any business online and generate revenue.

Recent available statistics speak positive about the fact that, over 81 percent of small business owners are reported to have their presence known online and over 30 percent are reported to generate over 25 percent of their revenue online. The ingenious entrepreneur cannot therefore ignore the fact that the Internet has been found in many important ways to help improve the image of small enterprises in a greater scale. Company websites, for instance, have been found relevant by most businesses and does underscore the importance of online business data listing management.

Essentially in this respect, the Internet has become a way of proven enterprise management for small business development and growth through which an entrepreneur can also provide information about products and services online. Online business data management listing has become a very efficient way entrepreneurs provide good customer service and support that help businesses retain customers and build the enterprise with increased customer satisfaction and profitability.

Benefits of a Wider Market Share

Further importance of online business data listing management is the possibilities it offers by growth in terms of a wider range of market share and the ability to promote products and services at any given time. Other benefits associated with online business data listing management are reflected in the effective use of low startup costs to build an enterprise online and the ability an entrepreneur has with no-cost social marketing advertising. With online business data listing management an entrepreneur can literally benefit from small business branding on a limited budget. An entrepreneur’s business name and logo are tools he or she can effectively use to project the visible face of the products and services the entrepreneur is going to provide to potential clients.

Benefits of Small Business Apps

Also, there are small business apps an entrepreneur can integrate into his or her online business data listing management framework to enhance enterprise development and success. Some of these capable business applications focus on financials and accounting fundamentals an entrepreneur can use to manage business general ledger data, accounts payable and receivables.

There are also business apps with the principal focus on tracking billable work processes and productivity. With productivity apps an entrepreneur can generate and organically manage documents with business data in a very efficient way and can secure sensitive and high profiled data sufficiently protected within the company’s virtual domain.

Also, the utility and support in communication and collaboration among employees, customers and external contacts can be a resource within any online business data listing management framework.

There is also availability of the more traditional business apps such as office suites online, payroll and small business accounting software or invoicing and expense software-all are varied enterprise applications a capable online data listing management framework can be built upon as business solutions tailored for successful business management and growth. In this case, there are leading business accounting software packages such as QuickBooks and Peachtree which can make business accounting and tax filing purposes simple for any entrepreneur. These software applications can also allow import of data into one or more tax preparation programs.

There are as well free accounting applications such as GNUCash software-a free open source accounting program with a simple interface but with load-full of in-depth accounting functions and features; and BizFusion which is another accessible online small business accounting system with nine modules all on a single interface that works just like Microsoft Outlook 2007 and focuses on inventory, project and asset management with a full built-in small business accounting solution that can provide the entrepreneur with a more complete business picture (including an analysis of competitors) in a single system.

Any entrepreneur can therefore be resourceful and ingenious to implement an online business data listing management for his or her business to improve business efficiency and effectiveness. Even with smaller steps an entrepreneur can take over time to build a full online business data listing management program for his or her small business will see growth benefits accrue. Auspiciously, hardware and software costs are today quite affordable and the processing capacity and performance for both servers and networks have literally opened up a variety of opportunities for small business automation entrepreneurs looking to start their own business and small business owners that have limited budget can work with to build and grow their businesses.

Top Cloud Apps That Really Make a Difference in Your Small Business

Google Drive

Google Drive is a cloud storage and sharing system. It can be used as the center of cloud-based office work. Users can work on their own documents, spreadsheets and presentations, as well as work collaboratively with others. Users need a recent version of the Chrome, Firefox, Internet Explorer, or Safari Web browsers in order to use Drive. It has a web-based app and a downloaded version. Once installed, uploading and downloading files is insanely fast. Additional office and creative programs are already available specifically for use with Google Drive such as LucidChart, a diagramming program; WeVideo, a video-editing program; Docusign, an e-signature program; and HelloFax, to send Google Drive files as faxes and receive faxes as Google Drive documents.

QuickBase

QuickBase is a larger, more secure alternative to Google Docs. It helps collect, manage and share data. Quickbase can be customized for a specific business. It has a lot of pre-existing applications and also has a store of customer created applications. It has an easy to understand application builder. Users have to buy a month subscription and a 30 day free trial is available.

Microsoft Office 365

Microsoft Office 365 is designed for cloud-based storage and sharing. A subscription allows users to download Office 2013 (or Office 2011 for Mac) on up to 5 devices. An annual subscription costs $100. Microsoft also offers an $80 subscription to students for all four years. If you don’t want to install the full Office, you can run Office On Demand. Office On Demand temporarily installs a full copy of Word, Excel, PowerPoint, Access, or Publisher on any Windows 7 or 8 machine. It lets you open or create documents and then deletes the app from the system after you close. Improvements have been made to the commenting capabilities in Word as well as to Word in general to make it much cleaner.

Handility

A powerful, yet easy to use cloud based phone system and access to local and global numbers.

The system allows you to free yourself from the limitations of traditional telephony and become seamless and globally connected.

There is no equipment to purchase, maintain or upgrade, and our unlimited inbound and outbound calling plans eliminate long distance charges and billing from third party phone companies.

You can chose to maintain a pay-as-you-go plan at incredible low rates, starting from 3 cents per minute.

Adobe Connect

Adobe Connect is a comprehensive web conferencing cloud application. It costs $55/a month (or $45/month if sign up for a year) and becomes available to 100 users. Adobe Connect allows users to video conference, share and annotate files, videos, and one another’s desktops, and rearrange the look and feel of the space to suit user’s needs. It accommodates all browsers and internet connections. Meeting Rooms can be cumbersome to set up, but once set up are always available.

Expensify

Expensify is a web-based application that helps users track and categorize expenses. It has a mobile application that can be used to take note of expenses. Pictures can be taken of receipts for upload, and users can forward email receipts to the Expensify account. Best, it’s free.

FormMobi

FormMobi is a web based application that helps simplify the process of creating forms. Users create an account on FormMobi and begin building forms. They can then be accessed by the field team if they have the Android or iOS device. Once the form is saved on the device once it can be accessed without a data connection, and finished forms can be synced with FormMobi. It costs $10 for a single user and up to $100 a month for ten users.

Starting Your Own Small Business – First Steps to a Successful Business

Starting your own small business can be a good start, especially if you do have a hobby and a passion that can be made into a profitable venture. Knowing some basics and some tips from those who are into a successful business, you can indeed put up and start your own small business and work on making it successful.

Whether you want to put up a cake decorating business, a hobby store, or a wedding organizing business, here are the first few steps that can help you in establishing a successful moneymaking venture.

– Decide what type of business you want to put up. If you have a hobby and you are good at it, you may want to consider putting up a business about it. Indeed, it is an advantage putting up a business on something that you love doing. Aside from having the interest, enthusiasm and motivation to do it, it is also an advantage that you are knowledgeable about it.

– Make your business plan. After you have decided on what type of business you want to engage in, start making your business plan. Your business plan will guide you on what you will need, what are your goals and how you can attain those goals. In starting your own small business, whatever business it may be, you will always need a business plan to plan out everything – from the investment that you will need, to making your strategy on how to make money out of your venture.

– Find a catchy business name. Finding a good name matters a lot in starting your own small business – and in any business of any size. Your business name alone can catch your client’s attention so take advantage of that. You may be thinking about very specific names for your business describing a single service, but you have to think about future expansion of your products and services as well.

– Prepare your start-up capital. Of course, money is one important requirement in putting up a business, how small may it be. If you already have saved an amount intended for your business, then that would be good, but if you need more sources of funds, you can avail of small business grants or loans though.

– Make your marketing plan. Determine who will you sell your products to and how you can reach out to them. These days, you don’t have to stick to the conventional ways of advertising or promoting your product. Take advantage of the internet. People find information and answers online so you can take advantage of that too. Moreover, advertising and promoting your business online is cheaper than the conventional way and of course, you can reach out to a wider audience online than off-line.

In starting your own small business, plan your business growth as well. In a competitive world, you also have to make sure there is growth in your business. Improve skills as well as your products and services. This way you will beat competition and really excel in your moneymaking venture.

How to Advertise Your Business Online Cost Effectively: Advertising Ideas for Your Small Business

Learning how to advertise your business online without losing your shirt can be mind-boggling with all the internet hype you see online these days.

Quite obviously, if you’re a small business owner, you can’t afford to dish out thousands of dollars to purchase your own website, and Google pay-per-click will gobble up your money in no time!

Pay-per-click is especially dangerous if you don’t know what you’re doing.

Everyone who has been successful with paid advertising has admitted that you just have to be willing to “waste” a lot of money in the beginning until you figure out how to track your success and tweak your ad…

… The idea behind pay-per-click is that you need a strong capture page to attract attention… but that’s not enough!

Once you attract attention, the visitor clicks your link (and you pay) – but then you need a strong sales page to finish the deal – or you’re out some big bucks!

So what do I suggest for how to advertise your business online without paying thousands of dollars on pay-per-click?

Blogging is the new way of how to advertise for free, since the average buyer is looking more to be entertained than to be sold. And there’s no better entertainment and your own personal story-telling or video!

Naturally, for the purpose of making the blog about how to advertise your business online, you’ll want to include links that go to good capture pages and sales funnels.

Even if you learn how to advertise for free using a blogging system, you’ll need to setup a capture page, sales funnel and shopping cart. But your reader is drawn to your product initially by being attracted to your blog.

How to advertise your business online using a blog… (learn what attracts people to your blog)

The fastest action comes from social media, and the long-staying action comes from ranking your blog on Google. Contrary to popular belief, some of the top sites you’ll see on Google are blog sites…

… but it depends on what you’re searching for.

For example, my own personal blog is currently ranking top of Google for “Easy Money Making Blog”.

What makes your blog rank highest?

1. An authority domain

What is that? Anyone can buy a domain (that’s the name of your blog.. most people just use their own name dot com. However, as businesses come and go, so do domains. The ones that Google will pay particular attention to are the ones that have been in operation longest – so domain age is a big factor.

2. Social “likes” & comments

The easiest way to explain this is that you need to build popularity on your blog for it to rank. Social commenting and tweeting will help a lot, so it’s best to syndicate your blog through Facebook, Twitter and other social sites each time you create a post. This will start the ball rolling.

3. Backlinks

When you have a good site, other sites linking to it (“track-back”) will help the popularity of your site. The more popular the site linking to your site, the more popular your site will become.

But when you’re learning how to advertise your business online using a blog, you need to begin with keyword research…

Google’s keyword external tool is actually not as easy to use as it used to be, so I prefer to use keyword research software. This will tell you not only how many people are searching for a particular phrase, but how much completion there is for you to get ranked.

For example, the keyword phrase in this post, “how to advertise your business online” gets over 200 searches monthly, and the keyword phase “free advertising ideas” gets over 1000 searches monthly.

If you’re trying to rank on Google for free, it’s mandatory that you frame your blog post around a keyword phrase that gets very little competition…

Then, simply put that phrase into the “tag” section on your blog. The “long tail” phrase (several words) is notoriously easier to rank.

For how to market a product, the more specific your phrase, the easier it is to rank.

And, your blog visitor will also be more likely to be very interested in your offer. For example, if I’m looking to but a hairspray that works well for curling fine hair, I would be much more interested in reading a post about “hairspray for curling fine hair” or even “best hairspray for fine hair” as opposed to “best hairspray”.

If you’re looking for how to advertise for free, blogging isn’t completely free, as you do have to pay a monthly fee for hosting.

However, if you use the system often enough by blogging daily, you’ll find that blogging is the most cost effective way of how to advertise your business online available today.

Choose the Best Web Hosting Service For Your Small Business

Are you thinking of taking your business to the next level by creating a website? If you are looking for a good and affordable hosting company to maintain your small business website, then here we have brought together a few tips to help before you start out!

In recent times a business; whether small or big without an online platform is very rare to find as the customers always look for their needs on the internet. Potential customers always search for the best products and their providers on the internet. Hence, if your small business doesn’t show up, then that won’t be a good sign for them. So websites always play a vital role.

Web hosting companies provide a server to store your website and maintain them. They always help the customers to view the website and get access to all the pages easily. Choosing the best web hosting company is the important part. Especially for small businesses, a website helps them to attract and engage with customers.

There are three types of hostings; shared, dedicated and cloud. Shared hosting shares the server with more than one website. These types offer less disk space and bandwidth. The dedicated hosting type provides a single server for the website which offers more disk space and bandwidth when compared to a shared type.

The third type is cloud hosting which is a combination of shared and dedicated hosting. They provide a network of servers for a single website rather than a single server. It usually gives the website the same disk space and bandwidth as the dedicated hosting. For a small business or recently started website it is advisable to opt for a shared hosting type. They are cheaper compared to the other two types and saves you from overpayments.

Cloud hosting is also a good option as they use the internet and there won’t be any need for additional software. They are affordable as the charging is based on the usage of the site. This type is more reliable than other networks, less expensive, more productive and more beneficial.

Selecting the best hosting company and type, according to your business and its growth is the main factor. Small businesses initially don’t expect to have a customer traffic. So it is good to think of a company offering affordable hosting methods. Choosing the wrong web hosting company can lead to losing potential customers, profit loss, security malware, etc. So customer support is another factor while deciding on the company you choose.

If your website offers the best e-commerce tools with a well-designed interface, then it can impress the customers and make them stick to your website for their needs. There are free and paid services as well. Paid companies always offer the best services, while free ones often impose ads for their monetary gains.

The Benefits Of A Custom Web Design For Small Business

It is imperative that every small business in this day and age has a website. It is not only a web address for your business, if cleverly designed and properly managed, it is your 24/7 marketing department and sales department put together under one umbrella. Lets not go jumping straight into it however, lets go over a few points about small business web design and the benefits of choosing a custom website over a template based website design.

Custom website design is one of the favorite options for website designing. The reason why custom web site design is so popular these days with small businesses is; well there are several actually. One significant reason is that custom web site design allows you to choose not only the aesthetics aspects of the template but also the functionality of the website. Template of the website lets you determine the layout, color schemes and other visual aspects, whereas the functionality of the site deals with the user interface that determines how easy or difficult it is going to be for letting the customers to reach call to action. A website that is part of a larger corporate identity will require everything to be in sync with the greater picture and one which appears distinctly to be a part of the larger scheme of things.

There are several open source content management software that makes website building a breeze, however they are not 100% unique and the same template and layout is used by hundreds and depending upon the popularity of the theme, thousands of other websites. Web design companies that specialize which specialize in custom website design rather than template based web design allow you the choice and the freedom to design your own website and reduce the risk of your website looking much the same as someone else. This type of small business website design company will allow you to input designing suggestions which will be incorporate into the design. Usually, there are several amendments that are allowed until the perfect design is achieved.

Another benefit of a custom website for small business owners is the ability to select a flow of the website which is unique to your business needs. Ready made CMS based websites often does not allow the luxury to create a flow that is ideally suitable for your business needs. You will need design services such as that only a custom web designer can do to create that flow for you.

A custom website design for your small business enables you to set your standards separate from the competition and allows you to stand apart from the clutter. An industry where the websites are all designed in a clichéd manner would love a fresh perspective to content presentation. Small businesses now put a lot of effort on SEO tactics and a custom website allows the opportunity to tweak the SEO tactics which a ready made CMS system does not allow or need considerable effort to have.

Be sure to take a look around before you decide on a web design company and make sure that the web design company that you do choose provides high quality, custom web design and is able to meet all of the needs and requirements of your small business.

7 Vital Aspects of Developing Website Content for a Charismatic Small Business Website

Content is the indispensable ingredient of any site. It is the content that makes the website look attractive and appealing to the prospective buyers. The revenue generated by any website depends directly on the effectiveness of the content. Any small business if aiming at optimizing efficiency of the website needs to resort to website content development. A successful website results in featuring top in the search engine lists, converts visitors into buyers and assures constant revenue generation.

Which are the 7 vital aspects of website content development that can optimize website efficiency?

Unique Selling Proposition (USP): The USP should be clear at conveying the message and targeting the specific market segment. The content should be such that the visitor comes to know quickly, what the website is about.

Customized Content: The copy-paste command does not work for the making of effective small business website content. The content will not be impressive and he visitor will sooner or later come to know about it being copied and this could be detrimental for the website.

Physical Identity: A visitor on visiting the website should feel that there is person responsible to fulfill the commitments made by the website and its products / services. It is usually better to mention the physical address of the business identity to reinforce the trust and convince about customer service and after sales service. Sometimes the visitor, on not finding any physical identity to count on, can put off the sale in the last stage.

Keyword length: It is better to have a small number of visitors who buy the products/services than have a large number of visitors who do not buy anything. The purpose of lengthy keywords is targeting specific types of visitors who are clear about what they want. Keyword phrases with 3-4 keywords are usually known as long tail keywords. These long tail keywords have a targeted audience and this helps the website to list higher (on website engines) for those set of keywords.

Multipurpose Multimedia: The visuals are more effective than text. It is better to have the videos and podcast recordings embedded in the website. If you do not want to add weight to the website and want its downloading speed to be affected the least, it is better to store those multimedia files on a site that allows the content to be easily shared and accessed.

E-mail: An auto responder in the website can help to remind the visitor about his/her visiting the website. This is one of the best ways to keep in touch with the visitor. This help to keep the communication lines open and increase the business generated through the website.

Feedback connected to search engines: Latest technical advancements are such that the feedback provided by the visitors can be considered by the search engines as part of the content and consider it for listing on the search engine list. This is how the visitors and satisfied buyers can be made to make the small business website develop a effective content.

This is the way to an effective website content development.

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