Tag: Social

Stop Being Home Alone In Your Online Home Business, Social Networking Works!

Having an online home business can keep you home alone if you allow it to. You may be able to get a lot of work done when being all by yourself, but in this day and age you need to start social networking in order to become successful.

Brand Yourself

You really need to brand yourself and get known on the world wide web. If you are a newbie, you may say, Why? No one knows me. That is ok, just piggy back off of someone who is already a leader in your field. Use their name to start getting leads, then when you send your leads auto responders, use your name and let them get to know you.

Get on forums and blogs, start commenting on others content. Start doing videos and get yourself a YouTube channel. Making videos may be hard at first, but the more you make the easier it gets. There is even a software out there where you can just use pictures and slides, while talking, you do not have to even be in the video.

If you are really serious about having your online home business a success, then put yourself in the video. People want to see a real person that they are going to do business with. Do not isolate yourself in fear of judgment of others, you are a person just like everyone else. AND you can be a leader just like everyone else.

Attend Seminars

It is also very important to go to seminars and events to network with people in your niche. My company has two seminars every year, to not only teach you the latest in marketing on the internet, but also to network with the top leaders and shake their hand. You find out that they are a real person, just like you.

If your company does not have seminars, then search on the internet for other businesses that are having them. A lot of internet marketing business are having seminars and will allow you to attend. Most of them are just trying to sell you something or get you to join their business, but you still might pick up a gold nugget of information.

If you are struggling at making money in your business, it might be time to change and by attending other business seminars you might find a better online business to be in. Always consider all options and stay in the loop of other top performers in the online home business world.

When you do attend events, make sure you have a business card with your name and email on it, so others can check your business out. And always make sure you get other peoples business cards, especially the top earners. There are a lot of top earners that actually want to help you succeed.

In my company, our top earners have marketing training calls at least four times a week. They even have a motivational call to help you in continuing to want to succeed and not just be home alone.

Become A Speaker

Some day with all the knowledge you will have learned and already know, you could possibly be a speaker at one of the events. With your name all over the world wide web, and now speaking at a seminar, could you image how much your business will grow. And did you know that the number one money earner, is a speaker! Not only can you earn top dollar, but you can help others succeed in their business.

It is not just about the money in the internet world if you want to succeed, although that helps, but if you really want to be rich, then you need to help others become successful. The way to do that is to share your knowledge.

Start sharing everything you know through your videos, articles, press releases and also on social networking media sites. Get your name out there as a person who really cares about helping others, stop being home alone in your online home business, and watch your business take off like a sky rocket.

Social News And Bookmarking Sites – What Every Online Business Owner Needs To Know

If you run a business online then you’re probably looking for a way to increase the number of sales and the number of visitors to your site. One simple and cost effective way to do this is through social news and social bookmark sites.

Social news and bookmark sites are community driven. The community vote for the content that they want to see reach the popular pages. If your content reaches the front page then you are likely to attract tens of thousands of new visitors to your site. Imagine – all that traffic from one article!

Many website owners will spend vast sums of money on traditional advertising, yet treat social media sites almost as an afterthought. If you’re not using social bookmark and news sites then you’re missing out on a huge opportunity to grow your business.

Understandably, most people who run a small business or website are pushed for time. There are only so many hours in a day to get things done, but not using social media sites as a marketing channel is a big mistake. Here are just some of the reasons why you need to start thinking about social media marketing:

Drive traffic – social media sites will definitely drive traffic to your site if you reach the popular pages. You can attract a large number of visitors to your page that might otherwise take months to achieve from traditional internet marketing methods.

Reach influencers – by submitting your content to social media sites you can reach key “influencers” on the web. Why does this matter? Well, since most of these influencers have their own websites, reaching the popular pages will often mean that they will link back to your website, which helps you to climb up the rankings in search engines and also helps spread your products.

Build authority – building authority in your particular niche will undoubtedly increase sales. People are more likely to buy something from someone who appears to know what they are talking about. Reaching the front pages of social news and bookmark sites will help you build trust with your audience. You’ll also come to be regarded you as an expert in your field.

Grow your brand – social media sites can also help you to grow your brand. You can almost think of it as a form of public relations. You are increasing your visibility on the web and again, this helps you to gain trust with your audience.

Understand your customers – some users will leave comments about your submitted content. While not all will be helpful, there might be some valid suggestions from users. If you listen to your users and engage in a conversation with them they are far more likely to trust you in the future and you can also get some useful feedback on your website.

Increase sales/subscriptions – this is what every business or website owner wants. Not only can you increase sales in the long-term by building up your authority, but using social news and bookmark sites to promote your business will also see an increase in sales in the short term.

If you’re not using social news and bookmark sites as part of your overall marketing strategy then you’re missing out on potentially tens of thousands of new customers. Just one piece of content can drive traffic to your website and increase sales dramatically. So what are you waiting for? Start today and watch your online business grow!

Online Business Opportunities – Social Media Marketing And Article Copywriting

Online business opportunities have been made more popular by social media marketing. It all began as a social initiative that has progressed into a viable tool in promoting business companies, products and services. Corporate organizations are gradually moving towards the use of social media and benefitting from its positive effects. As a refresher, social media focuses on more valuable interaction with business associates, prospective clients and existing customers.

Both major and minor players should strive to understand the crucial responsibility of social media in marketing. Indeed, it plays an essential function in marketing which depends on the business and how it best matches the requirements of that venture. It also depends on the effort that an entrepreneur is willing to contribute in the aspect of social media.

Strategies to Consider for Social Media

One of the questions that should be answered is can companies ignore social media marketing strategies as an effective way to advertise their products and services? This cannot be answered right away and it would be advisable to see the results or developments in the coming year.

Networking in business has never been more expedient than it is now, thanks to the concept of social media marketing. As it is aptly described by some experts in search engine optimization, business prospects are just a click away. Social networks continue to attract so many people who can end up in becoming your future contacts.

Article Copywriting as an Online Opportunity

Among the online business opportunities that are currently increasing in terms of demand is online copywriting. It is different from conventional copywriting although the objective of properly-implemented marketing copywriting is to heighten the online presence of business ventures. It aims to foster exposure and trust among the target publics.

In copywriting, these are the factors that should always be considered:

  • The content must be able to catch the interest of the target audience through the title of the article.
  • The headline should be motivating and engage the fascination of readers.
  • The content must be relevant and provide practical information to the readers.
  • The primary objective of copywriting is to win over readers to become loyal customers and patronize your goods or services.

Keep in mind that it is not the design of the website and advanced technologies that matter but the fact that the web page copy should be persuasive enough. The site must be able to generate substantial traffic for the business to be successful. SEO copywriting can enhance the ranking of websites by putting keywords at the proper places and in the midst of tabs on the web pages. Of course, the web pages must be appropriate and capable of connecting to readers as well as persuading both the readers and search engine spiders.

The first pointer about SEO copywriting is that it concentrates on generating content that is valuable for online users and at the same time to achieve better rankings in search engines. The next suggestion is to avoid cramming the web page with keywords and keyword phrases that do not work. These websites may be blocked because of irrelevant content. The content can be made relevant with the help of search engine optimization.

Understanding SMO Or Social Media Optimization

To survive and compete in the marketplace every business should know and use the latest technologies and methods. And the same is valid in the area of promotion and advertising. However a solution has been found to tackle this problem and it is named as SMO.

SMO basically stands for social media optimization. You may have known about SEO but SMO is a new word in the online dictionary. To start with, it’s important to understand what are these social media platforms? Sites that are not strictly trade oriented but their actual focus is on social interactivity are said to be social media sites. They indeed help in exchange of thoughts and ideas. Some of the popular and well known social media sites are YouTube, Digg and MySpace.

SEO and SMO are inter-related but remember they are two different terms. SEO provides your website a firm, long term place in the ranking list while SMO helps to boost up small based business by creating a viral buzz. The main motive of SMO is to make your website popular and easy to locate by the custom search engines like Technorati. It can be done in many ways maybe with the use of blogs or podcasts; but remember that your main motive here is to make the website easily linkable.

SMO rules

Here are some important rules that govern the Social Media Optimization:-

Give ability for quick and easy linking.

Put Book-marking and Tagging.

Should have Social Networking.

Let the comments and views to get posted on your lively contents.

Make blog for your website.

Reward the inbound links.

Your website can also get extra traffic from different other channels by the use of SMO strategies. In this way popularity of your website gets increased amongst people. Moreover it will help you understand what’s in the trend, actual requirement of your customers, their feedbacks, consequently improving your services.

SMO is a very new method designed to match up with the rapid innovation and advancement in online business. Therefore in order to get more and better publicity use SMO. If you want to be successful in social media optimization then it’s important to secure the usernames to be used in emails and sites like hotmail, gmail etc.

How to excel at SMO

Basically there are three important ways in which you can successfully excel at SMO and they are as follows:-

It should contain active and interesting content. Try to write what you actually feel as people love to know about your feelings.

It’s very important to know about your target audience and then plan things according to it.

Your content should have the capacity to attract and persuade more people towards the site. An essential factor of SMO is linkage.

Hence, SMO or Social Media Optimization is an effectual tool of promoting a website. Also it is said to be a complete and perfect method of promoting products or services, in the most suitable way. No doubt, there are a number of benefits if you advertise your products or services with SMO.

Social Network for Branding Your Business

No matter whether you’re a designer, a blogger, or an entrepreneur who wants to sell something – you’ll definitely want to get people hear about you. Obviously, this is the number one reason why you should make your brand visible online. Your power of convincing your target audience to connect with you is actually a pretty significant aspect of an important marketing concept, known as branding.

To get it started, let’s check if you understand what a brand is.

A brand is a name, a trademark, a symbol, a design, or a combination of all these aspects, which makes a certain product or a service unique, different, and most importantly, easily recognisable by the target audience. The elements of every brand are its identity, value, recognition, and brand awareness.

How can social networks help you?
Social networks can be a really helpful way of getting significant online visibility and recognition – they may help you attract the audience by acquainting you with your audience as if you and they were two persons. This way, your brand becomes more accessible not only to your loyal customers but to new ones, as well.

Of course, when things are put this way, it sounds really easy. However, sometimes you have to make the real effort for things to work out for your brand.

First of all, you have to define the mission of your branding.

We all want to be special and unique but often we’re not really aware of how to do it. In order to be different and stand out, above all, you have to know what YOU are doing. In other words, you must have a vision. Defining the mission of your brand is the first step in the process of creating the message you want to send to your consumers. This is the message they’ll understand and they’ll relate to, the message that’ll make them make their decisions without thinking only about the price but also about the value of your brand.

How can you give the value to your potential consumers?
First of all, decide what your vision related to your product or brand is. Then you have to transfer it to the consumers. The process of vision transfer (the time you spend explaining your ideas and devotion to the audience) is what gives the value to your brand and it is a great way of connecting with consumers because it deepens your relationship and makes it seem more than a simple business transaction.

That would be the essence of branding – especially internet branding. Don’t forget the honesty is the most important thing in the branding process. Your branding won’t mean anything if you promote something you don’t trust in. The vision of your brand has to be based on something you actually believe.

How to choose a social network?
There’s a wide variety of social networks where you can brand yourself. But once you decide to do it, you have to think about which one of them is the right choice for you. If you create profiles on too many social networks and start branding on each of them, it may become too complex for you to handle it. This can have a negative effect on your brand – you may not realise your full potential and may not reach your target audience.

This is the reason why we should take a look at the most popular social networks and see what they can offer to your online branding.

  • Facebook, as a social network actively used by more than a billion people on a monthly basis, represents an unavoidable social network for online branding.
  • Google+ is the perfect social network for building a relationship based on mutual interests and professions. This platform will make it possible for you to access and share the information you are interested in. That way, you’ll become closer with your audience and followers.
  • Twitter is a great platform for conversational branding. Conversation is an awesome way to attract people and apart from that, Twitter is also the social network providing you with the latest news worldwide.
  • LinkedIn is the social platform dedicated to companies, entrepreneurs, and professionals, which means, it’s a B2B oriented platform, ideal for connecting with other businesses, companies, and brands, as well as finding new employees.
  • Pinterest is another great social network which is the best branding option if your target audience is female population. Therefore, if you want to promote makeup, cosmetics, jewellery, shoes, or clothes, this is the network whose potentials you should use.
  • Instagram is a fantastic choice for those who rely on visual elements – the jewellery or clothes shops, especially if the youth is your target audience.

In the end, all you have to do is to think about the type of relationship and the type of communication you want to establish with your potential consumers. Do you want to attract them with useful conversations or striking images? Do you want to find your way to youth or interact with other brands, companies, and professionals? Users can also do brand search at Indian Trademark Search engine. Don’t forget that the honest answers to these questions are the keys to your success.

5 Ideas to Use Social Media Marketing for Small Business

According to the statistics published by Nielson, a leading company facilitating global view of market trends in specific industries, social networking and blogging are the 4th popular online activity. In fact, the Nielson reports claim that these are better liked than emailing. In the present competitive world, online presence is a must for any business. Social media marketing for small business is a new revolutionary concept that takes advantage of online advertising campaigns to promote a brand name. All you need to succeed in this campaign is the knowledge about the right kind of marketing strategies and tactics.

How to Leverage Social Media Marketing for Small Business Promotion

An entrepreneur can get a large number of visitors by leveraging social media marketing for small business. In order to convert these visitors into sales, you can do the following:

Create videos: People often search YouTube for quick information on products. Create interesting video clips demonstrating your products, their usage and customer testimonials. Post these videos on YouTube with a link to your original website. If people find your videos interesting, they are sure to follow the link. These people might end up getting converted to your customers.

Use Facebook profile: Whenever you launch a new product or undertake a specific business activity, make a relevant wall post on your Facebook profile. For instance, you own a business of energy boost drinks and you have recently launched a new product in the same category for people aged above 50. Catch the attention of your target audience with a crisp wall post, such as, ‘Feel like 30 with our new Re-vital 50+ health drink!’ Do not forget to add your website link for driving interested audience to the product page.

Use Twitter: Tweet links of your product videos, articles, blogs and press releases on Twitter. A large follower base on Twitter is likely to click the links and visit your website. If a customer posts feedback regarding a product, make sure you retweet. This will engage more followers into your business.

Get involved in online discussions: Online forums are a great place to spread your brand name. Get involved in online discussions and tell people about your products. This is also a platform where you can get to hear about your customers’ likings, grievances, appreciations and rejections. Whether positive or negative, you should handle every customer reaction wisely as it may affect the mindset of other people on the forum.

Post search engine optimized content: Driving traffic to your website is all about employing the right keywords. So, never undermine the importance of SEO techniques and employ highly searched keywords. However, never misuse the power of optimization while doing this

Beginners’ Guide – Advantages and Disadvantages of Social Media

We all are beginners at some point. For the beginners the biggest challenge is to know the advantages and disadvantages of Social Media. Today we are going to talk about the Social Media – Advantages and Disadvantages. Many small business owners have not yet taken advantage of social media to help grow their business. It has become so vital for us to stay connected and convey the right message. To get the best out of this platform here are some tips and guidance for the beginners to know.

First of all some facts and figures of social media sites:

  • One in every nine people on earth is on Facebook
  • Twitter is adding nearly 500,000 users everyday
  • One in four Americans watches a video online everyday
  • During the second half of 2010, LinkedIn membership base grew, on average, by 1 million new members every ten days

Connect: Facebook helps you connect and share with people in your life. Just think what was your life before Facebook invented? Was it more relax, exiting, boring or challenging? In Facebook we can create a personal profile, add other users as friends & exchange messages. If we talk about LinkedIn, it gives us the opportunity to connect with professionals across the globe. Whether you are using it for personal growth or spreading your business. It also gives you the opportunity to connect with business minded people like you. If we talk about Twitter, it is simply amazing! Twitter is a real time information network that connects you to the latest stories, ideas what you find interesting. It gives you an opportunity to know what’s happening around the world in 140 characters long tweet!

Interact: With your connections Facebook gives you an opportunity to let people know about you. You can share your photos, stories and create fan page. As a business, Facebook pages are a good source of feedback on your product/services. In LinkedIn you can interact with professionals on one single platform. You can discuss business, resources, ideas, learning opportunities and lot more. In Twitter, tweets are text based posts of up to 140 characters displayed on the author’s profile page and delivered to the followers. On a personal level Twitters allows one to communicate with friends and families. On business level it connects your current & potential customers with your product & service.

Exchange: With the use of Facebook, we exchange joy, fun, sorrows, help and many more things at one place! Facebook slowly also being used like email. So this is one of the cost-effective ways to connected. With the use of LinkedIn we exchange professional expertise along with useful information which eventually enhances our professional brand. It also exchanges stronger business ideas with each other. On a business level, it helps us to exchange feedback, comments which eventually lead to increase business. On a personal level, it helps you in personal development. Twitter is a powerful tool for exchanging information and news as Twitter user often link to useful sites or articles & can be source of alternative news.

Disadvantages: As we discussed the Advantages of Social Media but we cannot ignore the Disadvantages just to be more secure on online platform.

Think about the viral potential of media. When news are negative and bad in taste, the same will happen with that brand. It is hard to undertake damage control when you are dealing with social media. Your name might get spoiled within hours. The best example is MacDonald’s Twitter promotion. According to Mail Online news article – Mac Fail! MacDonald’s Twitter promotion backfires as users highjack hash tag MacD stories to share fast food horror stories. Opponents accused the burger franchise of making customer vomit, serving pig meat from gestation crates and dishing up a burger containing a finger nail. Another disadvantage is to face threat from fake profile and ID. This is one of the biggest disadvantages of Facebook. People often use fake profile to insult or harassing someone. Students who are Facebook addicted do a bad result on his or her exams. One of the major risks of social networking and the Internet in general is breaches in privacy. These sites collect considerable amounts of personal information, with email addresses being one of the most collected pieces of personal data. Also these social networking sites possibly reduce persons’ compassion. You can check Twitter updates from your phone and send messages from anywhere. Social networking sites have the potential of having spreading negative or Anti-social messages. Amongst

As discussed above there are both Advantages and Disadvantages of Social Networking. One thing is clear; it is up to the person how he/she wants to get benefit from Social Media platform. In life we are often subjected to good and bad choices it is only we ourselves, who can decide what we want.

Exit mobile version