Stationery Archives - TODAY INDIA

The Importance of Office Stationery

There are several key aspects that remain standard to almost every office, no matter what type of business is conducted in that office. Most offices will have chairs, tables, computers, coffee makers, printers, copy machines, and telephones. They will also have keyboards, bathrooms, windows, and possibly a place to eat. These are all things easy to identify. Another set of objects that would be easily forgotten are sets of office stationary. Office stationary is key and integral to most all offices, but is likely to be forgotten because it is taken for granted.

Office stationary plays a huge role in office settings. Without office stationary, it would most likely be impossible to conduct business without any degree of frustration. This would be like a basketball player going to practice basketball with no basketball or shoes. Due to the huge role that office supplies and stationary take, someone in the office is usually responsible for the ordering of all office supplies and stationary. If someone in the office is not responsible, there is generally a company that contracts with the office to make sure it is completely stocked.

Office supplies and stationary include paper, letterhead, pens, pencils, markers, pre-printed envelopes, stamps, staplers, erasers, and all the other essentials that you would need. While the electronic age has really taken hold of today’s society, most business transactions still require office stationary to some degree. This office stationary is key, especially if it looks very professional and planned. No one wants to see an invoice coming from a company with a sloppy or outdated letterhead. People want crisp, clean, and non cluttered items on a piece of paper that are easily readable. This is why proper office stationary is so hugely important. It may seem like such a small piece of the puzzle, but it can have extreme effects on the business satisfaction of the clients.

In closing, if you do not have a good supply of office stationary, it would be wise to look into getting more. Along these same lines, it is important that you find the best value for money. Often-times stationary stores are a business with a sole purpose of making the most money they can from you. This is why it is often a great idea to find multiple quotes on what you are wanting. Also, the degree of flexibility and innovation that stationary companies have is key. You want a company that can give you a cutting edge with modern ideas and formats.

Printed Business Stationery a Propaganda Tool

In times of pandemic and frequent lock downs businesses deem fit to reduce or halt completely discretionary expenses. These are thought to be as avoidable with no strategic implications. But reducing marketing communications or propaganda tools is a sure shot strategic failure the impact of which may not be immediate but would be realized as a negative move much later.

For expenses and investments in marketing communications and advertisement have a long term implications the results if executed correctly and persistently can increase tremendous profitability due to customer engagement, earned digital reputation and consumer awareness. There are many cheap ways of company propaganda one of which is the subject of discussion here.

Absence of propaganda even for a brief period can create a void among the brand loyal customers or clients who seek regular services. Absence of marketing communications in any form for a long duration would invite negative impressions about the company and the brands. This can even reduce the market share and trust in a brand. Hence propaganda should never be curtailed. Thus sending the right messages using the right medium should never experience disruptions.

Printed business stationery is cost effective and right medium for propaganda. Businesses should always be focused on the customers and partners. Since long printed stationery has proven to be an effective marketing tool that promotes business if the campaign is careful planned and executed.

Design and colors are weapons of attraction and to add to it a message that portrays the company in good light is a powerful way to garner reputation bring products and services in bright light and create an everlasting trust that add business year on year.

Printed stationery is making businesses more and more empowered thanks to constant innovation in design and technology development in printing. The medium be it a paper, plastic or boards the effect of modern printing is spectacular. The channel could be any even a small business card can yield wonders and the use of appealing letterhead is not an old method of communication any more. The artistic representations, fonts and the actual subject matter make a difference.

It is not only the business stationery suppliers that matter to a company. It is those innovators, designers and copy writers that matter too. Attention has to be paid towards professionalism in designing printing and sloganeering on stationery items that are used for promotional purpose. If taken seriously this marketing communication and propaganda tool can enrich the company’s fund.

Essential Types Of Office Stationery Products And Its Uses

Apart from elegant and stylish furniture, office stationery is another important category that completes the establishment of an office. Although most of these supplies are inexpensive, it is quite important for the effective functioning of a company. Each business requires specific types of items; however, there are items which are universal.

Some Essential Items:

Paper: There are various types of business papers which are used in work places for the purpose of printing. A4 sized papers are among the most widely used products. It can be bought in bulk amount from most of the online stores at affordable price rates. There are different brands of business papers made available these days.

Folders and Documents: Folders and documents are quite essential for an organized environment. There are different types of folders made available on most of the online stores. There are stick files, plain files and so forth which can be bought from online stores.

Business Card: Another essential item required in a workplace is a business card. These cards are relatively small in size with the company logo, contact information, email ID, name and so forth. It is easy for prospective clients to search and order for products with the use of these cards.

Envelopes: Different types of envelopes are also used in an office to send documents, letters, invoices and so forth. Today it is easy to find a huge variety of envelopes listed on many of the online stores at affordable price rates. There are stores which offer bulk products too at discounted prices.

Letterhead Papers: It is quite essential to have letterhead papers to type official letters. Any business letter should be typed on a letterhead for a professional appearance. Letterheads include the name and the logo of the company.

Apart from these essential items, there are various other products which are quite pertinent for the smooth functioning of a business place. Items such as staplers and pins, pens, marker pens, glue stick and cello tapes are also required in a work place. Erasers, correction fluid, highlighter and correction tape are also essential for smooth functioning.

Several other small devices are also used in a workplace. Protractors, letter openers, scissors and compasses are available on many of the online and offline stores at affordable price rates.

In addition to these items, some of the most reputed online stores showcase a huge variety of products such as pen holders, document holders, calendars, paper diaries and so forth. There are various types of pen stands which can be made available at different price rates.

Some of the stores also showcase a variety of notebooks and diaries which can be used as business organizers too. It is possible to custom order these products with the name and the logo of the company from many of the online stores.

Business firms can buy or custom order from online stores at various price rates too. Bulk purchases can be made at discounted price rates from reputed online stores.