Printed Business Stationery a Propaganda Tool

In times of pandemic and frequent lock downs businesses deem fit to reduce or halt completely discretionary expenses. These are thought to be as avoidable with no strategic implications. But reducing marketing communications or propaganda tools is a sure shot strategic failure the impact of which may not be immediate but would be realized as a negative move much later.

For expenses and investments in marketing communications and advertisement have a long term implications the results if executed correctly and persistently can increase tremendous profitability due to customer engagement, earned digital reputation and consumer awareness. There are many cheap ways of company propaganda one of which is the subject of discussion here.

Absence of propaganda even for a brief period can create a void among the brand loyal customers or clients who seek regular services. Absence of marketing communications in any form for a long duration would invite negative impressions about the company and the brands. This can even reduce the market share and trust in a brand. Hence propaganda should never be curtailed. Thus sending the right messages using the right medium should never experience disruptions.

Printed business stationery is cost effective and right medium for propaganda. Businesses should always be focused on the customers and partners. Since long printed stationery has proven to be an effective marketing tool that promotes business if the campaign is careful planned and executed.

Design and colors are weapons of attraction and to add to it a message that portrays the company in good light is a powerful way to garner reputation bring products and services in bright light and create an everlasting trust that add business year on year.

Printed stationery is making businesses more and more empowered thanks to constant innovation in design and technology development in printing. The medium be it a paper, plastic or boards the effect of modern printing is spectacular. The channel could be any even a small business card can yield wonders and the use of appealing letterhead is not an old method of communication any more. The artistic representations, fonts and the actual subject matter make a difference.

It is not only the business stationery suppliers that matter to a company. It is those innovators, designers and copy writers that matter too. Attention has to be paid towards professionalism in designing printing and sloganeering on stationery items that are used for promotional purpose. If taken seriously this marketing communication and propaganda tool can enrich the company’s fund.

WhatsApp – The NewGen Marketing Tool

WhatsApp Messenger is a proprietary, cross-platform instant messaging subscription service for smartphones. In addition to text messaging, users can send each other images, video, and audio media messages. The client software is available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone

Competing with a number of Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages per day. According to the Financial Times, WhatsApp “has done to SMS on mobile phones what Skype did to international calling on landlines. The service is free for the first year then costs $0.99/Yr.

Everyone knows that WhatsApp is a great tool for messaging friends however what you did not know is that WhatsApp can be used as campaign tool to generate marketing leads. The App is free and it can serve as a strong marketing channel with the potential of getting clients for your business more than anything else.

Why Choose WhatsApp for your marketing Campaign?

The App is almost free!

You can send large amount of messages with no limits. It’s available for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Everyone is using it because you don’t have to go to a website to fill in details or confirm your identity to use it. It just needs your mobile number and you are done!

Better features than traditional SMS/MMS

WhatsApp supports many different message types, from simple text to pictures to audio files. Usually a MMS message would cost a fair bit of money to send, so the fact that these can be sent to as many customers and prospects as you like for free is great.

You can also send GPS location of your stores! Product videos, Product images and audio messages (a short personal message from your CEO could be sent to multiple clients and prospects at one go!) this wonderful App supports just everything. You can start your own WhatsApp group and can invite your clients and prospects to join, or you could create an internal marketing group which will help you stay connected with your campaign peers 24/7.

So WhatsApp as a campaign tool can perform everything a traditional e-mail or SMS campaign could do. To top it all Whatsapp is close to our heart, people can’t take their hands off their phone because of this App. Hence any message communicated through this medium has the immediate and maximum outreach.

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