Future Trends to Watch With an ORM Company

In today’s time, a bad image of a business in the eyes of its audiences can ruin their presence forever. Online reputation means how an individual sees any business over search engines. If an online business is not authentic in the eyes of users, then the users will not avail their service.

The providers of ORM services are very much aware of the methods and techniques that can help businesses to maintain a positive outlook in the eyes of would-be customers. The following are few trends that thoughtful businesses should look forward to meet the challenges of the competitive environment with an ORM company.

Smart Home Speakers

It is predicted that smart speakers industry will rise to $25 billion in the coming years. This means that more users with verbal searches will be made available in the market and businesses will have to think about the impact of such searches on the online reputation management of their online business.

Updating Websites with Daily Blogs

Search engines don’t like to fetch the same data every day, they want websites who can come up with new blogs or posts on almost every day basis. The SEO strategists should post a blog at least once in a week or twice in a week; it is best ORM strategy that online websites can sustain.

Mobile Responsive Websites

To avoid the situation of hate comments and negative response from the audience, business needs to prepare a website that is responsive to the user and well communicative to the end users. The owners should check their websites insights like its speed, presentation, layout, theme, the information being provided and other aspects to gain the positive acceptance from the visitors.

Focus Will Be On Positive Reviews

They say the businesses that receive even 1 star on their service online, will observe a rise in revenue up to 5 to 9%. Today’s people rely on positive feedbacks and reviews from other people, therefore business need to focus on gaining positive and affirmative response from the audience

Good Content Is Never Out Of Concept

Gone are the days when people used to post random blogs and articles on trending platforms, now the context has completely changed, more emphasis is laid on quality over quantity content. Websites owners need to invest time and energy in different forms of content like a press release, guest’s posts, Infographics and lists, web content along with content for landing pages, content for Infographics and lists as well.

The above are the few trends that businesses can meet significantly by associating with the major ORM services in town.

Personal Finance Technology Trends For 2012

Hello and here’s wishing all of you the best of health, wealth, peace of mind and success with your financial goals in 2012.

I thought I’d start the year off with some trends; especially in technology, that might help you better meet your personal financial goals, because there are a host of personal finance services and applications, or apps as they’re called, that are going to change the way we Americans invest, bank, track our finances, shop, get coupons and so on.

Some of these apps use the web, but increasingly, many are available on mobile devices because more than a third of all American adults now carry “smartphones” with amazing amounts of display using processors that are as powerful as the ones in your laptop.

In fact, if you’re like many of my clients who’ve been holding out against the invasion of technology you might want to reconsider your decision in 2012. This might just be the year to allow the benefits of these innovations to help you gain better control over your finances.

Maybe now’s just the time to stop using a pen to write checks, paper to track your expenses, and scissors to clip coupons, to let technology streamline this process for you a little, and in so doing, to add to your savings and bottom line. Because, let’s face it, your best coupon deals or hotel and airfare discounts no longer come as inserts or advertisements in your newspaper but go to those who use the Internet.

So here are a few ideas for you to reflect on and consider opening yourself up to, and while I encourage you to listen to these with an open mind, adopt only those that you are 100% comfortable with, knowing full well that you could always revert to paper and pen if this turns out to not be your cup of tea, so here are some new ways to think:

1. Think “Mobile Money” How does that sound? Well, here’s the lowdown. With technology where it’s at today, you can now wave your smartphone in front of an intelligent device to make all sorts of payments, and this trend appears to be really catching on because it helps retailers, mass transit operators and others sell more while cutting down costs. With mobile money, your smartphone is securely linked to your bank or credit card account and saves you the hassle of carrying a card, swiping it, getting a bill, signing it, and so on: and it saves the seller money too. Moreover, I suspect merchants and service providers, such as Google Wallet, are going to make this more attractive by offering promotions and discounts to folks that adopt this mobile payment technology, much like they offered incentives in the early days of the Internet.

2. Think: Person to Person Payments. Remember how, when you’re at a restaurant with friends and it’s time to split the bill, you either ask for separate bills or fumble for cash to pay your share of the bill. Well, how about just clicking your smartphones against each other and you’re done? Companies like American Express, Mastercard, Visa and PayPal now offer a host of services that let you easily transfer money between friends using verified bank or credit card accounts. This makes sending money across the street, neighborhood or country faster, easier and less expensive, and remember, you are ALWAYS the bearer of any expense your bank or credit card company incurs in all the transactions you make, so if this technology reduces costs, chances are, some of these savings will flow through to you too.

3. Think: Money Management. There are new web sites that have also turned into apps on your smart phone, such as Manilla.com which I mentioned a few weeks ago in my interview with Terry Savage, and Pageonce which help you manage bills, payments, subscriptions, coupons and more; for free! So you never have to worry about a missed payment, late fees, trips to the post office, stamps, missed deals where you could’ve used a coupon to save big, and so on. What’s more, many of these services genuinely have an environmentally friendly agenda and want to help replace paper clutter with electronic account statements. Other, more specialized sites such as savvymoney.com help customers manage their debt: credit card payments, mortgages, car loans, and automatically give you tips on when to refinance or make extra payments to reduce your overall interest expenses, and so on. Others like betterment.com are designed to simplify investing and finally there is mint.com, whose CEO I interviewed about a year ago which was the first site like this out of the gate. And it’s a good site to bring all of your financial accounts together. So, with an open mind, check them out and sign up for the ones that make sense to you. And remember, you can always opt out if you don’t like ’em.

Now, before I go further, I want to stress that I am not recommending these specific sites or validating what they offer but merely citing examples of technology advances in personal finance that are worth exploring further.

4. Think: Personalized Deals. We all heard about the promise of personalization, and while this has happened to some extent with the Internet, it hadn’t quite panned out in the personal finance space, until now. In fact, to understand personalization, consider trying this experiment. Take your laptop over to a friend’s house and type in the same search phrase: say, “top 10 deals in Miami” in google.com or any other search engine: your friend on his computer and you on your laptop using your friend’s Internet connection while sitting right next to him, I am almost 100% certain that your search results will differ because search engines personalize search results to your browsing history. The good news is that with smartphones and location-based services, stores can now know when you walk into them, what your purchase history and profiles is, and entice you with special offers just for you: personalized discounts and on the spot deals to customers willing to opt into these programs. And frankly, for the most part, you have little personal information to lose that you haven’t already lost by simply using the Internet, Facebook, email, search engines or smartphones at home!

I know it sounds a little scary: like an Orwellian universe, but it’s not as bad as all that. YOU have the right to opt in or opt out of any of these services.

5. And Finally, Think: Social commerce. The Internet spawns strange terms like this one, but what the heck! Apps now let you borrow or even legally take money from individuals across the world: who might want to give you a loan where they believe in you more than a bank, help you out in a crisis, lend you money to do up a kitchen or bathroom, or simply invest in a brilliant idea: private individuals reaching out to each other and opening their wallets in what’s called social commerce without borders. Check out sites like weemba.com or kickstarter.com if you have an idea you think others may want to fund. It’s actually pretty cool to think that banks will no longer control what you can and cannot do, financially. I love the free markets.

But don’t think large banks and corporations aren’t watching all of this very closely and actively stepping in where they sense success: so in 2012 you will likely see a lot more happening in the space of personal finance technology… and as we kick off the new year, I urge you to try and “get with it” if you like, and explore ways of saving time and money by using technology to your advantage.

Mobile App Development Trends 2018

The biggest technology market on this planet is the Mobile App ecosystem. There is almost 6 billion application are present in the mobile app stores. According to Statista, a total number of downloads of mobile applications in 2017 was 197 billion. Every business now admits it that having a mobile app for their business is not just the investment but to the key for the survival in the market. Now more popular brands are using the mobile applications for the brand awareness to increase their sales and marketing. There are lots of mobile apps trends to watch out in the year 2018.

• Internet of things would continue

• Accelerated mobile pages

• Android Instant Applications

• Mobile Application Security

• Cloud-Based Applications

• The Bots

• On-demand mobile application

Internet of things

Internet of things and wearable applications both are really important and will grow in the year 2018. Mostly players of (IoT) internet of things are focusing to develop the mature and accessible IoT and wearable applications. Investment in the field of the internet of things will increase up to 120 billion by the year 2020. The adoption of wearable technology in the mobile applications is growing rapidly in the field of healthcare and manufacturing of domains.

Accelerated Mobile Pages

The new way to improve your web page load time in the mobile apps devices is accelerated mobile pages. The Accelerated mobile pages help you in boosting the conversion rates, bounce rates, and CTR. It also provides you the better user experience and mobile search engine visibility. For online businesses and developers accelerated mobile pages are really important. Using AMP your search engine ranking on mobile devices are going to change radically.

Android Instant Applications

Actually, without installing the application, you can view your android application and its content is the new evolution in the application industry. Instant Android applications are supporting the latest versions from 5.0 to 8.0 android studios. Vimeo has increased the session of the duration of their application by 140% in 2017 with the help of Android instant applications.



Mobile Application Security


The significant needs for mobile apps security also arises on daily basis smartphones are handling more and more transaction online. The Security measures for the mobile apps should take from the start of development stages like encryption of the code, securing the back-end API’s, usage of reputed payment gateways and in last test your application in every possible scenario before making it live to the application store.

Cloud-Based Applications

Cloud-based application development technology is used by many mobile app development companies so that they can have better efficient operations and can increase their productivity. The cloud-based application takes the data from the cloud and therefore this can prove the helpful for the developers as well as for owners because it reduces the load on internal memory.

The Bots

The fastest growing technology is chatbots as its marketing is growing at a rate of 36.12 % and it is expected to reach 8 billion dollars by 2023. When combined with the mobile apps the chatbots for the business provides the better interaction for the businesses. By the year 2019 60% of US users are likely to interact with the chatbots. The most popular chatbots developed so far are a Weather forecaster, the Doctor, and your financial assistant. Many of the businesses are now using the chatbots to improve their customer interactions and sales.

On-Demand Mobile Applications

On-demand mobile apps gained more popularity in the year 2018 as they make our life easier. We can use on-demand applications anywhere. Mostly the on-demand applications are found under the category of food ordering, car cleaning, and laundry services. Popular on-demand mobile apps are Uber, Peapod, and Airbnb.

NEW: 3 Online Marketing Trends Every Successful Entrepreneur MUST Adopt (Before It’s Too Late)

Q: What are the most significant trends in the online marketing industry in 2012? Are things as easy as they once were to make money… or are there NEW ideas that must be implemented to keep up the same level of success?

A: This is a very common question that comes in through our articles, blog posts and even newsletter subscribers. The truth is, if you are a passion professional or online entrepreneur working in the brand, blog or business building industry, you NEED to know what’s working NOW… and what doesn’t work anymore as well.

I want to share with you 3 key trends that are critically important in my own business, and that I truly believe each and every successful business owner (or online agency) must adopt as soon as possible, or run the risk of being trampled… and left behind by those who are.

1 – Communities are Critical

No longer are static websites, or even simple blogs enough to stand out in your space. You have to think community FIRST and set up the infrastructure for creating an interactive environment where your users can become content creators and evangelists for your blog, your brand and your business. The good news is, the Facebook style marketing model can be EASILY implemented on all blogs running WordPress (the most widely used blogging platform in the world) with free plugins that can transform your blog into an interactive community in just about an hour. (if you’re slow!)

2 – Dynamic Browsing Environments

It used to be that marketers didn’t have to think about design all that much… as the direct response mantra was design didn’t matter. (think back to the long, text heavy sales pages of yesteryear that are still being used by some marketing “gurus” in 2012)

The truth is, in my own business, I’m seeing first hand how much design, and cross device access is transforming my own communities, and conversions as well. According to recent statistics, about HALF of the 900 million Facebook users access the site a significant portion of the time through mobile or an iPad (or similar reader) device. Unless you are creating responsive, or adaptive environments that scale to the screens of your users, you are going to exponentially increase your bounce rates, lose readers and of course, suffer from an SEO standpoint as a result. (as page stickiness is a huge factor in determining how relevant your pages are to the searches that are sending you the traffic)

3 – Control What You Create

Short sited marketing strategists are foregoing traditional blogs and websites for social profiles and social media brand building instead. The truth is, this is a HUGE mistake, as if you don’t control the content you create, you run the risk of losing it all, at the whim of someone else’s agenda or business goals. For example? I’ve seen people who have build a huge presence on Facebook lose it all overnight… when FB decided to take down their page. Or those that built entire business around sites like Squidoo or HubPages or even purely on the article directories… only to find when those sites are slapped or punished, you suffer as well.

When you control what you create, and own the places where you publish, you RARELY run the risk of being put out of business due to factors outside of your control. Using social media as a supplemental strategy is SMART. But using it as a sole strategy is super silly… and very short sited as well.

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