Mobile App Development Trends 2018

The biggest technology market on this planet is the Mobile App ecosystem. There is almost 6 billion application are present in the mobile app stores. According to Statista, a total number of downloads of mobile applications in 2017 was 197 billion. Every business now admits it that having a mobile app for their business is not just the investment but to the key for the survival in the market. Now more popular brands are using the mobile applications for the brand awareness to increase their sales and marketing. There are lots of mobile apps trends to watch out in the year 2018.

• Internet of things would continue

• Accelerated mobile pages

• Android Instant Applications

• Mobile Application Security

• Cloud-Based Applications

• The Bots

• On-demand mobile application

Internet of things

Internet of things and wearable applications both are really important and will grow in the year 2018. Mostly players of (IoT) internet of things are focusing to develop the mature and accessible IoT and wearable applications. Investment in the field of the internet of things will increase up to 120 billion by the year 2020. The adoption of wearable technology in the mobile applications is growing rapidly in the field of healthcare and manufacturing of domains.

Accelerated Mobile Pages

The new way to improve your web page load time in the mobile apps devices is accelerated mobile pages. The Accelerated mobile pages help you in boosting the conversion rates, bounce rates, and CTR. It also provides you the better user experience and mobile search engine visibility. For online businesses and developers accelerated mobile pages are really important. Using AMP your search engine ranking on mobile devices are going to change radically.

Android Instant Applications

Actually, without installing the application, you can view your android application and its content is the new evolution in the application industry. Instant Android applications are supporting the latest versions from 5.0 to 8.0 android studios. Vimeo has increased the session of the duration of their application by 140% in 2017 with the help of Android instant applications.

Mobile Application Security

The significant needs for mobile apps security also arises on daily basis smartphones are handling more and more transaction online. The Security measures for the mobile apps should take from the start of development stages like encryption of the code, securing the back-end API’s, usage of reputed payment gateways and in last test your application in every possible scenario before making it live to the application store.

Cloud-Based Applications

Cloud-based application development technology is used by many mobile app development companies so that they can have better efficient operations and can increase their productivity. The cloud-based application takes the data from the cloud and therefore this can prove the helpful for the developers as well as for owners because it reduces the load on internal memory.

The Bots

The fastest growing technology is chatbots as its marketing is growing at a rate of 36.12 % and it is expected to reach 8 billion dollars by 2023. When combined with the mobile apps the chatbots for the business provides the better interaction for the businesses. By the year 2019 60% of US users are likely to interact with the chatbots. The most popular chatbots developed so far are a Weather forecaster, the Doctor, and your financial assistant. Many of the businesses are now using the chatbots to improve their customer interactions and sales.

On-Demand Mobile Applications

On-demand mobile apps gained more popularity in the year 2018 as they make our life easier. We can use on-demand applications anywhere. Mostly the on-demand applications are found under the category of food ordering, car cleaning, and laundry services. Popular on-demand mobile apps are Uber, Peapod, and Airbnb.

NEW: 3 Online Marketing Trends Every Successful Entrepreneur MUST Adopt (Before It’s Too Late)

Q: What are the most significant trends in the online marketing industry in 2012? Are things as easy as they once were to make money… or are there NEW ideas that must be implemented to keep up the same level of success?

A: This is a very common question that comes in through our articles, blog posts and even newsletter subscribers. The truth is, if you are a passion professional or online entrepreneur working in the brand, blog or business building industry, you NEED to know what’s working NOW… and what doesn’t work anymore as well.

I want to share with you 3 key trends that are critically important in my own business, and that I truly believe each and every successful business owner (or online agency) must adopt as soon as possible, or run the risk of being trampled… and left behind by those who are.

1 – Communities are Critical

No longer are static websites, or even simple blogs enough to stand out in your space. You have to think community FIRST and set up the infrastructure for creating an interactive environment where your users can become content creators and evangelists for your blog, your brand and your business. The good news is, the Facebook style marketing model can be EASILY implemented on all blogs running WordPress (the most widely used blogging platform in the world) with free plugins that can transform your blog into an interactive community in just about an hour. (if you’re slow!)

2 – Dynamic Browsing Environments

It used to be that marketers didn’t have to think about design all that much… as the direct response mantra was design didn’t matter. (think back to the long, text heavy sales pages of yesteryear that are still being used by some marketing “gurus” in 2012)

The truth is, in my own business, I’m seeing first hand how much design, and cross device access is transforming my own communities, and conversions as well. According to recent statistics, about HALF of the 900 million Facebook users access the site a significant portion of the time through mobile or an iPad (or similar reader) device. Unless you are creating responsive, or adaptive environments that scale to the screens of your users, you are going to exponentially increase your bounce rates, lose readers and of course, suffer from an SEO standpoint as a result. (as page stickiness is a huge factor in determining how relevant your pages are to the searches that are sending you the traffic)

3 – Control What You Create

Short sited marketing strategists are foregoing traditional blogs and websites for social profiles and social media brand building instead. The truth is, this is a HUGE mistake, as if you don’t control the content you create, you run the risk of losing it all, at the whim of someone else’s agenda or business goals. For example? I’ve seen people who have build a huge presence on Facebook lose it all overnight… when FB decided to take down their page. Or those that built entire business around sites like Squidoo or HubPages or even purely on the article directories… only to find when those sites are slapped or punished, you suffer as well.

When you control what you create, and own the places where you publish, you RARELY run the risk of being put out of business due to factors outside of your control. Using social media as a supplemental strategy is SMART. But using it as a sole strategy is super silly… and very short sited as well.

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