So you have a website, a landing page to capture your customers’ details and you are about to send them an offer of your product. Now what? Why do most of them not buy from you? What are you doing wrong? Questions like these are common with a home based business and when there is no answer available,thoughts of failure occurs.
This is where you will have to know the difference between a front-end product and a back-end product and what it can be worth to you and your prospects. There is a way where you can over sell a service and burn your list very quickly instead of building it. The fact that people have signed up to your website for free information, does not indicate that they will buy from you in the future.
That is why it is necessary to offer a product at the beginning of the sign up and then follow it up with numerous different ones. You have to remember to present all your list of customers with valuable information. Otherwise, you take the uniqueness away from your service and you become a familiar tune amongst those that will not buy!
Your front-end product is displayed straight after a person has signed up. They might not buy anything but at least it is there to be considered. This can help you cover the costs for paid advertising if used. An example will be if you have a daily budget of $50 set on getting exposure for your home business and you make 5 sales at $20. Now you have the privilege to cover your daily budget and make a profit of almost the same amount. Can you see what an asset this can be to you?
You can even put forward a discount or trial as they click away from that site. This way you can still at least cap the cost of the paid advertising and break even for the day. The important approach that you took was to continue building your list of prospects and selling your front-end product simultaneously. Even if you do not make a profit for that day, you still added a big number of potential buyers.
The back-end product is then offered afterwards through the use of e-mails. This is a proven formula for any home business that has a healthy number of customers. You can practise this method indefinitely and concentrate on always getting more people to join. Any offline business needs to grow on a daily basis and endeavor a better turn over each year. The same goes for your online business and that constant efforts to increase your followers will create great diversity.
Your home business will be very successful if you implement this method consistently and you will make money online daily. Once it becomes irregular, every minute of profits will be lost.